Google Tag Manager Job Trends in London

Google Tag Manager
England > London

The table below provides summary statistics and salary benchmarking for jobs advertised in London requiring Google Tag Manager skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 372 411 439
Rank change year-on-year +39 +28 +172
Permanent jobs citing Google Tag Manager 2 17 4
As % of all permanent jobs in London 0.014% 0.11% 0.022%
As % of the Cloud Services category 0.035% 0.24% 0.047%
Number of salaries quoted 0 11 2
10th Percentile - £23,500 £43,000
25th Percentile - £43,750 £43,750
Median annual salary (50th Percentile) - £49,140 £47,500
Median % change year-on-year - +3.45% -5.00%
75th Percentile - £50,820 £51,250
90th Percentile - £57,001 £52,000
England median annual salary £32,000 £45,000 £38,750
% change year-on-year -28.89% +16.13% -22.50%

All Cloud Computing Skills
London

Google Tag Manager falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in London.

Permanent vacancies with a requirement for cloud computing skills 5,795 7,025 8,513
As % of all permanent jobs advertised in London 41.09% 45.28% 46.76%
Number of salaries quoted 3,764 4,482 7,052
10th Percentile £37,375 £45,000 £43,750
25th Percentile £52,500 £57,500 £56,250
Median annual salary (50th Percentile) £75,000 £77,500 £75,000
Median % change year-on-year -3.23% +3.33% -
75th Percentile £95,000 £97,500 £95,000
90th Percentile £115,000 £120,000 £115,000
England median annual salary £60,000 £65,000 £60,000
% change year-on-year -7.69% +8.33% -7.69%

Google Tag Manager
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings citing Google Tag Manager relative to all permanent IT jobs advertised in London.

Google Tag Manager job vacancy trend in London

Google Tag Manager
Salary Trend in London

Salary distribution trend for jobs in London citing Google Tag Manager.

Salary distribution trend for jobs in London citing Google Tag Manager

Google Tag Manager
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (50.00%) CMS
1 1 (50.00%) Drupal
Cloud Services
1 2 (100.00%) Power Platform
2 1 (50.00%) Adobe Analytics
2 1 (50.00%) Contentsquare
2 1 (50.00%) GCP
2 1 (50.00%) Google Analytics
Database & Business Intelligence
1 2 (100.00%) Power BI
2 1 (50.00%) BigQuery
2 1 (50.00%) Looker
General
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Inclusion and Diversity
Job Titles
1 1 (50.00%) Analytics Manager
1 1 (50.00%) Digital Analytics Manager
1 1 (50.00%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (50.00%) CSS
1 1 (50.00%) EDI
1 1 (50.00%) HTML
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Coaching
1 2 (100.00%) Line Management
1 2 (100.00%) People Management
2 1 (50.00%) A/B Testing
2 1 (50.00%) CAPI
2 1 (50.00%) Continuous Improvement
2 1 (50.00%) Conversion Rate Optimisation
2 1 (50.00%) Data Transformation
2 1 (50.00%) Multivariate Testing
2 1 (50.00%) Performance Metrics
2 1 (50.00%) Personalization
2 1 (50.00%) SEO
2 1 (50.00%) Stakeholder Engagement
2 1 (50.00%) Tag Management
2 1 (50.00%) User Experience
2 1 (50.00%) Visualisation
2 1 (50.00%) Web Analytics
2 1 (50.00%) Workflow
Programming Languages
1 1 (50.00%) JavaScript
1 1 (50.00%) Python
1 1 (50.00%) R
1 1 (50.00%) SQL
Quality Assurance & Compliance
1 1 (50.00%) Data Quality
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Adobe
2 1 (50.00%) Hotjar