Data-Driven Marketing Job Trends in England

Data-Driven Marketing
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Data-Driven Marketing skills. It covers permanent job vacancies from the 6 months leading up to 3 January 2026, with comparisons to the same periods in the previous two years.

6 months to
3 Jan 2026
Same period 2025 Same period 2024
Rank 596 666 669
Rank change year-on-year +70 +3 +271
Permanent jobs citing Data-Driven Marketing 10 7 6
As % of all permanent jobs in England 0.019% 0.014% 0.013%
As % of the Processes & Methodologies category 0.023% 0.016% 0.014%
Number of salaries quoted 7 3 5
10th Percentile - £39,000 £32,422
25th Percentile £37,500 £50,625 -
Median annual salary (50th Percentile) £45,000 £75,000 £42,430
Median % change year-on-year -40.00% +76.76% -12.96%
75th Percentile £47,500 £110,000 £47,500
90th Percentile £69,500 £128,000 £91,000
UK median annual salary £45,000 £75,000 £42,430
% change year-on-year -40.00% +76.76% -0.16%

All Process & Methodology Skills
England

Data-Driven Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 42,678 44,368 42,037
As % of all permanent jobs advertised in England 81.92% 90.27% 91.30%
Number of salaries quoted 25,472 22,014 32,621
10th Percentile £28,500 £35,000 £32,092
25th Percentile £37,500 £45,000 £43,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £76,250 £80,000 £80,000
90th Percentile £96,250 £100,000 £100,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Data-Driven Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Data-Driven Marketing relative to all permanent IT jobs advertised in England.

Data-Driven Marketing job vacancy trend in England

Data-Driven Marketing
Salary Trend in England

Salary distribution trend for jobs in England citing Data-Driven Marketing.

Salary distribution trend for jobs in England citing Data-Driven Marketing

Data-Driven Marketing
Salary Histogram in England

Salary distribution for jobs citing Data-Driven Marketing in England over the 6 months to 3 January 2026.

Salary histogram for Data-Driven Marketing in England

Data-Driven Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the England region over the 6 months to 3 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +76 9 £42,500 -67.31% 6
North West +35 1 £45,000 +38.46% 2
North of England +26 1 £45,000 +38.46% 2
Data-Driven Marketing
UK

Data-Driven Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (10.00%) WordPress
Business Applications
1 2 (20.00%) Dynamics CRM
Cloud Services
1 2 (20.00%) SaaS
2 1 (10.00%) Google Analytics
General
1 10 (100.00%) Marketing
2 5 (50.00%) Analytical Skills
3 3 (30.00%) Finance
4 2 (20.00%) Inclusion and Diversity
5 1 (10.00%) Banking
5 1 (10.00%) Brand Awareness
5 1 (10.00%) Organisational Skills
5 1 (10.00%) Social Skills
Job Titles
1 2 (20.00%) CRM Specialist
1 2 (20.00%) Email Specialist
1 2 (20.00%) Project Manager
1 2 (20.00%) Senior
1 2 (20.00%) Senior Manager
1 2 (20.00%) Senior Project Manager
2 1 (10.00%) Campaign Manager
2 1 (10.00%) Campaign Marketing Manager
2 1 (10.00%) Campaign Specialist
2 1 (10.00%) CRM Manager
2 1 (10.00%) CRM Project Manager
2 1 (10.00%) Dynamics CRM Project Manager
2 1 (10.00%) Head of Marketing
2 1 (10.00%) Marketing Manager
2 1 (10.00%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 3 (30.00%) CSS
1 3 (30.00%) HTML
Miscellaneous
1 3 (30.00%) Analytical Mindset
2 2 (20.00%) Onboarding
3 1 (10.00%) Foreign Exchange (FX)
Processes & Methodologies
1 6 (60.00%) Analytics
2 4 (40.00%) CRM
3 3 (30.00%) Affiliate Marketing
3 3 (30.00%) Affiliate Network
3 3 (30.00%) API Integration
3 3 (30.00%) Copywriting
3 3 (30.00%) Problem-Solving
3 3 (30.00%) Stakeholder Engagement
4 2 (20.00%) A/B Testing
4 2 (20.00%) Actionable Insight
4 2 (20.00%) Budget Management
4 2 (20.00%) Campaign Analytics
4 2 (20.00%) Customer Acquisition
4 2 (20.00%) Data Migration
4 2 (20.00%) Email Marketing
4 2 (20.00%) Migration
4 2 (20.00%) Personalization
4 2 (20.00%) Requirements Gathering
4 2 (20.00%) Roadmaps
4 2 (20.00%) Strategic Roadmap
Qualifications
1 2 (20.00%) PMI Certification
1 2 (20.00%) PMP
Vendors
1 2 (20.00%) Microsoft
2 1 (10.00%) Google
2 1 (10.00%) Pardot
2 1 (10.00%) Salesforce