Digital Business Analyst (Digital BA)
UK
The median Digital Business Analyst (Digital BA) daily rate in the UK is £498, according to job vacancies posted in the 6 months leading up to 14 August 2025.
The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 14 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 527 | 531 | 579 |
| Rank change year-on-year | +4 | +48 | +87 |
| Contract jobs requiring a Digital Business Analyst | 26 | 17 | 77 |
| As % of all contract jobs advertised in the UK | 0.079% | 0.044% | 0.15% |
| As % of the Job Titles category | 0.086% | 0.047% | 0.16% |
| Number of daily rates quoted | 12 | 13 | 66 |
| 10th Percentile | £333 | £300 | £400 |
| 25th Percentile | £423 | £320 | £417 |
| Median daily rate (50th Percentile) | £498 | £425 | £500 |
| Median % change year-on-year | +17.06% | -15.00% | +4.17% |
| 75th Percentile | £538 | £450 | £537 |
| 90th Percentile | £630 | £632 | £575 |
| UK excluding London median daily rate | £457 | £320 | £463 |
| % change year-on-year | +42.81% | -30.81% | +8.82% |
| Number of hourly rates quoted | 1 | 0 | 0 |
| Median hourly rate | £32.89 | - | - |
| UK excluding London median hourly rate | - | - | - |
All Contract IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.
| Contract vacancies in the UK with a recognized job title | 30,099 | 36,157 | 49,488 |
| % of contract IT jobs with a recognized job title | 91.31% | 92.88% | 94.44% |
| Number of daily rates quoted | 19,017 | 23,284 | 34,166 |
| 10th Percentile | £281 | £300 | £305 |
| 25th Percentile | £400 | £413 | £425 |
| Median daily rate (50th Percentile) | £500 | £525 | £535 |
| Median % change year-on-year | -4.76% | -1.87% | -0.93% |
| 75th Percentile | £623 | £638 | £650 |
| 90th Percentile | £725 | £750 | £750 |
| UK excluding London median daily rate | £475 | £500 | £500 |
| % change year-on-year | -5.00% | - | +1.01% |
| Number of hourly rates quoted | 1,529 | 2,029 | 1,475 |
| 10th Percentile | £13.59 | £14.23 | £14.45 |
| 25th Percentile | £17.25 | £20.50 | £18.93 |
| Median hourly rate | £25.15 | £43.00 | £42.16 |
| Median % change year-on-year | -41.51% | +2.00% | +64.15% |
| 75th Percentile | £53.75 | £65.00 | £65.00 |
| 90th Percentile | £72.50 | £75.00 | £77.80 |
| UK excluding London median hourly rate | £25.15 | £45.00 | £36.50 |
| % change year-on-year | -44.11% | +23.29% | +71.36% |
Digital Business Analyst
Job Vacancy Trend
Job postings that featured Digital Business Analyst in the job title as a proportion of all IT jobs advertised.
Digital Business Analyst
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Digital Business Analyst.
Digital Business Analyst
Daily Rate Histogram
Daily rate distribution for jobs citing Digital Business Analyst over the 6 months to 14 August 2025.
Digital Business Analyst
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Digital Business Analyst.
Digital Business Analyst
Top 11 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Business Analyst within the UK over the 6 months to 14 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +19 | 24 | £510 | +20.00% | 13 |
| London | +26 | 14 | £511 | +16.86% | 9 |
| UK excluding London | +9 | 11 | £457 | +42.81% | 8 |
| Work from Home | +15 | 9 | £510 | +20.00% | 8 |
| South West | - | 6 | £638 | - | |
| Midlands | -11 | 2 | £448 | +19.33% | |
| East Midlands | - | 2 | £448 | - | |
| South East | +17 | 1 | £560 | +80.65% | 2 |
| North of England | -14 | 1 | £325 | - | 2 |
| Scotland | - | 1 | £429 | - | 1 |
| North West | - | 1 | £325 | - | 1 |
Digital Business Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities
For the 6 months to 14 August 2025, Digital Business Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Digital Business Analyst in the job title.
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Digital Business Analyst Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: