Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Marketing Analytics
UK
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 1077 1154 1189
Rank change year-on-year +77 +35 +7
Permanent jobs citing Marketing Analytics 112 65 122
As % of all permanent IT jobs advertised in the UK 0.062% 0.035% 0.056%
As % of the Processes & Methodologies category 0.069% 0.039% 0.063%
Number of salaries quoted 75 56 105
UK median annual salary £47,500 £50,000 £45,000
Median salary % change year-on-year -5.00% +11.11% -9.09%
10th Percentile £33,750 £37,750 £31,750
90th Percentile £83,750 £75,625 £90,500
UK excluding London median annual salary £47,500 £50,000 £37,500
% change year-on-year -5.00% +33.33% +7.14%

Marketing Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 161665 167144 194190
As % of all permanent IT jobs advertised in the UK 89.93% 89.36% 88.79%
Number of salaries quoted 127669 138904 159942
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Marketing Analytics
Job Vacancy Trend

Job postings citing Marketing Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Analytics in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics.

Salary trend for Marketing Analytics in the UK

Marketing Analytics
Salary Histogram

The salary distribution of IT jobs citing Marketing Analytics over the 6 months to 20 November 2017.

Salary histogram for Marketing Analytics in the UK

Marketing Analytics
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +93 109 £47,500 -5.00% 4
London +23 68 £55,000 +10.00% 4
UK excluding London +55 43 £47,500 -5.00% 1
South East +55 23 £47,500 -5.00%
North of England +16 13 £39,500 -34.17%
Yorkshire +16 8 £31,250 -63.24%
North West -10 5 £39,500 -24.76%
East of England +3 3 £35,000 -28.57%
Midlands +13 1 £95,000 +126.19%
South West - 1 £65,000 -
West Midlands - 1 £95,000 -
Northern Ireland - 1 £57,500 -
Scotland - 1 - - 1

For the 6 months to 20 November 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 112 (100.00%) Marketing
1 112 (100.00%) Analytics
2 47 (41.96%) SQL
3 45 (40.18%) Degree
3 45 (40.18%) Analytical Skills
4 40 (35.71%) Finance
5 38 (33.93%) Tableau
6 37 (33.04%) Microsoft Excel
7 35 (31.25%) SAS
8 34 (30.36%) Visualisation
9 31 (27.68%) Google
10 30 (26.79%) Digital Marketing
11 29 (25.89%) R
11 29 (25.89%) Stakeholder Management
12 28 (25.00%) Oracle
12 28 (25.00%) Google Analytics
13 26 (23.21%) E-Commerce
13 26 (23.21%) Microsoft
14 25 (22.32%) Credit Risk
15 23 (20.54%) Python
16 22 (19.64%) Marketing Automation
17 21 (18.75%) Line Management
17 21 (18.75%) Adobe
17 21 (18.75%) Banking
18 20 (17.86%) ETL
18 20 (17.86%) VBA
18 20 (17.86%) QlikView
19 19 (16.96%) Data Integration
19 19 (16.96%) Process Improvement
19 19 (16.96%) SAS Data Integration Studio

