Period
to 17 October 2018

The following table provides summary statistics for contract job vacancies with a requirement for Customer Acquisition skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Customer Acquisition over the 6 months to 17 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Customer Acquisition
UK
6 months to
17 Oct 2018
Same period 2017 Same period 2016
Rank 869 826 870
Rank change year-on-year -43 +44 -9
Contract jobs citing Customer Acquisition 22 39 35
As % of all contract IT jobs advertised in the UK 0.021% 0.039% 0.033%
As % of the Processes & Methodologies category 0.025% 0.046% 0.039%
Number of daily rates quoted 15 17 21
UK median daily rate £475 £425 £400
Median daily rate % change year-on-year +11.76% +6.25% +14.29%
10th Percentile £273 £284 £256
90th Percentile £600 £615 £625
UK excluding London median daily rate £500 £406 £450
% change year-on-year +23.08% -9.72% +33.33%
Number of hourly rates quoted 1 0 0
UK median hourly rate £32.50 - -
UK excluding London median hourly rate £32.50 - -

Customer Acquisition is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,903 85,119 90,792
As % of all contract IT jobs advertised in the UK 86.17% 85.73% 85.12%
Number of daily rates quoted 58,649 56,355 59,984
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +3.66%
10th Percentile £300 £280 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,418 2,061 2,454
UK median hourly rate £20.90 £25.00 £22.50
Median hourly rate % change year-on-year -16.42% +11.11% +3.52%
10th Percentile £11.18 £11.25 £11.25
90th Percentile £50.00 £50.00 £48.38
UK excluding London median hourly rate £20.00 £25.00 £23.50
% change year-on-year -20.00% +6.38% +6.82%

Customer Acquisition
Job Vacancy Trend

Job postings citing Customer Acquisition as a percentage of all IT jobs advertised.

Job vacancy trend for Customer Acquisition in the UK

Customer Acquisition
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Customer Acquisition.

Contractor daily rate trend for Customer Acquisition in the UK

Customer Acquisition
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Customer Acquisition over the 6 months to 17 October 2018.

Contractor daily rate histogram for Customer Acquisition in the UK

Customer Acquisition
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Customer Acquisition.

Contractor hourly rate trend for Customer Acquisition in the UK

Customer Acquisition
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Acquisition within the UK over the 6 months to 17 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -40 22 £475 +11.76% 21
London -18 11 £375 -11.76% 11
UK excluding London -18 11 £500 +23.08% 10
East of England +2 5 £575 - 1
South East -10 5 £425 +25.93% 3
Yorkshire -13 1 £475 - 1
North of England -26 1 £475 - 2

For the 6 months to 17 October 2018, IT contractor jobs citing Customer Acquisition also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Customer Acquisition.

1 9 (40.91%) Finance
1 9 (40.91%) Marketing
1 9 (40.91%) Analytics
2 7 (31.82%) SQL
2 7 (31.82%) Actionable Insight
3 6 (27.27%) Data Science
3 6 (27.27%) Retail
3 6 (27.27%) Big Data
3 6 (27.27%) Amazon AWS
3 6 (27.27%) Performance Metrics
4 5 (22.73%) Scala
4 5 (22.73%) Hadoop
4 5 (22.73%) Stakeholder Management
4 5 (22.73%) Degree
4 5 (22.73%) Java
4 5 (22.73%) Python
4 5 (22.73%) CRM
4 5 (22.73%) Apache Spark
5 4 (18.18%) Amazon Athena
5 4 (18.18%) Problem-Solving
5 4 (18.18%) Oracle
5 4 (18.18%) C++
5 4 (18.18%) OO
5 4 (18.18%) Project Management
5 4 (18.18%) Workflow
5 4 (18.18%) Digital Marketing
5 4 (18.18%) Oracle Workflow
5 4 (18.18%) PostgreSQL
5 4 (18.18%) Workflow Management
5 4 (18.18%) Amazon EC2

