Period
to 11 December 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Lead Generation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Lead Generation over the 6 months to 11 December 2017 with a comparison to the same period in the previous 2 years.

Lead Generation
England > West Midlands
6 months to
11 Dec 2017
Same period 2016 Same period 2015
Rank 293 315 305
Rank change year-on-year +22 -10 +11
Permanent jobs citing Lead Generation 19 8 5
As % of all permanent IT jobs advertised in the West Midlands 0.19% 0.072% 0.047%
As % of the Processes & Methodologies category 0.21% 0.081% 0.054%
Number of salaries quoted 18 6 3
West Midlands median annual salary £27,500 £37,500 £45,000
Median salary % change year-on-year -26.67% -16.67% +104.55%
10th Percentile £20,575 £26,250 £23,700
90th Percentile £34,125 £60,000 £72,500
England median annual salary £42,500 £40,000 £35,000
% change year-on-year +6.25% +14.29% -17.65%

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8968 9899 9305
As % of all permanent IT jobs advertised in the West Midlands 89.07% 89.20% 87.57%
Number of salaries quoted 7223 7742 7687
West Midlands median annual salary £40,000 £41,500 £40,000
Median salary % change year-on-year -3.61% +3.75% -
10th Percentile £25,000 £25,000 £25,000
90th Percentile £65,000 £63,750 £63,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Lead Generation
Job Vacancy Trend in the West Midlands

Job postings citing Lead Generation as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Lead Generation in the West Midlands

Lead Generation
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Lead Generation in the West Midlands.

Salary trend for Lead Generation in the West Midlands

Lead Generation
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Lead Generation in the West Midlands over the 6 months to 11 December 2017.

Salary histogram for Lead Generation in the West Midlands

Lead Generation
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Lead Generation within the West Midlands region over the 6 months to 11 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +26 9 £30,000 - 1
Staffordshire - 5 £27,500 -
Warwickshire -6 2 £31,500 -10.00%
Sutton Coldfield - 2 £22,500 - 1
Coventry - 1 £30,000 -
Lead Generation
England

For the 6 months to 11 December 2017, IT jobs citing Lead Generation also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Lead Generation.

1 12 (63.16%) Marketing
2 10 (52.63%) Business Development
3 7 (36.84%) Telesales
4 6 (31.58%) Digital Marketing
5 5 (26.32%) B2B
5 5 (26.32%) Finance
6 4 (21.05%) SEO
6 4 (21.05%) Microsoft
6 4 (21.05%) Microsoft Office
6 4 (21.05%) CRM
6 4 (21.05%) Google
6 4 (21.05%) Google Analytics
6 4 (21.05%) Analytics
6 4 (21.05%) Presales
7 3 (15.79%) Technical Analysis
7 3 (15.79%) Twitter
7 3 (15.79%) Sage X3
7 3 (15.79%) AdWords
7 3 (15.79%) B2B Sales
7 3 (15.79%) Sage 500
7 3 (15.79%) Blog
7 3 (15.79%) Sage 200
7 3 (15.79%) Marketing Strategy
7 3 (15.79%) Statistical Analysis
7 3 (15.79%) Statistics
7 3 (15.79%) Web Development
7 3 (15.79%) Tandem
7 3 (15.79%) ERP
7 3 (15.79%) Sage
7 3 (15.79%) HTML

Lead Generation
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.26%) CMS
1 1 (5.26%) WordPress
Applications
1 4 (21.05%) Microsoft Office
Business Applications
1 3 (15.79%) Sage 200
1 3 (15.79%) Sage 500
1 3 (15.79%) Sage X3
Cloud Services
1 4 (21.05%) Google Analytics
2 3 (15.79%) AdWords
3 2 (10.53%) Adobe Creative Cloud
General
1 12 (63.16%) Marketing
2 5 (26.32%) Finance
3 3 (15.79%) Advertising
3 3 (15.79%) Aerospace
3 3 (15.79%) Automotive
3 3 (15.79%) Manufacturing
4 2 (10.53%) Retail
Job Titles
1 3 (15.79%) Marketing Manager
1 3 (15.79%) Sales Executive
1 3 (15.79%) SEO Manager
2 2 (10.53%) Account Manager
2 2 (10.53%) Business Development Manager
2 2 (10.53%) Business Manager
2 2 (10.53%) Development Manager
2 2 (10.53%) IT Manager
2 2 (10.53%) IT Sales Executive
2 2 (10.53%) Sales Account Manager
2 2 (10.53%) Sales Manager
2 2 (10.53%) Telesales Executive
3 1 (5.26%) Digital Executive
3 1 (5.26%) Digital Marketing Executive
3 1 (5.26%) Internal Sales Executive
3 1 (5.26%) Marketing Executive
3 1 (5.26%) Vendor Manager
Libraries, Frameworks & Software Standards
1 3 (15.79%) HTML
Miscellaneous
1 3 (15.79%) Blog
1 3 (15.79%) Tandem
2 2 (10.53%) Fintech
3 1 (5.26%) Social Media
3 1 (5.26%) User Experience
Processes & Methodologies
1 10 (52.63%) Business Development
2 7 (36.84%) Telesales
3 6 (31.58%) Digital Marketing
4 5 (26.32%) B2B
5 4 (21.05%) Analytics
5 4 (21.05%) CRM
5 4 (21.05%) Presales
5 4 (21.05%) SEO
6 3 (15.79%) B2B Sales
6 3 (15.79%) ERP
6 3 (15.79%) Marketing Strategy
6 3 (15.79%) Statistical Analysis
6 3 (15.79%) Statistics
6 3 (15.79%) Technical Analysis
6 3 (15.79%) Web Development
7 2 (10.53%) Artificial Intelligence
7 2 (10.53%) Business Continuity
7 2 (10.53%) Customer Requirements
7 2 (10.53%) Disaster Recovery
7 2 (10.53%) Web Design
Qualifications
1 2 (10.53%) Degree
Vendors
1 4 (21.05%) Google
1 4 (21.05%) Microsoft
2 3 (15.79%) Sage
2 3 (15.79%) Twitter
3 2 (10.53%) Adobe
4 1 (5.26%) Facebook
4 1 (5.26%) Hootsuite