Marketing Strategy Jobs in the West Midlands

Marketing Strategy
England > West Midlands

The table below provides summary statistics for permanent job vacancies advertised in the West Midlands requiring Marketing Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Marketing Strategy over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 181 236 254
Rank change year-on-year +55 +18 +40
Permanent jobs citing Marketing Strategy 16 19 2
As % of all permanent jobs advertised in the West Midlands 0.39% 0.24% 0.033%
As % of the Processes & Methodologies category 0.42% 0.30% 0.034%
Number of salaries quoted 10 19 2
10th Percentile £28,000 £28,450 £43,375
25th Percentile £33,438 £29,000 £50,313
Median annual salary (50th Percentile) £37,500 £35,000 £66,250
Median % change year-on-year +7.14% -47.17% +82.76%
75th Percentile £43,750 £39,375 £82,813
90th Percentile £56,250 £95,500 £90,125
England median annual salary £46,250 £47,500 £50,119
% change year-on-year -2.63% -5.23% -16.47%

All Process and Methodology Skills
West Midlands

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 3,781 6,392 5,868
As % of all permanent jobs advertised in the West Midlands 91.20% 81.17% 96.80%
Number of salaries quoted 1,553 4,666 3,157
10th Percentile £28,822 £26,250 £30,625
25th Percentile £37,000 £35,700 £40,000
Median annual salary (50th Percentile) £52,500 £50,000 £52,500
Median % change year-on-year +5.00% -4.76% +5.00%
75th Percentile £67,500 £65,000 £67,500
90th Percentile £78,750 £77,500 £78,750
England median annual salary £57,500 £55,000 £62,500
% change year-on-year +4.55% -12.00% +4.17%

Marketing Strategy
Job Vacancy Trend in the West Midlands

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing Strategy in the West Midlands

Marketing Strategy
Salary Trend in the West Midlands

3-month moving average salary quoted in jobs citing Marketing Strategy in the West Midlands.

Salary trend for Marketing Strategy in the West Midlands

Marketing Strategy
Salary Histogram in the West Midlands

Salary distribution for jobs citing Marketing Strategy in the West Midlands over the 6 months to 30 May 2025.

Salary histogram for Marketing Strategy in the West Midlands

Marketing Strategy
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the West Midlands region over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Warwickshire +11 7 £37,500 +30.43% 1
Birmingham +36 4 £52,500 +50.00% 21
West Bromwich - 2 - -
Staffordshire - 2 £28,000 - 17
Marketing Strategy
England

Marketing Strategy
Co-occurring Skills and Capabilities in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.25%) WordPress
Applications
1 2 (12.50%) Microsoft Excel
1 2 (12.50%) Microsoft PowerPoint
1 2 (12.50%) Photoshop
Business Applications
1 5 (31.25%) Shopify
2 2 (12.50%) Magento
Cloud Services
1 8 (50.00%) Google Analytics
2 5 (31.25%) Google Ads
3 4 (25.00%) MailChimp
4 3 (18.75%) Facebook Ads
5 2 (12.50%) Canva
5 2 (12.50%) Google Data Studio
5 2 (12.50%) Power Platform
5 2 (12.50%) SaaS
Communications & Networking
1 2 (12.50%) Intranet
1 2 (12.50%) SMS
Database & Business Intelligence
1 2 (12.50%) Power BI
1 2 (12.50%) Tableau
General
1 16 (100.00%) Marketing
2 11 (68.75%) Social Skills
3 9 (56.25%) Advertising
4 7 (43.75%) Finance
5 4 (25.00%) Analytical Skills
6 3 (18.75%) Automotive
6 3 (18.75%) Brand Awareness
6 3 (18.75%) Dutch Language
6 3 (18.75%) French Language
6 3 (18.75%) Public Sector
7 2 (12.50%) Retail
8 1 (6.25%) Manufacturing
Job Titles
1 5 (31.25%) Marketing Executive
2 2 (12.50%) E-Commerce Executive
2 2 (12.50%) Lead
3 1 (6.25%) Business Development Manager
3 1 (6.25%) Business Manager
3 1 (6.25%) Development Manager
3 1 (6.25%) Digital Marketer
3 1 (6.25%) Programme Manager
3 1 (6.25%) Senior
3 1 (6.25%) Senior Manager
3 1 (6.25%) Senior Programme Manager
Libraries, Frameworks & Software Standards
1 2 (12.50%) CSS
1 2 (12.50%) HTML
Miscellaneous
1 3 (18.75%) Social Media
2 2 (12.50%) Analytical Mindset
2 2 (12.50%) Product Ownership
Processes & Methodologies
1 12 (75.00%) Digital Marketing
1 12 (75.00%) Pay per click
2 10 (62.50%) Analytics
2 10 (62.50%) SEO
3 8 (50.00%) Email Marketing
4 5 (31.25%) Customer Engagement
4 5 (31.25%) E-Commerce
4 5 (31.25%) User Experience
5 4 (25.00%) A/B Testing
5 4 (25.00%) Personalization
6 3 (18.75%) B2B
6 3 (18.75%) B2B Marketing
6 3 (18.75%) Business Development
6 3 (18.75%) Data-Driven Marketing
7 2 (12.50%) Business Intelligence
7 2 (12.50%) Collaborative Culture
7 2 (12.50%) CRM
7 2 (12.50%) Customer Acquisition
7 2 (12.50%) Display Advertising
7 2 (12.50%) Statistics
Qualifications
1 2 (12.50%) Degree
Vendors
1 10 (62.50%) Google
2 5 (31.25%) Facebook
3 2 (12.50%) Hotjar
3 2 (12.50%) Instagram
3 2 (12.50%) Optimizely
3 2 (12.50%) WooCommerce
3 2 (12.50%) Zoho