Period
to 20 November 2017

The median annual salary for a Senior Marketing Analyst was £65,000 in advertised job vacancies during the 6 months to 20 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Senior Marketing Analyst
UK
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 1167 1210 1287
Rank change year-on-year +43 +77 +35
Permanent jobs requiring a Senior Marketing Analyst 22 9 24
As % of all permanent IT jobs advertised in the UK 0.012% 0.005% 0.011%
As % of the Job Titles category 0.013% 0.005% 0.011%
Number of salaries quoted 20 9 13
UK median annual salary £65,000 £42,500 £35,500
Median salary % change year-on-year +52.94% +19.72% -21.98%
10th Percentile £44,875 £35,500 £32,750
90th Percentile £87,500 £56,750 £55,450
UK excluding London median annual salary £32,500 £40,000 £41,500
% change year-on-year -18.75% -3.61% -8.79%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 172189 180467 210956
% of permanent IT jobs with a recognized job title 95.78% 96.48% 96.46%
Number of salaries quoted 138171 151048 175187
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £40,500
% change year-on-year - +4.94% +1.25%

Senior Marketing Analyst
Job Vacancy Trend

Job postings that featured Senior Marketing Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Senior Marketing Analyst.

Salary trend for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Salary Histogram

The salary distribution of IT jobs citing Senior Marketing Analyst over the 6 months to 20 November 2017.

Salary histogram for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Top 4 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Senior Marketing Analyst within the UK over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +60 22 £65,000 +52.94% 2
London +15 20 £65,000 +23.81% 1
UK excluding London +28 2 £32,500 -18.75% 1
South East - 2 £32,500 -

Senior Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 20 November 2017, Senior Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Senior Marketing Analyst in the job title.

1 22 (100.00%) Marketing
2 11 (50.00%) SAP
3 10 (45.45%) CRM
3 10 (45.45%) Salesforce.com
3 10 (45.45%) Analytics
4 9 (40.91%) IT Strategy
4 9 (40.91%) Project Management
4 9 (40.91%) Siebel
4 9 (40.91%) Oracle
4 9 (40.91%) Dynamics CRM
5 8 (36.36%) SAS
5 8 (36.36%) Statistical Modelling
6 7 (31.82%) Analytical Skills
6 7 (31.82%) Degree
6 7 (31.82%) Digital Marketing
7 6 (27.27%) Campaign Management
7 6 (27.27%) Marketo
8 5 (22.73%) Customer Insight
8 5 (22.73%) Web Analytics
8 5 (22.73%) Adobe
8 5 (22.73%) BusinessObjects
9 4 (18.18%) Data Modelling
9 4 (18.18%) SQL
9 4 (18.18%) Python
9 4 (18.18%) Retail
9 4 (18.18%) Hadoop
9 4 (18.18%) Visualisation
9 4 (18.18%) BusinessObjects Dashboards
9 4 (18.18%) Customer Engagement
9 4 (18.18%) Machine Learning

Senior Marketing Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (36.36%) SAS
Applications
1 3 (13.64%) Microsoft Excel
2 1 (4.55%) Microsoft PowerPoint
Business Applications
1 9 (40.91%) Dynamics CRM
2 1 (4.55%) Eloqua
2 1 (4.55%) FastStats
2 1 (4.55%) Unica
Cloud Services
1 1 (4.55%) Adobe Analytics
1 1 (4.55%) Google Analytics
Database & Business Intelligence
1 5 (22.73%) BusinessObjects
2 4 (18.18%) BusinessObjects Dashboards
2 4 (18.18%) Hadoop
3 2 (9.09%) Data Mining
4 1 (4.55%) Oracle BI EE
4 1 (4.55%) SQL Server
General
1 22 (100.00%) Marketing
2 4 (18.18%) Retail
3 3 (13.64%) Finance
4 2 (9.09%) Electronics
4 2 (9.09%) Manufacturing
4 2 (9.09%) Telecoms
5 1 (4.55%) Legal
Libraries, Frameworks & Software Standards
1 1 (4.55%) HTML
Miscellaneous
1 7 (31.82%) Analytical Skills
Processes & Methodologies
1 10 (45.45%) Analytics
1 10 (45.45%) CRM
2 9 (40.91%) IT Strategy
2 9 (40.91%) Project Management
3 8 (36.36%) Statistical Modelling
4 7 (31.82%) Digital Marketing
5 6 (27.27%) Campaign Management
6 5 (22.73%) Customer Insight
6 5 (22.73%) Web Analytics
7 4 (18.18%) Actionable Insight
7 4 (18.18%) Customer Engagement
7 4 (18.18%) Data Modelling
7 4 (18.18%) Machine Learning
7 4 (18.18%) Multichannel Retail
7 4 (18.18%) Propensity Modelling
7 4 (18.18%) Prototyping
7 4 (18.18%) Technical Analysis
7 4 (18.18%) Visualisation
8 3 (13.64%) Business Intelligence
9 2 (9.09%) Programme Management
Programming Languages
1 4 (18.18%) Python
1 4 (18.18%) R
1 4 (18.18%) SQL
Qualifications
1 7 (31.82%) Degree
2 1 (4.55%) ACCA
2 1 (4.55%) CIMA
2 1 (4.55%) Numerate Degree
Quality Assurance & Compliance
1 1 (4.55%) QA
Vendors
1 11 (50.00%) SAP
2 10 (45.45%) Salesforce.com
3 9 (40.91%) Oracle
3 9 (40.91%) Siebel
4 6 (27.27%) Marketo
5 5 (22.73%) Adobe
6 1 (4.55%) Alterian
6 1 (4.55%) Google
6 1 (4.55%) Microsoft
6 1 (4.55%) Omniture
6 1 (4.55%) Salesforce Marketing Cloud
6 1 (4.55%) Teradata