B2B Marketing Job Trends in the South East

Business-to-Business (B2B) Marketing
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring B2B Marketing skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 237 302 278
Rank change year-on-year +65 -24 +129
Permanent jobs citing B2B Marketing 33 4 17
As % of all permanent jobs in the South East 0.32% 0.045% 0.19%
As % of the Processes & Methodologies category 0.40% 0.051% 0.22%
Number of salaries quoted 30 0 17
10th Percentile - - £31,250
25th Percentile £28,000 - £32,500
Median annual salary (50th Percentile) £41,500 - £35,000
Median % change year-on-year - - -30.00%
75th Percentile £43,563 - £37,500
90th Percentile £56,000 - -
England median annual salary £40,000 £52,500 £35,000
% change year-on-year -23.81% +50.00% -46.15%

All Process & Methodology Skills
South East

B2B Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 8,324 7,915 7,772
As % of all permanent jobs advertised in the South East 80.21% 88.16% 88.29%
Number of salaries quoted 4,975 3,773 5,421
10th Percentile £27,750 £33,000 £30,000
25th Percentile £34,250 £45,000 £38,500
Median annual salary (50th Percentile) £50,000 £58,500 £52,500
Median % change year-on-year -14.53% +11.43% -4.55%
75th Percentile £65,000 £75,000 £67,500
90th Percentile £80,000 £85,000 £80,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

B2B Marketing
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing B2B Marketing relative to all permanent IT jobs advertised in the South East.

B2B Marketing job vacancy trend in the South East

B2B Marketing
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing B2B Marketing.

Salary distribution trend for jobs in the South East citing B2B Marketing

B2B Marketing
Salary Histogram in the South East

Salary distribution for jobs citing B2B Marketing in the South East over the 6 months to 14 January 2026.

Salary histogram for B2B Marketing in the South East

B2B Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Marketing within the South East region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Hampshire +48 20 £28,000 -
Surrey - 7 £41,500 - 1
Thames Valley - 3 £52,500 - 3
Sussex - 2 £38,000 - 1
Oxfordshire - 2 £47,500 - 1
Buckinghamshire - 1 £52,500 - 2
B2B Marketing
England

B2B Marketing
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 5 (15.15%) Microsoft Excel
1 5 (15.15%) Microsoft PowerPoint
Cloud Services
1 2 (6.06%) Microsoft 365
1 2 (6.06%) SaaS
2 1 (3.03%) Google Ads
General
1 33 (100.00%) Marketing
2 12 (36.36%) Social Skills
3 7 (21.21%) Retail
4 6 (18.18%) Analytical Skills
5 4 (12.12%) Finance
6 2 (6.06%) Manufacturing
7 1 (3.03%) Brand Awareness
7 1 (3.03%) French Language
7 1 (3.03%) Italian Language
7 1 (3.03%) Spanish Language
Job Titles
1 11 (33.33%) Marketing Manager
2 8 (24.24%) Marketing Executive
3 7 (21.21%) Account Executive
4 4 (12.12%) Marketing Specialist
5 2 (6.06%) Campaign Manager
5 2 (6.06%) Lead
6 1 (3.03%) Campaign Marketing Manager
6 1 (3.03%) Consultant
6 1 (3.03%) CRM Consultant
6 1 (3.03%) Digital Executive
6 1 (3.03%) Digital Marketing Executive
6 1 (3.03%) Marketing Campaign Manager
6 1 (3.03%) Marketing Consultant
Miscellaneous
1 4 (12.12%) Multi-touch
1 4 (12.12%) Self-Motivation
1 4 (12.12%) Social Media
2 3 (9.09%) Web Conferencing
3 1 (3.03%) Marketing Technology
Processes & Methodologies
1 33 (100.00%) B2B
2 12 (36.36%) Lead Generation
3 8 (24.24%) CRM
4 7 (21.21%) Email Marketing
4 7 (21.21%) Fintech
5 6 (18.18%) Business Development
5 6 (18.18%) Digital Marketing
5 6 (18.18%) SEO
6 5 (15.15%) Creative Thinking
6 5 (15.15%) Marketing Strategy
6 5 (15.15%) Pay per click
7 4 (12.12%) Budget Management
7 4 (12.12%) Copywriting
7 4 (12.12%) Deadline-Driven
7 4 (12.12%) Demand Generation
7 4 (12.12%) Marketing Mix
7 4 (12.12%) Stakeholder Engagement
8 3 (9.09%) Analytics
8 3 (9.09%) Content Development
8 3 (9.09%) Marketing Automation
Qualifications
1 10 (30.30%) Degree
Quality Assurance & Compliance
1 1 (3.03%) Accessibility
Vendors
1 6 (18.18%) Salesforce
2 4 (12.12%) Pardot
3 3 (9.09%) HubSpot
4 1 (3.03%) Google