The following table provides summary statistics for permanent job vacancies with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Marketing Analytics
UK
Rank 792 876 897
Rank change year-on-year +84 +21  
Permanent jobs citing Marketing Analytics 57 70 59
As % of all permanent IT jobs advertised in the UK 0.068% 0.068% 0.056%
As % of the Processes & Methodologies category 0.076% 0.077% 0.064%
Number of salaries quoted 49 64 36
Median salary £57,500 £57,500 £52,500
Median salary % change year-on-year - +9.52%  
90% offered a salary of more than £35,000 £35,000 £35,000
10% offered a salary of more than £81,000 £68,250 £70,000
UK excluding London median salary £40,000 £60,000 £40,000
% change year-on-year -33.33% +50.00%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 74564 90782 91624
As % of all permanent IT job vacancies advertised in the UK 89.03% 88.50% 87.04%
Number of salaries quoted 61277 75155 74101
Median salary £50,000 £50,000 £49,000
Median salary % change year-on-year - +2.04%  
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Marketing Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Marketing Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics.

Salary trend for Marketing Analytics in the UK

Marketing Analytics
Salary Histogram

The salary distribution of IT jobs citing Marketing Analytics over the 3 months to 23 March 2017.

Salary histogram for Marketing Analytics in the UK

Marketing Analytics
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +84 56 £58,750 +2.17% 7
London +62 40 £60,000 +4.34% 6
North West -10 8 £60,000 -33.33% 1
Manchester -18 8 £60,000 -33.33% 1
South East +66 5 £35,000 -41.66%
Buckinghamshire - 4 £35,000 -
City of London +37 3 £75,000 +30.43%
Canary Wharf - 3 - -
East of England - 2 £40,000 -
Bedfordshire - 2 £40,000 -
Luton - 2 £40,000 -
Berkshire +29 1 £52,500 -12.50%
Wiltshire - 1 £48,500 -
Swindon - 1 £48,500 -
Wokingham - 1 £52,500 -
South West - 1 £48,500 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 23 March 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 84 (100.00%) Marketing
1 84 (100.00%) Analytics
2 34 (40.48%) Analytical Skills
3 33 (39.29%) SQL
3 33 (39.29%) Digital Marketing
4 23 (27.38%) Adobe Analytics
5 22 (26.19%) SEO
5 22 (26.19%) Advertising
6 21 (25.00%) MS Excel
6 21 (25.00%) E-Commerce
6 21 (25.00%) Adobe
7 20 (23.81%) Marketing Strategy
8 19 (22.62%) Microsoft
8 19 (22.62%) Data Analysis
9 18 (21.43%) Google
9 18 (21.43%) Finance
9 18 (21.43%) Social Media
10 17 (20.24%) R
10 17 (20.24%) SAS
11 16 (19.05%) Degree
11 16 (19.05%) Agile Software Development
11 16 (19.05%) Google Analytics
12 15 (17.86%) Retail
12 15 (17.86%) Business Intelligence
12 15 (17.86%) CRM
12 15 (17.86%) Digital Analytics
13 13 (15.48%) VBA
13 13 (15.48%) Pay per click
14 12 (14.29%) Web Analytics
14 12 (14.29%) Actionable Insight

