Period
to 11 December 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Lead Generation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Lead Generation over the 6 months to 11 December 2018 with a comparison to the same period in the previous 2 years.

Lead Generation
England > West Midlands
6 months to
11 Dec 2018
Same period 2017 Same period 2016
Rank 277 296 320
Rank change year-on-year +19 +24 -12
Permanent jobs citing Lead Generation 19 19 8
As % of all permanent IT jobs advertised in the West Midlands 0.23% 0.19% 0.072%
As % of the Processes & Methodologies category 0.25% 0.21% 0.079%
Number of salaries quoted 18 18 6
West Midlands median annual salary £30,000 £27,500 £37,500
Median salary % change year-on-year +9.09% -26.67% -16.67%
10th Percentile £21,450 £20,575 £26,250
90th Percentile £44,125 £34,125 £60,000
England median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% +14.29%

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,460 9,196 10,139
As % of all permanent IT jobs advertised in the West Midlands 91.01% 91.32% 91.36%
Number of salaries quoted 5,650 7,431 7,949
West Midlands median annual salary £45,000 £40,000 £41,333
Median salary % change year-on-year +12.50% -3.23% +3.33%
10th Percentile £26,250 £25,000 £25,000
90th Percentile £70,000 £65,000 £63,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Lead Generation
Job Vacancy Trend in the West Midlands

Job postings citing Lead Generation as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Lead Generation in the West Midlands

Lead Generation
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Lead Generation in the West Midlands.

Salary trend for Lead Generation in the West Midlands

Lead Generation
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Lead Generation in the West Midlands over the 6 months to 11 December 2018.

Salary histogram for Lead Generation in the West Midlands

Lead Generation
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Lead Generation within the West Midlands region over the 6 months to 11 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +15 10 £30,000 - 4
Wolverhampton - 4 £29,500 -
Worcestershire - 3 £20,000 -
Lead Generation
England

For the 6 months to 11 December 2018, IT jobs citing Lead Generation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Lead Generation.

1 13 (68.42%) Marketing
2 11 (57.89%) Google
3 10 (52.63%) Digital Marketing
3 10 (52.63%) Creative Thinking
4 9 (47.37%) Analytics
4 9 (47.37%) SEO
5 7 (36.84%) Google Analytics
5 7 (36.84%) AdWords
6 6 (31.58%) HTML
7 5 (26.32%) Twitter
7 5 (26.32%) Pay per click
7 5 (26.32%) Marketing Strategy
8 4 (21.05%) Self-Motivation
8 4 (21.05%) Business Development
9 3 (15.79%) Degree
9 3 (15.79%) Hootsuite
9 3 (15.79%) Social Media Marketing
9 3 (15.79%) Link Building
9 3 (15.79%) Social Media
10 2 (10.53%) Technical Analysis
10 2 (10.53%) MailChimp
10 2 (10.53%) Analytical Skills
10 2 (10.53%) Facebook
10 2 (10.53%) Online Marketing
10 2 (10.53%) Content Writing
10 2 (10.53%) Screaming Frog
10 2 (10.53%) Email Marketing
10 2 (10.53%) Statistical Analysis
10 2 (10.53%) DoubleClick
10 2 (10.53%) GAP Analysis

Lead Generation
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 7 (36.84%) AdWords
1 7 (36.84%) Google Analytics
2 2 (10.53%) MailChimp
Communications & Networking
1 1 (5.26%) Wi-Fi
General
1 13 (68.42%) Marketing
2 1 (5.26%) Manufacturing
2 1 (5.26%) Telecoms
Job Titles
1 6 (31.58%) Account Manager
2 3 (15.79%) Search Manager
3 2 (10.53%) Business Development Manager
3 2 (10.53%) Business Manager
3 2 (10.53%) Development Manager
3 2 (10.53%) Digital Executive
3 2 (10.53%) Digital Marketing Executive
3 2 (10.53%) IT Manager
3 2 (10.53%) Marketing Executive
3 2 (10.53%) SEO Manager
3 2 (10.53%) SEO Specialist
3 2 (10.53%) Social Media Executive
3 2 (10.53%) Technical Specialist
4 1 (5.26%) Administrator
4 1 (5.26%) Client Account Manager
4 1 (5.26%) IT Development Manager
4 1 (5.26%) IT Sales Specialist
4 1 (5.26%) IT Security Specialist
4 1 (5.26%) Security Specialist
4 1 (5.26%) Social Media Manager
Libraries, Frameworks & Software Standards
1 6 (31.58%) HTML
2 1 (5.26%) Visualforce
Miscellaneous
1 4 (21.05%) Self-Motivation
2 3 (15.79%) Social Media
3 2 (10.53%) Analytical Skills
3 2 (10.53%) Tandem
Processes & Methodologies
1 10 (52.63%) Creative Thinking
1 10 (52.63%) Digital Marketing
2 9 (47.37%) Analytics
2 9 (47.37%) SEO
3 5 (26.32%) Marketing Strategy
3 5 (26.32%) Pay per click
4 4 (21.05%) Business Development
5 3 (15.79%) Link Building
5 3 (15.79%) Social Media Marketing
6 2 (10.53%) Business Intelligence
6 2 (10.53%) Content Writing
6 2 (10.53%) Email Marketing
6 2 (10.53%) GAP Analysis
6 2 (10.53%) Online Marketing
6 2 (10.53%) Statistical Analysis
6 2 (10.53%) Technical Analysis
7 1 (5.26%) Business Analysis
7 1 (5.26%) Cybersecurity
7 1 (5.26%) Personalization
7 1 (5.26%) Project Management
Programming Languages
1 1 (5.26%) Apex Code
Qualifications
1 3 (15.79%) Degree
Vendors
1 11 (57.89%) Google
2 5 (26.32%) Twitter
3 3 (15.79%) Hootsuite
4 2 (10.53%) DoubleClick
4 2 (10.53%) Facebook
4 2 (10.53%) Screaming Frog
5 1 (5.26%) Salesforce.com