Google Tag Manager Contracts in England

Google Tag Manager
UK > England

The table below provides summary statistics for contract job vacancies advertised in England requiring Google Tag Manager skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Tag Manager over the 6 months leading up to 14 August 2025, comparing them to the same period in the previous two years.

6 months to
14 Aug 2025
Same period 2024 Same period 2023
Rank 503 507 594
Rank change year-on-year +4 +87 +169
Contract jobs citing Google Tag Manager 9 17 23
As % of all contract jobs advertised in England 0.033% 0.051% 0.052%
As % of the Cloud Services category 0.088% 0.15% 0.14%
Number of daily rates quoted 7 10 17
10th Percentile £400 £392 £383
25th Percentile £428 £413 £413
Median daily rate (50th Percentile) £550 £463 £450
Median % change year-on-year +18.92% +2.78% -7.69%
75th Percentile £569 £545 £538
90th Percentile £608 £651 £550
UK median daily rate £513 £425 £500
% change year-on-year +20.59% -15.00% -2.91%

All Cloud Skills
England

Google Tag Manager falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in England.

Contract vacancies with a requirement for cloud computing skills 10,259 11,224 16,167
As % of all contract IT jobs advertised in England 37.11% 33.68% 36.29%
Number of daily rates quoted 6,945 7,948 11,870
10th Percentile £310 £313 £313
25th Percentile £406 £425 £431
Median daily rate (50th Percentile) £512 £525 £550
Median % change year-on-year -2.48% -4.55% -
75th Percentile £625 £644 £663
90th Percentile £738 £750 £750
UK median daily rate £500 £525 £540
% change year-on-year -4.76% -2.78% -1.82%
Number of hourly rates quoted 273 227 297
10th Percentile £15.01 £14.16 £14.58
25th Percentile £18.13 £16.30 £18.50
Median hourly rate £26.00 £24.15 £32.30
Median % change year-on-year +7.66% -25.23% +50.23%
75th Percentile £43.75 £55.00 £70.00
90th Percentile £67.25 £70.00 £80.00
UK median hourly rate £27.88 £24.18 £33.00
% change year-on-year +15.30% -26.73% +53.49%

Google Tag Manager
Job Vacancy Trend in England

Job postings citing Google Tag Manager as a proportion of all IT jobs advertised in England.

Job vacancy trend for Google Tag Manager in England

Google Tag Manager
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Google Tag Manager in England.

Daily rate trend for Google Tag Manager in England

Google Tag Manager
Daily Rate Histogram in England

Daily rate distribution for jobs citing Google Tag Manager in England over the 6 months to 14 August 2025.

Daily rate histogram for Google Tag Manager in England

Google Tag Manager
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Google Tag Manager in England.

Hourly rate trend for Google Tag Manager in England

Google Tag Manager
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the England region over the 6 months to 14 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
North of England -15 4 £519 +22.06% 11
London +13 3 £550 +3.77% 51
Yorkshire - 2 £456 - 5
Midlands -12 1 £400 - 4
North West -12 1 £575 +35.29% 6
West Midlands -12 1 £400 -
North East - 1 £625 -
Google Tag Manager
UK

Google Tag Manager
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) Confluence
Applications
1 1 (11.11%) Microsoft Excel
1 1 (11.11%) Trello
Business Applications
1 1 (11.11%) Magento
1 1 (11.11%) Shopify
Cloud Services
1 8 (88.89%) Google Analytics
2 5 (55.56%) GCP
3 3 (33.33%) Azure
3 3 (33.33%) Power Platform
4 2 (22.22%) AWS
4 2 (22.22%) AWS Data Pipeline
4 2 (22.22%) Google Data Studio
5 1 (11.11%) Adobe Analytics
5 1 (11.11%) Azure Cosmos DB
5 1 (11.11%) BigCommerce
5 1 (11.11%) Contentsquare
5 1 (11.11%) GitHub
5 1 (11.11%) Google Sheets
5 1 (11.11%) PaaS
Database & Business Intelligence
1 4 (44.44%) BigQuery
1 4 (44.44%) Looker
2 3 (33.33%) Power BI
3 1 (11.11%) Azure SQL Database
3 1 (11.11%) Power Query
3 1 (11.11%) Tableau
Development Applications
1 2 (22.22%) Postman
2 1 (11.11%) JIRA
2 1 (11.11%) Visual Studio
General
1 4 (44.44%) Marketing
2 3 (33.33%) Public Sector
3 2 (22.22%) Analytical Skills
4 1 (11.11%) Inclusion and Diversity
4 1 (11.11%) Social Skills
Job Titles
1 5 (55.56%) Analyst
2 2 (22.22%) Business Analyst
2 2 (22.22%) Lead
2 2 (22.22%) Performance Analyst
2 2 (22.22%) Technical Analyst
2 2 (22.22%) Technical Business Analyst
3 1 (11.11%) Consultant
3 1 (11.11%) Digital Analyst
3 1 (11.11%) Senior
3 1 (11.11%) Senior Manager
3 1 (11.11%) SEO Consultant
3 1 (11.11%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (22.22%) RESTful
1 2 (22.22%) SOAP
2 1 (11.11%) JSON
Miscellaneous
1 2 (22.22%) Freedom of Information
2 1 (11.11%) Mobile App
2 1 (11.11%) Product Ownership
2 1 (11.11%) Social Media
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) Visualisation
3 4 (44.44%) Dashboard Development
3 4 (44.44%) E-Commerce
3 4 (44.44%) Scrum
4 3 (33.33%) Agile
4 3 (33.33%) Business Intelligence
4 3 (33.33%) Data Collection
4 3 (33.33%) Data Science
4 3 (33.33%) Data Visualisation
4 3 (33.33%) ETL
4 3 (33.33%) Machine Learning
4 3 (33.33%) User Experience
4 3 (33.33%) Web Analytics
5 2 (22.22%) Data Engineering
5 2 (22.22%) Epics
5 2 (22.22%) Personalization
5 2 (22.22%) Requirements Gathering
5 2 (22.22%) Strategic Roadmap
5 2 (22.22%) Technical Leadership
Programming Languages
1 5 (55.56%) SQL
2 1 (11.11%) JavaScript
Qualifications
1 3 (33.33%) BPSS Clearance
1 3 (33.33%) SC Cleared
1 3 (33.33%) Security Cleared
2 2 (22.22%) DV Cleared
Quality Assurance & Compliance
1 3 (33.33%) Data Quality
2 2 (22.22%) GDPR
3 1 (11.11%) QA
Vendors
1 9 (100.00%) Google
2 1 (11.11%) Adobe
2 1 (11.11%) Hotjar
2 1 (11.11%) Optimizely
2 1 (11.11%) WooCommerce