B2B Job Trends in the East of England

Business-to-Business (B2B)
England > East of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the East of England requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 12 January 2026, with comparisons to the same periods in the previous two years.

6 months to
12 Jan 2026
Same period 2025 Same period 2024
Rank 73 155 110
Rank change year-on-year +82 -45 +43
Permanent jobs citing B2B 92 25 32
As % of all permanent jobs in the East of England 2.23% 0.71% 1.30%
As % of the Processes & Methodologies category 3.00% 0.82% 1.51%
Number of salaries quoted 66 14 18
10th Percentile £31,250 - £35,525
25th Percentile £40,000 £56,250 £41,250
Median annual salary (50th Percentile) £46,250 £57,500 £43,750
Median % change year-on-year -19.57% +31.43% -27.08%
75th Percentile £52,500 £58,750 £58,750
90th Percentile £75,625 £75,375 £71,875
England median annual salary £42,500 £57,500 £42,500
% change year-on-year -26.09% +35.29% -34.62%

All Process & Methodology Skills
East of England

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the East of England.

Permanent vacancies with a requirement for process or methodology skills 3,069 3,066 2,118
As % of all permanent jobs advertised in the East of England 74.40% 87.23% 86.24%
Number of salaries quoted 1,797 1,192 1,583
10th Percentile £27,750 £30,000 £27,000
25th Percentile £33,500 £42,500 £39,000
Median annual salary (50th Percentile) £50,000 £55,000 £54,000
Median % change year-on-year -9.09% +1.85% -1.82%
75th Percentile £65,000 £72,500 £67,500
90th Percentile £80,000 £81,700 £83,750
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

B2B
Job Vacancy Trend in the East of England

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in the East of England.

B2B job vacancy trend in the East of England

B2B
Salary Trend in the East of England

Salary distribution trend for jobs in the East of England citing B2B.

Salary distribution trend for jobs in the East of England citing B2B

B2B
Salary Histogram in the East of England

Salary distribution for jobs citing B2B in the East of England over the 6 months to 12 January 2026.

Salary histogram for B2B in the East of England

B2B
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the East of England region over the 6 months to 12 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Hertfordshire +45 33 £45,000 -21.74% 66
Essex +5 18 £50,000 -13.04% 59
Cambridgeshire +25 17 £39,000 -56.67% 64
Bedfordshire - 13 £47,500 - 59
Suffolk - 9 £50,000 - 59
Norfolk +5 2 - - 57
B2B
England

B2B
Co-Occurring Skills & Capabilities in the East of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (6.52%) WordPress
Applications
1 7 (7.61%) Microsoft Office
2 4 (4.35%) Microsoft Excel
3 1 (1.09%) Adobe Creative Suite
3 1 (1.09%) Adobe Illustrator
3 1 (1.09%) InDesign
3 1 (1.09%) Microsoft PowerPoint
3 1 (1.09%) Photoshop
Cloud Services
1 24 (26.09%) SaaS
2 4 (4.35%) Power Platform
3 1 (1.09%) Canva
3 1 (1.09%) Figma
Communications & Networking
1 4 (4.35%) Wireless
2 2 (2.17%) Broadband
2 2 (2.17%) Ethernet
2 2 (2.17%) Wi-Fi
Database & Business Intelligence
1 4 (4.35%) Crystal Reports
1 4 (4.35%) Power BI
2 1 (1.09%) Metadata
Development Applications
1 5 (5.43%) GitBook
2 4 (4.35%) JIRA
General
1 35 (38.04%) Marketing
1 35 (38.04%) Social Skills
2 15 (16.30%) Manufacturing
3 12 (13.04%) Electronics
4 11 (11.96%) Finance
5 10 (10.87%) Analytical Skills
6 8 (8.70%) French Language
7 7 (7.61%) Presentation Skills
7 7 (7.61%) Retail
8 6 (6.52%) Inclusion and Diversity
9 5 (5.43%) Legal
10 4 (4.35%) Automotive
10 4 (4.35%) German Language
10 4 (4.35%) Swedish Language
10 4 (4.35%) Telecoms
11 2 (2.17%) Law
12 1 (1.09%) Billing
12 1 (1.09%) Public Sector
Job Titles
1 20 (21.74%) Sales Representative
2 11 (11.96%) Telesales Representative
3 9 (9.78%) Sales Executive
4 8 (8.70%) Sales Manager
5 6 (6.52%) Business Development Executive
5 6 (6.52%) Marketing Executive
6 5 (5.43%) Technical Writer
7 4 (4.35%) Accountant
7 4 (4.35%) Bid Manager
7 4 (4.35%) Business Sales Executive
7 4 (4.35%) Management Accountant
7 4 (4.35%) New Business Sales Executive
7 4 (4.35%) Solutions Sales Executive
7 4 (4.35%) Systems Accountant
8 3 (3.26%) Business Manager
8 3 (3.26%) Campaign Executive
8 3 (3.26%) Head of Sales
9 2 (2.17%) Client Services Manager
9 2 (2.17%) Development Manager
9 2 (2.17%) Service Manager
Miscellaneous
1 15 (16.30%) Onboarding
2 13 (14.13%) Self-Motivation
3 6 (6.52%) Multi-touch
4 4 (4.35%) Mobile Computing
5 3 (3.26%) Social Media
6 1 (1.09%) Blog
6 1 (1.09%) Driving Licence
6 1 (1.09%) Graphic Design
6 1 (1.09%) Motion Graphics
6 1 (1.09%) Video Editing
Processes & Methodologies
1 46 (50.00%) B2B Sales
2 33 (35.87%) CRM
3 26 (28.26%) Decision-Making
4 18 (19.57%) Contract Negotiation
5 17 (18.48%) Cybersecurity
6 16 (17.39%) Business Development
7 14 (15.22%) Market Research
8 13 (14.13%) AI
8 13 (14.13%) Analytics
8 13 (14.13%) Telesales
9 9 (9.78%) Business Strategy
9 9 (9.78%) Collaborative Culture
9 9 (9.78%) ERP
9 9 (9.78%) Lead Generation
10 8 (8.70%) Project Management
11 7 (7.61%) B2B Marketing
11 7 (7.61%) GTM Strategy
11 7 (7.61%) User Experience
11 7 (7.61%) Value Proposition
12 6 (6.52%) Actionable Insight
Programming Languages
1 4 (4.35%) SQL
Qualifications
1 6 (6.52%) Degree
2 4 (4.35%) ACCA
2 4 (4.35%) CIMA
Vendors
1 16 (17.39%) HubSpot
2 11 (11.96%) Microsoft
3 10 (10.87%) Salesforce
4 7 (7.61%) Dell
5 4 (4.35%) BMC
5 4 (4.35%) ServiceNow
6 1 (1.09%) Adobe
6 1 (1.09%) Ahrefs
6 1 (1.09%) Google
6 1 (1.09%) Oracle