Marketing Automation
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Marketing Automation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Automation over the 6 months to 4 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
4 May 2024
Same period 2023 Same period 2022
Rank 861 886 975
Rank change year-on-year +25 +89 -157
Permanent jobs citing Marketing Automation 50 113 239
As % of all permanent jobs advertised in the UK 0.051% 0.11% 0.15%
As % of the Processes & Methodologies category 0.059% 0.11% 0.16%
Number of salaries quoted 46 59 82
10th Percentile £31,250 £45,000 £38,750
25th Percentile £32,500 £52,500 £45,000
Median annual salary (50th Percentile) £50,250 £62,500 £58,750
Median % change year-on-year -19.60% +6.38% -
75th Percentile £63,750 £86,250 £73,750
90th Percentile £85,000 £100,000 £92,000
UK excluding London median annual salary £45,001 £60,000 £50,000
% change year-on-year -25.00% +20.00% +2.56%

All Process and Methodology Skills
UK

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,620 99,018 149,592
As % of all permanent jobs advertised in the UK 85.90% 95.62% 95.60%
Number of salaries quoted 59,724 58,165 83,321
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,500 £60,000
Median % change year-on-year -10.57% +2.50% +9.09%
75th Percentile £72,500 £81,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Marketing Automation
Job Vacancy Trend

Job postings citing Marketing Automation as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Automation in the UK

Marketing Automation
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Automation.

Salary trend for Marketing Automation in the UK

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 4 May 2024.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 4 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +39 50 £50,250 -22.69% 48
UK excluding London +3 28 £45,001 -25.00% 24
London +70 22 £57,500 -8.00% 23
Work from Home +47 20 £47,500 -44.12% 18
North of England +47 18 £35,000 -48.15% 11
North West +20 11 £47,500 -42.42% 8
Yorkshire +93 7 £35,000 -22.22% 3
South East +17 4 £65,000 +8.33% 7
Midlands +17 3 £45,001 - 5
South West -19 3 £52,500 - 1
East Midlands - 2 £45,001 - 2
West Midlands +14 1 £92,500 - 3

