Period
to 18 December 2017

The following table provides summary statistics for contract job vacancies with a requirement for Integrated Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Integrated Marketing over the 6 months to 18 December 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Integrated Marketing
UK
6 months to
18 Dec 2017
Same period 2016 Same period 2015
Rank 866 865 899
Rank change year-on-year -1 +34 -39
Contract jobs citing Integrated Marketing 14 13 8
As % of all contract IT jobs advertised in the UK 0.014% 0.013% 0.007%
As % of the Processes & Methodologies category 0.016% 0.015% 0.009%
Number of daily rates quoted 6 12 3
UK median daily rate £305 £246 £250
Median daily rate % change year-on-year +23.86% -1.50% +11.11%
10th Percentile £205 £120 £186
90th Percentile £316 £350 £550
UK excluding London median daily rate £310 £195 £250
% change year-on-year +58.97% -22.00% +25.00%
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

Integrated Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 87301 85482 92518
As % of all contract IT jobs advertised in the UK 84.53% 83.95% 82.17%
Number of daily rates quoted 58379 56466 60042
UK median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.19% +5.00%
10th Percentile £281 £263 £263
90th Percentile £638 £606 £600
UK excluding London median daily rate £405 £400 £388
% change year-on-year +1.25% +3.23% +3.33%
Number of hourly rates quoted 1998 2311 2768
UK median hourly rate £25.00 £24.00 £22.50
Median hourly rate % change year-on-year +4.17% +6.67% +15.38%
10th Percentile £11.40 £11.25 £11.25
90th Percentile £49.75 £48.75 £47.83
UK excluding London median hourly rate £25.00 £24.30 £23.43
% change year-on-year +2.88% +3.74% +17.13%

Integrated Marketing
Job Vacancy Trend

Job postings citing Integrated Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Integrated Marketing in the UK

Integrated Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Integrated Marketing.

Contractor daily rate trend for Integrated Marketing in the UK

Integrated Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Integrated Marketing.

Contractor hourly rate trend for Integrated Marketing in the UK

Integrated Marketing
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Integrated Marketing within the UK over the 6 months to 18 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -11 14 £305 +23.86% 7
London -42 8 £210 -31.43% 3
UK excluding London +18 6 £310 +58.97% 4
South East -16 5 £310 +58.97% 4
East of England - 1 - -

For the 6 months to 18 December 2017, IT contractor jobs citing Integrated Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Integrated Marketing.

1 14 (100.00%) Marketing
2 7 (50.00%) Microsoft
3 5 (35.71%) B2B
3 5 (35.71%) Marketing Strategy
4 4 (28.57%) Tableau
4 4 (28.57%) Degree
4 4 (28.57%) Business Analysis
4 4 (28.57%) Hadoop
4 4 (28.57%) Visualisation
4 4 (28.57%) Big Data
4 4 (28.57%) Analytics
4 4 (28.57%) Microsoft Excel
4 4 (28.57%) SQL
4 4 (28.57%) Advertising
4 4 (28.57%) Data Management
5 3 (21.43%) Outbound Marketing
5 3 (21.43%) B2B Marketing
5 3 (21.43%) Enterprise Software
5 3 (21.43%) Social Media
6 2 (14.29%) Pay per click
6 2 (14.29%) Laravel
6 2 (14.29%) Eloqua
6 2 (14.29%) Twitter
6 2 (14.29%) Amazon AWS
6 2 (14.29%) Google
6 2 (14.29%) Mobile Marketing
6 2 (14.29%) Marketo
6 2 (14.29%) HubSpot
6 2 (14.29%) Pardot
6 2 (14.29%) Data Strategy

Integrated Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.14%) Adobe Experience Manager
1 1 (7.14%) CMS
Applications
1 4 (28.57%) Microsoft Excel
2 1 (7.14%) Photoshop
Business Applications
1 2 (14.29%) Eloqua
Cloud Services
1 2 (14.29%) Amazon AWS
Database & Business Intelligence
1 4 (28.57%) Big Data
1 4 (28.57%) Hadoop
Development Applications
1 2 (14.29%) Selenium
General
1 14 (100.00%) Marketing
2 4 (28.57%) Advertising
3 1 (7.14%) Finance
Job Titles
1 4 (28.57%) Analyst
1 4 (28.57%) Business Analyst
1 4 (28.57%) Data Analyst
1 4 (28.57%) Data Business Analyst
2 2 (14.29%) Account Manager
2 2 (14.29%) Contracts Manager
2 2 (14.29%) Digital Marketing Manager
2 2 (14.29%) Marketing Manager
2 2 (14.29%) Regression Tester
2 2 (14.29%) Selenium Tester
2 2 (14.29%) Senior Tester
2 2 (14.29%) Tester
3 1 (7.14%) Content Manager
3 1 (7.14%) Digital Content Manager
3 1 (7.14%) Senior Account Manager
3 1 (7.14%) Senior Manager
3 1 (7.14%) Web Content Manager
3 1 (7.14%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (14.29%) Google Maps API
1 2 (14.29%) Laravel
1 2 (14.29%) Web Services
2 1 (7.14%) CSS
2 1 (7.14%) HTML
Miscellaneous
1 3 (21.43%) Enterprise Software
1 3 (21.43%) Social Media
2 1 (7.14%) User Experience
Processes & Methodologies
1 5 (35.71%) B2B
1 5 (35.71%) Marketing Strategy
2 4 (28.57%) Analytics
2 4 (28.57%) Business Analysis
2 4 (28.57%) Data Management
2 4 (28.57%) Visualisation
3 3 (21.43%) B2B Marketing
3 3 (21.43%) Outbound Marketing
4 2 (14.29%) B2C
4 2 (14.29%) Content Development
4 2 (14.29%) Data Strategy
4 2 (14.29%) Digital Marketing
4 2 (14.29%) Display Advertising
4 2 (14.29%) Email Marketing
4 2 (14.29%) Integration Testing
4 2 (14.29%) Mobile Marketing
4 2 (14.29%) Pay per click
4 2 (14.29%) Regression Testing
4 2 (14.29%) Search Engine Marketing
4 2 (14.29%) Social Listening
Programming Languages
1 4 (28.57%) SQL
Qualifications
1 4 (28.57%) Degree
Vendors
1 7 (50.00%) Microsoft
2 4 (28.57%) Tableau
3 2 (14.29%) Google
3 2 (14.29%) HubSpot
3 2 (14.29%) Mapbox
3 2 (14.29%) Marketo
3 2 (14.29%) Pardot
3 2 (14.29%) Twitter
4 1 (7.14%) Adobe