Senior Digital Product Manager Job Trends

Senior Digital Product Manager
UK

The median Senior Digital Product Manager salary in the UK is £65,000 per year, according to job vacancies posted during the 6 months leading to 16 September 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
16 Sep 2025
Same period 2024 Same period 2023
Rank 670 786 772
Rank change year-on-year +116 -14 +380
Permanent jobs requiring a Senior Digital Product Manager 3 6 2
As % of all permanent jobs advertised in the UK 0.006% 0.008% 0.003%
As % of the Job Titles category 0.007% 0.008% 0.003%
Number of salaries quoted 1 4 2
10th Percentile - - £75,300
25th Percentile - £72,500 £76,500
Median annual salary (50th Percentile) £65,000 £75,000 £81,000
Median % change year-on-year -13.33% -7.41% -7.43%
75th Percentile - £77,500 £85,500
90th Percentile - - £86,700
UK excluding London median annual salary - £75,000 £85,000
% change year-on-year - -11.76% -10.53%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 44,155 74,074 57,839
% of permanent jobs with a recognized job title 89.61% 95.25% 94.01%
Number of salaries quoted 25,862 44,536 44,785
10th Percentile £28,250 £30,000 £32,500
25th Percentile £36,250 £40,000 £43,750
Median annual salary (50th Percentile) £55,000 £55,000 £60,000
Median % change year-on-year - -8.33% -
75th Percentile £75,000 £73,750 £80,000
90th Percentile £95,000 £92,500 £97,500
UK excluding London median annual salary £47,500 £50,000 £52,500
% change year-on-year -5.00% -4.76% -

Senior Digital Product Manager
Job Vacancy Trend

Job postings that featured Senior Digital Product Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Senior Digital Product Manager in the UK

Senior Digital Product Manager
Salary Trend

Salary distribution trend for Senior Digital Product Manager job vacancies in the UK.

Salary distribution trend for Senior Digital Product Manager job vacancies in the UK

Senior Digital Product Manager
Top 4 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Senior Digital Product Manager within the UK over the 6 months to 16 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Work from Home +71 3 £65,000 -
England +105 1 - - 13
UK excluding London +96 1 - - 8
East of England - 1 - -

Senior Digital Product Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 16 September 2025, Senior Digital Product Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Senior Digital Product Manager in the job title.

1 3 (100.00%) Agile
1 3 (100.00%) Continuous Improvement
1 3 (100.00%) Decision-Making
1 3 (100.00%) Product Strategy
1 3 (100.00%) Roadmaps
2 2 (66.67%) Accessibility
2 2 (66.67%) User Research
2 2 (66.67%) Strategic Roadmap
2 2 (66.67%) Product Management
3 1 (33.33%) Azure
3 1 (33.33%) AWS
3 1 (33.33%) A/B Testing
3 1 (33.33%) Problem-Solving
3 1 (33.33%) Data-Driven Decision Making
3 1 (33.33%) Product Roadmap
3 1 (33.33%) Business Case
3 1 (33.33%) Product Requirements
3 1 (33.33%) Organisational Skills
3 1 (33.33%) Social Skills
3 1 (33.33%) Product Ownership
3 1 (33.33%) User Experience
3 1 (33.33%) Analytical Skills
3 1 (33.33%) People Management
3 1 (33.33%) Quality Management
3 1 (33.33%) Finance
3 1 (33.33%) Data Modelling
3 1 (33.33%) Project Management
3 1 (33.33%) Google
3 1 (33.33%) Marketing
3 1 (33.33%) Degree

Senior Digital Product Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (33.33%) AWS
1 1 (33.33%) Azure
Development Applications
1 1 (33.33%) JIRA
General
1 1 (33.33%) Analytical Skills
1 1 (33.33%) Finance
1 1 (33.33%) Marketing
1 1 (33.33%) Organisational Skills
1 1 (33.33%) Social Skills
Miscellaneous
1 1 (33.33%) Life Science
1 1 (33.33%) Product Ownership
Processes & Methodologies
1 3 (100.00%) Agile
1 3 (100.00%) Continuous Improvement
1 3 (100.00%) Decision-Making
1 3 (100.00%) Product Strategy
1 3 (100.00%) Roadmaps
2 2 (66.67%) Product Management
2 2 (66.67%) Strategic Roadmap
2 2 (66.67%) User Research
3 1 (33.33%) A/B Testing
3 1 (33.33%) Business Case
3 1 (33.33%) Data Modelling
3 1 (33.33%) Data-Driven Decision Making
3 1 (33.33%) People Management
3 1 (33.33%) Problem-Solving
3 1 (33.33%) Product Requirements
3 1 (33.33%) Product Roadmap
3 1 (33.33%) Project Management
3 1 (33.33%) QMS
3 1 (33.33%) User Experience
3 1 (33.33%) UX Design
Qualifications
1 1 (33.33%) Degree
Quality Assurance & Compliance
1 2 (66.67%) Accessibility
Vendors
1 1 (33.33%) Google