The following table provides summary statistics for permanent job vacancies with a requirement for Behavioural Targeting skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Behavioural Targeting over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Behavioural Targeting
UK
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 877 915 969
Rank change year-on-year +38 +54  
Permanent jobs citing Behavioural Targeting 6 8 6
As % of all permanent IT jobs advertised in the UK 0.007% 0.008% 0.005%
As % of the Processes & Methodologies category 0.008% 0.009% 0.006%
Number of salaries quoted 5 8 5
Median salary £37,500 £67,500 £40,000
Median salary % change year-on-year -44.44% +68.75%  
UK excluding London median salary £37,500 £70,000 £40,000
% change year-on-year -46.42% +75.00%  

Behavioural Targeting is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 78925 87582 97637
As % of all permanent IT job vacancies advertised in the UK 89.72% 88.95% 88.02%
Number of salaries quoted 63638 73140 79819
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Behavioural Targeting
Job Vacancy Trend

The job posting trend of jobs advertised citing Behavioural Targeting as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Behavioural Targeting in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting.

Salary trend for Behavioural Targeting in the UK

Behavioural Targeting
Salary Histogram

The salary distribution of IT jobs citing Behavioural Targeting over the 3 months to 24 June 2017.

Salary histogram for Behavioural Targeting in the UK

Behavioural Targeting
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +50 6 £37,500 -44.44%
Yorkshire - 3 £37,500 -
South Yorkshire - 3 £37,500 -
Sheffield - 3 £37,500 -
London +24 2 £29,500 -54.61%
South East +45 1 - -
Surrey - 1 - -
Staines - 1 - -

For the 6 months to 24 June 2017, IT jobs citing Behavioural Targeting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Behavioural Targeting.

1 8 (66.67%) Adobe
1 8 (66.67%) Analytics
2 6 (50.00%) Analytical Skills
2 6 (50.00%) E-Commerce
2 6 (50.00%) A/B Testing
3 5 (41.67%) Web Analytics
3 5 (41.67%) Omniture
3 5 (41.67%) Marketing
3 5 (41.67%) Degree
3 5 (41.67%) Tag Management
3 5 (41.67%) Google Analytics
3 5 (41.67%) Digital Marketing
4 4 (33.33%) Retail
4 4 (33.33%) Digital Transformation Programme
4 4 (33.33%) Numerate Degree
5 3 (25.00%) Data Analysis
5 3 (25.00%) Customer Acquisition
5 3 (25.00%) Finance
5 3 (25.00%) Programme Management
5 3 (25.00%) Benchmarking
5 3 (25.00%) Test Strategy
5 3 (25.00%) Digital Media
5 3 (25.00%) Digital Analytics
5 3 (25.00%) Multichannel Retail
5 3 (25.00%) Campaign Analysis
5 3 (25.00%) Customer Segmentation
6 2 (16.67%) Personalization
6 2 (16.67%) Adobe Experience Manager
6 2 (16.67%) SEO
6 2 (16.67%) Agile Software Development

Behavioural Targeting
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) Adobe Experience Manager
2 1 (8.33%) Documentum
2 1 (8.33%) Drupal
2 1 (8.33%) WordPress
Business Applications
1 1 (8.33%) Optimost
1 1 (8.33%) WebTrends
Cloud Services
1 5 (41.67%) Google Analytics
General
1 5 (41.67%) Marketing
2 4 (33.33%) Retail
3 3 (25.00%) Finance
Job Titles
1 6 (50.00%) Analyst
2 5 (41.67%) Digital Analyst
2 5 (41.67%) Senior Analyst
2 5 (41.67%) Senior Web Analyst
2 5 (41.67%) Web Analyst
3 3 (25.00%) Analytics Manager
3 3 (25.00%) Digital Analytics Manager
4 1 (8.33%) Analyst Developer
4 1 (8.33%) Architect
4 1 (8.33%) Conversion Executive
4 1 (8.33%) Developer Analyst
4 1 (8.33%) Digital Architect
4 1 (8.33%) Digital Project Manager
4 1 (8.33%) Digital Solutions Architect
4 1 (8.33%) Front End Developer (Client-Side Developer)
4 1 (8.33%) Junior Analyst
4 1 (8.33%) Junior Developer
4 1 (8.33%) Junior Front End Developer (Client-Side Developer)
4 1 (8.33%) Project Manager
4 1 (8.33%) Solutions Architect
Libraries, Frameworks & Software Standards
1 1 (8.33%) Ajax
1 1 (8.33%) CSS
1 1 (8.33%) HTML
1 1 (8.33%) jQuery
Miscellaneous
1 6 (50.00%) Analytical Skills
2 3 (25.00%) Digital Media
3 1 (8.33%) Social Media
3 1 (8.33%) User Experience
Processes & Methodologies
1 8 (66.67%) Analytics
2 6 (50.00%) A/B Testing
2 6 (50.00%) E-Commerce
3 5 (41.67%) Digital Marketing
3 5 (41.67%) Tag Management
3 5 (41.67%) Web Analytics
4 4 (33.33%) Digital Transformation Programme
5 3 (25.00%) Benchmarking
5 3 (25.00%) Campaign Analysis
5 3 (25.00%) Customer Acquisition
5 3 (25.00%) Customer Segmentation
5 3 (25.00%) Data Analysis
5 3 (25.00%) Digital Analytics
5 3 (25.00%) Multichannel Retail
5 3 (25.00%) Programme Management
5 3 (25.00%) Test Strategy
6 2 (16.67%) Agile Software Development
6 2 (16.67%) Personalization
6 2 (16.67%) SEO
7 1 (8.33%) Wireframes
Programming Languages
1 1 (8.33%) JavaScript
Qualifications
1 5 (41.67%) Degree
2 4 (33.33%) Numerate Degree
Quality Assurance & Compliance
1 1 (8.33%) QA
Vendors
1 8 (66.67%) Adobe
2 5 (41.67%) Omniture
3 1 (8.33%) EMC
3 1 (8.33%) IBM
3 1 (8.33%) Maxymiser
3 1 (8.33%) Monetate
3 1 (8.33%) OpenText
3 1 (8.33%) Sitecore
3 1 (8.33%) Tealium