Marketing Technology Contracts with Hybrid/Remote/WFH Options

Marketing Technology (Martech)
UK > Work from Home

The table below looks at the prevalence of the term Marketing Technology in remote or hybrid contract work. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing Technology over the 6 months leading up to 5 July 2025, comparing them to the same period in the previous two years.

6 months to
5 Jul 2025
Same period 2024 Same period 2023
Rank 301 325 434
Rank change year-on-year +24 +109 +163
Contract jobs citing Marketing Technology 16 21 22
As % of all contract jobs with a WFH option 0.16% 0.14% 0.091%
As % of the Miscellaneous category 0.46% 0.48% 0.29%
Number of daily rates quoted 8 6 15
10th Percentile £493 - £423
25th Percentile £594 - £444
Median daily rate (50th Percentile) £675 £500 £475
Median % change year-on-year +35.00% +5.26% -14.80%
75th Percentile £711 £575 £731
90th Percentile £745 £750 £738
UK median daily rate £600 £500 £475
% change year-on-year +20.00% +5.26% -7.09%

All Generic Skills
Work from Home

Marketing Technology falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring generic IT skills.

Contract vacancies with a requirement for generic IT skills 3,500 4,342 7,535
As % of all contract jobs with a WFH option 34.42% 29.77% 31.22%
Number of daily rates quoted 2,287 2,923 5,318
10th Percentile £340 £325 £363
25th Percentile £413 £432 £456
Median daily rate (50th Percentile) £530 £550 £550
Median % change year-on-year -3.64% - -
75th Percentile £675 £684 £680
90th Percentile £825 £850 £800
UK median daily rate £525 £540 £550
% change year-on-year -2.78% -1.82% -
Number of hourly rates quoted 103 184 149
10th Percentile £15.17 £16.70 £19.00
25th Percentile £26.00 £25.50 £23.15
Median hourly rate £39.04 £51.75 £52.50
Median % change year-on-year -24.56% -1.43% +17.98%
75th Percentile £64.76 £70.00 £70.00
90th Percentile £77.00 £77.63 £80.35
UK median hourly rate £30.00 £36.50 £23.90
% change year-on-year -17.81% +52.75% -11.43%

Marketing Technology
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Marketing Technology as a proportion of all IT jobs advertised.

Marketing Technology trend for jobs with Hybrid/Remote/WFH options

Marketing Technology
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Marketing Technology.

Marketing Technology daily rate for jobs with a WFH option

Marketing Technology
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Marketing Technology over the 6 months to 5 July 2025.

Marketing Technology daily rate histogram for jobs with a WFH option

Marketing Technology
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (25.00%) CMS
2 2 (12.50%) Apache Airflow
2 2 (12.50%) Headless CMS
3 1 (6.25%) Adobe Experience Manager
Business Applications
1 1 (6.25%) Adobe Campaign
Cloud Services
1 6 (37.50%) AWS
2 4 (25.00%) dbt
2 4 (25.00%) GitHub
2 4 (25.00%) GitHub Actions
2 4 (25.00%) Google Analytics
3 3 (18.75%) GCP
4 2 (12.50%) Contentful
4 2 (12.50%) Snowflake
4 2 (12.50%) Vertex AI
5 1 (6.25%) Adobe Analytics
5 1 (6.25%) AppsFlyer
5 1 (6.25%) Azure
5 1 (6.25%) Google Ads
5 1 (6.25%) Google Tag Manager
5 1 (6.25%) Power Platform
5 1 (6.25%) SAP Commerce Cloud
Communications & Networking
1 4 (25.00%) DNS
1 4 (25.00%) HTTP
Database & Business Intelligence
1 4 (25.00%) Data Warehouse
2 3 (18.75%) BigQuery
3 1 (6.25%) Looker
3 1 (6.25%) Power BI
Development Applications
1 4 (25.00%) Browser DevTools
1 4 (25.00%) Git
1 4 (25.00%) Jenkins
1 4 (25.00%) JIRA
1 4 (25.00%) Vite
1 4 (25.00%) webpack
2 2 (12.50%) MLflow
General
1 16 (100.00%) Marketing
2 8 (50.00%) Social Skills
3 7 (43.75%) Analytical Skills
4 4 (25.00%) Finance
5 2 (12.50%) Advertising
5 2 (12.50%) Banking
6 1 (6.25%) Inclusion and Diversity
Job Titles
1 4 (25.00%) CMS Project Manager
1 4 (25.00%) Consultant
1 4 (25.00%) Front-End Engineer (Client-Side Engineer)
1 4 (25.00%) Project Manager
1 4 (25.00%) Web Engineer
2 3 (18.75%) Lead
3 2 (12.50%) Data Consultant
3 2 (12.50%) Deployment Manager
3 2 (12.50%) Deployment Project Manager
3 2 (12.50%) Lead Consultant
3 2 (12.50%) Product Manager
3 2 (12.50%) Programme Manager
3 2 (12.50%) Rollout Manager
3 2 (12.50%) Rollout Project Manager
4 1 (6.25%) Campaign Specialist
4 1 (6.25%) Developer
4 1 (6.25%) Integration Consultant
4 1 (6.25%) Marketing Consultant
4 1 (6.25%) Solutions Consultant
4 1 (6.25%) Technology Consultant
Libraries, Frameworks & Software Standards
1 4 (25.00%) AngularJS
1 4 (25.00%) CSS
1 4 (25.00%) GatsbyJS
1 4 (25.00%) HTML
1 4 (25.00%) HTML5
1 4 (25.00%) Jest
1 4 (25.00%) Next.js
1 4 (25.00%) Parceljs
1 4 (25.00%) React
1 4 (25.00%) React Native
1 4 (25.00%) Sass
1 4 (25.00%) Vue
Miscellaneous
1 3 (18.75%) Product Ownership
2 2 (12.50%) Cloud Native
2 2 (12.50%) Digital Media
2 2 (12.50%) Management Information System
2 2 (12.50%) Onboarding
3 1 (6.25%) Analytical Mindset
3 1 (6.25%) Social Media
Processes & Methodologies
1 11 (68.75%) Problem-Solving
2 10 (62.50%) Agile
2 10 (62.50%) Analytics
3 6 (37.50%) CI/CD
3 6 (37.50%) Marketing Automation
3 6 (37.50%) Stakeholder Management
4 5 (31.25%) Data Analytics
4 5 (31.25%) Digital Marketing
4 5 (31.25%) Marketing Strategy
4 5 (31.25%) Roadmaps
5 4 (25.00%) A/B Testing
5 4 (25.00%) Epics
5 4 (25.00%) Monorepo
5 4 (25.00%) Observability
5 4 (25.00%) Responsive Web Design
5 4 (25.00%) Scrum
5 4 (25.00%) Software Deployment
5 4 (25.00%) Sprint Planning
5 4 (25.00%) Sprint Retrospective
5 4 (25.00%) Wealth Management
Programming Languages
1 4 (25.00%) JavaScript
1 4 (25.00%) TypeScript
2 3 (18.75%) SQL
Qualifications
1 2 (12.50%) Degree
Quality Assurance & Compliance
1 6 (37.50%) Data Quality
2 4 (25.00%) Accessibility
2 4 (25.00%) WCAG
Systems Management
1 2 (12.50%) Kubeflow
Vendors
1 5 (31.25%) Google
2 4 (25.00%) Amplitude
3 1 (6.25%) Adobe