Customer Acquisition
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (22.73%) Apache Spark
2 4 (18.18%) Apache Airflow
2 4 (18.18%) Luigi
2 4 (18.18%) Oracle Workflow
Business Applications
1 1 (4.55%) Eloqua
1 1 (4.55%) Salesforce.com CRM
Cloud Services
1 6 (27.27%) Amazon AWS
2 4 (18.18%) Amazon EC2
2 4 (18.18%) Amazon EMR
2 4 (18.18%) Amazon Kinesis
3 1 (4.55%) MailChimp
Communications & Networking
1 1 (4.55%) SMS
Database & Business Intelligence
1 6 (27.27%) Big Data
2 5 (22.73%) Hadoop
3 4 (18.18%) Amazon Athena
3 4 (18.18%) Amazon RDS
3 4 (18.18%) Amazon Redshift
3 4 (18.18%) Apache Cassandra
3 4 (18.18%) NoSQL
3 4 (18.18%) PostgreSQL
4 1 (4.55%) BigQuery
4 1 (4.55%) MySQL
General
1 9 (40.91%) Finance
1 9 (40.91%) Marketing
2 6 (27.27%) Retail
3 1 (4.55%) Banking
3 1 (4.55%) Billing
3 1 (4.55%) Dutch Language
3 1 (4.55%) Financial Institution
3 1 (4.55%) French Language
3 1 (4.55%) Front Office
3 1 (4.55%) Legal
3 1 (4.55%) Telecoms
Job Titles
1 6 (27.27%) Data Engineer
2 5 (22.73%) Big Data Engineer
3 4 (18.18%) AWS Engineer
4 3 (13.64%) Delivery Project Manager
4 3 (13.64%) Project Manager
4 3 (13.64%) Software Delivery Project Manager
4 3 (13.64%) Software Project Manager
5 2 (9.09%) Analyst
6 1 (4.55%) Administrator
6 1 (4.55%) Business Analyst
6 1 (4.55%) Change Analyst
6 1 (4.55%) Commercial Manager
6 1 (4.55%) Data Analyst
6 1 (4.55%) Infrastructure Manager
6 1 (4.55%) Infrastructure Programme Manager
6 1 (4.55%) Marketing Analyst
6 1 (4.55%) Marketing Manager
6 1 (4.55%) Product Manager
6 1 (4.55%) Programme Manager
6 1 (4.55%) Senior Manager
Libraries, Frameworks & Software Standards
1 4 (18.18%) MLlib
2 1 (4.55%) Akka
2 1 (4.55%) ATL
2 1 (4.55%) HTML
2 1 (4.55%) Kafka
Miscellaneous
1 3 (13.64%) Management Information System
2 2 (9.09%) Analytical Skills
3 1 (4.55%) Computer Science
3 1 (4.55%) Contactless
3 1 (4.55%) Credit Risk
3 1 (4.55%) Data Centre
3 1 (4.55%) Digital Media
3 1 (4.55%) Mobile App
3 1 (4.55%) Over-the-Top Content
Processes & Methodologies
1 9 (40.91%) Analytics
2 7 (31.82%) Actionable Insight
3 6 (27.27%) Data Science
3 6 (27.27%) Performance Metrics
4 5 (22.73%) CRM
4 5 (22.73%) Stakeholder Management
5 4 (18.18%) Continuous Improvement
5 4 (18.18%) Digital Marketing
5 4 (18.18%) Linear Programming
5 4 (18.18%) OO
5 4 (18.18%) Predictive Modelling
5 4 (18.18%) Problem-Solving
5 4 (18.18%) Project Management
5 4 (18.18%) Workflow
5 4 (18.18%) Workflow Management
6 3 (13.64%) Customer Engagement
6 3 (13.64%) Decision-Making
6 3 (13.64%) Matrix Organization
6 3 (13.64%) Software Delivery
6 3 (13.64%) Time Management
Programming Languages
1 7 (31.82%) SQL
2 5 (22.73%) Java
2 5 (22.73%) Python
2 5 (22.73%) Scala
3 4 (18.18%) C++
4 1 (4.55%) R
Qualifications
1 5 (22.73%) Degree
2 3 (13.64%) PRINCE2 Certification
3 1 (4.55%) Computer Science Degree
3 1 (4.55%) PhD
Quality Assurance & Compliance
1 1 (4.55%) GDPR
System Software
1 1 (4.55%) Apache Flume
Vendors
1 4 (18.18%) Oracle
2 1 (4.55%) Microsoft
2 1 (4.55%) Salesforce Marketing Cloud
2 1 (4.55%) Salesforce.com