Marketing Automation
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (22.00%) CMS
2 4 (8.00%) Adobe Experience Manager
2 4 (8.00%) WordPress
3 2 (4.00%) Apache Solr
3 2 (4.00%) Sitecore CMS
3 2 (4.00%) Umbraco
4 1 (2.00%) EPiServer
4 1 (2.00%) SAS
Applications
1 3 (6.00%) Microsoft Project
2 1 (2.00%) Chatbot
2 1 (2.00%) Microsoft Excel
2 1 (2.00%) Microsoft PowerPoint
2 1 (2.00%) Photoshop
Business Applications
1 9 (18.00%) Magento
2 2 (4.00%) Adobe Campaign
2 2 (4.00%) Dynamics CRM
2 2 (4.00%) Workfront
3 1 (2.00%) Exchequer
Cloud Services
1 7 (14.00%) Microsoft 365
2 6 (12.00%) Google Analytics
3 5 (10.00%) Azure
3 5 (10.00%) SaaS
4 4 (8.00%) Power Platform
5 3 (6.00%) Salesforce Service Cloud
6 2 (4.00%) Adobe Creative Cloud
6 2 (4.00%) Azure Cognitive Search
6 2 (4.00%) Contentful
6 2 (4.00%) Dynamics 365
6 2 (4.00%) IaaS
6 2 (4.00%) PaaS
6 2 (4.00%) Power Automate
7 1 (2.00%) Apigee
7 1 (2.00%) AWS
7 1 (2.00%) Boomi
7 1 (2.00%) GCP
7 1 (2.00%) Google Tag Manager
7 1 (2.00%) MailChimp
7 1 (2.00%) PowerApps
Communications & Networking
1 7 (14.00%) FTP
2 2 (4.00%) DNS
Database & Business Intelligence
1 7 (14.00%) Crystal Reports
2 4 (8.00%) Tableau
3 3 (6.00%) SQL Server
4 2 (4.00%) Data Warehouse
4 2 (4.00%) MySQL
4 2 (4.00%) Power BI
5 1 (2.00%) SQL Server Reporting Services
Development Applications
1 2 (4.00%) Git
General
1 50 (100.00%) Marketing
2 16 (32.00%) Social Skills
3 7 (14.00%) Analytical Skills
4 5 (10.00%) Advertising
4 5 (10.00%) Retail
5 4 (8.00%) Finance
6 3 (6.00%) Billing
7 2 (4.00%) Inclusion and Diversity
7 2 (4.00%) Presentation Skills
8 1 (2.00%) Documentation Skills
8 1 (2.00%) Legal
8 1 (2.00%) Organisational Skills
Job Titles
1 7 (14.00%) Administrator
1 7 (14.00%) Analyst
2 6 (12.00%) Senior
3 5 (10.00%) Data Analyst
4 4 (8.00%) Applications Specialist
4 4 (8.00%) Applications Support
4 4 (8.00%) Applications Support Specialist
4 4 (8.00%) Senior Analyst
4 4 (8.00%) Senior Data Analyst
4 4 (8.00%) Support Specialist
5 3 (6.00%) Consultant
5 3 (6.00%) Developer
5 3 (6.00%) Marketing Manager
5 3 (6.00%) Project Manager
5 3 (6.00%) Systems Administrator
6 2 (4.00%) Architect
6 2 (4.00%) Head of Development
6 2 (4.00%) Lead
6 2 (4.00%) Salesforce Developer
6 2 (4.00%) Technical Manager
Libraries, Frameworks & Software Standards
1 8 (16.00%) EDI
2 3 (6.00%) HTML
2 3 (6.00%) Web Services
3 2 (4.00%) .NET
3 2 (4.00%) ASP.NET
3 2 (4.00%) ASP.NET Web API
3 2 (4.00%) Lucene
4 1 (2.00%) ASP.NET MVC
4 1 (2.00%) CSS
4 1 (2.00%) Visualforce
4 1 (2.00%) XML
Miscellaneous
1 7 (14.00%) Marketing Technology
2 6 (12.00%) Social Media
3 2 (4.00%) Digital Media
3 2 (4.00%) Mobile App
3 2 (4.00%) PMI
3 2 (4.00%) Self-Motivation
4 1 (2.00%) Analytical Mindset
4 1 (2.00%) Blog
4 1 (2.00%) Data Structures
4 1 (2.00%) e-Learning
4 1 (2.00%) iPhone
4 1 (2.00%) Management Information System
4 1 (2.00%) Onboarding
4 1 (2.00%) Virtual Team
Operating Systems
1 1 (2.00%) Windows
Processes & Methodologies
1 29 (58.00%) CRM
2 17 (34.00%) Project Management
3 14 (28.00%) Analytics
3 14 (28.00%) Email Marketing
4 13 (26.00%) Continuous Improvement
5 12 (24.00%) Problem-Solving
6 11 (22.00%) User Experience
7 7 (14.00%) ERP
7 7 (14.00%) Infrastructure Management
7 7 (14.00%) Market Research
7 7 (14.00%) Marketing Strategy
7 7 (14.00%) Requirements Analysis
7 7 (14.00%) Roadmaps
7 7 (14.00%) Web Development
8 6 (12.00%) Agile
8 6 (12.00%) Business Intelligence
8 6 (12.00%) Decision-Making
8 6 (12.00%) E-Commerce
8 6 (12.00%) Marketing Analytics
9 5 (10.00%) Content Marketing
Programming Languages
1 9 (18.00%) SQL
2 6 (12.00%) Python
3 5 (10.00%) R
4 3 (6.00%) C#
4 3 (6.00%) JavaScript
5 1 (2.00%) Apex Code
5 1 (2.00%) Java
5 1 (2.00%) PHP
5 1 (2.00%) SOQL
Qualifications
1 10 (20.00%) Degree
2 3 (6.00%) PMI Certification
3 2 (4.00%) BPSS Clearance
3 2 (4.00%) Master's Degree
4 1 (2.00%) Microsoft Certification
4 1 (2.00%) PMP
Quality Assurance & Compliance
1 8 (16.00%) QA
2 3 (6.00%) GDPR
3 2 (4.00%) Accessibility
3 2 (4.00%) Actionable Recommendations
3 2 (4.00%) PMBOK
4 1 (2.00%) PMO
Vendors
1 13 (26.00%) Adobe
1 13 (26.00%) Salesforce
2 11 (22.00%) Microsoft
3 9 (18.00%) Marketo
4 8 (16.00%) Google
5 7 (14.00%) Epicor
6 6 (12.00%) HubSpot
7 3 (6.00%) Sitecore
8 1 (2.00%) Apteco
8 1 (2.00%) Conga
8 1 (2.00%) DocuSign
8 1 (2.00%) Facebook
8 1 (2.00%) Genesys
8 1 (2.00%) Instagram
8 1 (2.00%) Maxymiser
8 1 (2.00%) Optimizely
8 1 (2.00%) Qubit
8 1 (2.00%) Salesforce Marketing Cloud
8 1 (2.00%) Twitter