Search Engine Optimisation (SEO)
England > North West
The table below provides summary statistics for permanent job vacancies advertised in the North West requiring SEO skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited SEO over the 6 months leading up to 21 August 2025, comparing them to the same period in the previous two years.
| 6 months to 21 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 222 | 198 | 251 |
| Rank change year-on-year | -24 | +53 | +23 |
| DemandTrendPermanent jobs citing SEO | 49 | 62 | 3 |
| As % of all permanent jobs advertised in the North West | 0.64% | 0.69% | 0.052% |
| As % of the Processes & Methodologies category | 0.71% | 0.88% | 0.054% |
| Number of salaries quoted | 30 | 41 | 3 |
| 10th Percentile | £26,150 | £26,250 | £39,586 |
| 25th Percentile | £31,375 | £29,000 | £43,023 |
| Median annual salary (50th Percentile) | £40,000 | £47,500 | £52,500 |
| Median % change year-on-year | -15.79% | -9.52% | +33.51% |
| 75th Percentile | £47,500 | £59,500 | £56,250 |
| 90th Percentile | £57,625 | £67,500 | - |
| England median annual salary | £40,000 | £37,500 | £42,500 |
| % change year-on-year | +6.67% | -11.76% | -5.56% |
All Process and Methodology Skills
North West
SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.
| DemandTrendPermanent vacancies with a requirement for process or methodology skills | 6,870 | 7,042 | 5,554 |
| As % of all permanent jobs advertised in the North West | 90.43% | 78.67% | 95.59% |
| Number of salaries quoted | 3,325 | 4,421 | 3,374 |
| 10th Percentile | £26,250 | £30,000 | £31,250 |
| 25th Percentile | £37,500 | £40,000 | £42,000 |
| Median annual salary (50th Percentile) | £50,055 | £51,000 | £55,000 |
| Median % change year-on-year | -1.85% | -7.27% | +4.76% |
| 75th Percentile | £60,000 | £65,000 | £70,000 |
| 90th Percentile | £75,900 | £80,000 | £82,500 |
| England median annual salary | £55,000 | £55,000 | £62,500 |
| % change year-on-year | - | -12.00% | +4.17% |
SEO
Job Vacancy Trend in the North West
Job postings citing SEO as a proportion of all IT jobs advertised in the North West.
SEO
Salary Trend in the North West
Salary distribution trend for jobs in the North West citing SEO.
SEO
Salary Histogram in the North West
Salary distribution for jobs citing SEO in the North West over the 6 months to 21 August 2025.
SEO
Job Locations in the North West
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the North West region over the 6 months to 21 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching DemandTrendPermanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Manchester | +8 | 24 | £45,000 | -5.26% | 42 |
| Cheshire | -7 | 11 | £45,000 | - | 12 |
| Lancashire | -48 | 7 | £35,000 | -26.32% | 32 |
| Merseyside | +10 | 4 | £40,000 | +3.23% | 8 |
| Cumbria | - | 3 | - | - | 1 |
| SEO England |
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SEO
Co-occurring Skills and Capabilities in the North West by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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