TikTok
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of TikTok products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited TikTok over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within TikTok.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 601 846 958
Rank change year-on-year +245 +112 +181
Permanent jobs citing TikTok 91 50 31
As % of all permanent jobs advertised in the UK 0.17% 0.051% 0.030%
As % of the Vendors category 0.47% 0.14% 0.072%
Number of salaries quoted 17 48 16
10th Percentile £23,500 £23,750 £34,500
25th Percentile £25,000 £27,500 £39,063
Median annual salary (50th Percentile) £32,500 £40,000 £41,250
Median % change year-on-year -18.75% -3.03% +3.13%
75th Percentile £43,750 £53,750 £85,000
90th Percentile £55,250 £65,000 £111,250
UK excluding London median annual salary £25,000 £35,000 £39,000
% change year-on-year -28.57% -10.26% +15.56%

All Vendors
UK

TikTok falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 19,209 36,496 43,265
As % of all permanent jobs advertised in the UK 36.91% 37.06% 41.63%
Number of salaries quoted 11,748 25,167 24,673
10th Percentile £27,000 £26,750 £31,000
25th Percentile £37,574 £36,000 £41,250
Median annual salary (50th Percentile) £55,000 £50,000 £57,500
Median % change year-on-year +10.00% -13.04% +4.55%
75th Percentile £70,834 £68,750 £76,250
90th Percentile £90,000 £87,500 £92,500
UK excluding London median annual salary £50,000 £45,000 £50,000
% change year-on-year +11.11% -10.00% +5.26%

TikTok
Job Vacancy Trend

Job postings citing TikTok as a proportion of all IT jobs advertised.

Job vacancy trend for TikTok in the UK

TikTok
Salary Trend

3-month moving average salary quoted in jobs citing TikTok.

Salary trend for TikTok in the UK

TikTok
Salary Histogram

Salary distribution for jobs citing TikTok over the 6 months to 1 May 2025.

Salary histogram for TikTok in the UK

TikTok
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing TikTok within the UK over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +208 82 £32,500 -18.75% 174
London +140 54 £45,000 -0.46% 120
Work from Home +222 46 £41,500 -8.21% 119
UK excluding London +214 28 £25,000 -28.57% 80
South East +124 17 £41,500 +34.96% 31
North of England +75 5 £25,000 -37.50% 29
North West +28 5 £25,000 -41.18% 22
East of England - 3 £24,500 - 9
South West - 2 £28,500 - 5
Midlands +77 1 £32,500 +26.21% 9
West Midlands +49 1 £32,500 +9.75% 4

TikTok
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (7.69%) Microsoft Exchange
2 1 (1.10%) CMS
Applications
1 4 (4.40%) Photoshop
2 3 (3.30%) Microsoft Excel
3 2 (2.20%) Adobe Creative Suite
3 2 (2.20%) Microsoft PowerPoint
4 1 (1.10%) Adobe Illustrator
4 1 (1.10%) Adobe Premiere
4 1 (1.10%) CapCut
4 1 (1.10%) InDesign
4 1 (1.10%) Microsoft Office
Business Applications
1 16 (17.58%) Shopify
Cloud Services
1 41 (45.05%) Google Ads
2 23 (25.27%) Google Analytics
3 17 (18.68%) Facebook Ads
4 15 (16.48%) Google Tag Manager
5 5 (5.49%) MailChimp
6 4 (4.40%) Adobe Analytics
6 4 (4.40%) Google Sheets
7 3 (3.30%) Canva
7 3 (3.30%) Sprout Social
8 2 (2.20%) Figma
Database & Business Intelligence
1 4 (4.40%) Power Query
1 4 (4.40%) PowerPivot
2 2 (2.20%) Metadata
Development Applications
1 4 (4.40%) Bazaar
General
1 71 (78.02%) Marketing
2 61 (67.03%) Analytical Skills
3 46 (50.55%) Retail
4 32 (35.16%) Social Skills
5 25 (27.47%) Advertising
6 15 (16.48%) Finance
7 12 (13.19%) Presentation Skills
8 7 (7.69%) Organisational Skills
9 5 (5.49%) Games
10 3 (3.30%) Brand Awareness
10 3 (3.30%) Legal
10 3 (3.30%) Manufacturing
11 2 (2.20%) Influencing Skills
12 1 (1.10%) Automotive
Job Titles
1 17 (18.68%) PPC Executive
2 13 (14.29%) PPC Specialist
2 13 (14.29%) SEO Specialist
3 5 (5.49%) Senior
4 4 (4.40%) Analytics Manager
4 4 (4.40%) Coordinator
5 3 (3.30%) Digital Strategy Manager
5 3 (3.30%) Paid Search Manager
5 3 (3.30%) Search Manager
5 3 (3.30%) Senior Manager
5 3 (3.30%) Senior Strategy Manager
5 3 (3.30%) Social Media Manager
5 3 (3.30%) Strategy Manager
6 2 (2.20%) Digital Marketer
6 2 (2.20%) Engagement Manager
6 2 (2.20%) Junior
6 2 (2.20%) Marketeer
6 2 (2.20%) Marketing Manager
6 2 (2.20%) Performance Manager
6 2 (2.20%) Social Media Executive
Miscellaneous
1 47 (51.65%) Social Media
2 6 (6.59%) Analytical Mindset
3 5 (5.49%) Digital Media
4 4 (4.40%) Photography
4 4 (4.40%) Social Network
5 3 (3.30%) New Media
5 3 (3.30%) PMI
5 3 (3.30%) Video Editing
6 2 (2.20%) Graphic Design
6 2 (2.20%) Podcast
7 1 (1.10%) Motion Graphics
Processes & Methodologies
1 62 (68.13%) Analytics
2 33 (36.26%) Pay per click
3 31 (34.07%) Marketing Strategy
4 30 (32.97%) E-Commerce
4 30 (32.97%) Problem-Solving
5 29 (31.87%) Digital Marketing
6 23 (25.27%) Coaching
7 22 (24.18%) SEO
7 22 (24.18%) Thought Leadership
8 21 (23.08%) Time Management
9 19 (20.88%) Project Management
10 17 (18.68%) Data Privacy
11 15 (16.48%) Commercial Awareness
12 13 (14.29%) Actionable Insight
12 13 (14.29%) Conversion Rate Optimisation
12 13 (14.29%) Strategic Thinking
13 11 (12.09%) Paid Search
14 10 (10.99%) Line Management
15 8 (8.79%) CRM
16 7 (7.69%) Mentoring
Programming Languages
1 7 (7.69%) Python
2 4 (4.40%) R
2 4 (4.40%) SQL
Qualifications
1 9 (9.89%) Degree
2 3 (3.30%) PMI Certification
Quality Assurance & Compliance
1 3 (3.30%) QA
Vendors
1 68 (74.73%) Google
2 36 (39.56%) Instagram
3 35 (38.46%) Pinterest
4 28 (30.77%) Facebook
5 24 (26.37%) Adobe
6 19 (20.88%) Microsoft
7 10 (10.99%) Snapchat
7 10 (10.99%) YouTube
8 4 (4.40%) Intel
8 4 (4.40%) Twitter
9 1 (1.10%) dotdigital
9 1 (1.10%) Hootsuite