The following table provides summary statistics for permanent job vacancies with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Marketing Analytics
UK
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 812 878 892
Rank change year-on-year +66 +14  
Permanent jobs citing Marketing Analytics 62 55 92
As % of all permanent IT jobs advertised in the UK 0.069% 0.057% 0.083%
As % of the Processes & Methodologies category 0.077% 0.064% 0.094%
Number of salaries quoted 51 49 74
Median salary £47,500 £50,000 £44,500
Median salary % change year-on-year -5.00% +12.35%  
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £60,000 £80,000 £87,000
UK excluding London median salary £47,500 £90,000 £38,750
% change year-on-year -47.22% +132.25%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 80257 86320 97586
As % of all permanent IT job vacancies advertised in the UK 89.74% 88.92% 88.04%
Number of salaries quoted 64749 72153 79773
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £79,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Marketing Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Marketing Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics.

Salary trend for Marketing Analytics in the UK

Marketing Analytics
Salary Histogram

The salary distribution of IT jobs citing Marketing Analytics over the 3 months to 26 June 2017.

Salary histogram for Marketing Analytics in the UK

Marketing Analytics
Top 19 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +42 58 £47,500 -5.00% 8
London +6 33 £47,500 - 5
South East - 15 £47,500 - 1
Buckinghamshire - 10 £48,750 - 1
Manchester -29 7 £39,500 -56.11% 1
North West -31 7 £39,500 -56.11% 1
City of London +24 6 £60,000 +60.00%
Aylesbury - 6 £50,000 -
Berkshire - 3 £50,000 -
East of England - 2 - - 1
Cambridge - 2 - -
Basingstoke - 2 £42,500 -
Maidenhead - 2 £42,500 -
Hampshire - 2 £42,500 -
Cambridgeshire - 2 - -
Keighley - 1 £25,000 -
West Yorkshire - 1 £25,000 -
Canary Wharf - 1 - -
Yorkshire - 1 £25,000 -

For the 6 months to 26 June 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 116 (100.00%) Marketing
1 116 (100.00%) Analytics
2 51 (43.97%) Digital Marketing
3 48 (41.38%) Analytical Skills
4 42 (36.21%) SQL
4 42 (36.21%) Google
5 40 (34.48%) Microsoft Excel
5 40 (34.48%) Adobe
6 34 (29.31%) Marketing Automation
6 34 (29.31%) R
7 32 (27.59%) Python
8 31 (26.72%) E-Commerce
8 31 (26.72%) Google Analytics
9 30 (25.86%) Degree
10 28 (24.14%) Marketing Strategy
11 24 (20.69%) Social Media
12 23 (19.83%) Adobe Analytics
12 23 (19.83%) Advertising
12 23 (19.83%) CRM
13 22 (18.97%) Adobe Campaign
13 22 (18.97%) Actionable Insight
14 21 (18.10%) B2B
14 21 (18.10%) B2C
14 21 (18.10%) Microsoft
14 21 (18.10%) SEO
15 20 (17.24%) Finance
16 16 (13.79%) Retail
16 16 (13.79%) HTML
17 15 (12.93%) Statistical Analysis
17 15 (12.93%) Data Analysis

