Data-Driven Marketing Contract Job Trends in London

Data-Driven Marketing
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Data-Driven Marketing skills. It covers vacancies from the 6 months leading up to 19 September 2025, with comparisons to the same periods in the previous two years.

6 months to
19 Sep 2025
Same period 2024 Same period 2023
Rank 367 - 452
Rank change year-on-year - - +135
Contract jobs citing Data-Driven Marketing 6 0 1
As % of all contract jobs advertised in London 0.045% - 0.005%
As % of the Processes & Methodologies category 0.048% - 0.005%
Number of daily rates quoted 1 0 1
10th Percentile - - -
25th Percentile £325 - -
Median daily rate (50th Percentile) £350 - £400
Median % change year-on-year - - +14.29%
75th Percentile £375 - -
90th Percentile - - -
England median daily rate £350 - £400
% change year-on-year - - +14.29%
Number of hourly rates quoted 1 0 0
10th Percentile - - -
25th Percentile £28.00 - -
Median hourly rate £29.00 - -
75th Percentile £30.00 - -
90th Percentile - - -
England median hourly rate £29.00 - -

All Process and Methodology Skills
London

Data-Driven Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 12,460 14,546 19,811
As % of all contract IT jobs advertised in London 92.52% 89.21% 90.39%
Number of daily rates quoted 8,243 9,682 14,351
10th Percentile £327 £350 £363
25th Percentile £425 £450 £463
Median daily rate (50th Percentile) £540 £550 £575
Median % change year-on-year -1.82% -4.35% -0.86%
75th Percentile £675 £675 £694
90th Percentile £775 £800 £800
England median daily rate £510 £525 £550
% change year-on-year -2.86% -4.55% -
Number of hourly rates quoted 252 179 228
10th Percentile £17.01 £17.25 £18.11
25th Percentile £25.00 £23.80 £21.25
Median hourly rate £31.75 £35.00 £37.75
Median % change year-on-year -9.29% -7.28% +4.86%
75th Percentile £49.56 £55.00 £63.75
90th Percentile £63.75 £72.50 £76.63
England median hourly rate £25.15 £43.00 £44.50
% change year-on-year -41.51% -3.37% +53.66%

Data-Driven Marketing
Job Vacancy Trend in London

Job postings citing Data-Driven Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Data-Driven Marketing in London

Data-Driven Marketing
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Data-Driven Marketing.

Contractor daily rate distribution trend for jobs in London citing Data-Driven Marketing

Data-Driven Marketing
Co-occurring Skills and Capabilities in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (33.33%) Chatbot
Business Applications
1 2 (33.33%) Dynamics CRM
Cloud Services
1 2 (33.33%) Commercetools
1 2 (33.33%) Contentful
1 2 (33.33%) Figma
1 2 (33.33%) Google Ads
1 2 (33.33%) Google Analytics
2 1 (16.67%) Google Data Studio
2 1 (16.67%) SaaS
General
1 6 (100.00%) Marketing
2 2 (33.33%) Advertising
2 2 (33.33%) Analytical Skills
2 2 (33.33%) Social Skills
3 1 (16.67%) Brand Awareness
3 1 (16.67%) Legal
3 1 (16.67%) Public Sector
Job Titles
1 2 (33.33%) Business Analyst
1 2 (33.33%) Marketing Business Analyst
1 2 (33.33%) Marketing Manager
1 2 (33.33%) Web Business Analyst
2 1 (16.67%) Account Manager
2 1 (16.67%) Digital Marketing Manager
2 1 (16.67%) Head of Marketing
2 1 (16.67%) Performance Manager
2 1 (16.67%) Product Manager
2 1 (16.67%) Product Marketing Manager
Miscellaneous
1 2 (33.33%) Low-Code
1 2 (33.33%) Mobile App
1 2 (33.33%) Social Media
Processes & Methodologies
1 5 (83.33%) Project Management
2 4 (66.67%) Artificial Intelligence
2 4 (66.67%) B2B
2 4 (66.67%) Marketing Strategy
3 3 (50.00%) Analytics
3 3 (50.00%) B2C
3 3 (50.00%) Conversion Rate Optimisation
4 2 (33.33%) Budget Management
4 2 (33.33%) Conversational UI
4 2 (33.33%) Customer Journey Map
4 2 (33.33%) Data Collection
4 2 (33.33%) Data Strategy
4 2 (33.33%) Journey Map
4 2 (33.33%) Machine Learning
4 2 (33.33%) Paid Search
4 2 (33.33%) Product Marketing
4 2 (33.33%) Programme Delivery
4 2 (33.33%) Project Delivery
4 2 (33.33%) Requirements Gathering
4 2 (33.33%) UX Design
Quality Assurance & Compliance
1 2 (33.33%) Accessibility
1 2 (33.33%) California Consumer Privacy Act
1 2 (33.33%) GDPR
2 1 (16.67%) QA
Systems Management
1 2 (33.33%) Systems Management Server (SMS)
Vendors
1 4 (66.67%) Google
2 2 (33.33%) OneTrust
2 2 (33.33%) Optimizely
2 2 (33.33%) SAP
3 1 (16.67%) Facebook
3 1 (16.67%) Salesforce