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (20.24%) SAS
2 4 (4.76%) Apache Spark
3 1 (1.19%) Apache
3 1 (1.19%) CMS
3 1 (1.19%) Sitecore CMS
Applications
1 21 (25.00%) MS Excel
2 10 (11.90%) MS Office
2 10 (11.90%) SPSS
3 8 (9.52%) MS PowerPoint
4 1 (1.19%) SPSS Modeler
Business Applications
1 5 (5.95%) WebTrends
2 2 (2.38%) SAP Oil and Gas
3 1 (1.19%) Adobe Campaign
Cloud Services
1 23 (27.38%) Adobe Analytics
2 16 (19.05%) Google Analytics
3 1 (1.19%) Google Tag Manager
3 1 (1.19%) Responsys
3 1 (1.19%) SaaS
Database & Business Intelligence
1 10 (11.90%) Big Data
2 6 (7.14%) Power BI
3 4 (4.76%) Hadoop
3 4 (4.76%) Relational Database
4 3 (3.57%) QlikView
4 3 (3.57%) SQL Server
5 2 (2.38%) BusinessObjects
5 2 (2.38%) BusinessObjects Business Intelligence
5 2 (2.38%) Lumira
6 1 (1.19%) Apache Hive
6 1 (1.19%) Base SAS
6 1 (1.19%) Mixpanel
6 1 (1.19%) SAS EBI
6 1 (1.19%) Spotfire
General
1 84 (100.00%) Marketing
2 22 (26.19%) Advertising
3 18 (21.43%) Finance
4 15 (17.86%) Retail
5 2 (2.38%) Banking
5 2 (2.38%) Electronics
5 2 (2.38%) Law
5 2 (2.38%) Manufacturing
5 2 (2.38%) Publishing
5 2 (2.38%) Telecoms
6 1 (1.19%) Brand Awareness
6 1 (1.19%) French Language
6 1 (1.19%) Pharmaceutical
Job Titles
1 38 (45.24%) Analyst
2 19 (22.62%) Marketing Analyst
3 16 (19.05%) Senior Analyst
4 11 (13.10%) Senior Marketing Analyst
5 9 (10.71%) Insight Analyst
6 8 (9.52%) Analytics Manager
6 8 (9.52%) Marketing Insight Analyst
6 8 (9.52%) Marketing Manager
6 8 (9.52%) Senior Insight Analyst
7 6 (7.14%) Marketing Specialist
7 6 (7.14%) Senior Data Warehouse Specialist
8 5 (5.95%) Data Scientist
8 5 (5.95%) Digital Analyst
8 5 (5.95%) Web Analyst
9 4 (4.76%) Digital Marketing Executive
9 4 (4.76%) Head of Digital
9 4 (4.76%) Marketing Director
9 4 (4.76%) Marketing Executive
9 4 (4.76%) Web Analytics Manager
9 4 (4.76%) Web Manager
Libraries, Frameworks & Software Standards
1 4 (4.76%) HTML
2 3 (3.57%) CSS
3 2 (2.38%) Natural Language Processing
3 2 (2.38%) Node.js
3 2 (2.38%) SOAP
3 2 (2.38%) XML
4 1 (1.19%) AngularJS
4 1 (1.19%) jQuery
4 1 (1.19%) JSON
4 1 (1.19%) Mason
4 1 (1.19%) Pandas
4 1 (1.19%) React
4 1 (1.19%) scikit-learn
4 1 (1.19%) Velocity
4 1 (1.19%) Visualforce
Miscellaneous
1 34 (40.48%) Analytical Skills
2 18 (21.43%) Social Media
3 11 (13.10%) User Experience
4 8 (9.52%) Digital Media
4 8 (9.52%) New Media
5 3 (3.57%) Computer Science
5 3 (3.57%) FMCG
6 2 (2.38%) Algorithms
7 1 (1.19%) Enterprise Software
Operating Systems
1 2 (2.38%) Android
1 2 (2.38%) Apple iOS
1 2 (2.38%) Unix
Processes & Methodologies
1 84 (100.00%) Analytics
2 33 (39.29%) Digital Marketing
3 22 (26.19%) SEO
4 21 (25.00%) E-Commerce
5 20 (23.81%) Marketing Strategy
6 19 (22.62%) Data Analysis
7 16 (19.05%) Agile Software Development
8 15 (17.86%) Business Intelligence
8 15 (17.86%) CRM
8 15 (17.86%) Digital Analytics
9 13 (15.48%) Pay per click
10 12 (14.29%) Actionable Insight
10 12 (14.29%) Customer Insight
10 12 (14.29%) Web Analytics
11 11 (13.10%) Campaign Management
12 10 (11.90%) B2B
12 10 (11.90%) B2B Marketing
12 10 (11.90%) Product Marketing
13 9 (10.71%) Mathematics
13 9 (10.71%) Statistics
Programming Languages
1 33 (39.29%) SQL
2 17 (20.24%) R
3 13 (15.48%) VBA
4 7 (8.33%) Python
5 2 (2.38%) JavaScript
5 2 (2.38%) PL/SQL
5 2 (2.38%) Scala
6 1 (1.19%) Apex Code
6 1 (1.19%) C
6 1 (1.19%) C#
6 1 (1.19%) Java
6 1 (1.19%) MATLAB
6 1 (1.19%) Perl
Qualifications
1 16 (19.05%) Degree
2 4 (4.76%) PhD
3 1 (1.19%) MBA
Quality Assurance & Compliance
1 4 (4.76%) QA
2 1 (1.19%) Actionable Recommendations
2 1 (1.19%) PMO
Vendors
1 21 (25.00%) Adobe
2 19 (22.62%) Microsoft
3 18 (21.43%) Google
4 12 (14.29%) Tableau
5 8 (9.52%) DoubleClick
6 4 (4.76%) MicroStrategy
6 4 (4.76%) Salesforce.com
6 4 (4.76%) SAP
7 3 (3.57%) Cognizant
7 3 (3.57%) Omniture
7 3 (3.57%) Pega
7 3 (3.57%) Sun
8 2 (2.38%) Facebook
8 2 (2.38%) Marketo
9 1 (1.19%) Optimizely
9 1 (1.19%) Sitecore
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
London
McGregor Boyall
Salary: £50000 - £70000.00 per annum
Posted: 2 days ago
London
Square One Resources
Salary: From £45,000 to £55,000 per annum
Posted: 6 days ago
East London
Cognizant
Salary: Unspecified Competitive + Benefits
Posted: 21 days ago