Instagram Jobs

Instagram
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Instagram products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Instagram over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Instagram.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 597 806 945
Rank change year-on-year +209 +139 +61
Permanent jobs citing Instagram 95 90 44
As % of all permanent jobs advertised in the UK 0.18% 0.091% 0.042%
As % of the Vendors category 0.49% 0.25% 0.10%
Number of salaries quoted 20 76 21
10th Percentile £25,000 £22,125 £32,000
25th Percentile £26,125 £27,500 £33,750
Median annual salary (50th Percentile) £32,000 £37,000 £40,000
Median % change year-on-year -13.51% -7.50% +6.67%
75th Percentile £44,000 £39,500 £70,000
90th Percentile £51,500 £47,605 £85,000
UK excluding London median annual salary £30,250 £28,250 £35,500
% change year-on-year +7.08% -20.42% +29.09%

All Vendors
UK

Instagram falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 19,209 36,496 43,265
As % of all permanent jobs advertised in the UK 36.91% 37.06% 41.63%
Number of salaries quoted 11,748 25,167 24,673
10th Percentile £27,000 £26,750 £31,000
25th Percentile £37,574 £36,000 £41,250
Median annual salary (50th Percentile) £55,000 £50,000 £57,500
Median % change year-on-year +10.00% -13.04% +4.55%
75th Percentile £70,834 £68,750 £76,250
90th Percentile £90,000 £87,500 £92,500
UK excluding London median annual salary £50,000 £45,000 £50,000
% change year-on-year +11.11% -10.00% +5.26%

Instagram
Job Vacancy Trend

Job postings citing Instagram as a proportion of all IT jobs advertised.

Job vacancy trend for Instagram in the UK

Instagram
Salary Trend

3-month moving average salary quoted in jobs citing Instagram.

Salary trend for Instagram in the UK

Instagram
Salary Histogram

Salary distribution for jobs citing Instagram over the 6 months to 1 May 2025.

Salary histogram for Instagram in the UK

Instagram
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Instagram within the UK over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +168 76 £32,000 -10.80% 190
London +109 43 £45,000 +15.63% 138
UK excluding London +203 33 £30,250 +7.08% 74
Work from Home +193 27 £32,000 -13.80% 111
South East +105 11 £31,500 -3.08% 29
East of England +61 10 £25,000 +16.28% 8
North of England +82 6 £39,250 +10.56% 14
Midlands +82 5 £32,500 +35.42% 10
West Midlands +54 5 £32,500 +35.42% 5
North West +30 5 £38,500 +8.45% 7
South West +106 1 £27,000 -22.86% 9
Yorkshire +75 1 £40,000 +11.89% 5

