Period
to 20 May 2019

The following table provides summary statistics for contract job vacancies with a requirement for Customer Acquisition skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Customer Acquisition over the 6 months to 20 May 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Customer Acquisition
UK
6 months to
20 May 2019
Same period 2018 Same period 2017
Rank 819 858 800
Rank change year-on-year +39 -58 +66
Contract jobs citing Customer Acquisition 26 30 34
As % of all contract IT jobs advertised in the UK 0.029% 0.030% 0.037%
As % of the Processes & Methodologies category 0.033% 0.034% 0.044%
Number of daily rates quoted 14 25 20
UK median daily rate £425 £425 £438
Median daily rate % change year-on-year - -2.86% +6.06%
10th Percentile £291 £233 £250
90th Percentile £543 £575 £615
UK excluding London median daily rate £363 £425 £463
% change year-on-year -14.71% -8.11% +42.31%
Number of hourly rates quoted 0 0 2
UK median hourly rate - - £71.25
UK excluding London median hourly rate - - -

Customer Acquisition is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 79,099 87,037 77,443
As % of all contract IT jobs advertised in the UK 86.94% 86.41% 85.28%
Number of daily rates quoted 52,146 57,439 50,753
UK median daily rate £475 £450 £438
Median daily rate % change year-on-year +5.56% +2.86% +2.94%
10th Percentile £305 £298 £275
90th Percentile £650 £638 £625
UK excluding London median daily rate £438 £420 £400
% change year-on-year +4.17% +5.00% +0.50%
Number of hourly rates quoted 2,119 2,282 2,120
UK median hourly rate £24.91 £22.00 £25.00
Median hourly rate % change year-on-year +13.23% -12.00% -
10th Percentile £11.75 £11.17 £11.47
90th Percentile £51.25 £50.00 £52.50
UK excluding London median hourly rate £23.49 £20.50 £25.00
% change year-on-year +14.59% -18.00% -6.82%

Customer Acquisition
Job Vacancy Trend

Job postings citing Customer Acquisition as a percentage of all IT jobs advertised.

Job vacancy trend for Customer Acquisition in the UK

Customer Acquisition
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Customer Acquisition.

Contractor daily rate trend for Customer Acquisition in the UK

Customer Acquisition
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Customer Acquisition over the 6 months to 20 May 2019.

Contractor daily rate histogram for Customer Acquisition in the UK

Customer Acquisition
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Customer Acquisition.

Contractor hourly rate trend for Customer Acquisition in the UK

Customer Acquisition
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Acquisition within the UK over the 6 months to 20 May 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +52 25 £425 -2.86% 9
London +39 15 £425 -8.16% 3
UK excluding London +21 11 £363 -14.71% 7
South East +20 8 £363 +119.70% 3
Scotland +20 1 - -
North of England +12 1 £525 +10.53% 2
Yorkshire +11 1 £525 +10.53%
South West - 1 £300 -

For the 6 months to 20 May 2019, IT contractor jobs citing Customer Acquisition also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Customer Acquisition.

1 18 (69.23%) Marketing
2 12 (46.15%) Agile Software Development
3 8 (30.77%) SQL
4 7 (26.92%) Microsoft
4 7 (26.92%) Analytics
5 6 (23.08%) User Experience
5 6 (23.08%) Telecoms
5 6 (23.08%) Degree
5 6 (23.08%) Retail
6 5 (19.23%) Finance
6 5 (19.23%) B2B
6 5 (19.23%) User Stories
7 4 (15.38%) Analytical Skills
7 4 (15.38%) Marketing Automation
7 4 (15.38%) Marketing Strategy
7 4 (15.38%) Python
7 4 (15.38%) Microsoft Excel
7 4 (15.38%) CRM
7 4 (15.38%) Stakeholder Management
7 4 (15.38%) Data Analysis
7 4 (15.38%) Outbound Marketing
7 4 (15.38%) Acceptance Criteria
7 4 (15.38%) Problem-Solving
8 3 (11.54%) Value Proposition
8 3 (11.54%) Decision-Making
8 3 (11.54%) Matrix Organization
8 3 (11.54%) Actionable Insight
8 3 (11.54%) A/B Testing
8 3 (11.54%) Web Analytics
8 3 (11.54%) Scrum

