Period
to 21 July 2018

The following table provides summary statistics for contract job vacancies with a requirement for Integrated Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Integrated Marketing over the 6 months to 21 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Integrated Marketing
UK
6 months to
21 Jul 2018
Same period 2017 Same period 2016
Rank 870 842 889
Rank change year-on-year -28 +47 -21
Contract jobs citing Integrated Marketing 21 16 23
As % of all contract IT jobs advertised in the UK 0.020% 0.017% 0.021%
As % of the Processes & Methodologies category 0.024% 0.020% 0.025%
Number of daily rates quoted 19 3 17
UK median daily rate £240 £240 £195
Median daily rate % change year-on-year - +23.08% -44.29%
10th Percentile £175 £214 £128
90th Percentile £420 £280 £316
UK excluding London median daily rate £388 £233 £195
% change year-on-year +66.67% +19.23% -22.00%
Number of hourly rates quoted 0 1 0
UK median hourly rate - £26.50 -
UK excluding London median hourly rate - - -

Integrated Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 89,309 81,490 92,799
As % of all contract IT jobs advertised in the UK 85.73% 84.93% 84.32%
Number of daily rates quoted 58,913 53,342 61,105
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year +0.11% +5.76% +6.25%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,461 2,132 2,284
UK median hourly rate £22.00 £25.00 £24.00
Median hourly rate % change year-on-year -12.00% +4.17% +11.63%
10th Percentile £11.17 £11.50 £11.50
90th Percentile £50.00 £52.49 £48.75
UK excluding London median hourly rate £21.00 £25.00 £25.00
% change year-on-year -16.00% - +16.01%

Integrated Marketing
Job Vacancy Trend

Job postings citing Integrated Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Integrated Marketing in the UK

Integrated Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Integrated Marketing.

Contractor daily rate trend for Integrated Marketing in the UK

Integrated Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Integrated Marketing over the 6 months to 21 July 2018.

Contractor daily rate histogram for Integrated Marketing in the UK

Integrated Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Integrated Marketing.

Contractor hourly rate trend for Integrated Marketing in the UK

Integrated Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Integrated Marketing within the UK over the 6 months to 21 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -24 21 £240 - 11
London -44 13 £200 -29.82% 4
South East -12 8 £388 +66.67% 3
UK excluding London -14 8 £388 +66.67% 7

For the 6 months to 21 July 2018, IT contractor jobs citing Integrated Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Integrated Marketing.

1 21 (100.00%) Marketing
2 11 (52.38%) Analytical Skills
3 10 (47.62%) Microsoft
3 10 (47.62%) SQL
3 10 (47.62%) SQL Server
3 10 (47.62%) Degree
4 9 (42.86%) Statistics
4 9 (42.86%) Finance
5 8 (38.10%) VBA
5 8 (38.10%) Microsoft Excel
5 8 (38.10%) SharePoint
5 8 (38.10%) Statistical Analysis
5 8 (38.10%) Computer Science
5 8 (38.10%) Social Media
5 8 (38.10%) Time Management
5 8 (38.10%) PowerShell
5 8 (38.10%) Process Improvement
5 8 (38.10%) Kalman Filter
5 8 (38.10%) Problem-Solving
6 7 (33.33%) Analytics
7 6 (28.57%) Digital Marketing
8 5 (23.81%) Advertising
9 4 (19.05%) B2B
9 4 (19.05%) Agile Software Development
9 4 (19.05%) SEO
9 4 (19.05%) Google
9 4 (19.05%) Marketing Strategy
9 4 (19.05%) B2B Marketing
10 3 (14.29%) Sales Enablement
10 3 (14.29%) Performance Measurement

