Period
to 19 October 2018

The following table provides summary statistics for contract job vacancies with a requirement for Integrated Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Integrated Marketing over the 6 months to 19 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Integrated Marketing
UK
6 months to
19 Oct 2018
Same period 2017 Same period 2016
Rank 878 861 885
Rank change year-on-year -17 +24 +5
Contract jobs citing Integrated Marketing 8 19 21
As % of all contract IT jobs advertised in the UK 0.008% 0.019% 0.020%
As % of the Processes & Methodologies category 0.009% 0.022% 0.023%
Number of daily rates quoted 6 4 19
UK median daily rate £376 £233 £195
Median daily rate % change year-on-year +61.83% +19.23% -49.02%
10th Percentile £275 £207 £155
90th Percentile £406 £300 £358
UK excluding London median daily rate £388 £240 £195
% change year-on-year +61.46% +23.08% -22.00%
Number of hourly rates quoted 0 1 0
UK median hourly rate - £26.50 -
UK excluding London median hourly rate - - -

Integrated Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,875 85,238 90,549
As % of all contract IT jobs advertised in the UK 86.21% 85.73% 85.10%
Number of daily rates quoted 58,634 56,500 59,763
UK median daily rate £454 £450 £425
Median daily rate % change year-on-year +0.89% +5.88% +3.66%
10th Percentile £300 £280 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,410 2,047 2,459
UK median hourly rate £21.00 £24.87 £22.50
Median hourly rate % change year-on-year -15.56% +10.53% +3.45%
10th Percentile £11.18 £11.25 £11.25
90th Percentile £50.00 £50.00 £48.38
UK excluding London median hourly rate £20.12 £25.00 £23.00
% change year-on-year -19.51% +8.70% +4.55%

Integrated Marketing
Job Vacancy Trend

Job postings citing Integrated Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Integrated Marketing in the UK

Integrated Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Integrated Marketing.

Contractor daily rate trend for Integrated Marketing in the UK

Integrated Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Integrated Marketing.

Contractor hourly rate trend for Integrated Marketing in the UK

Integrated Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Integrated Marketing within the UK over the 6 months to 19 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -36 8 £376 +61.83% 14
South East -5 5 £388 +61.46% 4
UK excluding London -16 5 £388 +61.46% 9
London -18 3 £375 +78.57% 5

For the 6 months to 19 October 2018, IT contractor jobs citing Integrated Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Integrated Marketing.

1 8 (100.00%) Marketing
2 7 (87.50%) Digital Marketing
3 6 (75.00%) Social Media
4 4 (50.00%) Marketing Strategy
4 4 (50.00%) Analytics
4 4 (50.00%) Analytical Skills
4 4 (50.00%) Degree
4 4 (50.00%) Advertising
4 4 (50.00%) SEO
5 3 (37.50%) B2B
5 3 (37.50%) Agile Software Development
5 3 (37.50%) Campaign Management
6 2 (25.00%) Marketo
6 2 (25.00%) Google Analytics
6 2 (25.00%) Product Marketing
6 2 (25.00%) Online Marketing
6 2 (25.00%) Google
6 2 (25.00%) MBA
6 2 (25.00%) Finance
6 2 (25.00%) CRM
6 2 (25.00%) Network Marketing
6 2 (25.00%) Global Marketing
6 2 (25.00%) Matrix Organization
6 2 (25.00%) B2B Marketing
6 2 (25.00%) Demand Generation
6 2 (25.00%) Performance Metrics
6 2 (25.00%) Master's Degree
6 2 (25.00%) Performance Measurement
6 2 (25.00%) Display Advertising
6 2 (25.00%) Sales Enablement

Integrated Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) Adobe Experience Manager
1 1 (12.50%) CMS
Applications
1 1 (12.50%) Microsoft Office
Cloud Services
1 2 (25.00%) Google Analytics
2 1 (12.50%) Adobe Analytics
Database & Business Intelligence
1 1 (12.50%) Hadoop
1 1 (12.50%) MySQL
1 1 (12.50%) PostgreSQL
1 1 (12.50%) Relational Database
Development Applications
1 1 (12.50%) JIRA
1 1 (12.50%) Selenium
General
1 8 (100.00%) Marketing
2 4 (50.00%) Advertising
3 2 (25.00%) Finance
4 1 (12.50%) Financial Institution
4 1 (12.50%) French Language
4 1 (12.50%) German Language
4 1 (12.50%) Publishing
4 1 (12.50%) Retail
4 1 (12.50%) Spanish Language
Job Titles
1 3 (37.50%) Marketing Manager
2 2 (25.00%) Campaign Manager
2 2 (25.00%) Strategy Manager
3 1 (12.50%) Automation Engineer
3 1 (12.50%) Cloud Automation Engineer
3 1 (12.50%) Cloud Engineer
3 1 (12.50%) Digital Executive
3 1 (12.50%) Digital Marketing Executive
3 1 (12.50%) JIRA Engineer
3 1 (12.50%) Junior
3 1 (12.50%) Junior QA Engineer
3 1 (12.50%) Marketing Communications Manager
3 1 (12.50%) Marketing Executive
3 1 (12.50%) QA Automation Engineer
3 1 (12.50%) QA Engineer
Libraries, Frameworks & Software Standards
1 1 (12.50%) ATL
1 1 (12.50%) CSS
1 1 (12.50%) HTML
Miscellaneous
1 6 (75.00%) Social Media
2 4 (50.00%) Analytical Skills
3 1 (12.50%) Algorithms
3 1 (12.50%) Contactless
3 1 (12.50%) Data Structures
3 1 (12.50%) User Experience
Operating Systems
1 1 (12.50%) Linux
1 1 (12.50%) Windows
Processes & Methodologies
1 7 (87.50%) Digital Marketing
2 4 (50.00%) Analytics
2 4 (50.00%) Marketing Strategy
2 4 (50.00%) SEO
3 3 (37.50%) Agile Software Development
3 3 (37.50%) B2B
3 3 (37.50%) Campaign Management
4 2 (25.00%) B2B Marketing
4 2 (25.00%) CRM
4 2 (25.00%) Demand Generation
4 2 (25.00%) Display Advertising
4 2 (25.00%) Global Marketing
4 2 (25.00%) Matrix Organization
4 2 (25.00%) Network Marketing
4 2 (25.00%) Online Marketing
4 2 (25.00%) Performance Measurement
4 2 (25.00%) Performance Metrics
4 2 (25.00%) Product Marketing
4 2 (25.00%) Sales Enablement
5 1 (12.50%) Customer-Centricity
Programming Languages
1 1 (12.50%) Python
1 1 (12.50%) SQL
Qualifications
1 4 (50.00%) Degree
2 2 (25.00%) Master's Degree
2 2 (25.00%) MBA
3 1 (12.50%) ISTQB
Quality Assurance & Compliance
1 1 (12.50%) GDPR
1 1 (12.50%) QA
Vendors
1 2 (25.00%) Google
1 2 (25.00%) Marketo
2 1 (12.50%) Adobe