Period
to 17 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Behavioural Targeting skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Behavioural Targeting over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Behavioural Targeting
UK
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 1201 1217 1284
Rank change year-on-year +16 +67 +15
Permanent jobs citing Behavioural Targeting 2 7 8
As % of all permanent IT jobs advertised in the UK 0.001% 0.004% 0.004%
As % of the Processes & Methodologies category 0.001% 0.004% 0.004%
Number of salaries quoted 1 7 6
UK median annual salary £37,500 £65,000 £41,250
Median salary % change year-on-year -42.31% +57.58% -45.00%
10th Percentile £36,250 £33,950 £37,500
90th Percentile £38,750 £130,000 £61,250
UK excluding London median annual salary £37,500 - £40,000

Behavioural Targeting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 161983 169953 194669
As % of all permanent IT jobs advertised in the UK 89.91% 89.37% 88.77%
Number of salaries quoted 127876 141202 160286
UK median annual salary £50,000 £49,000 £47,500
Median salary % change year-on-year +2.04% +3.16% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Behavioural Targeting
Job Vacancy Trend

Job postings citing Behavioural Targeting as a percentage of all IT jobs advertised.

Job vacancy trend for Behavioural Targeting in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting.

Salary trend for Behavioural Targeting in the UK

Behavioural Targeting
Top 3 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +56 2 £37,500 -42.31% 1
UK excluding London - 2 £37,500 - 1
South East - 2 £37,500 -

For the 6 months to 17 November 2017, IT jobs citing Behavioural Targeting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Behavioural Targeting.

1 1 (50.00%) HTML
1 1 (50.00%) SEO
1 1 (50.00%) CMS
1 1 (50.00%) Agile Software Development
1 1 (50.00%) Data Analysis
1 1 (50.00%) Marketing
1 1 (50.00%) Degree
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Time Management
1 1 (50.00%) FMCG
1 1 (50.00%) Multivariate Testing
1 1 (50.00%) Web Marketing
1 1 (50.00%) Analytics

Behavioural Targeting
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Content Manager
1 1 (50.00%) Digital Content Manager
1 1 (50.00%) Digital Project Manager
1 1 (50.00%) Project Manager
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) FMCG
Processes & Methodologies
1 1 (50.00%) Agile Software Development
1 1 (50.00%) Analytics
1 1 (50.00%) Data Analysis
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Multivariate Testing
1 1 (50.00%) SEO
1 1 (50.00%) Time Management
1 1 (50.00%) Web Marketing
Qualifications
1 1 (50.00%) Degree