Integrated Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (38.10%) SharePoint
2 2 (9.52%) OpenStack
Applications
1 8 (38.10%) Microsoft Excel
Business Applications
1 2 (9.52%) Dynamics CRM
2 1 (4.76%) Eloqua
Cloud Services
1 3 (14.29%) Google Analytics
2 2 (9.52%) Dynamics 365
3 1 (4.76%) AdWords
Database & Business Intelligence
1 10 (47.62%) SQL Server
2 2 (9.52%) Apache Cassandra
2 2 (9.52%) HBase
2 2 (9.52%) icCube
2 2 (9.52%) PostgreSQL
2 2 (9.52%) SQL Server Integration Services
Development Applications
1 1 (4.76%) Git (software)
1 1 (4.76%) gulp
1 1 (4.76%) PostCSS
1 1 (4.76%) Selenium
1 1 (4.76%) webpack
General
1 21 (100.00%) Marketing
2 9 (42.86%) Finance
3 5 (23.81%) Advertising
4 1 (4.76%) Electronics
4 1 (4.76%) Manufacturing
4 1 (4.76%) Retail
4 1 (4.76%) Telecoms
Job Titles
1 11 (52.38%) Developer
2 10 (47.62%) Administrator
2 10 (47.62%) Database Developer
2 10 (47.62%) DBA
3 7 (33.33%) Marketing Manager
4 3 (14.29%) Campaign Manager
5 2 (9.52%) CRM Manager
5 2 (9.52%) ETL Developer
5 2 (9.52%) PostgreSQL DBA
5 2 (9.52%) PostgreSQL Developer
5 2 (9.52%) Sales and Marketing Manager
5 2 (9.52%) Sales Manager
5 2 (9.52%) SQL Database Developer
5 2 (9.52%) SQL DBA
5 2 (9.52%) SQL Developer
5 2 (9.52%) Strategy Manager
6 1 (4.76%) Account Manager
6 1 (4.76%) Front End Developer (Client-Side Developer)
6 1 (4.76%) JavaScript Developer
6 1 (4.76%) Marketing Communications Manager
Libraries, Frameworks & Software Standards
1 2 (9.52%) Kafka
2 1 (4.76%) ATL
2 1 (4.76%) CSS
2 1 (4.76%) CSS3
2 1 (4.76%) HTML
2 1 (4.76%) HTML5
2 1 (4.76%) jQuery
2 1 (4.76%) JSON
2 1 (4.76%) React Native
2 1 (4.76%) Sass
2 1 (4.76%) XML
Miscellaneous
1 11 (52.38%) Analytical Skills
2 8 (38.10%) Computer Science
2 8 (38.10%) Social Media
3 2 (9.52%) User Experience
4 1 (4.76%) Analytical Mindset
4 1 (4.76%) Animation
4 1 (4.76%) Blog
4 1 (4.76%) Life Science
Operating Systems
1 2 (9.52%) Linux
1 2 (9.52%) VMS
1 2 (9.52%) Windows
Processes & Methodologies
1 9 (42.86%) Statistics
2 8 (38.10%) Kalman Filter
2 8 (38.10%) Problem-Solving
2 8 (38.10%) Process Improvement
2 8 (38.10%) Statistical Analysis
2 8 (38.10%) Time Management
3 7 (33.33%) Analytics
4 6 (28.57%) Digital Marketing
5 4 (19.05%) Agile Software Development
5 4 (19.05%) B2B
5 4 (19.05%) B2B Marketing
5 4 (19.05%) Marketing Strategy
5 4 (19.05%) SEO
6 3 (14.29%) Business Intelligence
6 3 (14.29%) CRM
6 3 (14.29%) Email Marketing
6 3 (14.29%) Global Marketing
6 3 (14.29%) Performance Measurement
6 3 (14.29%) Sales Enablement
7 2 (9.52%) ETL
Programming Languages
1 10 (47.62%) SQL
2 8 (38.10%) PowerShell
2 8 (38.10%) VBA
3 1 (4.76%) ES6
3 1 (4.76%) JavaScript
Qualifications
1 10 (47.62%) Degree
2 2 (9.52%) Master's Degree
2 2 (9.52%) MBA
System Software
1 2 (9.52%) Hyper-V
Vendors
1 10 (47.62%) Microsoft
2 4 (19.05%) Google
3 3 (14.29%) Marketo
4 2 (9.52%) Facebook
4 2 (9.52%) Vertica
5 1 (4.76%) HubSpot
5 1 (4.76%) Pardot
5 1 (4.76%) SAP
5 1 (4.76%) Twitter