Period
to 27 May 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Lead Generation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Lead Generation over the 6 months to 27 May 2018 with a comparison to the same period in the previous 2 years.

Lead Generation
England > West Midlands
6 months to
27 May 2018
Same period 2017 Same period 2016
Rank 266 308 330
Rank change year-on-year +42 +22 -34
Permanent jobs citing Lead Generation 41 5 21
As % of all permanent IT jobs advertised in the West Midlands 0.44% 0.051% 0.17%
As % of the Processes & Methodologies category 0.49% 0.057% 0.19%
Number of salaries quoted 41 5 2
West Midlands median annual salary £27,500 £35,000 £40,000
Median salary % change year-on-year -21.43% -12.50% +26.98%
10th Percentile £21,250 £17,900 £28,500
90th Percentile £45,000 £38,750 £53,500
England median annual salary £34,000 £45,000 £42,500
% change year-on-year -24.44% +5.88% +24.09%

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8,416 8,830 10,794
As % of all permanent IT jobs advertised in the West Midlands 89.66% 90.51% 89.54%
Number of salaries quoted 6,431 7,214 8,630
West Midlands median annual salary £42,500 £40,500 £42,500
Median salary % change year-on-year +4.94% -4.71% +6.25%
10th Percentile £26,250 £25,750 £25,000
90th Percentile £67,500 £62,500 £65,000
England median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% +1.05%

Lead Generation
Job Vacancy Trend in the West Midlands

Job postings citing Lead Generation as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Lead Generation in the West Midlands

Lead Generation
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Lead Generation in the West Midlands.

Salary trend for Lead Generation in the West Midlands

Lead Generation
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Lead Generation in the West Midlands over the 6 months to 27 May 2018.

Salary histogram for Lead Generation in the West Midlands

Lead Generation
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Lead Generation within the West Midlands region over the 6 months to 27 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wolverhampton -3 16 £25,000 -33.33% 2
Birmingham +6 12 £30,000 -17.24% 2
Sutton Coldfield - 4 £22,500 -
Solihull - 3 £37,500 -
Worcestershire - 3 £35,000 - 2
Warwickshire +13 1 £40,000 +33.33%
Coventry -12 1 £32,500 +116.67% 2
Shropshire - 1 £30,000 -
Lead Generation
England

For the 6 months to 27 May 2018, IT jobs citing Lead Generation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Lead Generation.

1 38 (92.68%) Marketing
2 28 (68.29%) Analytics
3 25 (60.98%) Google
4 24 (58.54%) SEO
5 22 (53.66%) Twitter
6 21 (51.22%) AdWords
7 19 (46.34%) HTML
8 17 (41.46%) Digital Marketing
8 17 (41.46%) Creative Thinking
9 15 (36.59%) Pay per click
9 15 (36.59%) Marketing Strategy
10 12 (29.27%) Google Analytics
10 12 (29.27%) Email Marketing
10 12 (29.27%) Self-Motivation
11 10 (24.39%) Content Writing
11 10 (24.39%) Online Marketing
11 10 (24.39%) Facebook
11 10 (24.39%) MailChimp
11 10 (24.39%) DoubleClick
12 8 (19.51%) Statistical Analysis
12 8 (19.51%) Tandem
12 8 (19.51%) Technical Analysis
13 6 (14.63%) CRM
14 5 (12.20%) Microsoft Office
14 5 (12.20%) Microsoft
14 5 (12.20%) Competitor Analysis
14 5 (12.20%) Telesales
15 4 (9.76%) SaaS
15 4 (9.76%) Presales
15 4 (9.76%) Business Development

Lead Generation
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (12.20%) Microsoft Office
2 1 (2.44%) Spreadsheet
Business Applications
1 1 (2.44%) Sage 200
1 1 (2.44%) Sage 500
1 1 (2.44%) Sage X3
Cloud Services
1 21 (51.22%) AdWords
2 12 (29.27%) Google Analytics
3 10 (24.39%) MailChimp
4 4 (9.76%) SaaS
General
1 38 (92.68%) Marketing
2 1 (2.44%) Advertising
2 1 (2.44%) Brand Awareness
2 1 (2.44%) Manufacturing
Job Titles
1 10 (24.39%) Digital Executive
1 10 (24.39%) Digital Marketing Executive
1 10 (24.39%) Marketing Executive
1 10 (24.39%) SEO Manager
2 5 (12.20%) Account Manager
3 4 (9.76%) IT Manager
3 4 (9.76%) Sales Account Manager
3 4 (9.76%) Sales Manager
4 3 (7.32%) Marketing Specialist
5 2 (4.88%) Lead Generation Specialist
5 2 (4.88%) Marketing Manager
5 2 (4.88%) PPC Manager
6 1 (2.44%) Campaign Manager
6 1 (2.44%) Coordinator
6 1 (2.44%) Sales Executive
6 1 (2.44%) Search Manager
6 1 (2.44%) Social Media Executive
6 1 (2.44%) Telesales Executive
6 1 (2.44%) Trainee
6 1 (2.44%) Trainee Sales Executive
Libraries, Frameworks & Software Standards
1 19 (46.34%) HTML
Miscellaneous
1 12 (29.27%) Self-Motivation
2 8 (19.51%) Tandem
3 3 (7.32%) Blog
3 3 (7.32%) Social Media
4 2 (4.88%) Analytical Skills
4 2 (4.88%) Digital Media
5 1 (2.44%) Driving Licence
5 1 (2.44%) User Experience
Processes & Methodologies
1 28 (68.29%) Analytics
2 24 (58.54%) SEO
3 17 (41.46%) Creative Thinking
3 17 (41.46%) Digital Marketing
4 15 (36.59%) Marketing Strategy
4 15 (36.59%) Pay per click
5 12 (29.27%) Email Marketing
6 10 (24.39%) Content Writing
6 10 (24.39%) Online Marketing
7 8 (19.51%) Statistical Analysis
7 8 (19.51%) Technical Analysis
8 6 (14.63%) CRM
9 5 (12.20%) Competitor Analysis
9 5 (12.20%) Telesales
10 4 (9.76%) Business Development
10 4 (9.76%) Content Marketing
10 4 (9.76%) Presales
11 3 (7.32%) Decision-Making
11 3 (7.32%) Expense Management
11 3 (7.32%) Link Building
Qualifications
1 3 (7.32%) Degree
Vendors
1 25 (60.98%) Google
2 22 (53.66%) Twitter
3 10 (24.39%) DoubleClick
3 10 (24.39%) Facebook
4 5 (12.20%) Microsoft
5 2 (4.88%) Pardot
5 2 (4.88%) Salesforce.com
6 1 (2.44%) Hootsuite
6 1 (2.44%) Sage
6 1 (2.44%) SAP
6 1 (2.44%) Screaming Frog