Personalization Job Trends in the South East

Personalization
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring Personalization skills. It covers permanent job vacancies from the 6 months leading up to 1 January 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Jan 2026
Same period 2025 Same period 2024
Rank 266 287 265
Rank change year-on-year +21 -22 +107
Permanent jobs citing Personalization 9 15 4
As % of all permanent jobs in the South East 0.087% 0.16% 0.052%
As % of the Processes & Methodologies category 0.11% 0.18% 0.057%
Number of salaries quoted 4 9 4
10th Percentile £33,625 - £63,625
25th Percentile £35,313 £62,500 £65,313
Median annual salary (50th Percentile) £43,750 £65,000 £68,750
Median % change year-on-year -32.69% -5.45% +19.57%
75th Percentile £61,563 £67,500 £70,625
90th Percentile £77,875 £70,450 £71,750
England median annual salary £80,000 £65,000 £67,500
% change year-on-year +23.08% -3.70% -

All Process & Methodology Skills
South East

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 8,378 8,110 6,969
As % of all permanent jobs advertised in the South East 80.85% 87.72% 89.80%
Number of salaries quoted 4,956 3,982 4,915
10th Percentile £27,750 £32,750 £30,000
25th Percentile £34,000 £44,253 £39,000
Median annual salary (50th Percentile) £50,000 £57,500 £53,500
Median % change year-on-year -13.04% +7.48% -2.73%
75th Percentile £65,000 £75,000 £67,500
90th Percentile £80,000 £85,000 £82,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Personalization
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing Personalization relative to all permanent IT jobs advertised in the South East.

Personalization job vacancy trend in the South East

Personalization
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing Personalization.

Salary distribution trend for jobs in the South East citing Personalization

Personalization
Salary Histogram in the South East

Salary distribution for jobs citing Personalization in the South East over the 6 months to 1 January 2026.

Salary histogram for Personalization in the South East

Personalization
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Personalization within the South East region over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Hampshire +31 5 - -
Surrey +6 1 £37,500 -53.99% 5
Thames Valley +6 1 £50,000 -23.08% 7
Kent - 1 £87,500 -
Oxfordshire - 1 £50,000 - 6
East Sussex - 1 £35,000 -
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 5 (55.56%) SaaS
2 1 (11.11%) Bloomreach
2 1 (11.11%) Canva
2 1 (11.11%) Figma
2 1 (11.11%) GCP
2 1 (11.11%) Google Ads
2 1 (11.11%) Google Analytics
2 1 (11.11%) MailChimp
Communications & Networking
1 1 (11.11%) SMS
Database & Business Intelligence
1 1 (11.11%) BigQuery
General
1 8 (88.89%) Marketing
2 6 (66.67%) Social Skills
3 1 (11.11%) Analytical Skills
3 1 (11.11%) Banking
3 1 (11.11%) Finance
3 1 (11.11%) Organisational Skills
3 1 (11.11%) Retail
Job Titles
1 6 (66.67%) Marketing Manager
2 1 (11.11%) Analyst
2 1 (11.11%) CRM Specialist
2 1 (11.11%) Data Analyst
2 1 (11.11%) Data Insight Analyst
2 1 (11.11%) Email Specialist
2 1 (11.11%) Insight Analyst
2 1 (11.11%) Insight Data Analyst
Miscellaneous
1 5 (55.56%) Educational Technology
Processes & Methodologies
1 7 (77.78%) Analytics
2 6 (66.67%) Customer Experience
2 6 (66.67%) Product Marketing
2 6 (66.67%) SEO
3 5 (55.56%) AI
3 5 (55.56%) B2B
3 5 (55.56%) Demand Generation
3 5 (55.56%) GTM Strategy
3 5 (55.56%) Lead Generation
3 5 (55.56%) Marketing Automation
3 5 (55.56%) Marketing Strategy
3 5 (55.56%) Sales Enablement
3 5 (55.56%) Stakeholder Management
4 2 (22.22%) CRM
4 2 (22.22%) Customer Retention
4 2 (22.22%) Decision-Making
4 2 (22.22%) E-Commerce
5 1 (11.11%) Actionable Insight
5 1 (11.11%) Data Pipeline
5 1 (11.11%) Single Customer View
Programming Languages
1 1 (11.11%) SQL
Quality Assurance & Compliance
1 1 (11.11%) Data Quality
1 1 (11.11%) GDPR
Vendors
1 2 (22.22%) Google