Period
to 11 December 2018

The following table provides summary statistics for contract job vacancies with a requirement for Customer Acquisition skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Customer Acquisition over the 6 months to 11 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Customer Acquisition
UK
6 months to
11 Dec 2018
Same period 2017 Same period 2016
Rank 882 874 863
Rank change year-on-year -8 -11 +43
Contract jobs citing Customer Acquisition 27 21 27
As % of all contract IT jobs advertised in the UK 0.026% 0.020% 0.026%
As % of the Processes & Methodologies category 0.030% 0.024% 0.031%
Number of daily rates quoted 18 10 16
UK median daily rate £488 £433 £400
Median daily rate % change year-on-year +12.72% +8.13% +20.75%
10th Percentile £276 £262 £282
90th Percentile £600 £545 £625
UK excluding London median daily rate £525 £663 £500
% change year-on-year -20.75% +32.50% +122.22%
Number of hourly rates quoted 1 0 0
UK median hourly rate £32.50 - -
UK excluding London median hourly rate £32.50 - -

Customer Acquisition is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 91,392 88,694 87,632
As % of all contract IT jobs advertised in the UK 86.72% 85.90% 85.35%
Number of daily rates quoted 60,516 59,163 57,746
UK median daily rate £463 £450 £425
Median daily rate % change year-on-year +2.78% +5.88% +2.41%
10th Percentile £300 £278 £263
90th Percentile £638 £638 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +3.23%
Number of hourly rates quoted 2,345 2,083 2,479
UK median hourly rate £22.00 £24.00 £22.50
Median hourly rate % change year-on-year -8.33% +6.67% +2.27%
10th Percentile £11.18 £11.25 £11.05
90th Percentile £50.19 £49.24 £48.38
UK excluding London median hourly rate £20.62 £24.00 £22.50
% change year-on-year -14.07% +6.67% -1.45%

Customer Acquisition
Job Vacancy Trend

Job postings citing Customer Acquisition as a percentage of all IT jobs advertised.

Job vacancy trend for Customer Acquisition in the UK

Customer Acquisition
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Customer Acquisition.

Contractor daily rate trend for Customer Acquisition in the UK

Customer Acquisition
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Customer Acquisition over the 6 months to 11 December 2018.

Contractor daily rate histogram for Customer Acquisition in the UK

Customer Acquisition
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Customer Acquisition.

Contractor hourly rate trend for Customer Acquisition in the UK

Customer Acquisition
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Acquisition within the UK over the 6 months to 11 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -4 27 £488 +12.72% 33
London +12 14 £400 +8.11% 16
UK excluding London -5 13 £525 -20.75% 17
South East -7 5 £379 -57.92% 6
Midlands - 5 £525 - 3
West Midlands - 4 £550 - 2
East of England +7 3 £550 +29.41% 3
East Midlands - 1 £450 - 1

For the 6 months to 11 December 2018, IT contractor jobs citing Customer Acquisition also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Customer Acquisition.

1 16 (59.26%) Marketing
2 11 (40.74%) Retail
3 8 (29.63%) Finance
3 8 (29.63%) Analytical Skills
4 7 (25.93%) Analytics
4 7 (25.93%) Matrix Organization
5 6 (22.22%) Stakeholder Management
5 6 (22.22%) SQL
6 5 (18.52%) CRM
6 5 (18.52%) Risk Management
6 5 (18.52%) Product Management
7 4 (14.81%) Credit Risk
7 4 (14.81%) Amazon AWS
7 4 (14.81%) Big Data
7 4 (14.81%) Performance Metrics
7 4 (14.81%) Banking
7 4 (14.81%) Degree
7 4 (14.81%) Data Science
7 4 (14.81%) Actionable Insight
7 4 (14.81%) Credit Risk Management
8 3 (11.11%) Re-Platforming
8 3 (11.11%) Marketing Automation
8 3 (11.11%) Agile Software Development
8 3 (11.11%) Adobe
8 3 (11.11%) Telecoms
8 3 (11.11%) Python
8 3 (11.11%) E-Commerce
8 3 (11.11%) Java
8 3 (11.11%) Apache Spark
8 3 (11.11%) Customer Engagement

