Behavioural Targeting
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Behavioural Targeting skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Behavioural Targeting over the 6 months to 6 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
6 May 2024
Same period 2023 Same period 2022
Rank 908 - -
Rank change year-on-year - - -
Permanent jobs citing Behavioural Targeting 2 0 0
As % of all permanent jobs advertised in the UK 0.002% - -
As % of the Processes & Methodologies category 0.002% - -
Number of salaries quoted 0 0 0
Median annual salary (50th Percentile) - - -
UK excluding London median annual salary - - -

All Process and Methodology Skills
UK

Behavioural Targeting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,862 98,882 150,503
As % of all permanent jobs advertised in the UK 85.90% 95.62% 95.62%
Number of salaries quoted 59,922 58,137 83,321
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,500 £60,000
Median % change year-on-year -10.57% +2.50% +9.09%
75th Percentile £72,500 £81,251 £80,000
90th Percentile £92,500 £100,000 £96,251
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Behavioural Targeting
Job Vacancy Trend

Job postings citing Behavioural Targeting as a proportion of all IT jobs advertised.

Job vacancy trend for Behavioural Targeting in the UK

Behavioural Targeting
Salary Trend

3-month moving average salary quoted in jobs citing Behavioural Targeting.

Salary trend for Behavioural Targeting in the UK

Behavioural Targeting
Top 3 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 6 months to 6 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London - 2 - - 1
England - 2 - - 1
Work from Home - 2 - -

Behavioural Targeting
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (100.00%) SAS
Applications
1 2 (100.00%) Microsoft Excel
1 2 (100.00%) Microsoft Office
1 2 (100.00%) SPSS
Database & Business Intelligence
1 2 (100.00%) Relational Database
1 2 (100.00%) Tableau
General
1 2 (100.00%) Advertising
1 2 (100.00%) Analytical Skills
1 2 (100.00%) Inclusion and Diversity
1 2 (100.00%) Marketing
1 2 (100.00%) Social Science
2 1 (50.00%) French Language
2 1 (50.00%) German Language
2 1 (50.00%) Spanish Language
Job Titles
1 2 (100.00%) Analyst
2 1 (50.00%) Senior
2 1 (50.00%) Senior Analyst
Miscellaneous
1 2 (100.00%) Blog
1 2 (100.00%) Digital Media
Processes & Methodologies
1 2 (100.00%) Actionable Insight
1 2 (100.00%) Analytics
1 2 (100.00%) Applied Mathematics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Creative Problem-Solving
1 2 (100.00%) Data Visualisation
1 2 (100.00%) Economics
1 2 (100.00%) Mathematics
1 2 (100.00%) Problem-Solving
1 2 (100.00%) Remarketing
1 2 (100.00%) Statistics
1 2 (100.00%) Visualisation
Programming Languages
1 2 (100.00%) SQL
Qualifications
1 2 (100.00%) Degree