The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Data-Driven Marketing over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Data-Driven Marketing
UK / England
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 850 898 935
Rank change year-on-year +48 +37  
Permanent jobs citing Data-Driven Marketing 15 16 21
As % of all permanent IT jobs advertised in England 0.018% 0.017% 0.020%
As % of the Processes & Methodologies category 0.020% 0.019% 0.023%
Number of salaries quoted 13 14 13
Median salary £65,000 £40,000 £44,500
Median salary % change year-on-year +62.50% -10.11%  
90% offered a salary of more than £48,250 £36,500 £27,450
10% offered a salary of more than £85,000 £45,000 £53,750
UK excluding London median salary £52,500 £40,000 £44,500
% change year-on-year +31.25% -10.11%  

Data-Driven Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process and methodology skills.

Process & Methodology Skills
England
Permanent job vacancies with a requirement for process and methodology skills 74950 82225 90350
As % of all permanent IT job vacancies advertised in England 89.70% 88.98% 88.00%
Number of salaries quoted 249933 287723 295490
Median salary £52,000 £50,000 £50,000
Median salary % change year-on-year +4.00% -  
90% offered a salary of more than £31,250 £31,250 £30,000
10% offered a salary of more than £82,500 £77,500 £81,250
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Data-Driven Marketing
Job Vacancy Trend in England

Job postings citing Data-Driven Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Data-Driven Marketing in England

Data-Driven Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing in England.

Salary trend for Data-Driven Marketing in England

Data-Driven Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Data-Driven Marketing in England over the 3 months to 28 June 2017.

Salary histogram for Data-Driven Marketing in England

Data-Driven Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the England region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +36 11 £72,500 +61.11%
South West - 3 £52,500 -
East of England - 1 - - 1
Data-Driven Marketing
UK

For the 6 months to 28 June 2017, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Data-Driven Marketing.

1 32 (100.00%) Marketing
2 13 (40.63%) Finance
3 12 (37.50%) Analytics
4 11 (34.38%) SQL
4 11 (34.38%) Microsoft
5 10 (31.25%) Agile Software Development
5 10 (31.25%) Actionable Insight
6 9 (28.13%) Big Data
6 9 (28.13%) B2B
6 9 (28.13%) Java
7 8 (25.00%) Adobe
7 8 (25.00%) Advertising
7 8 (25.00%) TDD
7 8 (25.00%) Scrum
7 8 (25.00%) Degree
7 8 (25.00%) Hadoop
7 8 (25.00%) Marketing Strategy
7 8 (25.00%) Analytical Skills
8 7 (21.88%) Apache Spark
8 7 (21.88%) Ansible
8 7 (21.88%) Docker
8 7 (21.88%) DevOps
8 7 (21.88%) Kafka
8 7 (21.88%) Opscode Chef
8 7 (21.88%) Continuous Deployment
8 7 (21.88%) B2B Marketing
8 7 (21.88%) User Experience
8 7 (21.88%) BDD
8 7 (21.88%) Scala
8 7 (21.88%) Kanban