Instagram
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (16.84%) CMS
2 13 (13.68%) WordPress
3 2 (2.11%) Umbraco
4 1 (1.05%) Ethereum
Applications
1 13 (13.68%) Microsoft Excel
1 13 (13.68%) Microsoft Office
2 6 (6.32%) Adobe Creative Suite
2 6 (6.32%) Adobe Premiere
2 6 (6.32%) Microsoft PowerPoint
3 4 (4.21%) Photoshop
4 3 (3.16%) Final Cut Pro
5 2 (2.11%) Notion
6 1 (1.05%) Adobe After Effects
6 1 (1.05%) Adobe Illustrator
6 1 (1.05%) Adobe XD
6 1 (1.05%) InDesign
6 1 (1.05%) Spreadsheet
6 1 (1.05%) Trello
Business Applications
1 4 (4.21%) Shopify
2 2 (2.11%) Dynamics CRM
3 1 (1.05%) Raiser’s Edge
Cloud Services
1 29 (30.53%) Google Analytics
2 26 (27.37%) Google Ads
3 24 (25.26%) Canva
4 22 (23.16%) Facebook Ads
5 6 (6.32%) MailChimp
6 4 (4.21%) ChatGPT
6 4 (4.21%) Google Sheets
6 4 (4.21%) Sprout Social
7 2 (2.11%) Amazon Ads
7 2 (2.11%) Figma
7 2 (2.11%) Google Data Studio
7 2 (2.11%) Google Workspace
7 2 (2.11%) Microsoft Advertising
7 2 (2.11%) Slack
8 1 (1.05%) Asana
8 1 (1.05%) Discord
8 1 (1.05%) Google Docs
8 1 (1.05%) Google Drive
8 1 (1.05%) Microsoft 365
8 1 (1.05%) Power Platform
Communications & Networking
1 2 (2.11%) Intranet
2 1 (1.05%) Wi-Fi
Database & Business Intelligence
1 1 (1.05%) Power BI
1 1 (1.05%) Tableau
Development Applications
1 4 (4.21%) Bazaar
General
1 67 (70.53%) Marketing
2 30 (31.58%) Analytical Skills
3 29 (30.53%) Advertising
4 25 (26.32%) Social Skills
5 15 (15.79%) Retail
6 14 (14.74%) Finance
7 11 (11.58%) Organisational Skills
8 7 (7.37%) Public Sector
9 5 (5.26%) Brand Awareness
9 5 (5.26%) Inclusion and Diversity
10 4 (4.21%) Legal
11 3 (3.16%) Multimedia
12 2 (2.11%) Automotive
12 2 (2.11%) Influencing Skills
12 2 (2.11%) Local Government
13 1 (1.05%) Billing
13 1 (1.05%) Tech for Good
13 1 (1.05%) Telecoms
Job Titles
1 13 (13.68%) Communications Officer
1 13 (13.68%) PPC Specialist
1 13 (13.68%) SEO Specialist
2 8 (8.42%) Senior
3 6 (6.32%) Coordinator
4 5 (5.26%) Senior Communications Officer
5 4 (4.21%) Digital Producer
6 3 (3.16%) Development Officer
6 3 (3.16%) Head of Communications
6 3 (3.16%) Head of Design
6 3 (3.16%) Head of Digital
6 3 (3.16%) PPC Executive
7 2 (2.11%) Content Manager
7 2 (2.11%) E-Commerce Specialist
7 2 (2.11%) Engagement Manager
7 2 (2.11%) Paid Search Manager
7 2 (2.11%) Procurement Officer
7 2 (2.11%) Search Manager
7 2 (2.11%) Social Media Executive
7 2 (2.11%) Social Media Manager
Libraries, Frameworks & Software Standards
1 2 (2.11%) EDI
2 1 (1.05%) web3js
Miscellaneous
1 87 (91.58%) Social Media
2 11 (11.58%) Video Editing
3 6 (6.32%) Analytical Mindset
3 6 (6.32%) Blog
4 5 (5.26%) Podcast
5 4 (4.21%) Graphic Design
5 4 (4.21%) Onboarding
6 3 (3.16%) Management Information System
7 2 (2.11%) Photography
8 1 (1.05%) Algorithms
8 1 (1.05%) Blockchain
8 1 (1.05%) Data Protection Act
8 1 (1.05%) Digital Media
8 1 (1.05%) Self-Motivation
8 1 (1.05%) Web3
Processes & Methodologies
1 64 (67.37%) Analytics
2 30 (31.58%) SEO
3 26 (27.37%) Digital Marketing
4 21 (22.11%) E-Commerce
4 21 (22.11%) Marketing Strategy
5 19 (20.00%) Pay per click
6 17 (17.89%) CRM
7 16 (16.84%) Time Management
8 15 (15.79%) Conversion Rate Optimisation
8 15 (15.79%) Email Marketing
9 14 (14.74%) Content Strategy
9 14 (14.74%) Project Management
10 12 (12.63%) Copywriting
11 10 (10.53%) Actionable Insight
12 9 (9.47%) Collaborative Working
12 9 (9.47%) Social Media Management
13 8 (8.42%) Storytelling
14 7 (7.37%) Statistics
14 7 (7.37%) Strategic Thinking
15 6 (6.32%) Budget Management
Programming Languages
1 1 (1.05%) SQL
Qualifications
1 8 (8.42%) Degree
2 7 (7.37%) DBS Check
3 2 (2.11%) Security Cleared
4 1 (1.05%) Master's Degree
Quality Assurance & Compliance
1 8 (8.42%) Accessibility
2 6 (6.32%) GDPR
3 1 (1.05%) Actionable Recommendations
3 1 (1.05%) Cyber Essentials
3 1 (1.05%) QA
Vendors
1 65 (68.42%) Facebook
2 51 (53.68%) Google
3 36 (37.89%) TikTok
4 22 (23.16%) Pinterest
5 18 (18.95%) Microsoft
6 17 (17.89%) Adobe
7 15 (15.79%) YouTube
8 12 (12.63%) Twitter
9 9 (9.47%) Hootsuite
10 5 (5.26%) dotdigital
11 4 (4.21%) Intel
11 4 (4.21%) Snapchat
12 2 (2.11%) Bloomberg
13 1 (1.05%) Hotjar
13 1 (1.05%) Optimizely
13 1 (1.05%) Oracle
13 1 (1.05%) Spotify