Brand Awareness Job Trends in England

Brand Awareness/Recognition
UK > England

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies in England. Included is a benchmarking guide to the salaries offered in vacancies that cited Brand Awareness over the 6 months leading up to 9 May 2026, comparing them to the same period in the previous two years.

6 months to
9 May 2026
Same period 2025 Same period 2024
Rank 605 596 734
Rank change year-on-year -9 +138 +159
Permanent jobs citing Brand Awareness 63 42 102
As % of all permanent jobs in England 0.078% 0.11% 0.12%
As % of the General category 0.16% 0.15% 0.20%
Number of salaries quoted 34 16 62
10th Percentile £31,075 £29,000 £27,552
25th Percentile £41,250 £36,250 £33,000
Median annual salary (50th Percentile) £55,000 £40,000 £40,000
Median % change year-on-year +37.50% - -
75th Percentile £123,125 £47,500 £47,500
90th Percentile £130,000 £63,125 £66,250
UK median annual salary £55,000 £39,250 £40,000
% change year-on-year +40.13% -1.88% -

All General Skills
England

Brand Awareness falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in England.

Permanent vacancies with a requirement for general skills 40,252 28,011 50,024
As % of all permanent jobs advertised in England 49.84% 71.91% 59.55%
Number of salaries quoted 22,711 14,377 35,594
10th Percentile £29,750 £29,000 £27,445
25th Percentile £39,000 £41,250 £36,250
Median annual salary (50th Percentile) £55,000 £57,670 £52,500
Median % change year-on-year -4.63% +9.85% -12.50%
75th Percentile £77,500 £80,000 £72,500
90th Percentile £100,000 £107,500 £95,000
UK median annual salary £55,000 £57,500 £52,500
% change year-on-year -4.35% +9.52% -12.50%

Brand Awareness
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Brand Awareness relative to all permanent IT jobs advertised in England.

Brand Awareness job vacancy trend in England

Brand Awareness
Salary Trend in England

Salary distribution trend for jobs in England citing Brand Awareness.

Salary distribution trend for jobs in England citing Brand Awareness

Brand Awareness
Salary Histogram in England

Salary distribution for jobs citing Brand Awareness in England over the 6 months to 9 May 2026.

Salary histogram for Brand Awareness in England

Brand Awareness
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the England region over the 6 months to 9 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -2 37 £95,000 +26.67% 29
North of England -59 9 £55,000 +37.50% 5
South East -13 7 £34,000 +36.00% 11
Midlands -35 5 £50,000 +33.33% 2
Yorkshire - 5 £55,000 - 2
East Midlands - 5 £50,000 -
North West -21 4 - - 1
South West -51 4 £32,500 -27.78%
East of England -10 1 - - 7
Brand Awareness
UK