Marketing Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (31.25%) SAS
2 1 (0.89%) CMS
Applications
1 37 (33.04%) Microsoft Excel
2 10 (8.93%) SPSS
3 7 (6.25%) Microsoft PowerPoint
4 1 (0.89%) EViews
4 1 (0.89%) Microsoft Office
Business Applications
1 13 (11.61%) Adobe Campaign
2 6 (5.36%) Dynamics CRM
3 3 (2.68%) SAP CRM
3 3 (2.68%) SAP Hybris
4 2 (1.79%) Eloqua
5 1 (0.89%) Sprinklr
5 1 (0.89%) Unica
5 1 (0.89%) WebTrends
Cloud Services
1 28 (25.00%) Google Analytics
2 8 (7.14%) Adobe Analytics
2 8 (7.14%) Google Tag Manager
3 6 (5.36%) AdWords
4 1 (0.89%) Google Cloud Platform
Communications & Networking
1 5 (4.46%) Internet
2 1 (0.89%) MPLS
2 1 (0.89%) SSL
Database & Business Intelligence
1 20 (17.86%) QlikView
2 19 (16.96%) SAS Data Integration Studio
2 19 (16.96%) SAS Visual Analytics
3 8 (7.14%) Data Warehouse
4 7 (6.25%) BusinessObjects
4 7 (6.25%) BusinessObjects Web Intelligence
4 7 (6.25%) Oracle Discoverer
4 7 (6.25%) Relational Database
5 6 (5.36%) Lumira
5 6 (5.36%) SQL Server
5 6 (5.36%) Star Schema
6 5 (4.46%) Data Mining
7 3 (2.68%) PostgreSQL
8 2 (1.79%) Big Data
8 2 (1.79%) Crystal Reports
8 2 (1.79%) SQL Server Reporting Services
9 1 (0.89%) Apache Hive
9 1 (0.89%) BigQuery
9 1 (0.89%) Hadoop
9 1 (0.89%) Power BI
Development Applications
1 6 (5.36%) Toad
2 1 (0.89%) Git (software)
General
1 112 (100.00%) Marketing
2 40 (35.71%) Finance
3 21 (18.75%) Banking
4 13 (11.61%) Retail
5 12 (10.71%) Advertising
6 7 (6.25%) French Language
7 5 (4.46%) Brand Awareness
8 1 (0.89%) Digital Economy
8 1 (0.89%) German Language
Job Titles
1 45 (40.18%) Analyst
2 33 (29.46%) Consultant
3 19 (16.96%) SAS Consultant
3 19 (16.96%) SAS Data Integration Studio Consultant
4 18 (16.07%) Marketing Analyst
5 12 (10.71%) Data Analyst
6 10 (8.93%) Business Intelligence Analyst
7 9 (8.04%) Business Analyst
7 9 (8.04%) Insight Manager
7 9 (8.04%) Marketing Business Analyst
8 6 (5.36%) Analytics Consultant
9 5 (4.46%) Automation Analyst
9 5 (4.46%) Business Manager
9 5 (4.46%) Marketing Analytics Analyst
9 5 (4.46%) Marketing Automation Analyst
9 5 (4.46%) Marketing Director
9 5 (4.46%) Test Analyst
10 4 (3.57%) Marketing Consultant
10 4 (3.57%) Resource Manager
10 4 (3.57%) Strategy Manager
Libraries, Frameworks & Software Standards
1 12 (10.71%) HTML
2 9 (8.04%) CSS
2 9 (8.04%) jQuery
3 7 (6.25%) AngularJS
3 7 (6.25%) JSON
3 7 (6.25%) Node.js
4 1 (0.89%) CSS3
4 1 (0.89%) HTML5
Miscellaneous
1 45 (40.18%) Analytical Skills
2 25 (22.32%) Credit Risk
3 11 (9.82%) Computer Science
3 11 (9.82%) Social Media
4 5 (4.46%) Blog
5 3 (2.68%) Algorithms
5 3 (2.68%) iPad
5 3 (2.68%) Marketing Technology
6 2 (1.79%) Mobile App
6 2 (1.79%) RIA
6 2 (1.79%) Robotics
7 1 (0.89%) Data Centre
7 1 (0.89%) FMCG
Operating Systems
1 19 (16.96%) Unix
Processes & Methodologies
1 112 (100.00%) Analytics
2 34 (30.36%) Visualisation
3 30 (26.79%) Digital Marketing
4 29 (25.89%) Stakeholder Management
5 26 (23.21%) E-Commerce
6 22 (19.64%) Marketing Automation
7 21 (18.75%) Line Management
8 20 (17.86%) ETL
9 19 (16.96%) Data Integration
9 19 (16.96%) Data Modelling
9 19 (16.96%) Infrastructure Management
9 19 (16.96%) Process Improvement
9 19 (16.96%) Visual Analytics
10 16 (14.29%) Actionable Insight
10 16 (14.29%) B2B
10 16 (14.29%) Campaign Management
11 14 (12.50%) Business Analysis
11 14 (12.50%) Business Intelligence
11 14 (12.50%) Data Visualisation
12 13 (11.61%) Marketing Strategy
Programming Languages
1 47 (41.96%) SQL
2 29 (25.89%) R
3 23 (20.54%) Python
4 20 (17.86%) VBA
5 13 (11.61%) JavaScript
6 7 (6.25%) MATLAB
7 2 (1.79%) T-SQL
8 1 (0.89%) PHP
Qualifications
1 45 (40.18%) Degree
2 6 (5.36%) Postgraduate
3 4 (3.57%) Numerate Degree
4 1 (0.89%) Master's Degree
4 1 (0.89%) MBA
4 1 (0.89%) PhD
Quality Assurance & Compliance
1 3 (2.68%) Actionable Recommendations
1 3 (2.68%) QA
2 1 (0.89%) Data Quality
2 1 (0.89%) PCI DSS
Systems Management
1 1 (0.89%) Systems Management Server (SMS)
Vendors
1 38 (33.93%) Tableau
2 31 (27.68%) Google
3 28 (25.00%) Oracle
4 26 (23.21%) Microsoft
5 21 (18.75%) Adobe
6 8 (7.14%) Salesforce.com
7 7 (6.25%) Alteryx
7 7 (6.25%) Optimizely
8 5 (4.46%) Intel
9 4 (3.57%) Genesys
9 4 (3.57%) Pega
9 4 (3.57%) SAP
10 3 (2.68%) hybris
10 3 (2.68%) Omniture
11 2 (1.79%) HubSpot
11 2 (1.79%) Marketo
11 2 (1.79%) Pardot
11 2 (1.79%) Siebel
11 2 (1.79%) Teradata
12 1 (0.89%) Sysomos