Period
to 18 June 2019

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Lead Generation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Lead Generation over the 6 months to 18 June 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Lead Generation
England > London
6 months to
18 Jun 2019
Same period 2018 Same period 2017
Rank 577 612 574
Rank change year-on-year +35 -38 +7
Contract jobs citing Lead Generation 21 9 10
As % of all contract IT jobs advertised in London 0.052% 0.020% 0.025%
As % of the Processes & Methodologies category 0.059% 0.023% 0.029%
Number of daily rates quoted 14 6 2
London median daily rate £525 £425 £288
Median daily rate % change year-on-year +23.53% +47.83% -11.54%
10th Percentile £270 £406 £281
90th Percentile £750 £531 £294
England median daily rate £475 £405 £288
% change year-on-year +17.28% +40.87% +39.39%
Number of hourly rates quoted 5 1 1
London median hourly rate £17.00 £32.65 £17.50
Median hourly rate % change year-on-year -47.92% +86.54% +40.00%
10th Percentile £14.30 £31.06 £16.25
90th Percentile £20.50 £34.23 £18.75
England median hourly rate £17.00 £32.65 £17.50
% change year-on-year -47.92% +86.54% +34.62%

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 35,672 39,607 34,687
As % of all contract IT jobs advertised in London 88.91% 88.31% 87.49%
Number of daily rates quoted 25,407 28,616 24,894
London median daily rate £520 £500 £475
Median daily rate % change year-on-year +4.00% +5.26% +3.26%
10th Percentile £340 £325 £313
90th Percentile £688 £675 £650
England median daily rate £475 £463 £450
% change year-on-year +2.70% +2.78% +5.88%
Number of hourly rates quoted 405 562 390
London median hourly rate £24.76 £24.09 £24.86
Median hourly rate % change year-on-year +2.76% -3.10% +18.38%
10th Percentile £12.50 £14.00 £12.79
90th Percentile £53.75 £50.50 £52.50
England median hourly rate £25.00 £22.00 £25.00
% change year-on-year +13.64% -12.00% -

Lead Generation
Job Vacancy Trend in London

Job postings citing Lead Generation as a percentage of all IT jobs advertised in London.

Job vacancy trend for Lead Generation in London

Lead Generation
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Lead Generation in London.

Contractor daily rate trend for Lead Generation in London

Lead Generation
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Lead Generation in London over the 6 months to 18 June 2019.

Contractor daily rate histogram for Lead Generation in London

Lead Generation
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Lead Generation in London.

Contractor hourly rate trend for Lead Generation in London

Lead Generation
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Lead Generation within the London region over the 6 months to 18 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London - 12 £575 - 5
South London +9 1 £168 -69.55%
Lead Generation
England

For the 6 months to 18 June 2019, IT contractor jobs citing Lead Generation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Lead Generation.

1 19 (90.48%) Marketing
2 12 (57.14%) Salesforce.com
3 11 (52.38%) CRM
3 11 (52.38%) Agile Software Development
3 11 (52.38%) Analytics
4 10 (47.62%) Scrum
4 10 (47.62%) Acceptance Criteria
5 9 (42.86%) GDPR
5 9 (42.86%) Marketing Automation
5 9 (42.86%) Marketo
5 9 (42.86%) Pardot
6 8 (38.10%) Microsoft
7 7 (33.33%) Test Automation
8 5 (23.81%) Telesales
8 5 (23.81%) Dynamics CRM
8 5 (23.81%) Digital Marketing
9 4 (19.05%) Analytical Skills
9 4 (19.05%) Social Media
9 4 (19.05%) Time Management
10 3 (14.29%) Google Analytics
10 3 (14.29%) Finance
10 3 (14.29%) Dynamics 365
11 2 (9.52%) Content Marketing
11 2 (9.52%) SEO
11 2 (9.52%) CMS
11 2 (9.52%) Microsoft PowerPoint
11 2 (9.52%) Google
11 2 (9.52%) Email Marketing
11 2 (9.52%) Marketing Strategy
11 2 (9.52%) User Stories

