The median annual salary for a Senior Marketing Analyst was £55,000 in advertised job vacancies during the 3 months to 27 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

3 months to
27 Mar 2017
Same period 2016 Same period 2015
Senior Marketing Analyst
UK
Rank 845 943 947
Rank change year-on-year +98 +4  
Permanent jobs requiring a Senior Marketing Analyst 19 6 4
As % of all permanent IT jobs advertised in the UK 0.022% 0.006% 0.004%
As % of the Job Titles category 0.023% 0.006% 0.004%
Number of salaries quoted 18 6 4
Median salary £55,000 £55,000 £33,875
Median salary % change year-on-year - +62.36%  
90% offered a salary of more than £40,000 £44,750 £32,750
10% offered a salary of more than £60,000 £55,000 £40,250
UK excluding London median salary - £44,750 £35,000
% change year-on-year - +27.85%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 81427 99650 104367
As % of all permanent IT job vacancies advertised in the UK 96.26% 96.36% 96.63%
Number of salaries quoted 67614 83405 85224
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £42,000 £41,500 £40,000
% change year-on-year +1.20% +3.75%  

Senior Marketing Analyst
Job Vacancy Trend

The job posting trend of jobs advertised that featured Senior Marketing Analyst in the job title.

Job vacancy trend for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Senior Marketing Analyst.

Salary trend for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Salary Histogram

The salary distribution of IT jobs citing Senior Marketing Analyst over the 3 months to 27 March 2017.

Salary histogram for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Senior Marketing Analyst within the UK over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +102 19 £55,000 - 1
London +91 18 £55,000 -
City of London - 3 £50,000 -
Leicestershire - 1 - - 1
East Midlands - 1 - - 1

Senior Marketing Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 27 March 2017, Senior Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Senior Marketing Analyst in the job title.

1 27 (100.00%) Marketing
2 24 (88.89%) SQL
3 21 (77.78%) Analytical Skills
4 17 (62.96%) Analytics
5 16 (59.26%) Degree
6 15 (55.56%) Data Analysis
7 13 (48.15%) Marketing Strategy
7 13 (48.15%) Microsoft
7 13 (48.15%) Finance
8 12 (44.44%) VBA
9 11 (40.74%) B2B
9 11 (40.74%) Advertising
9 11 (40.74%) Marketing Analytics
9 11 (40.74%) Actionable Insight
10 10 (37.04%) B2B Marketing
10 10 (37.04%) SAS
11 9 (33.33%) B2C
12 8 (29.63%) Adobe
12 8 (29.63%) MS Excel
12 8 (29.63%) Product Marketing
12 8 (29.63%) SEO
12 8 (29.63%) Econometric Modelling
12 8 (29.63%) New Media
12 8 (29.63%) Adobe Analytics
12 8 (29.63%) Campaign Analysis
12 8 (29.63%) User Experience
13 7 (25.93%) SAP
13 7 (25.93%) SPSS
14 6 (22.22%) Retail
14 6 (22.22%) R

Senior Marketing Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (37.04%) SAS
Applications
1 8 (29.63%) MS Excel
2 7 (25.93%) SPSS
3 2 (7.41%) EViews
3 2 (7.41%) MS Office
3 2 (7.41%) Stata
4 1 (3.70%) MS PowerPoint
Business Applications
1 4 (14.81%) SAP Oil and Gas
Cloud Services
1 8 (29.63%) Adobe Analytics
Database & Business Intelligence
1 3 (11.11%) SQL Server
Development Applications
1 1 (3.70%) JIRA
General
1 27 (100.00%) Marketing
2 13 (48.15%) Finance
3 11 (40.74%) Advertising
4 6 (22.22%) Retail
5 5 (18.52%) Telecoms
6 4 (14.81%) Electronics
6 4 (14.81%) Manufacturing
Miscellaneous
1 21 (77.78%) Analytical Skills
2 8 (29.63%) New Media
2 8 (29.63%) User Experience
3 2 (7.41%) FMCG
4 1 (3.70%) Enterprise Software
Processes & Methodologies
1 17 (62.96%) Analytics
2 15 (55.56%) Data Analysis
3 13 (48.15%) Marketing Strategy
4 11 (40.74%) Actionable Insight
4 11 (40.74%) B2B
4 11 (40.74%) Marketing Analytics
5 10 (37.04%) B2B Marketing
6 9 (33.33%) B2C
7 8 (29.63%) Campaign Analysis
7 8 (29.63%) Econometric Modelling
7 8 (29.63%) Product Marketing
7 8 (29.63%) SEO
8 6 (22.22%) Data-Driven Marketing
8 6 (22.22%) Mentoring
9 5 (18.52%) CRM
9 5 (18.52%) Statistical Modelling
10 4 (14.81%) Business Intelligence
10 4 (14.81%) Digital Marketing
10 4 (14.81%) Programme Management
11 3 (11.11%) Statistics
Programming Languages
1 24 (88.89%) SQL
2 12 (44.44%) VBA
3 6 (22.22%) R
4 5 (18.52%) Python
5 2 (7.41%) MATLAB
Qualifications
1 16 (59.26%) Degree
2 1 (3.70%) MBA
Quality Assurance & Compliance
1 1 (3.70%) QA
Vendors
1 13 (48.15%) Microsoft
2 8 (29.63%) Adobe
3 7 (25.93%) SAP
4 4 (14.81%) Tableau
5 1 (3.70%) Marketo
5 1 (3.70%) Salesforce.com
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