TikTok
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of TikTok products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited TikTok over the 6 months leading up to 10 September 2026, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within TikTok.

6 months to
10 Sep 2026
Same period 2025 Same period 2024
Rank 725 580 760
Rank change year-on-year -145 +180 +4
Permanent jobs citing TikTok 80 93 24
As % of all permanent jobs in the UK 0.071% 0.19% 0.031%
As % of the Vendors category 0.29% 0.44% 0.094%
Number of salaries quoted 42 49 21
10th Percentile - £26,800 £29,000
25th Percentile £28,000 £31,000 £35,750
Median annual salary (50th Percentile) £35,000 £40,000 £44,000
Median % change year-on-year -12.50% -9.09% -45.00%
75th Percentile £46,063 £57,500 £65,000
90th Percentile £77,500 £74,000 £72,500
UK excluding London median annual salary £34,000 £41,500 £37,613
% change year-on-year -18.07% +10.34% -55.75%

All Vendors
UK

TikTok falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 27,630 21,136 25,533
As % of all permanent jobs advertised in the UK 24.46% 42.55% 32.55%
Number of salaries quoted 17,413 11,407 13,938
10th Percentile £29,750 £26,929 £31,000
25th Percentile £38,750 £32,851 £40,000
Median annual salary (50th Percentile) £57,500 £51,500 £55,000
Median % change year-on-year +11.65% -6.36% -4.35%
75th Percentile £77,500 £71,250 £75,000
90th Percentile £100,000 £90,000 £92,500
UK excluding London median annual salary £50,000 £42,500 £50,000
% change year-on-year +17.65% -15.00% -

TikTok
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing TikTok relative to all permanent IT jobs advertised.

TikTok job vacancy trend in the UK

TikTok
Salary Trend

Salary distribution trend for jobs in the UK citing TikTok.

Salary distribution trend for jobs in the UK citing TikTok

TikTok
Salary Histogram

Salary distribution for jobs citing TikTok over the 6 months to 10 September 2026.

Salary histogram for TikTok in the UK

TikTok
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing TikTok within the UK over the 6 months to 10 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -141 70 £35,000 -8.50% 99
UK excluding London -101 41 £34,000 -18.07% 46
London -88 29 £37,500 -8.54% 65
Work from Home -76 22 £40,500 +10.96% 48
South West -67 14 £28,000 -49.09% 7
North of England -54 11 £35,000 +13.82% 13
West Midlands -22 10 £57,000 +3.64% 5
Midlands -38 10 £57,000 +3.64% 6
North West -13 7 £35,000 +42.86% 5
South East -23 5 £40,500 -22.86% 11
Yorkshire -46 3 £34,000 -6.85% 7
East of England -30 1 £47,500 -34.48% 1
North East - 1 £75,000 - 1