Marketing Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (9.48%) SAS
2 2 (1.72%) Apache Spark
2 2 (1.72%) CMS
3 1 (0.86%) Apache
3 1 (0.86%) Sitecore CMS
Applications
1 40 (34.48%) Microsoft Excel
2 12 (10.34%) Microsoft PowerPoint
3 8 (6.90%) Microsoft Office
4 7 (6.03%) SPSS
5 1 (0.86%) SPSS Modeler
Business Applications
1 22 (18.97%) Adobe Campaign
2 7 (6.03%) Dynamics CRM
3 6 (5.17%) Eloqua
4 2 (1.72%) WebTrends
5 1 (0.86%) SAP Oil and Gas
5 1 (0.86%) Unica
Cloud Services
1 31 (26.72%) Google Analytics
2 23 (19.83%) Adobe Analytics
3 11 (9.48%) Google Tag Manager
4 1 (0.86%) AdWords
4 1 (0.86%) Amazon AWS
4 1 (0.86%) Amazon EC2
4 1 (0.86%) Amazon EMR
Communications & Networking
1 1 (0.86%) LAN
1 1 (0.86%) SSL
1 1 (0.86%) WAN
Database & Business Intelligence
1 7 (6.03%) Big Data
2 6 (5.17%) Data Warehouse
3 5 (4.31%) Data Mining
3 5 (4.31%) SQL Server
4 3 (2.59%) Power BI
5 2 (1.72%) Crystal Reports
5 2 (1.72%) QlikView
5 2 (1.72%) SQL Server Reporting Services
6 1 (0.86%) Amazon Redshift
6 1 (0.86%) Apache Hive
6 1 (0.86%) Hadoop
6 1 (0.86%) Looker
6 1 (0.86%) Mixpanel
6 1 (0.86%) MySQL
6 1 (0.86%) PostgreSQL
6 1 (0.86%) Relational Database
Development Applications
1 1 (0.86%) Git (software)
General
1 116 (100.00%) Marketing
2 23 (19.83%) Advertising
3 20 (17.24%) Finance
4 16 (13.79%) Retail
5 14 (12.07%) French Language
6 1 (0.86%) Electronics
6 1 (0.86%) Games
6 1 (0.86%) Manufacturing
6 1 (0.86%) Telecoms
Job Titles
1 61 (52.59%) Analyst
2 20 (17.24%) Marketing Analyst
3 15 (12.93%) Data Analyst
4 11 (9.48%) Web Analyst
5 10 (8.62%) Marketing Manager
6 9 (7.76%) Senior Analyst
6 9 (7.76%) Test Analyst
7 8 (6.90%) Senior Marketing Analyst
8 7 (6.03%) Consultant
8 7 (6.03%) Insight Analyst
9 6 (5.17%) Insight Manager
9 6 (5.17%) Marketing Insight Analyst
9 6 (5.17%) Senior Insight Analyst
10 5 (4.31%) Business Analyst
10 5 (4.31%) Marketing Business Analyst
10 5 (4.31%) Marketing Specialist
10 5 (4.31%) Senior Data Warehouse Specialist
10 5 (4.31%) Strategy Manager
10 5 (4.31%) UX Analyst
11 4 (3.45%) Strategy Consultant
Libraries, Frameworks & Software Standards
1 16 (13.79%) HTML
2 12 (10.34%) CSS
2 12 (10.34%) jQuery
2 12 (10.34%) Node.js
3 11 (9.48%) AngularJS
3 11 (9.48%) JSON
4 1 (0.86%) CSS3
4 1 (0.86%) HTML5
4 1 (0.86%) Mason
4 1 (0.86%) Pandas
4 1 (0.86%) React
4 1 (0.86%) scikit-learn
4 1 (0.86%) Velocity
4 1 (0.86%) Visualforce
4 1 (0.86%) Web Services
Miscellaneous
1 48 (41.38%) Analytical Skills
2 24 (20.69%) Social Media
3 13 (11.21%) User Experience
4 7 (6.03%) New Media
5 6 (5.17%) Digital Media
6 4 (3.45%) Blog
7 3 (2.59%) Algorithms
8 2 (1.72%) RIA
9 1 (0.86%) Data Centre
9 1 (0.86%) FMCG
Operating Systems
1 2 (1.72%) Unix
