Head of Marketing
- Location
- Greater Manchester, England, United Kingdom
ways of working. Balance strategic leadership with hands-on execution in a fast-moving scale-up environment. Product Marketing Own product positioning, messaging and value propositions across different customer segments and channels. Translate complex technical products and solutions into clear, compelling customer-facing messaging. Develop sales enablement materials including … test, measure and optimise campaigns based on performance data. Account-Based Marketing Develop and execute targeted ABM strategies across a defined list of high-value accounts. Develop detailed Ideal Customer Profiles (ICPs) and buyer personas. Identify key decision-makers and influencers within target organisations. Create personalised campaigns, content ...