Marketing Specialist Contract Job Trends in London

Marketing Specialist
England > London

The median Marketing Specialist daily rate in London is £290, according to job vacancies posted in the 6 months leading up to 15 October 2025.

The table below compares current contractor rates and summary statistics with the previous two years.

6 months to
15 Oct 2025
Same period 2024 Same period 2023
Rank 357 376 435
Rank change year-on-year +19 +59 +138
Contract jobs requiring a Marketing Specialist 10 6 1
As % of all contract jobs in London 0.075% 0.037% 0.005%
As % of the Job Titles category 0.081% 0.040% 0.005%
Number of daily rates quoted 9 1 1
10th Percentile £259 - -
25th Percentile £283 £263 £133
Median daily rate (50th Percentile) £290 £275 £152
Median % change year-on-year +5.45% +80.60% -61.93%
75th Percentile £394 £288 £171
90th Percentile £432 - -
England median daily rate £290 £275 £339
% change year-on-year +5.45% -18.79% -15.34%
Number of hourly rates quoted 1 1 0
10th Percentile - - -
25th Percentile £27.39 £24.50 -
Median hourly rate £28.15 £28.00 -
Median % change year-on-year +0.54% - -
75th Percentile £28.91 £31.50 -
90th Percentile - - -
England median hourly rate £25.75 £28.00 -
% change year-on-year -8.04% - -

All Contract IT Job Vacancies
London

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in London with a recognized job title 12,372 15,124 19,502
% of contract IT jobs with a recognized job title 92.47% 94.07% 94.04%
Number of daily rates quoted 8,262 9,866 14,212
10th Percentile £335 £343 £350
25th Percentile £425 £450 £463
Median daily rate (50th Percentile) £545 £550 £575
Median % change year-on-year -0.91% -4.35% -
75th Percentile £664 £675 £688
90th Percentile £775 £800 £800
England median daily rate £510 £525 £540
% change year-on-year -2.86% -2.78% -1.82%
Number of hourly rates quoted 210 173 212
10th Percentile £17.00 £17.30 £18.50
25th Percentile £22.50 £24.15 £22.50
Median hourly rate £26.89 £35.00 £40.50
Median % change year-on-year -23.17% -13.58% +22.73%
75th Percentile £49.00 £58.75 £61.59
90th Percentile £67.75 £78.75 £76.23
England median hourly rate £25.15 £43.00 £46.18
% change year-on-year -41.51% -6.89% +66.53%

Marketing Specialist
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings featuring 'Marketing Specialist' in the job title relative to all contract IT jobs advertised in London.

Marketing Specialist job vacancy trend in London

Marketing Specialist
Daily Rate Trend in London

Contractor daily rate distribution trend for Marketing Specialist job vacancies in London.

Contractor daily rate distribution trend for Marketing Specialist job vacancies in London

Marketing Specialist
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing Specialist in London over the 6 months to 15 October 2025.

Daily rate histogram for Marketing Specialist in London

Marketing Specialist
Hourly Rate Trend in London

Contractor hourly rate distribution trend for Marketing Specialist job vacancies in London.

Contractor hourly rate distribution trend for Marketing Specialist job vacancies in London

Marketing Specialist
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Specialist within the London region over the 6 months to 15 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London - 2 £350 -
Marketing Specialist
England

Marketing Specialist Skill Set
Top 30 Co-Occurring Skills & Capabilities in London

For the 6 months to 15 October 2025, Marketing Specialist contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads across the London region featuring Marketing Specialist in the job title.

1 10 (100.00%) Marketing
2 7 (70.00%) Salesforce
3 6 (60.00%) CRM
3 6 (60.00%) Analytics
4 5 (50.00%) SMS
4 5 (50.00%) SQL
4 5 (50.00%) Adobe
4 5 (50.00%) Agile
4 5 (50.00%) Salesforce Marketing Cloud
4 5 (50.00%) Social Skills
5 4 (40.00%) Personalization
5 4 (40.00%) Documentation Skills
5 4 (40.00%) User Experience
5 4 (40.00%) GDPR
5 4 (40.00%) Adobe Experience Manager
5 4 (40.00%) QA
6 3 (30.00%) Creative Thinking
7 2 (20.00%) Marketing Strategy
7 2 (20.00%) Campaign Management
7 2 (20.00%) Finance
8 1 (10.00%) Advertising
8 1 (10.00%) IVR
8 1 (10.00%) Degree
8 1 (10.00%) JSON
8 1 (10.00%) AI
8 1 (10.00%) Strategic Planning
8 1 (10.00%) Google
8 1 (10.00%) HTML
8 1 (10.00%) SEO
8 1 (10.00%) Workflow

Marketing Specialist Skill Set
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (40.00%) Adobe Experience Manager
Applications
1 1 (10.00%) Chatbot
1 1 (10.00%) Microsoft Excel
Business Applications
1 1 (10.00%) Workfront
Cloud Services
1 1 (10.00%) Dialogflow
1 1 (10.00%) Twilio
1 1 (10.00%) WhatsApp
Communications & Networking
1 5 (50.00%) SMS
General
1 10 (100.00%) Marketing
2 5 (50.00%) Social Skills
3 4 (40.00%) Documentation Skills
4 2 (20.00%) Finance
5 1 (10.00%) Advertising
5 1 (10.00%) Analytical Skills
5 1 (10.00%) Organisational Skills
5 1 (10.00%) Presentation Skills
Libraries, Frameworks & Software Standards
1 1 (10.00%) HTML
1 1 (10.00%) JSON
Miscellaneous
1 1 (10.00%) AI Agents
1 1 (10.00%) IVR
Processes & Methodologies
1 6 (60.00%) Analytics
1 6 (60.00%) CRM
2 5 (50.00%) Agile
3 4 (40.00%) Personalization
3 4 (40.00%) User Experience
4 3 (30.00%) Creative Thinking
5 2 (20.00%) Campaign Management
5 2 (20.00%) Marketing Strategy
6 1 (10.00%) Ad Operations
6 1 (10.00%) Campaign Analytics
6 1 (10.00%) Customer Insight
6 1 (10.00%) Data Analytics
6 1 (10.00%) Infographics
6 1 (10.00%) Lead Generation
6 1 (10.00%) Marketing Automation
6 1 (10.00%) Outbound Marketing
6 1 (10.00%) Performance Metrics
6 1 (10.00%) Proactive Monitoring
6 1 (10.00%) Programmatic Advertising
6 1 (10.00%) Webhook
Programming Languages
1 5 (50.00%) SQL
Qualifications
1 1 (10.00%) Degree
Quality Assurance & Compliance
1 4 (40.00%) GDPR
1 4 (40.00%) QA
Vendors
1 7 (70.00%) Salesforce
2 5 (50.00%) Adobe
2 5 (50.00%) Salesforce Marketing Cloud
3 1 (10.00%) Google
3 1 (10.00%) HubSpot
3 1 (10.00%) Zoho