Period
to 14 December 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Lead Generation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Lead Generation over the 6 months to 14 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Lead Generation
England > London
6 months to
14 Dec 2018
Same period 2017 Same period 2016
Rank 604 631 611
Rank change year-on-year +27 -20 -19
Contract jobs citing Lead Generation 20 9 13
As % of all contract IT jobs advertised in London 0.043% 0.019% 0.029%
As % of the Processes & Methodologies category 0.049% 0.021% 0.033%
Number of daily rates quoted 11 5 4
London median daily rate £375 £325 £438
Median daily rate % change year-on-year +15.38% -25.71% +75.00%
10th Percentile £238 £209 £281
90th Percentile £638 £425 £790
England median daily rate £375 £334 £213
% change year-on-year +12.36% +57.06% -15.00%
Number of hourly rates quoted 0 0 0
London median hourly rate - - -
England median hourly rate - - -

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 41,142 41,864 38,969
As % of all contract IT jobs advertised in London 87.87% 88.09% 87.36%
Number of daily rates quoted 29,661 30,436 27,850
London median daily rate £501 £500 £475
Median daily rate % change year-on-year +0.10% +5.26% +5.56%
10th Percentile £325 £313 £306
90th Percentile £675 £675 £648
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 463 390 441
London median hourly rate £24.08 £22.50 £22.00
Median hourly rate % change year-on-year +7.02% +2.27% +10.00%
10th Percentile £13.16 £13.30 £12.13
90th Percentile £54.52 £49.02 £50.00
England median hourly rate £22.22 £25.00 £22.92
% change year-on-year -11.14% +9.06% +4.19%

Lead Generation
Job Vacancy Trend in London

Job postings citing Lead Generation as a percentage of all IT jobs advertised in London.

Job vacancy trend for Lead Generation in London

Lead Generation
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Lead Generation in London.

Contractor daily rate trend for Lead Generation in London

Lead Generation
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Lead Generation in London over the 6 months to 14 December 2018.

Contractor daily rate histogram for Lead Generation in London

Lead Generation
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Lead Generation in London.

Contractor hourly rate trend for Lead Generation in London

Lead Generation
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Lead Generation within the London region over the 6 months to 14 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -10 6 £275 +19.57% 5
West London +2 1 - - 1
South London - 1 £325 - 1
Lead Generation
England

For the 6 months to 14 December 2018, IT contractor jobs citing Lead Generation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Lead Generation.

1 16 (80.00%) Marketing
2 9 (45.00%) Degree
3 8 (40.00%) Microsoft
4 7 (35.00%) B2B
5 6 (30.00%) Finance
6 5 (25.00%) Social Media
6 5 (25.00%) Marketing Automation
7 4 (20.00%) AdWords
7 4 (20.00%) Marketo
7 4 (20.00%) Email Marketing
7 4 (20.00%) CRM
7 4 (20.00%) SEO
8 3 (15.00%) Adobe
8 3 (15.00%) Salesforce.com
8 3 (15.00%) Project Management
8 3 (15.00%) Market Research
8 3 (15.00%) Marketing Strategy
8 3 (15.00%) Agile Software Development
8 3 (15.00%) Banking
8 3 (15.00%) Analytics
9 2 (10.00%) Test Automation
9 2 (10.00%) Process Improvement
9 2 (10.00%) AngularJS
9 2 (10.00%) Algorithms
9 2 (10.00%) B2B Marketing
9 2 (10.00%) Analytical Skills
9 2 (10.00%) Demand Generation
9 2 (10.00%) Monetization
9 2 (10.00%) A/B Testing
9 2 (10.00%) Content Marketing

Lead Generation
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (5.00%) Microsoft Project
1 1 (5.00%) Photoshop
Business Applications
1 2 (10.00%) Eloqua
2 1 (5.00%) Salesforce.com CRM
Cloud Services
1 4 (20.00%) AdWords
2 1 (5.00%) Google Analytics
2 1 (5.00%) Google Cloud Platform
2 1 (5.00%) Google Tag Manager
Database & Business Intelligence
1 2 (10.00%) Big Data
2 1 (5.00%) BigQuery
2 1 (5.00%) Data Warehouse
2 1 (5.00%) Enterprise Data Warehouse
2 1 (5.00%) MongoDB
Development Applications
1 1 (5.00%) Dreamweaver
1 1 (5.00%) Maven
General
1 16 (80.00%) Marketing
2 6 (30.00%) Finance
3 3 (15.00%) Banking
4 2 (10.00%) French Language
4 2 (10.00%) Games
4 2 (10.00%) German Language
5 1 (5.00%) Advertising
5 1 (5.00%) Spanish Language
Job Titles
1 8 (40.00%) Marketing Manager
2 2 (10.00%) Architect
2 2 (10.00%) Automation Specialist
2 2 (10.00%) Marketing Automation Manager
2 2 (10.00%) Marketing Automation Specialist
2 2 (10.00%) Marketing Specialist
2 2 (10.00%) Senior Manager
2 2 (10.00%) Solutions Architect
3 1 (5.00%) Analytics Manager
3 1 (5.00%) Consultant
3 1 (5.00%) Developer
3 1 (5.00%) Digital Analytics Manager
3 1 (5.00%) Full Stack Developer
3 1 (5.00%) Head of Delivery
3 1 (5.00%) Head of Digital
3 1 (5.00%) Java Developer
3 1 (5.00%) Project Manager
3 1 (5.00%) Senior Project Manager
3 1 (5.00%) Senior Technical Manager
3 1 (5.00%) Technical Project Manager
Libraries, Frameworks & Software Standards
1 2 (10.00%) AngularJS
1 2 (10.00%) HTML
2 1 (5.00%) CSS
2 1 (5.00%) React
2 1 (5.00%) Spring Boot
Miscellaneous
1 5 (25.00%) Social Media
2 2 (10.00%) Algorithms
2 2 (10.00%) Analytical Skills
2 2 (10.00%) Digital Media
3 1 (5.00%) Foreign Exchange (FX)
3 1 (5.00%) Hedge funds
3 1 (5.00%) Mobile App
3 1 (5.00%) Virtual Team
Processes & Methodologies
1 7 (35.00%) B2B
2 5 (25.00%) Marketing Automation
3 4 (20.00%) CRM
3 4 (20.00%) Email Marketing
3 4 (20.00%) SEO
4 3 (15.00%) Agile Software Development
4 3 (15.00%) Analytics
4 3 (15.00%) Market Research
4 3 (15.00%) Marketing Strategy
4 3 (15.00%) Project Management
5 2 (10.00%) A/B Testing
5 2 (10.00%) B2B Marketing
5 2 (10.00%) Content Marketing
5 2 (10.00%) Demand Generation
5 2 (10.00%) Digital Marketing
5 2 (10.00%) Monetization
5 2 (10.00%) Process Improvement
5 2 (10.00%) Stakeholder Management
5 2 (10.00%) Test Automation
5 2 (10.00%) Use Case
Programming Languages
1 1 (5.00%) C
1 1 (5.00%) Java
1 1 (5.00%) JavaScript
Qualifications
1 9 (45.00%) Degree
2 1 (5.00%) Computer Science Degree
Quality Assurance & Compliance
1 1 (5.00%) PMO
Vendors
1 8 (40.00%) Microsoft
2 4 (20.00%) Marketo
3 3 (15.00%) Adobe
3 3 (15.00%) Salesforce.com
4 1 (5.00%) Atlassian
4 1 (5.00%) DoubleClick
4 1 (5.00%) Google
4 1 (5.00%) Oracle
4 1 (5.00%) Tealium