The following table provides summary statistics for permanent job vacancies with a requirement for Behavioural Targeting skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Behavioural Targeting over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Behavioral Targeting
UK
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 846 946 940
Rank change year-on-year +100 -6  
Permanent jobs citing Behavioural Targeting 6 4 14
As % of all permanent IT jobs advertised in the UK 0.007% 0.004% 0.013%
As % of the Processes & Methodologies category 0.008% 0.004% 0.015%
Number of salaries quoted 6 4 3
Median salary £46,000 £57,500 £42,500
Median salary % change year-on-year -20.00% +35.29%  
90% offered a salary of more than £43,000 £52,250 £27,300
10% offered a salary of more than £48,500 £59,250 £44,500
UK excluding London median salary - £60,000 £42,500
% change year-on-year - +41.17%  

Behavioural Targeting is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 76116 92469 93160
As % of all permanent IT job vacancies advertised in the UK 89.12% 88.57% 87.00%
Number of salaries quoted 62627 76549 75387
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Behavioural Targeting
Job Vacancy Trend

The job posting trend of jobs advertised citing Behavioural Targeting as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Behavioural Targeting in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting.

Salary trend for Behavioural Targeting in the UK

Behavioural Targeting
Top 2 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +76 6 £46,000 -20.00%
London +69 6 £46,000 -20.00%

For the 6 months to 29 March 2017, IT jobs citing Behavioural Targeting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Behavioural Targeting.

1 8 (80.00%) Adobe
2 7 (70.00%) Analytics
2 7 (70.00%) Analytical Skills
3 5 (50.00%) A/B Testing
3 5 (50.00%) Google Analytics
3 5 (50.00%) Web Analytics
3 5 (50.00%) Omniture
4 4 (40.00%) Marketing
4 4 (40.00%) E-Commerce
4 4 (40.00%) Degree
4 4 (40.00%) Tag Management
5 3 (30.00%) Personalization
6 2 (20.00%) Stakeholder Management
6 2 (20.00%) Oracle
6 2 (20.00%) Logistics
6 2 (20.00%) Test Strategy
6 2 (20.00%) Email Marketing
6 2 (20.00%) Digital Marketing
7 1 (10.00%) WordPress
7 1 (10.00%) Sitecore
7 1 (10.00%) UX Design
7 1 (10.00%) Information Architecture
7 1 (10.00%) Social Media
7 1 (10.00%) Adobe Experience Manager
7 1 (10.00%) User Stories
7 1 (10.00%) Drupal
7 1 (10.00%) OpenText
7 1 (10.00%) Documentum
7 1 (10.00%) IBM
7 1 (10.00%) EMC

Behavioural Targeting
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) Adobe Experience Manager
1 1 (10.00%) Documentum
1 1 (10.00%) Drupal
1 1 (10.00%) WordPress
Applications
1 1 (10.00%) Adobe Premiere
Cloud Services
1 5 (50.00%) Google Analytics
General
1 4 (40.00%) Marketing
Job Titles
1 5 (50.00%) Analyst
1 5 (50.00%) Digital Analyst
1 5 (50.00%) Senior Analyst
1 5 (50.00%) Senior Web Analyst
1 5 (50.00%) Web Analyst
2 2 (20.00%) E-Commerce Executive
2 2 (20.00%) Email Executive
2 2 (20.00%) Email Marketing Executive
2 2 (20.00%) Marketing Executive
3 1 (10.00%) Architect
3 1 (10.00%) Digital Architect
3 1 (10.00%) Digital Executive
3 1 (10.00%) Digital Solutions Architect
3 1 (10.00%) Solutions Architect
Miscellaneous
1 7 (70.00%) Analytical Skills
2 1 (10.00%) Social Media
2 1 (10.00%) User Experience
Processes & Methodologies
1 7 (70.00%) Analytics
2 5 (50.00%) A/B Testing
2 5 (50.00%) Web Analytics
3 4 (40.00%) E-Commerce
3 4 (40.00%) Tag Management
4 3 (30.00%) Personalization
5 2 (20.00%) Digital Marketing
5 2 (20.00%) Email Marketing
5 2 (20.00%) Logistics
5 2 (20.00%) Stakeholder Management
5 2 (20.00%) Test Strategy
6 1 (10.00%) Agile Software Development
6 1 (10.00%) Asset Management
6 1 (10.00%) Business Development
6 1 (10.00%) Content Management
6 1 (10.00%) Document Management
6 1 (10.00%) Information Architecture
6 1 (10.00%) UX Design
6 1 (10.00%) Web Development
6 1 (10.00%) Wireframes
Qualifications
1 4 (40.00%) Degree
Vendors
1 8 (80.00%) Adobe
2 5 (50.00%) Omniture
3 2 (20.00%) Oracle
4 1 (10.00%) EMC
4 1 (10.00%) IBM
4 1 (10.00%) OpenText
4 1 (10.00%) Sitecore