Creative Strategy Job Trends in the UK excluding London

Creative Strategies
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Creative Strategy skills. It covers permanent job vacancies from the 6 months leading up to 1 October 2025, with comparisons to the same periods in the previous two years.

6 months to
1 Oct 2025
Same period 2024 Same period 2023
Rank 538 620 -
Rank change year-on-year +82 - -
Permanent jobs citing Creative Strategy 7 13 0
As % of all permanent jobs in the UK excluding London 0.020% 0.025% -
As % of the Processes & Methodologies category 0.023% 0.031% -
Number of salaries quoted 4 3 0
10th Percentile - - -
25th Percentile £31,250 £65,500 -
Median annual salary (50th Percentile) £36,250 £66,000 -
Median % change year-on-year -45.08% - -
75th Percentile £52,188 £66,750 -
90th Percentile £69,625 £66,900 -
UK median annual salary £50,000 £66,000 £135,000
% change year-on-year -24.24% -51.11% +134.78%

All Process and Methodology Skills
UK excluding London

Creative Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 30,130 41,912 31,356
As % of all permanent jobs advertised in the UK excluding London 87.31% 79.19% 94.38%
Number of salaries quoted 15,971 21,585 23,125
10th Percentile £26,750 £30,000 £28,750
25th Percentile £32,500 £40,000 £40,000
Median annual salary (50th Percentile) £47,500 £52,500 £54,000
Median % change year-on-year -9.52% -2.78% +2.86%
75th Percentile £65,000 £67,500 £68,750
90th Percentile £80,000 £80,000 £81,250
UK median annual salary £55,000 £58,274 £60,000
% change year-on-year -5.62% -2.88% -

Creative Strategy
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Creative Strategy relative to all permanent IT jobs advertised in the UK excluding London.

Creative Strategy job vacancy trend in the UK excluding London

Creative Strategy
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Creative Strategy.

Salary distribution trend for jobs in the UK excluding London citing Creative Strategy

Creative Strategy
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Creative Strategy in the UK excluding London over the 6 months to 1 October 2025.

Salary histogram for Creative Strategy in the UK excluding London

Creative Strategy
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Creative Strategy within the UK excluding London region over the 6 months to 1 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +31 4 £58,750 - 1
Yorkshire - 3 £40,000 - 1
South East +51 2 £32,500 -51.13% 2
North West +3 1 £77,500 -
Scotland - 1 - -
Creative Strategy
UK

Creative Strategy
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 4 (57.14%) Microsoft Excel
2 1 (14.29%) Adobe After Effects
2 1 (14.29%) Adobe Illustrator
2 1 (14.29%) Adobe Premiere
2 1 (14.29%) InDesign
2 1 (14.29%) Photoshop
Cloud Services
1 4 (57.14%) Google Analytics
2 2 (28.57%) Contentsquare
2 2 (28.57%) Google Ads
2 2 (28.57%) Google Sheets
2 2 (28.57%) Power Platform
3 1 (14.29%) Adobe Creative Cloud
3 1 (14.29%) Figma
3 1 (14.29%) SaaS
Database & Business Intelligence
1 2 (28.57%) Power BI
General
1 5 (71.43%) Analytical Skills
1 5 (71.43%) Marketing
2 3 (42.86%) Social Skills
3 2 (28.57%) Advertising
3 2 (28.57%) Finance
3 2 (28.57%) Retail
4 1 (14.29%) Organisational Skills
4 1 (14.29%) Presentation Skills
Job Titles
1 2 (28.57%) Digital Executive
2 1 (14.29%) Architect
2 1 (14.29%) Art Director
2 1 (14.29%) Designer
2 1 (14.29%) Mobile Designer
2 1 (14.29%) Mobile UX Designer
2 1 (14.29%) Presales Solution Architect
2 1 (14.29%) Solutions Architect
2 1 (14.29%) UX Designer
Miscellaneous
1 2 (28.57%) Digital Media
2 1 (14.29%) e-Learning
2 1 (14.29%) Mobile App
2 1 (14.29%) Product Ownership
Operating Systems
1 1 (14.29%) Android
1 1 (14.29%) Apple iOS
Processes & Methodologies
1 5 (71.43%) Strategic Thinking
2 4 (57.14%) Analytics
2 4 (57.14%) Digital Marketing
3 3 (42.86%) Creative Thinking
3 3 (42.86%) Problem-Solving
4 2 (28.57%) Agile
4 2 (28.57%) Budgeting
4 2 (28.57%) Budgeting and Forecasting
4 2 (28.57%) Competitor Analysis
4 2 (28.57%) Conversion Rate Optimisation
4 2 (28.57%) Customer-Centric Approach
4 2 (28.57%) Customer-Centricity
4 2 (28.57%) E-Commerce
4 2 (28.57%) Logistics
4 2 (28.57%) Paid Search
4 2 (28.57%) Pay per click
4 2 (28.57%) Test Strategy
4 2 (28.57%) Video Advertising
4 2 (28.57%) Web Analytics
4 2 (28.57%) Web Development
Vendors
1 4 (57.14%) Google
1 4 (57.14%) Microsoft
2 2 (28.57%) YouTube
3 1 (14.29%) Adobe