Customer Acquisition
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.85%) Apache Airflow
1 1 (3.85%) Apache Spark
1 1 (3.85%) CMS
1 1 (3.85%) Luigi
1 1 (3.85%) Oracle Workflow
Applications
1 4 (15.38%) Microsoft Excel
2 2 (7.69%) InVision
2 2 (7.69%) Sketch
3 1 (3.85%) SPSS
Cloud Services
1 1 (3.85%) Adobe Analytics
1 1 (3.85%) Amazon AWS
1 1 (3.85%) Amazon EC2
1 1 (3.85%) Amazon EMR
1 1 (3.85%) Amazon Kinesis
1 1 (3.85%) Boomi
1 1 (3.85%) Google Cloud Platform
1 1 (3.85%) Power Platform
Communications & Networking
1 2 (7.69%) MVNO
2 1 (3.85%) Broadband
Database & Business Intelligence
1 3 (11.54%) Presto
1 3 (11.54%) Relational Database
2 1 (3.85%) Amazon Athena
2 1 (3.85%) Amazon RDS
2 1 (3.85%) Amazon Redshift
2 1 (3.85%) Apache Cassandra
2 1 (3.85%) Big Data
2 1 (3.85%) BigQuery
2 1 (3.85%) Data Lake
2 1 (3.85%) Hadoop
2 1 (3.85%) NoSQL
2 1 (3.85%) PostgreSQL
2 1 (3.85%) Power BI
General
1 18 (69.23%) Marketing
2 6 (23.08%) Retail
2 6 (23.08%) Telecoms
3 5 (19.23%) Finance
4 2 (7.69%) Banking
4 2 (7.69%) French Language
4 2 (7.69%) German Language
4 2 (7.69%) Investment Banking
Job Titles
1 11 (42.31%) Analyst
2 3 (11.54%) Business Analyst
2 3 (11.54%) Data Analyst
3 2 (7.69%) Business Intelligence Developer
3 2 (7.69%) Developer
3 2 (7.69%) Head of Logistics
3 2 (7.69%) Insight Analyst
3 2 (7.69%) Market Analyst
3 2 (7.69%) Market Research Analyst
3 2 (7.69%) Product Owner
3 2 (7.69%) Research Analyst
4 1 (3.85%) Agile Developer
4 1 (3.85%) AWS Engineer
4 1 (3.85%) CRM Manager
4 1 (3.85%) Data Engineer
4 1 (3.85%) Digital Marketing Manager
4 1 (3.85%) Head of Compliance
4 1 (3.85%) IT Project Leader
4 1 (3.85%) Marketing Consultant
4 1 (3.85%) Power BI Developer
Libraries, Frameworks & Software Standards
1 1 (3.85%) HTML
1 1 (3.85%) MLlib
Miscellaneous
1 6 (23.08%) User Experience
2 4 (15.38%) Analytical Skills
3 2 (7.69%) Enterprise Software
3 2 (7.69%) Marketing Technology
4 1 (3.85%) Analytical Mindset
4 1 (3.85%) Management Information System
4 1 (3.85%) Mobile App
4 1 (3.85%) Private Cloud
4 1 (3.85%) Self-Motivation
4 1 (3.85%) Virtual Team
Operating Systems
1 1 (3.85%) Android
Processes & Methodologies
1 12 (46.15%) Agile Software Development
2 7 (26.92%) Analytics
3 5 (19.23%) B2B
3 5 (19.23%) User Stories
4 4 (15.38%) Acceptance Criteria
4 4 (15.38%) CRM
4 4 (15.38%) Data Analysis
4 4 (15.38%) Marketing Automation
4 4 (15.38%) Marketing Strategy
4 4 (15.38%) Outbound Marketing
4 4 (15.38%) Problem-Solving
4 4 (15.38%) Stakeholder Management
5 3 (11.54%) A/B Testing
5 3 (11.54%) Actionable Insight
5 3 (11.54%) Customer Engagement
5 3 (11.54%) Data Extraction
5 3 (11.54%) Decision-Making
5 3 (11.54%) Matrix Organization
5 3 (11.54%) System Testing
5 3 (11.54%) Value Proposition
Programming Languages
1 8 (30.77%) SQL
2 4 (15.38%) Python
3 3 (11.54%) R
4 2 (7.69%) C
4 2 (7.69%) Java
5 1 (3.85%) C++
5 1 (3.85%) Scala
Qualifications
1 6 (23.08%) Degree
2 1 (3.85%) Master's Degree
2 1 (3.85%) Numerate Degree
Quality Assurance & Compliance
1 1 (3.85%) FINRA
1 1 (3.85%) GDPR
1 1 (3.85%) QA
1 1 (3.85%) Sarbanes-Oxley
Vendors
1 7 (26.92%) Microsoft
2 2 (7.69%) Tableau
3 1 (3.85%) Adobe
3 1 (3.85%) Dell
3 1 (3.85%) Facebook
3 1 (3.85%) Google
3 1 (3.85%) Omniture
3 1 (3.85%) Oracle