Period
to 22 September 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Lead Generation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Lead Generation over the 6 months to 22 September 2018 with a comparison to the same period in the previous 2 years.

Lead Generation
England > West Midlands
6 months to
22 Sep 2018
Same period 2017 Same period 2016
Rank 246 326 337
Rank change year-on-year +80 +11 -21
Permanent jobs citing Lead Generation 51 6 2
As % of all permanent IT jobs advertised in the West Midlands 0.58% 0.060% 0.017%
As % of the Processes & Methodologies category 0.65% 0.066% 0.019%
Number of salaries quoted 50 6 2
West Midlands median annual salary £28,500 £30,000 £37,500
Median salary % change year-on-year -5.00% -20.00% -26.83%
10th Percentile £20,000 £19,000 £35,250
90th Percentile £38,750 £35,625 £41,750
England median annual salary £34,000 £45,000 £45,000
% change year-on-year -24.44% - +28.57%

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,876 9,083 10,808
As % of all permanent IT jobs advertised in the West Midlands 90.27% 91.30% 90.45%
Number of salaries quoted 6,027 7,470 8,462
West Midlands median annual salary £44,000 £40,000 £40,000
Median salary % change year-on-year +10.00% - -
10th Percentile £26,000 £25,750 £24,025
90th Percentile £67,500 £63,750 £64,000
England median annual salary £50,100 £50,000 £50,000
% change year-on-year +0.20% - +5.26%

Lead Generation
Job Vacancy Trend in the West Midlands

Job postings citing Lead Generation as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Lead Generation in the West Midlands

Lead Generation
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Lead Generation in the West Midlands.

Salary trend for Lead Generation in the West Midlands

Lead Generation
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Lead Generation in the West Midlands over the 6 months to 22 September 2018.

Salary histogram for Lead Generation in the West Midlands

Lead Generation
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Lead Generation within the West Midlands region over the 6 months to 22 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wolverhampton +21 20 £25,000 -33.33%
Birmingham +15 15 £27,000 -10.00% 1
Worcestershire - 6 £20,000 -
Solihull - 4 £28,750 -
Coventry +10 3 £32,500 +8.33%
Shropshire - 1 £30,000 - 1
Warwickshire - 1 £40,000 -
Lead Generation
England

For the 6 months to 22 September 2018, IT jobs citing Lead Generation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Lead Generation.

1 46 (90.20%) Marketing
2 36 (70.59%) Google
3 32 (62.75%) Analytics
4 31 (60.78%) SEO
5 28 (54.90%) Creative Thinking
6 27 (52.94%) Twitter
6 27 (52.94%) AdWords
7 26 (50.98%) Digital Marketing
8 24 (47.06%) HTML
9 22 (43.14%) Marketing Strategy
10 20 (39.22%) Pay per click
11 18 (35.29%) Google Analytics
12 13 (25.49%) Email Marketing
13 11 (21.57%) Online Marketing
13 11 (21.57%) MailChimp
13 11 (21.57%) Facebook
13 11 (21.57%) DoubleClick
13 11 (21.57%) Self-Motivation
13 11 (21.57%) Content Writing
14 9 (17.65%) Statistical Analysis
14 9 (17.65%) Tandem
14 9 (17.65%) Technical Analysis
15 8 (15.69%) Social Media
16 7 (13.73%) Degree
17 6 (11.76%) Social Media Marketing
17 6 (11.76%) Hootsuite
18 5 (9.80%) Link Building
18 5 (9.80%) CRM
19 4 (7.84%) Analytical Skills
19 4 (7.84%) Screaming Frog

Lead Generation
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (3.92%) Microsoft Office
2 1 (1.96%) Spreadsheet
Cloud Services
1 27 (52.94%) AdWords
2 18 (35.29%) Google Analytics
3 11 (21.57%) MailChimp
4 1 (1.96%) SaaS
Communications & Networking
1 1 (1.96%) Wi-Fi
General
1 46 (90.20%) Marketing
2 3 (5.88%) Brand Awareness
3 1 (1.96%) Telecoms
Job Titles
1 11 (21.57%) Digital Executive
1 11 (21.57%) Digital Marketing Executive
1 11 (21.57%) Marketing Executive
2 9 (17.65%) SEO Manager
3 6 (11.76%) Account Manager
4 5 (9.80%) Search Manager
5 4 (7.84%) Social Media Executive
6 3 (5.88%) Marketing Manager
6 3 (5.88%) Marketing Specialist
6 3 (5.88%) SEO Specialist
6 3 (5.88%) Technical Specialist
7 2 (3.92%) Business Development Manager
7 2 (3.92%) Business Manager
7 2 (3.92%) Development Manager
7 2 (3.92%) IT Manager
7 2 (3.92%) PPC Manager
7 2 (3.92%) Sales Executive
7 2 (3.92%) Social Media Manager
7 2 (3.92%) Trainee
7 2 (3.92%) Trainee Sales Executive
Libraries, Frameworks & Software Standards
1 24 (47.06%) HTML
Miscellaneous
1 11 (21.57%) Self-Motivation
2 9 (17.65%) Tandem
3 8 (15.69%) Social Media
4 4 (7.84%) Analytical Skills
5 2 (3.92%) Digital Media
5 2 (3.92%) Driving Licence
6 1 (1.96%) Blog
6 1 (1.96%) User Experience
Processes & Methodologies
1 32 (62.75%) Analytics
2 31 (60.78%) SEO
3 28 (54.90%) Creative Thinking
4 26 (50.98%) Digital Marketing
5 22 (43.14%) Marketing Strategy
6 20 (39.22%) Pay per click
7 13 (25.49%) Email Marketing
8 11 (21.57%) Content Writing
8 11 (21.57%) Online Marketing
9 9 (17.65%) Statistical Analysis
9 9 (17.65%) Technical Analysis
10 6 (11.76%) Social Media Marketing
11 5 (9.80%) CRM
11 5 (9.80%) Link Building
12 3 (5.88%) Business Development
12 3 (5.88%) Campaign Management
12 3 (5.88%) Competitor Analysis
12 3 (5.88%) Line Management
13 2 (3.92%) Logistics
13 2 (3.92%) Market Research
Qualifications
1 7 (13.73%) Degree
Vendors
1 36 (70.59%) Google
2 27 (52.94%) Twitter
3 11 (21.57%) DoubleClick
3 11 (21.57%) Facebook
4 6 (11.76%) Hootsuite
5 4 (7.84%) Screaming Frog
6 2 (3.92%) Microsoft
6 2 (3.92%) Pardot
6 2 (3.92%) Salesforce.com
7 1 (1.96%) SAP