Marketing Automation Contracts with Hybrid/Remote/WFH Options

Marketing Automation
UK > Work from Home

The table below provides summary statistics for remote or hybrid contract work requiring Marketing Automation skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Marketing Automation over the 6 months leading up to 4 May 2025, comparing them to the same period in the previous two years.

6 months to
4 May 2025
Same period 2024 Same period 2023
Rank 284 330 454
Rank change year-on-year +46 +124 +129
Contract jobs citing Marketing Automation 16 16 17
As % of all contract jobs with a WFH option 0.16% 0.11% 0.066%
As % of the Processes & Methodologies category 0.18% 0.12% 0.074%
Number of daily rates quoted 7 8 9
10th Percentile £351 £270 £363
25th Percentile £438 £375 £400
Median daily rate (50th Percentile) £525 £470 £450
Median % change year-on-year +11.70% +4.44% -16.28%
75th Percentile £563 £600 -
90th Percentile £663 - £560
UK median daily rate £458 £433 £500
% change year-on-year +5.78% -13.50% -6.98%
Number of hourly rates quoted 1 0 1
10th Percentile - - -
25th Percentile - - £22.50
Median hourly rate £30.00 - £25.00
75th Percentile - - £27.50
90th Percentile - - -
UK median hourly rate £30.00 £29.00 £44.00
% change year-on-year +3.45% -34.09% -

All Process and Methodology Skills
Work from Home

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,021 13,390 22,975
As % of all contract jobs with a WFH option 91.13% 87.90% 89.75%
Number of daily rates quoted 6,194 8,954 16,256
10th Percentile £340 £325 £363
25th Percentile £419 £425 £450
Median daily rate (50th Percentile) £525 £525 £540
Median % change year-on-year - -2.78% +2.86%
75th Percentile £638 £638 £650
90th Percentile £763 £750 £750
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +3.77%
Number of hourly rates quoted 226 577 528
10th Percentile £14.03 £15.17 £19.00
25th Percentile £19.19 £25.00 £30.54
Median hourly rate £39.02 £43.00 £55.00
Median % change year-on-year -9.26% -21.82% +57.14%
75th Percentile £66.38 £60.00 £68.75
90th Percentile £75.00 £75.25 £80.25
UK median hourly rate £29.00 £35.95 £36.00
% change year-on-year -19.33% -0.14% +44.00%

Marketing Automation
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Marketing Automation as a proportion of all IT jobs advertised.

Marketing Automation trend for jobs with Hybrid/Remote/WFH options

Marketing Automation
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Marketing Automation.

Marketing Automation daily rate for jobs with a WFH option

Marketing Automation
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Marketing Automation over the 6 months to 4 May 2025.

Marketing Automation daily rate histogram for jobs with a WFH option

Marketing Automation
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 3 (18.75%) Unica
2 1 (6.25%) Adobe Campaign
2 1 (6.25%) Dynamics CRM
2 1 (6.25%) Workfront
Cloud Services
1 4 (25.00%) AWS
2 3 (18.75%) Azure
2 3 (18.75%) GCP
3 2 (12.50%) Google Analytics
4 1 (6.25%) Dynamics 365
4 1 (6.25%) GitHub
4 1 (6.25%) GitHub Actions
4 1 (6.25%) Power Platform
4 1 (6.25%) PowerApps
Communications & Networking
1 1 (6.25%) DNS
1 1 (6.25%) HTTP
Development Applications
1 1 (6.25%) Browser DevTools
1 1 (6.25%) Git
1 1 (6.25%) Jenkins
1 1 (6.25%) Vite
1 1 (6.25%) webpack
General
1 16 (100.00%) Marketing
2 4 (25.00%) Analytical Skills
2 4 (25.00%) Social Skills
3 3 (18.75%) Finance
4 1 (6.25%) Banking
4 1 (6.25%) Electronics
4 1 (6.25%) Law
4 1 (6.25%) Police
4 1 (6.25%) Public Sector
4 1 (6.25%) Publishing
Job Titles
1 5 (31.25%) Consultant
2 3 (18.75%) Cloud Specialist
3 2 (12.50%) CRM Manager
3 2 (12.50%) Lead
3 2 (12.50%) Marketing Consultant
3 2 (12.50%) Marketing Manager
4 1 (6.25%) Applications Consultant
4 1 (6.25%) Cloud Developer
4 1 (6.25%) Customer Insight Consultant
4 1 (6.25%) Front-End Engineer (Client-Side Engineer)
4 1 (6.25%) Functional Consultant
4 1 (6.25%) Integration Consultant
4 1 (6.25%) Lead Consultant
4 1 (6.25%) Microsoft Consultant
4 1 (6.25%) Salesforce Consultant
4 1 (6.25%) Salesforce Developer
4 1 (6.25%) Solutions Consultant
4 1 (6.25%) Technology Consultant
4 1 (6.25%) Web Designer
4 1 (6.25%) Web Engineer
Libraries, Frameworks & Software Standards
1 2 (12.50%) CSS
1 2 (12.50%) HTML
2 1 (6.25%) AngularJS
2 1 (6.25%) GatsbyJS
2 1 (6.25%) HTML5
2 1 (6.25%) Jest
2 1 (6.25%) Lightning Web Components
2 1 (6.25%) Next.js
2 1 (6.25%) Parceljs
2 1 (6.25%) React
2 1 (6.25%) React Native
2 1 (6.25%) Sass
2 1 (6.25%) Visualforce
2 1 (6.25%) Vue
2 1 (6.25%) XML
Miscellaneous
1 4 (25.00%) Marketing Technology
2 2 (12.50%) Management Information System
2 2 (12.50%) Social Media
3 1 (6.25%) Data Structures
3 1 (6.25%) Enterprise Software
3 1 (6.25%) Onboarding
3 1 (6.25%) Product Ownership
Processes & Methodologies
1 7 (43.75%) Analytics
1 7 (43.75%) CRM
2 6 (37.50%) Problem-Solving
3 5 (31.25%) Marketing Strategy
4 3 (18.75%) Campaign Management
4 3 (18.75%) DevOps
4 3 (18.75%) Digital Marketing
4 3 (18.75%) Migration
4 3 (18.75%) Project Management
5 2 (12.50%) Customer Insight
5 2 (12.50%) Data Analysis
6 1 (6.25%) API Integration
6 1 (6.25%) Customer Segmentation
6 1 (6.25%) Data Analytics
6 1 (6.25%) Data Visualisation
6 1 (6.25%) Deep Learning
6 1 (6.25%) Fintech
6 1 (6.25%) Mobile Development
6 1 (6.25%) Responsive Web Design
6 1 (6.25%) Translating Business Requirements
Programming Languages
1 4 (25.00%) SQL
2 3 (18.75%) Java
3 2 (12.50%) JavaScript
4 1 (6.25%) Apex Code
4 1 (6.25%) TypeScript
Qualifications
1 1 (6.25%) Degree
1 1 (6.25%) SC Cleared
1 1 (6.25%) Security Cleared
Quality Assurance & Compliance
1 2 (12.50%) Accessibility
2 1 (6.25%) Data Quality
2 1 (6.25%) WCAG
Vendors
1 5 (31.25%) Google
2 4 (25.00%) Salesforce
3 3 (18.75%) IBM
4 2 (12.50%) Marketo
4 2 (12.50%) Microsoft
4 2 (12.50%) Salesforce Marketing Cloud
5 1 (6.25%) Adobe
5 1 (6.25%) Amplitude
5 1 (6.25%) HubSpot