Director, Membership Marketing & Engagement CFA Institute Job listing
- Location
- Greater London, England, United Kingdom
churn %, NPS, LTV/ARR framing); continuously optimise performance. Partner globally with Product, Education, Research, Technology, and regional/society teams to bring membership value to life in market. Manage and mentor a small team of marketing and customer experience professionals; cultivate a high-output, experiment-driven culture. What … strategies for subscription, membership, or B2C/B2B2C products. Demonstrated expertise in audience definition and buyer personas: able to translate insights into sharp value propositions and differentiated positioning. Experience planning and running research, using findings to drive audience insight and shape membership marketing strategies. Commercial acumen with knowledge ...