Data-Driven Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (21.88%) Apache Spark
2 1 (3.13%) Confluence
2 1 (3.13%) SAS
Applications
1 7 (21.88%) Microsoft Excel
2 1 (3.13%) Microsoft Office
2 1 (3.13%) Microsoft PowerPoint
Business Applications
1 2 (6.25%) FastStats
2 1 (3.13%) Adobe Campaign
2 1 (3.13%) Eloqua
2 1 (3.13%) Oracle CRM
2 1 (3.13%) Siebel CRM
2 1 (3.13%) Unica
Cloud Services
1 6 (18.75%) Adobe Analytics
2 3 (9.38%) SaaS
3 2 (6.25%) Google Analytics
4 1 (3.13%) Dynamics 365
4 1 (3.13%) Oracle CX
4 1 (3.13%) Oracle Service Cloud
4 1 (3.13%) Responsys
Communications & Networking
1 1 (3.13%) HTTP
Database & Business Intelligence
1 9 (28.13%) Big Data
2 8 (25.00%) Hadoop
3 5 (15.63%) SQL Server
4 3 (9.38%) MySQL
5 2 (6.25%) SQL Server 2005
5 2 (6.25%) SQL Server 2008
5 2 (6.25%) SQL Server 2012
5 2 (6.25%) SQL Server 2016
5 2 (6.25%) SQL Server Integration Services
6 1 (3.13%) OLAP
6 1 (3.13%) OLAP Cube
6 1 (3.13%) Oracle BI Publisher
6 1 (3.13%) PostgreSQL
Development Applications
1 2 (6.25%) Subversion
1 2 (6.25%) Team Foundation Server
2 1 (3.13%) Git (software)
2 1 (3.13%) JIRA
General
1 32 (100.00%) Marketing
2 13 (40.63%) Finance
3 8 (25.00%) Advertising
4 3 (9.38%) Retail
5 2 (6.25%) Automotive
5 2 (6.25%) Banking
5 2 (6.25%) Pharmaceutical
Job Titles
1 10 (31.25%) Developer
2 9 (28.13%) Analyst
3 8 (25.00%) Senior Analyst
4 7 (21.88%) Apache Spark Developer
4 7 (21.88%) Big Data Developer
4 7 (21.88%) Insight Analyst
4 7 (21.88%) Lead Developer
4 7 (21.88%) Scala Developer
4 7 (21.88%) Senior Big Data Developer
4 7 (21.88%) Senior Developer
4 7 (21.88%) Senior Scala Developer
4 7 (21.88%) Team Leader
5 6 (18.75%) Marketing Manager
5 6 (18.75%) Senior Insight Analyst
6 5 (15.63%) Marketing Analyst
6 5 (15.63%) Marketing Insight Analyst
6 5 (15.63%) Marketing Specialist
6 5 (15.63%) Senior Data Warehouse Specialist
6 5 (15.63%) Senior Marketing Analyst
7 4 (12.50%) Account Manager
Libraries, Frameworks & Software Standards
1 7 (21.88%) Kafka
2 2 (6.25%) HTML
2 2 (6.25%) REST
3 1 (3.13%) CSS
3 1 (3.13%) Django
3 1 (3.13%) React
3 1 (3.13%) SOAP
3 1 (3.13%) Web Services
Miscellaneous
1 8 (25.00%) Analytical Skills
2 7 (21.88%) User Experience
3 5 (15.63%) New Media
4 1 (3.13%) Blog
4 1 (3.13%) Clustering
4 1 (3.13%) Computer Science
4 1 (3.13%) Fintech
4 1 (3.13%) Foreign Exchange (FX)
4 1 (3.13%) Social Media
4 1 (3.13%) STB
4 1 (3.13%) Wiki
Operating Systems
1 1 (3.13%) Android
1 1 (3.13%) Apple iOS
Processes & Methodologies
1 12 (37.50%) Analytics
2 10 (31.25%) Actionable Insight
2 10 (31.25%) Agile Software Development
3 9 (28.13%) B2B
4 8 (25.00%) Marketing Strategy
4 8 (25.00%) Scrum
4 8 (25.00%) TDD
5 7 (21.88%) B2B Marketing
5 7 (21.88%) BDD
5 7 (21.88%) Business Intelligence
5 7 (21.88%) Continuous Deployment
5 7 (21.88%) Continuous Integration
5 7 (21.88%) DevOps
5 7 (21.88%) Kanban
5 7 (21.88%) Software Engineering
6 6 (18.75%) B2C
6 6 (18.75%) CRM
6 6 (18.75%) Direct Marketing
6 6 (18.75%) SEO
7 5 (15.63%) Data Management
Programming Languages
1 11 (34.38%) SQL
2 9 (28.13%) Java
3 7 (21.88%) Scala
4 6 (18.75%) VBA
5 2 (6.25%) T-SQL
6 1 (3.13%) ES6
6 1 (3.13%) Groovy
6 1 (3.13%) JavaScript
6 1 (3.13%) Python
6 1 (3.13%) R
Qualifications
1 8 (25.00%) Degree
2 2 (6.25%) SC Cleared
2 2 (6.25%) Security Cleared
3 1 (3.13%) ISEB
Quality Assurance & Compliance
1 1 (3.13%) Data Quality
1 1 (3.13%) GMP
System Software
1 7 (21.88%) Docker
Systems Management
1 7 (21.88%) Ansible
1 7 (21.88%) Opscode Chef
Vendors
1 11 (34.38%) Microsoft
2 8 (25.00%) Adobe
3 4 (12.50%) Tableau
4 2 (6.25%) Alteryx
4 2 (6.25%) Apteco
4 2 (6.25%) Google
4 2 (6.25%) IBM
4 2 (6.25%) Salesforce.com
5 1 (3.13%) CA
5 1 (3.13%) comScore
5 1 (3.13%) Oracle
5 1 (3.13%) SAP
5 1 (3.13%) Siebel
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Salary: Competitive
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