Creative Strategy Contract Job Trends

Creative Strategies
UK

The table below provides summary statistics and contractor rates for jobs requiring Creative Strategy skills. It covers contract job vacancies from the 6 months leading up to 10 January 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Jan 2026
Same period 2025 Same period 2024
Rank 583 526 558
Rank change year-on-year -57 +32 +209
Contract jobs citing Creative Strategy 6 6 34
As % of all contract jobs in the UK 0.016% 0.019% 0.079%
As % of the Processes & Methodologies category 0.019% 0.021% 0.090%
Number of daily rates quoted 4 2 13
10th Percentile £229 £325 £97
25th Percentile £476 £348 £300
Median daily rate (50th Percentile) £669 £398 £450
Median % change year-on-year +68.24% -11.67% -5.26%
75th Percentile £742 £448 £500
90th Percentile £784 £472 £524
UK excluding London median daily rate £700 - £400
% change year-on-year - - -27.54%
Number of hourly rates quoted 0 1 0
Median hourly rate - £42.50 -
UK excluding London median hourly rate - - -

All Process & Methodology Skills
UK

Creative Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 32,180 28,256 37,599
As % of all contract IT jobs advertised in the UK 87.89% 88.57% 87.71%
Number of daily rates quoted 20,310 17,164 24,974
10th Percentile £304 £306 £305
25th Percentile £406 £413 £419
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - -4.55%
75th Percentile £615 £638 £650
90th Percentile £724 £738 £743
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - -
Number of hourly rates quoted 1,978 898 1,563
10th Percentile £14.59 £15.62 £14.25
25th Percentile £17.69 £20.50 £18.50
Median hourly rate £25.15 £32.50 £42.19
Median % change year-on-year -22.62% -22.97% +23.04%
75th Percentile £55.00 £62.12 £65.00
90th Percentile £69.65 £75.00 £77.40
UK excluding London median hourly rate £23.83 £30.41 £44.50
% change year-on-year -21.64% -31.67% +62.56%

Creative Strategy
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Creative Strategy relative to all contract IT jobs advertised.

Creative Strategy job vacancy trend in the UK

Creative Strategy
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Creative Strategy.

Contractor daily rate distribution trend for jobs in the UK citing Creative Strategy

Creative Strategy
Daily Rate Histogram

Daily rate distribution for jobs citing Creative Strategy over the 6 months to 10 January 2026.

Daily rate histogram for Creative Strategy in the UK

Creative Strategy
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Creative Strategy.

Contractor hourly rate distribution trend for jobs in the UK citing Creative Strategy

Creative Strategy
Top 6 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Creative Strategy within the UK over the 6 months to 10 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -49 6 £669 +68.24% 8
London -15 4 £389 -2.20% 4
North of England -40 2 £700 - 1
UK excluding London -54 2 £700 - 7
North West - 2 £700 - 1
Work from Home -3 1 £65 - 1

Creative Strategy
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (16.67%) CMS
Business Applications
1 1 (16.67%) Dynamics CRM
Cloud Services
1 2 (33.33%) Power Platform
Database & Business Intelligence
1 2 (33.33%) Looker
1 2 (33.33%) Power BI
Development Applications
1 2 (33.33%) JIRA
General
1 4 (66.67%) Marketing
2 2 (33.33%) Advertising
3 1 (16.67%) Public Speaking
3 1 (16.67%) Publishing
3 1 (16.67%) Retail
3 1 (16.67%) Social Skills
Job Titles
1 1 (16.67%) Coordinator
1 1 (16.67%) Creative Director
1 1 (16.67%) CRM Manager
1 1 (16.67%) CRM Project Manager
1 1 (16.67%) Head of CRM
1 1 (16.67%) Head of Projects
1 1 (16.67%) Lead
1 1 (16.67%) Project Manager
Miscellaneous
1 2 (33.33%) Marketing Technology
2 1 (16.67%) Data Protection Act
2 1 (16.67%) Digital Media
2 1 (16.67%) Graphic Design
2 1 (16.67%) PMI
2 1 (16.67%) Product Ownership
Processes & Methodologies
1 3 (50.00%) Analytics
1 3 (50.00%) Campaign Management
1 3 (50.00%) Digital Marketing
1 3 (50.00%) Marketing Analytics
2 2 (33.33%) Business Intelligence
2 2 (33.33%) Content Development
2 2 (33.33%) Conversion Rate Optimisation
2 2 (33.33%) Creative Problem-Solving
2 2 (33.33%) CRM
2 2 (33.33%) Customer Experience
2 2 (33.33%) Funnel Analysis
2 2 (33.33%) Marketing Strategy
2 2 (33.33%) Multivariate Testing
2 2 (33.33%) Personalization
2 2 (33.33%) Problem-Solving
2 2 (33.33%) Project Management
2 2 (33.33%) Storytelling
3 1 (16.67%) Project Delivery
3 1 (16.67%) Roadmaps
3 1 (16.67%) Technology Strategy
Qualifications
1 1 (16.67%) PMI Certification
Vendors
1 1 (16.67%) Google
1 1 (16.67%) Microsoft
1 1 (16.67%) Salesforce
1 1 (16.67%) Zoho