Period
to 18 December 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Tag Management skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Tag Management over the 6 months to 18 December 2018 with a comparison to the same period in the previous 2 years.

Tag Management
UK
6 months to
18 Dec 2018
Same period 2017 Same period 2016
Rank 1076 1136 1184
Rank change year-on-year +60 +48 +32
Permanent jobs citing Tag Management 65 68 39
As % of all permanent IT jobs advertised in the UK 0.041% 0.038% 0.021%
As % of the Processes & Methodologies category 0.045% 0.041% 0.023%
Number of salaries quoted 47 51 26
UK median annual salary £45,000 £47,500 £42,500
Median salary % change year-on-year -5.26% +11.76% -12.82%
10th Percentile £33,750 £36,250 £31,250
90th Percentile £80,500 £77,500 £75,000
UK excluding London median annual salary £40,000 £52,500 £32,500
% change year-on-year -23.81% +61.54% -13.33%

Tag Management is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 145,715 164,618 167,894
As % of all permanent IT jobs advertised in the UK 91.61% 91.88% 91.31%
Number of salaries quoted 115,073 131,024 139,285
UK median annual salary £52,500 £50,000 £48,500
Median salary % change year-on-year +5.00% +3.09% +2.11%
10th Percentile £29,750 £28,500 £27,750
90th Percentile £85,000 £80,000 £78,750
UK excluding London median annual salary £45,000 £43,750 £42,500
% change year-on-year +2.86% +2.94% -

Tag Management
Job Vacancy Trend

Job postings citing Tag Management as a percentage of all IT jobs advertised.

Job vacancy trend for Tag Management in the UK

Tag Management
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Tag Management.

Salary trend for Tag Management in the UK

Tag Management
Salary Histogram

The salary distribution of IT jobs citing Tag Management over the 6 months to 18 December 2018.

Salary histogram for Tag Management in the UK

Tag Management
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Tag Management within the UK over the 6 months to 18 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +65 62 £45,000 -5.26% 25
London +42 46 £47,500 - 14
UK excluding London +47 17 £40,000 -23.81% 11
North of England +31 10 £37,500 -37.50% 5
North West +29 9 £37,500 -37.50% 5
East of England +34 2 £41,750 -44.33% 3
South West +18 2 £92,500 +92.71% 1
South East +24 1 £45,000 +13.65% 1
Yorkshire - 1 £35,000 -
Midlands - 1 - - 1
West Midlands - 1 - -
Scotland - 1 - -

For the 6 months to 18 December 2018, IT jobs citing Tag Management also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Tag Management.

1 54 (83.08%) Analytics
2 39 (60.00%) Adobe
3 34 (52.31%) Google
3 34 (52.31%) Marketing
4 31 (47.69%) Google Analytics
5 28 (43.08%) Adobe Analytics
6 25 (38.46%) JavaScript
7 21 (32.31%) Web Analytics
8 18 (27.69%) Tealium
8 18 (27.69%) A/B Testing
9 17 (26.15%) Google Tag Manager
9 17 (26.15%) HTML
9 17 (26.15%) Agile Software Development
10 16 (24.62%) Banking
11 15 (23.08%) SQL
11 15 (23.08%) Digital Analytics
12 14 (21.54%) Digital Marketing
13 13 (20.00%) Advertising
13 13 (20.00%) Mobile App
14 12 (18.46%) Analytical Skills
14 12 (18.46%) Dashboard Development
14 12 (18.46%) Amazon AWS
15 10 (15.38%) Data Warehouse
15 10 (15.38%) Python
15 10 (15.38%) jQuery
15 10 (15.38%) Software Engineering
16 9 (13.85%) Visualisation
16 9 (13.85%) User Experience
16 9 (13.85%) Amazon Redshift
17 8 (12.31%) BigQuery

