Senior Marketing Analyst Jobs

Senior Marketing Analyst
UK

The median Senior Marketing Analyst salary in the UK is £42,500 per year, according to job vacancies posted during the 6 months leading to 12 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
12 May 2025
Same period 2024 Same period 2023
Rank 714 886 947
Rank change year-on-year +172 +61 +252
Permanent jobs requiring a Senior Marketing Analyst 3 8 34
As % of all permanent jobs advertised in the UK 0.005% 0.008% 0.034%
As % of the Job Titles category 0.006% 0.009% 0.037%
Number of salaries quoted 3 5 11
10th Percentile - £51,750 -
25th Percentile £38,750 £67,500 £51,833
Median annual salary (50th Percentile) £42,500 £70,000 £54,882
Median % change year-on-year -39.29% +27.55% -35.43%
75th Percentile £46,250 £76,250 £57,931
90th Percentile - - -
UK excluding London median annual salary £42,500 £70,000 £54,882
% change year-on-year -39.29% +27.55% +29.13%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 49,922 93,907 92,301
% of permanent jobs with a recognized job title 90.55% 94.63% 91.49%
Number of salaries quoted 27,447 67,290 58,243
10th Percentile £30,000 £28,500 £32,500
25th Percentile £41,250 £38,500 £45,000
Median annual salary (50th Percentile) £57,000 £52,500 £60,000
Median % change year-on-year +8.57% -12.50% -
75th Percentile £75,000 £71,250 £80,627
90th Percentile £97,500 £90,000 £100,000
UK excluding London median annual salary £52,000 £50,000 £53,000
% change year-on-year +4.00% -5.66% +6.00%

Senior Marketing Analyst
Job Vacancy Trend

Job postings that featured Senior Marketing Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Senior Marketing Analyst.

Salary trend for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Senior Marketing Analyst within the UK over the 6 months to 12 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +161 3 £42,500 -39.29%
England +144 3 £42,500 -39.29% 4
Work from Home +140 3 £42,500 - 3
East Midlands - 3 £42,500 -
Midlands - 3 £42,500 -

Senior Marketing Analyst Skill Set
Top 26 Co-occurring Skills and Capabilities

For the 6 months to 12 May 2025, Senior Marketing Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Senior Marketing Analyst in the job title.

1 3 (100.00%) SQL
1 3 (100.00%) Microsoft Excel
1 3 (100.00%) CRM
1 3 (100.00%) Business Intelligence
1 3 (100.00%) B2C
1 3 (100.00%) Salesforce
1 3 (100.00%) Finance
1 3 (100.00%) Economics
1 3 (100.00%) Marketing
1 3 (100.00%) Degree
1 3 (100.00%) Mathematics
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Customer Engagement
1 3 (100.00%) Visualisation
1 3 (100.00%) Data Visualisation
1 3 (100.00%) Tableau
1 3 (100.00%) Marketing Strategy
1 3 (100.00%) Analytics
1 3 (100.00%) Marketing Analytics
1 3 (100.00%) Power BI
1 3 (100.00%) Pricing Strategy
1 3 (100.00%) Numerate Degree
1 3 (100.00%) Decision-Making
1 3 (100.00%) Power Platform
1 3 (100.00%) Presentation Skills
1 3 (100.00%) Business Strategy

Senior Marketing Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (100.00%) Microsoft Excel
Cloud Services
1 3 (100.00%) Power Platform
Database & Business Intelligence
1 3 (100.00%) Power BI
1 3 (100.00%) Tableau
General
1 3 (100.00%) Finance
1 3 (100.00%) Marketing
1 3 (100.00%) Presentation Skills
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) B2C
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Business Strategy
1 3 (100.00%) CRM
1 3 (100.00%) Customer Engagement
1 3 (100.00%) Data Visualisation
1 3 (100.00%) Decision-Making
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Economics
1 3 (100.00%) Marketing Analytics
1 3 (100.00%) Marketing Strategy
1 3 (100.00%) Mathematics
1 3 (100.00%) Pricing Strategy
1 3 (100.00%) Visualisation
Programming Languages
1 3 (100.00%) SQL
Qualifications
1 3 (100.00%) Degree
1 3 (100.00%) Numerate Degree
Vendors
1 3 (100.00%) Salesforce