Brand Awareness
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 12 (19.05%) WordPress
2 9 (14.29%) Microsoft Exchange
3 2 (3.17%) CMS
Applications
1 4 (6.35%) Adobe Creative Suite
1 4 (6.35%) Microsoft Office
1 4 (6.35%) Microsoft PowerPoint
2 1 (1.59%) Spreadsheet
Business Applications
1 2 (3.17%) Dynamics CRM
Cloud Services
1 16 (25.40%) SaaS
2 10 (15.87%) Google Analytics
3 5 (7.94%) Canva
4 1 (1.59%) Power Platform
4 1 (1.59%) WhatsApp
Communications & Networking
1 1 (1.59%) SMS
Database & Business Intelligence
1 1 (1.59%) Data Mining
1 1 (1.59%) Geospatial Data
1 1 (1.59%) Power BI
General
1 43 (68.25%) Marketing
2 23 (36.51%) Social Skills
3 19 (30.16%) Retail
4 17 (26.98%) Analytical Skills
5 14 (22.22%) Organisational Skills
6 12 (19.05%) Manufacturing
7 10 (15.87%) Finance
8 6 (9.52%) Financial Institution
9 5 (7.94%) Advertising
9 5 (7.94%) Inclusion and Diversity
9 5 (7.94%) Law
10 4 (6.35%) Public Sector
10 4 (6.35%) Telecoms
11 3 (4.76%) Banking
12 2 (3.17%) French Language
12 2 (3.17%) German Language
12 2 (3.17%) Presentation Skills
13 1 (1.59%) Legal
13 1 (1.59%) Publishing
13 1 (1.59%) Spanish Language
Job Titles
1 14 (22.22%) Sales Director
2 12 (19.05%) Business Development Executive
2 12 (19.05%) Marketing Manager
3 5 (7.94%) Marketing Executive
4 4 (6.35%) Business Development Manager
4 4 (6.35%) Business Manager
4 4 (6.35%) Development Manager
4 4 (6.35%) Product Manager
5 3 (4.76%) Creative Designer
5 3 (4.76%) Designer
5 3 (4.76%) Digital Marketing Manager
5 3 (4.76%) Junior
5 3 (4.76%) Junior Business Manager
5 3 (4.76%) Lead
5 3 (4.76%) Lead Designer
5 3 (4.76%) Senior
6 2 (3.17%) Campaign Manager
6 2 (3.17%) Campaign Marketing Manager
6 2 (3.17%) Product Marketing Manager
6 2 (3.17%) Senior Manager
Libraries, Frameworks & Software Standards
1 1 (1.59%) CSS
1 1 (1.59%) HTML
Miscellaneous
1 14 (22.22%) Enterprise Software
2 9 (14.29%) Enterprise Cloud
2 9 (14.29%) Social Media
3 7 (11.11%) Self-Motivation
4 5 (7.94%) Web Conferencing
5 4 (6.35%) Analytical Mindset
5 4 (6.35%) Podcast
5 4 (6.35%) Video Editing
6 3 (4.76%) Blog
7 1 (1.59%) ASIC
7 1 (1.59%) Derivative
7 1 (1.59%) DTCC
7 1 (1.59%) Foreign Exchange (FX)
7 1 (1.59%) Marketing Technology
7 1 (1.59%) Onboarding
7 1 (1.59%) OTC Derivatives
7 1 (1.59%) PropTech
Processes & Methodologies
1 25 (39.68%) Business Development
2 20 (31.75%) B2B
2 20 (31.75%) Value Proposition
3 18 (28.57%) GTM Strategy
3 18 (28.57%) Thought Leadership
4 15 (23.81%) Analytics
4 15 (23.81%) Continuous Improvement
4 15 (23.81%) Mentoring
5 14 (22.22%) Collaborative Working
5 14 (22.22%) Customer Requirements
5 14 (22.22%) Sales Enablement
5 14 (22.22%) Software Delivery
5 14 (22.22%) Software Distribution
6 13 (20.63%) Digital Marketing
6 13 (20.63%) Marketing Automation
7 12 (19.05%) Demand Generation
7 12 (19.05%) Project Management
8 11 (17.46%) Customer Acquisition
9 10 (15.87%) Budget Management
9 10 (15.87%) Marketing Strategy
Qualifications
1 6 (9.52%) Degree
2 1 (1.59%) CFA
2 1 (1.59%) DBS Check
Quality Assurance & Compliance
1 2 (3.17%) Accessibility
2 1 (1.59%) EMIR
2 1 (1.59%) GDPR
2 1 (1.59%) MiFID
Vendors
1 10 (15.87%) Google
1 10 (15.87%) Pardot
2 8 (12.70%) Salesforce
3 7 (11.11%) HubSpot
4 6 (9.52%) Microsoft
5 4 (6.35%) Adobe
5 4 (6.35%) Marketo
5 4 (6.35%) Starlink
6 1 (1.59%) dotdigital
6 1 (1.59%) TippingPoint
6 1 (1.59%) YouTube