TikTok
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 21 (26.25%) CMS
2 9 (11.25%) Headless CMS
3 1 (1.25%) Umbraco
3 1 (1.25%) WordPress
Applications
1 6 (7.50%) Microsoft Excel
2 3 (3.75%) Adobe Premiere
2 3 (3.75%) Spreadsheet
3 2 (2.50%) Adobe Creative Suite
3 2 (2.50%) CapCut
4 1 (1.25%) Adobe After Effects
4 1 (1.25%) InDesign
4 1 (1.25%) Photoshop
Business Applications
1 2 (2.50%) Shopify
Cloud Services
1 20 (25.00%) Google Ads
2 15 (18.75%) GCP
3 12 (15.00%) Google Analytics
4 11 (13.75%) Meta Ads
5 9 (11.25%) Azure
5 9 (11.25%) Snowflake
6 8 (10.00%) SaaS
7 6 (7.50%) Canva
7 6 (7.50%) Google Tag Manager
7 6 (7.50%) Microsoft Advertising
8 3 (3.75%) Google Sheets
8 3 (3.75%) Salesforce Commerce Cloud
9 2 (2.50%) Anthropic Claude
9 2 (2.50%) ChatGPT
10 1 (1.25%) Discord
10 1 (1.25%) MailChimp
10 1 (1.25%) Slack
Database & Business Intelligence
1 2 (2.50%) InterSystems Cache
1 2 (2.50%) PostgreSQL
1 2 (2.50%) Redis
General
1 50 (62.50%) Marketing
2 27 (33.75%) Retail
2 27 (33.75%) Social Skills
3 20 (25.00%) Analytical Skills
4 19 (23.75%) Advertising
5 9 (11.25%) Influencing Skills
6 8 (10.00%) Inclusion and Diversity
7 6 (7.50%) Organisational Skills
8 5 (6.25%) Brand Awareness
8 5 (6.25%) Finance
9 3 (3.75%) Games
10 2 (2.50%) Law
11 1 (1.25%) Automotive
11 1 (1.25%) Banking
11 1 (1.25%) Manufacturing
11 1 (1.25%) Police
Job Titles
1 6 (7.50%) Account Manager
1 6 (7.50%) Lead
2 5 (6.25%) Social Media Assistant
2 5 (6.25%) Trainee
3 4 (5.00%) Analyst
3 4 (5.00%) Digital Account Manager
3 4 (5.00%) Digital Executive
3 4 (5.00%) Digital Marketing Executive
3 4 (5.00%) Digital Media Specialist
3 4 (5.00%) E-Commerce Specialist
3 4 (5.00%) Marketing Executive
4 3 (3.75%) Data Analyst
4 3 (3.75%) E-Commerce Executive
4 3 (3.75%) Operations Analyst
4 3 (3.75%) Social Media Manager
4 3 (3.75%) Strategy Analyst
5 2 (2.50%) Developer
5 2 (2.50%) Head of Communications
5 2 (2.50%) Java Developer
5 2 (2.50%) Lead Developer
Libraries, Frameworks & Software Standards
1 8 (10.00%) Flash
2 7 (8.75%) HTML
3 6 (7.50%) CSS
4 2 (2.50%) REST
4 2 (2.50%) Spring
4 2 (2.50%) Spring Boot
Miscellaneous
1 28 (35.00%) Social Media
2 15 (18.75%) Marketing Technology
3 9 (11.25%) Digital Media
4 6 (7.50%) Algorithms
4 6 (7.50%) Cloud Native
5 4 (5.00%) Distributed Systems
6 3 (3.75%) Self-Motivation
7 2 (2.50%) Driving Licence
7 2 (2.50%) Management Information System
7 2 (2.50%) Onboarding
7 2 (2.50%) Photography
8 1 (1.25%) FMCG
8 1 (1.25%) Podcast
8 1 (1.25%) Video Editing
Processes & Methodologies
1 36 (45.00%) Analytics
2 31 (38.75%) Digital Marketing
3 27 (33.75%) E-Commerce
4 26 (32.50%) SEO
5 15 (18.75%) Stakeholder Management
6 12 (15.00%) Customer Engagement
7 11 (13.75%) Customer Acquisition
8 10 (12.50%) Actionable Insight
8 10 (12.50%) Affiliate Marketing
8 10 (12.50%) AI
8 10 (12.50%) Pay per click
8 10 (12.50%) Project Management
8 10 (12.50%) Roadmaps
8 10 (12.50%) Social Media Management
8 10 (12.50%) Stakeholder Engagement
8 10 (12.50%) Strategic Thinking
8 10 (12.50%) User Experience
9 9 (11.25%) Data Enrichment
9 9 (11.25%) Regulatory Change
9 9 (11.25%) Supplier Management
Programming Languages
1 4 (5.00%) Go
2 2 (2.50%) Java
2 2 (2.50%) Python
Qualifications
1 4 (5.00%) Postgraduate
2 1 (1.25%) Degree
Systems Management
1 2 (2.50%) Kubernetes
Vendors
1 39 (48.75%) Google
2 24 (30.00%) YouTube
3 19 (23.75%) Pinterest
4 16 (20.00%) Instagram
5 15 (18.75%) Microsoft
6 13 (16.25%) Adobe
7 12 (15.00%) Facebook
8 9 (11.25%) Tealium
9 4 (5.00%) Salesforce
9 4 (5.00%) Snapchat
10 1 (1.25%) Hootsuite
10 1 (1.25%) HubSpot