Lead Generation
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (9.52%) CMS
2 1 (4.76%) Sitecore CMS
2 1 (4.76%) Umbraco
Applications
1 2 (9.52%) Microsoft PowerPoint
2 1 (4.76%) Microsoft Excel
2 1 (4.76%) Microsoft Office
Business Applications
1 5 (23.81%) Dynamics CRM
Cloud Services
1 3 (14.29%) Dynamics 365
1 3 (14.29%) Google Analytics
2 1 (4.76%) Adobe Analytics
2 1 (4.76%) Slack
Communications & Networking
1 1 (4.76%) Skype
Database & Business Intelligence
1 1 (4.76%) Qlik Sense
Development Applications
1 1 (4.76%) JIRA
General
1 19 (90.48%) Marketing
2 3 (14.29%) Finance
3 1 (4.76%) Brand Awareness
3 1 (4.76%) German Language
Job Titles
1 9 (42.86%) Consultant
2 8 (38.10%) Marketing Automation Consultant
2 8 (38.10%) Marketing Consultant
3 7 (33.33%) CRM Consultant
4 5 (23.81%) Automation Consultant
5 4 (19.05%) Sales Representative
6 3 (14.29%) Automation Tester
6 3 (14.29%) Tester
7 2 (9.52%) Product Owner
8 1 (4.76%) Backend Developer
8 1 (4.76%) Data Scientist
8 1 (4.76%) Development Consultant
8 1 (4.76%) Digital Executive
8 1 (4.76%) Digital Marketing Executive
8 1 (4.76%) Digital Product Owner
8 1 (4.76%) Google Analytics Analyst
8 1 (4.76%) Marketing Business Analyst
8 1 (4.76%) Senior Data Scientist
8 1 (4.76%) SQL Analyst
8 1 (4.76%) SQL Data Analyst
Libraries, Frameworks & Software Standards
1 1 (4.76%) Django
Miscellaneous
1 4 (19.05%) Analytical Skills
1 4 (19.05%) Social Media
2 1 (4.76%) Greenfield Project
2 1 (4.76%) Self-Motivation
2 1 (4.76%) Social Network
2 1 (4.76%) User Experience
Processes & Methodologies
1 11 (52.38%) Agile Software Development
1 11 (52.38%) Analytics
1 11 (52.38%) CRM
2 10 (47.62%) Acceptance Criteria
2 10 (47.62%) Scrum
3 9 (42.86%) Marketing Automation
4 7 (33.33%) Test Automation
5 5 (23.81%) Digital Marketing
5 5 (23.81%) Telesales
6 4 (19.05%) Time Management
7 2 (9.52%) Content Marketing
7 2 (9.52%) Email Marketing
7 2 (9.52%) Marketing Strategy
7 2 (9.52%) SEO
7 2 (9.52%) User Stories
8 1 (4.76%) Affiliate Network
8 1 (4.76%) Content Marketing Strategy
8 1 (4.76%) Global Marketing
8 1 (4.76%) Re-Platforming
8 1 (4.76%) Single Customer View
Programming Languages
1 1 (4.76%) Python
1 1 (4.76%) SQL
Qualifications
1 1 (4.76%) Degree
1 1 (4.76%) SC Cleared
1 1 (4.76%) Security Cleared
Quality Assurance & Compliance
1 9 (42.86%) GDPR
2 1 (4.76%) QA
Vendors
1 12 (57.14%) Salesforce.com
2 9 (42.86%) Marketo
2 9 (42.86%) Pardot
3 8 (38.10%) Microsoft
4 2 (9.52%) Google
5 1 (4.76%) Adobe
5 1 (4.76%) Hotjar
5 1 (4.76%) hybris
5 1 (4.76%) Optimizely
5 1 (4.76%) Sitecore