Search Engine Optimisation Specialist (SEO Specialist)
UK > UK excluding London
The median Search Engine Optimisation Specialist (SEO Specialist) salary in the UK excluding London is £35,000 per year, according to job vacancies posted during the 6 months leading to 13 January 2026.
The table below compares current salary benchmarking and summary statistics with the previous two years.
| 6 months to 13 Jan 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 493 | 565 | 564 |
| Rank change year-on-year | +72 | -1 | +198 |
| Permanent jobs requiring an SEO Specialist | 13 | 7 | 3 |
| As % of all permanent jobs in the UK excluding London | 0.031% | 0.020% | 0.009% |
| As % of the Job Titles category | 0.034% | 0.021% | 0.009% |
| Number of salaries quoted | 11 | 2 | 3 |
| 10th Percentile | £29,750 | £33,050 | £31,500 |
| 25th Percentile | £30,000 | £33,875 | £31,875 |
| Median annual salary (50th Percentile) | £35,000 | £36,500 | £35,000 |
| Median % change year-on-year | -4.11% | +4.29% | +16.67% |
| 75th Percentile | £40,000 | £37,875 | £38,750 |
| 90th Percentile | £45,000 | £37,950 | £39,500 |
| UK median annual salary | £35,000 | £36,000 | £35,000 |
| % change year-on-year | -2.78% | +2.86% | +16.67% |
All Permanent IT Job Roles
UK excluding London
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the UK excluding London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK excluding London with a recognized job title | 38,179 | 33,328 | 33,027 |
| % of permanent jobs with a recognized job title | 90.48% | 92.91% | 95.32% |
| Number of salaries quoted | 23,318 | 16,178 | 25,075 |
| 10th Percentile | £28,000 | £31,250 | £27,500 |
| 25th Percentile | £35,000 | £40,000 | £36,563 |
| Median annual salary (50th Percentile) | £50,000 | £52,500 | £50,000 |
| Median % change year-on-year | -4.76% | +5.00% | -5.66% |
| 75th Percentile | £65,000 | £68,750 | £65,000 |
| 90th Percentile | £80,000 | £82,500 | £78,750 |
| UK median annual salary | £55,000 | £60,000 | £57,500 |
| % change year-on-year | -8.33% | +4.35% | -4.17% |
SEO Specialist
Job Vacancy Trend in the UK excluding London
Historical trend showing the proportion of permanent IT job postings featuring 'SEO Specialist' in the job title relative to all permanent IT jobs advertised in the UK excluding London.
SEO Specialist
Salary Trend in the UK excluding London
Salary distribution trend for SEO Specialist job vacancies in the UK excluding London.
SEO Specialist
Salary Histogram in the UK excluding London
Salary distribution for jobs citing SEO Specialist in the UK excluding London over the 6 months to 13 January 2026.
SEO Specialist
Job Locations in the UK excluding London
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the UK excluding London region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| North of England | +30 | 6 | £35,000 | - | |
| South East | - | 6 | £33,750 | - | |
| North East | - | 3 | £40,000 | - | |
| North West | - | 3 | £30,000 | - | |
| Midlands | +25 | 1 | £45,000 | +28.57% | 1 |
| West Midlands | - | 1 | £45,000 | - | |
| SEO Specialist UK |
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SEO Specialist Skill Set
Top 30 Co-Occurring Skills & Capabilities in the UK excluding London
For the 6 months to 13 January 2026, SEO Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the UK excluding London region featuring SEO Specialist in the job title.
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SEO Specialist Skill Set
Co-Occurring Skills & Capabilities in the UK excluding London by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: