Pay per click Job Trends in the North of England

Pay per click (PPC)
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Pay per click skills. It covers permanent job vacancies from the 6 months leading up to 11 January 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Jan 2026
Same period 2025 Same period 2024
Rank 231 269 277
Rank change year-on-year +38 +8 +141
Permanent jobs citing Pay per click 28 10 14
As % of all permanent jobs in the North of England 0.26% 0.11% 0.16%
As % of the Processes & Methodologies category 0.33% 0.12% 0.19%
Number of salaries quoted 20 4 14
10th Percentile - £36,300 £26,250
25th Percentile £30,000 £48,000 £32,500
Median annual salary (50th Percentile) £30,750 £57,000 £38,000
Median % change year-on-year -46.05% +50.00% +1.33%
75th Percentile £47,500 £59,500 £50,000
90th Percentile £57,500 - £53,500
England median annual salary £40,000 £36,000 £39,000
% change year-on-year +11.11% -7.69% +4.00%

All Process & Methodology Skills
North of England

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 8,534 8,257 7,546
As % of all permanent jobs advertised in the North of England 80.28% 90.52% 88.33%
Number of salaries quoted 4,549 3,687 5,939
10th Percentile £28,000 £31,250 £29,102
25th Percentile £32,500 £40,000 £38,750
Median annual salary (50th Percentile) £50,000 £52,000 £52,500
Median % change year-on-year -3.85% -0.95% -0.94%
75th Percentile £67,500 £67,500 £67,500
90th Percentile £82,500 £81,850 £82,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Pay per click
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Pay per click relative to all permanent IT jobs advertised in the North of England.

Pay per click job vacancy trend in the North of England

Pay per click
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Pay per click.

Salary distribution trend for jobs in the North of England citing Pay per click

Pay per click
Salary Histogram in the North of England

Salary distribution for jobs citing Pay per click in the North of England over the 6 months to 11 January 2026.

Salary histogram for Pay per click in the North of England

Pay per click
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the North of England region over the 6 months to 11 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Yorkshire -1 15 £30,750 +6.03% 3
North West +26 10 £40,000 -29.82% 8
North East - 4 £30,000 - 1
Pay per click
England

Pay per click
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (10.71%) WordPress
Applications
1 3 (10.71%) Adobe Creative Suite
1 3 (10.71%) Adobe Illustrator
1 3 (10.71%) Elementor
1 3 (10.71%) Photoshop
2 1 (3.57%) Microsoft Excel
Business Applications
1 3 (10.71%) Shopify
Cloud Services
1 9 (32.14%) Google Ads
2 2 (7.14%) Google Analytics
2 2 (7.14%) MailChimp
3 1 (3.57%) Google Data Studio
3 1 (3.57%) Google Sheets
3 1 (3.57%) Microsoft Advertising
Database & Business Intelligence
1 3 (10.71%) Looker
2 2 (7.14%) Metadata
Development Applications
1 1 (3.57%) Pivotal Tracker
General
1 18 (64.29%) Marketing
2 6 (21.43%) Advertising
2 6 (21.43%) Analytical Skills
3 5 (17.86%) Retail
4 4 (14.29%) Social Skills
5 3 (10.71%) Brand Awareness
5 3 (10.71%) Organisational Skills
6 2 (7.14%) Finance
6 2 (7.14%) Legal
7 1 (3.57%) Manufacturing
7 1 (3.57%) Presentation Skills
Job Titles
1 8 (28.57%) Account Manager
2 7 (25.00%) PPC Account Manager
2 7 (25.00%) PPC Manager
3 5 (17.86%) Digital Marketing Manager
3 5 (17.86%) Marketing Manager
4 4 (14.29%) PPC Executive
5 3 (10.71%) Coordinator
5 3 (10.71%) E-Commerce Manager
6 2 (7.14%) SEO Manager
7 1 (3.57%) Digital Account Manager
7 1 (3.57%) E-Commerce Marketing Manager
7 1 (3.57%) Lead
7 1 (3.57%) Paid Search Executive
Libraries, Frameworks & Software Standards
1 2 (7.14%) CSS
1 2 (7.14%) HTML
Miscellaneous
1 14 (50.00%) Social Media
2 4 (14.29%) Analytical Mindset
3 2 (7.14%) Algorithms
3 2 (7.14%) Blog
3 2 (7.14%) FMCG
4 1 (3.57%) NHS
Processes & Methodologies
1 23 (82.14%) SEO
2 13 (46.43%) Digital Marketing
3 10 (35.71%) E-Commerce
3 10 (35.71%) Paid Search
4 6 (21.43%) Agile
5 5 (17.86%) Email Marketing
5 5 (17.86%) Remarketing
6 4 (14.29%) Analytics
6 4 (14.29%) Copywriting
6 4 (14.29%) Marketing Strategy
6 4 (14.29%) Performance Metrics
6 4 (14.29%) User Experience
7 3 (10.71%) A/B Testing
7 3 (10.71%) B2B
7 3 (10.71%) B2B Marketing
7 3 (10.71%) Campaign Management
7 3 (10.71%) Data Analysis
7 3 (10.71%) Mentoring
7 3 (10.71%) Scrum
7 3 (10.71%) Time Management
Programming Languages
1 2 (7.14%) JavaScript
Quality Assurance & Compliance
1 3 (10.71%) QA
2 2 (7.14%) Accessibility
Vendors
1 21 (75.00%) Google
2 4 (14.29%) Microsoft
3 3 (10.71%) Adobe
4 2 (7.14%) Ahrefs
4 2 (7.14%) Hotjar
4 2 (7.14%) HubSpot
4 2 (7.14%) Screaming Frog
5 1 (3.57%) WooCommerce