Customer Acquisition
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (11.11%) Apache Spark
2 2 (7.41%) Adobe Experience Manager
2 2 (7.41%) Apache Airflow
2 2 (7.41%) Luigi
2 2 (7.41%) Oracle Workflow
Applications
1 1 (3.70%) InVision
1 1 (3.70%) Microsoft Excel
Business Applications
1 2 (7.41%) Adobe Campaign
2 1 (3.70%) Salesforce.com CRM
Cloud Services
1 4 (14.81%) Amazon AWS
2 2 (7.41%) Amazon EC2
2 2 (7.41%) Amazon EMR
2 2 (7.41%) Amazon Kinesis
3 1 (3.70%) Adobe Analytics
Communications & Networking
1 2 (7.41%) MVNO
2 1 (3.70%) SMS
Database & Business Intelligence
1 4 (14.81%) Big Data
2 3 (11.11%) Hadoop
3 2 (7.41%) Amazon Athena
3 2 (7.41%) Amazon RDS
3 2 (7.41%) Amazon Redshift
3 2 (7.41%) Apache Cassandra
3 2 (7.41%) NoSQL
3 2 (7.41%) PostgreSQL
4 1 (3.70%) Qlik Sense
4 1 (3.70%) QlikView
General
1 16 (59.26%) Marketing
2 11 (40.74%) Retail
3 8 (29.63%) Finance
4 4 (14.81%) Banking
5 3 (11.11%) French Language
5 3 (11.11%) Telecoms
6 2 (7.41%) German Language
6 2 (7.41%) Retail Banking
7 1 (3.70%) Advertising
7 1 (3.70%) Dutch Language
7 1 (3.70%) Financial Institution
7 1 (3.70%) Front Office
Job Titles
1 6 (22.22%) Product Manager
2 4 (14.81%) Data Engineer
2 4 (14.81%) Project Manager
2 4 (14.81%) Senior Manager
3 3 (11.11%) Analyst
3 3 (11.11%) Big Data Engineer
3 3 (11.11%) Digital Product Manager
3 3 (11.11%) Senior Product Manager
4 2 (7.41%) AWS Engineer
4 2 (7.41%) Marketing Manager
4 2 (7.41%) Programme Manager
5 1 (3.70%) Banking Project Manager
5 1 (3.70%) Business Analyst
5 1 (3.70%) Commercial Manager
5 1 (3.70%) Consultant
5 1 (3.70%) Developer
5 1 (3.70%) Head of Marketing
5 1 (3.70%) Senior Data Engineer
5 1 (3.70%) Senior Data Scientist
5 1 (3.70%) Software Delivery Project Manager
Libraries, Frameworks & Software Standards
1 2 (7.41%) MLlib
2 1 (3.70%) Akka
2 1 (3.70%) ATL
2 1 (3.70%) Kafka
Miscellaneous
1 8 (29.63%) Analytical Skills
2 4 (14.81%) Credit Risk
3 2 (7.41%) Self-Motivation
3 2 (7.41%) User Experience
4 1 (3.70%) Analytical Mindset
4 1 (3.70%) Contactless
4 1 (3.70%) Data Centre
4 1 (3.70%) Digital Media
4 1 (3.70%) Management Information System
4 1 (3.70%) Marketing Technology
4 1 (3.70%) Mobile App
4 1 (3.70%) Over-the-Top Content
4 1 (3.70%) Private Cloud
4 1 (3.70%) Social Media
Processes & Methodologies
1 7 (25.93%) Analytics
1 7 (25.93%) Matrix Organization
2 6 (22.22%) Stakeholder Management
3 5 (18.52%) CRM
3 5 (18.52%) Product Management
3 5 (18.52%) Risk Management
4 4 (14.81%) Actionable Insight
4 4 (14.81%) Credit Risk Management
4 4 (14.81%) Data Science
4 4 (14.81%) Performance Metrics
5 3 (11.11%) Agile Software Development
5 3 (11.11%) Customer Engagement
5 3 (11.11%) E-Commerce
5 3 (11.11%) Marketing Automation
5 3 (11.11%) Re-Platforming
6 2 (7.41%) Asset Management
6 2 (7.41%) OO
6 2 (7.41%) SEO
6 2 (7.41%) Workflow
6 2 (7.41%) Workflow Management
Programming Languages
1 6 (22.22%) SQL
2 3 (11.11%) Java
2 3 (11.11%) Python
2 3 (11.11%) Scala
3 2 (7.41%) C
3 2 (7.41%) C++
4 1 (3.70%) R
Qualifications
1 4 (14.81%) Degree
2 1 (3.70%) Computer Science Degree
2 1 (3.70%) PhD
2 1 (3.70%) PRINCE2 Certification
System Software
1 1 (3.70%) Apache Flume
Vendors
1 3 (11.11%) Adobe
2 2 (7.41%) Oracle
3 1 (3.70%) Microsoft
3 1 (3.70%) Omniture
3 1 (3.70%) Salesforce Marketing Cloud
3 1 (3.70%) Salesforce.com