2 1 (0.86%) Linux
2 1 (0.86%) Windows
2 1 (0.86%) Windows Server 2008
2 1 (0.86%) Windows Server 2012
Processes & Methodologies
1 116 (100.00%) Analytics
2 51 (43.97%) Digital Marketing
3 34 (29.31%) Marketing Automation
4 31 (26.72%) E-Commerce
5 28 (24.14%) Marketing Strategy
6 23 (19.83%) CRM
7 22 (18.97%) Actionable Insight
8 21 (18.10%) B2B
8 21 (18.10%) B2C
8 21 (18.10%) SEO
9 15 (12.93%) Data Analysis
9 15 (12.93%) Statistical Analysis
10 14 (12.07%) Digital Analytics
11 13 (11.21%) A/B Testing
11 13 (11.21%) Campaign Management
11 13 (11.21%) Database Marketing
12 12 (10.34%) Conversion Rate Optimisation
12 12 (10.34%) Pay per click
12 12 (10.34%) Web Analytics
13 11 (9.48%) B2B Marketing
Programming Languages
1 42 (36.21%) SQL
2 34 (29.31%) R
3 32 (27.59%) Python
4 14 (12.07%) JavaScript
5 11 (9.48%) VBA
6 2 (1.72%) Scala
6 2 (1.72%) T-SQL
7 1 (0.86%) Apex Code
7 1 (0.86%) C#
7 1 (0.86%) Go
7 1 (0.86%) Java
7 1 (0.86%) PHP
Qualifications
1 30 (25.86%) Degree
2 2 (1.72%) PhD
3 1 (0.86%) CCA
3 1 (0.86%) CCNA
3 1 (0.86%) Cisco Certification
3 1 (0.86%) Citrix Certification
3 1 (0.86%) Master's Degree
3 1 (0.86%) MBA
3 1 (0.86%) MCSE
3 1 (0.86%) Microsoft Certification
3 1 (0.86%) Numerate Degree
Quality Assurance & Compliance
1 4 (3.45%) QA
2 2 (1.72%) Actionable Recommendations
3 1 (0.86%) PCI DSS
3 1 (0.86%) SLA
System Software
1 1 (0.86%) Active Directory
1 1 (0.86%) Hyper-V
Systems Management
1 1 (0.86%) Microsoft Data Protection Manager
1 1 (0.86%) SCCM
1 1 (0.86%) SCDPM
1 1 (0.86%) SCOM
1 1 (0.86%) SCVMM
Vendors
1 42 (36.21%) Google
2 40 (34.48%) Adobe
3 21 (18.10%) Microsoft
4 11 (9.48%) Optimizely
5 9 (7.76%) Tableau
6 8 (6.90%) DoubleClick
6 8 (6.90%) Marketo
7 7 (6.03%) Salesforce.com
8 6 (5.17%) HubSpot
8 6 (5.17%) Pardot
9 4 (3.45%) Cognizant
9 4 (3.45%) Pega
10 3 (2.59%) Facebook
10 3 (2.59%) MicroStrategy
11 2 (1.72%) Omniture
11 2 (1.72%) Oracle
11 2 (1.72%) Siebel
11 2 (1.72%) Sun
12 1 (0.86%) Netezza
12 1 (0.86%) SAP
Stevenage, Hertfordshire
Understanding Recruitment
Salary: £25000.00 - £30000.00 per annum + benefits
Posted: 7 hours ago
London
NST Recruitment Limited
Salary: Benefits
Posted: 5 hours ago
London
HAYS INFORMATION TECHNOLOGY
Posted: 4 days ago
London
Energize Recruitment Solutions Ltd
Salary: £45000 - £55000 per annum + Excellent Benefits Package
Posted: 5 days ago
London
C4 Commerce
Salary: From £40,000 to £50,000 per annum
Posted: 5 days ago
Buckinghamshire
EasyWebRecruitment.com
Salary: £25K - £30K DOE
Posted: 3 days ago
Manchester
Churchill Frank
Salary: £21000 - £28000 per annum
Posted: 27 days ago
Belfast
Hays Specialist Recruitment Ltd
Salary: £25000.00 - £30000.00 per annum
Posted: 27 days ago