B2B Sales Jobs in the West Midlands

Business-to-Business (B2B) Sales
England > West Midlands

The table below provides summary statistics for permanent job vacancies advertised in the West Midlands requiring B2B Sales skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B Sales over the 6 months leading up to 22 August 2025, comparing them to the same period in the previous two years.

6 months to
22 Aug 2025
Same period 2024 Same period 2023
Rank 170 216 -
Rank change year-on-year +46 - -
DemandTrendPermanent jobs citing B2B Sales 18 11 0
As % of all permanent jobs advertised in the West Midlands 0.45% 0.17% -
As % of the Processes & Methodologies category 0.52% 0.22% -
Number of salaries quoted 8 2 0
10th Percentile - - -
25th Percentile £25,500 £28,750 -
Median annual salary (50th Percentile) £27,000 £32,500 -
Median % change year-on-year -16.92% - -
75th Percentile £28,500 £36,250 -
90th Percentile £35,700 - -
England median annual salary £42,500 £50,000 £37,000
% change year-on-year -15.00% +35.14% -38.33%

All Process and Methodology Skills
West Midlands

B2B Sales falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

DemandTrendPermanent vacancies with a requirement for process or methodology skills 3,485 5,091 4,285
As % of all permanent jobs advertised in the West Midlands 86.18% 78.40% 94.88%
Number of salaries quoted 1,841 3,039 2,894
10th Percentile £29,000 £28,119 £29,004
25th Percentile £35,000 £36,750 £38,125
Median annual salary (50th Percentile) £50,000 £52,500 £52,500
Median % change year-on-year -4.76% - +5.00%
75th Percentile £67,500 £65,000 £67,025
90th Percentile £80,000 £80,000 £78,450
England median annual salary £55,000 £55,000 £62,500
% change year-on-year - -12.00% +4.17%

B2B Sales
Job Vacancy Trend in the West Midlands

Job postings citing B2B Sales as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for B2B Sales in the West Midlands

B2B Sales
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing B2B Sales.

Salary distribution trend for jobs in the West Midlands citing B2B Sales

B2B Sales
Salary Histogram in the West Midlands

Salary distribution for jobs citing B2B Sales in the West Midlands over the 6 months to 22 August 2025.

Salary histogram for B2B Sales in the West Midlands

B2B Sales
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Sales within the West Midlands region over the 6 months to 22 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
DemandTrendPermanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Warwickshire - 7 £27,000 - 2
Birmingham +17 5 - - 7
Herefordshire - 5 - -
Staffordshire - 1 £50,000 - 4
B2B Sales
England

B2B Sales
Co-occurring Skills and Capabilities in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (5.56%) Microsoft Office
Cloud Services
1 4 (22.22%) SaaS
Communications & Networking
1 7 (38.89%) Broadband
General
1 12 (66.67%) Telecoms
2 5 (27.78%) Inclusion and Diversity
2 5 (27.78%) Marketing
2 5 (27.78%) Public Sector
3 2 (11.11%) Presentation Skills
3 2 (11.11%) Social Skills
4 1 (5.56%) Advertising
Job Titles
1 7 (38.89%) Sales Executive
2 2 (11.11%) Sales Manager
3 1 (5.56%) Automation Engineer
3 1 (5.56%) Business Development Manager
3 1 (5.56%) Business Manager
3 1 (5.56%) Development Manager
3 1 (5.56%) Support Engineer
3 1 (5.56%) Technical Engineer
3 1 (5.56%) Technical Support
3 1 (5.56%) Technical Support Engineer
Miscellaneous
1 14 (77.78%) Self-Motivation
2 5 (27.78%) Social Media
3 1 (5.56%) Industrial Internet of Things
3 1 (5.56%) Renewable Energy
3 1 (5.56%) SCADA
Processes & Methodologies
1 18 (100.00%) B2B
2 12 (66.67%) Collaborative Working
3 9 (50.00%) Business Development
4 7 (38.89%) GTM Strategy
5 2 (11.11%) Collaborative Culture
5 2 (11.11%) CRM
5 2 (11.11%) Customer Engagement
5 2 (11.11%) Lead Generation
5 2 (11.11%) Value Proposition
6 1 (5.56%) Commercial Awareness
6 1 (5.56%) Customer Experience
6 1 (5.56%) Customer Service
6 1 (5.56%) Data Entry
6 1 (5.56%) Mathematics
6 1 (5.56%) Telesales
Qualifications
1 6 (33.33%) Degree
2 1 (5.56%) HNC
Systems Management
1 1 (5.56%) Functional Safety
Vendors
1 7 (38.89%) BT
2 2 (11.11%) Dell
3 1 (5.56%) Microsoft