Tag Management
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.62%) CMS
2 2 (3.08%) SAS
Applications
1 7 (10.77%) Microsoft Excel
2 1 (1.54%) Microsoft Office
Business Applications
1 7 (10.77%) WebTrends
2 1 (1.54%) Magento
Cloud Services
1 31 (47.69%) Google Analytics
2 28 (43.08%) Adobe Analytics
3 17 (26.15%) Google Tag Manager
4 12 (18.46%) Amazon AWS
5 8 (12.31%) Google Cloud Platform
6 5 (7.69%) Firebase
7 4 (6.15%) AdWords
8 3 (4.62%) AWS Lambda
8 3 (4.62%) Microsoft Azure
8 3 (4.62%) Serverless
9 1 (1.54%) Amazon S3
9 1 (1.54%) Google Play
9 1 (1.54%) Veeva
Communications & Networking
1 2 (3.08%) Internet
Database & Business Intelligence
1 10 (15.38%) Data Warehouse
2 9 (13.85%) Amazon Redshift
3 8 (12.31%) BigQuery
4 4 (6.15%) Mixpanel
5 3 (4.62%) Looker
5 3 (4.62%) Snowflake Schema
6 1 (1.54%) Amazon Athena
6 1 (1.54%) KNIME
6 1 (1.54%) Power BI
Development Applications
1 5 (7.69%) Firebug
1 5 (7.69%) Visual Website Optimizer
2 3 (4.62%) Git (software)
3 1 (1.54%) Gradle
General
1 34 (52.31%) Marketing
2 16 (24.62%) Banking
3 13 (20.00%) Advertising
4 7 (10.77%) Finance
4 7 (10.77%) Retail
5 2 (3.08%) Investment Banking
5 2 (3.08%) Publishing
6 1 (1.54%) Back Office
6 1 (1.54%) Pharmaceutical
Job Titles
1 36 (55.38%) Analyst
2 20 (30.77%) Web Analyst
3 15 (23.08%) Digital Analyst
4 11 (16.92%) Developer
5 8 (12.31%) Implementation Manager
6 7 (10.77%) Analytics Developer
6 7 (10.77%) Digital Analytics Developer
6 7 (10.77%) Digital Developer
6 7 (10.77%) Senior Manager
7 6 (9.23%) Senior Implementation Manager
8 5 (7.69%) Performance Analyst
8 5 (7.69%) Technical Analyst
9 4 (6.15%) Senior Analyst
9 4 (6.15%) Senior Web Analyst
10 3 (4.62%) Architect
10 3 (4.62%) Data Scientist
10 3 (4.62%) Solutions Architect
11 2 (3.08%) Data Analyst
11 2 (3.08%) Implementation Specialist
11 2 (3.08%) Technical Specialist
Libraries, Frameworks & Software Standards
1 17 (26.15%) HTML
2 10 (15.38%) jQuery
3 8 (12.31%) CSS
3 8 (12.31%) JSON
4 5 (7.69%) CSS3
4 5 (7.69%) DOM
4 5 (7.69%) HTML5
5 3 (4.62%) Velocity
6 2 (3.08%) AngularJS
6 2 (3.08%) Web Services
7 1 (1.54%) .NET
7 1 (1.54%) Apache Flex
7 1 (1.54%) Dojo
7 1 (1.54%) Node.js
7 1 (1.54%) React
7 1 (1.54%) REST
7 1 (1.54%) Vue.js
7 1 (1.54%) XML
Miscellaneous
1 13 (20.00%) Mobile App
2 12 (18.46%) Analytical Skills
3 9 (13.85%) User Experience
4 5 (7.69%) Virtual Team
5 2 (3.08%) Marketing Technology
5 2 (3.08%) Self-Motivation
5 2 (3.08%) Social Media
6 1 (1.54%) Greenfield Project
6 1 (1.54%) NHS
6 1 (1.54%) Online Banking
Operating Systems
1 3 (4.62%) Linux
2 1 (1.54%) Android
2 1 (1.54%) Apple iOS
Processes & Methodologies
1 54 (83.08%) Analytics
2 21 (32.31%) Web Analytics
3 18 (27.69%) A/B Testing
4 17 (26.15%) Agile Software Development
5 15 (23.08%) Digital Analytics
6 14 (21.54%) Digital Marketing
7 12 (18.46%) Dashboard Development
8 10 (15.38%) Software Engineering
9 9 (13.85%) Visualisation
10 8 (12.31%) Problem-Solving
11 6 (9.23%) E-Commerce
11 6 (9.23%) SEO
12 5 (7.69%) Actionable Insight
12 5 (7.69%) Business Intelligence
12 5 (7.69%) Conversion Rate Optimisation
12 5 (7.69%) CRM
12 5 (7.69%) Cross-Browser Development
12 5 (7.69%) Decision-Making
12 5 (7.69%) DOM Manipulation/Scripting
13 4 (6.15%) Content Management
Programming Languages
1 25 (38.46%) JavaScript
2 15 (23.08%) SQL
3 10 (15.38%) Python
4 3 (4.62%) Java
5 2 (3.08%) PHP
5 2 (3.08%) VBA
6 1 (1.54%) C
6 1 (1.54%) ES6
6 1 (1.54%) Objective-C
6 1 (1.54%) T-SQL
Qualifications
1 2 (3.08%) Degree
Quality Assurance & Compliance
1 1 (1.54%) QA
Systems Management
1 1 (1.54%) Matomo
Vendors
1 39 (60.00%) Adobe
2 34 (52.31%) Google
3 18 (27.69%) Tealium
4 8 (12.31%) Ensighten
4 8 (12.31%) Tableau
5 6 (9.23%) Optimizely
6 5 (7.69%) Maxymiser
7 4 (6.15%) Crazy Egg
7 4 (6.15%) Hotjar
8 2 (3.08%) Apple
8 2 (3.08%) BEA
8 2 (3.08%) New Relic
8 2 (3.08%) Qubit
9 1 (1.54%) Alteryx
9 1 (1.54%) DoubleClick
9 1 (1.54%) IBM
9 1 (1.54%) Omniture
9 1 (1.54%) Salesforce.com