B2C (Business-to-Consumer)
England > West Midlands
The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring B2C skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.
| 6 months to 14 Jan 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 149 | 174 | 90 |
| Rank change year-on-year | +25 | -84 | +158 |
| Permanent jobs citing B2C | 29 | 25 | 92 |
| As % of all permanent jobs in the West Midlands | 0.55% | 0.60% | 2.44% |
| As % of the Processes & Methodologies category | 0.67% | 0.66% | 2.80% |
| Number of salaries quoted | 28 | 12 | 92 |
| 10th Percentile | £23,625 | £41,250 | - |
| 25th Percentile | £24,750 | £44,063 | - |
| Median annual salary (50th Percentile) | £50,000 | £52,500 | £26,500 |
| Median % change year-on-year | -4.76% | +98.11% | -50.70% |
| 75th Percentile | - | £100,625 | - |
| 90th Percentile | £54,875 | £111,500 | £51,500 |
| England median annual salary | £60,000 | £65,000 | £55,000 |
| % change year-on-year | -7.69% | +18.18% | -18.52% |
All Process & Methodology Skills
West Midlands
B2C falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.
| Permanent vacancies with a requirement for process or methodology skills | 4,341 | 3,795 | 3,285 |
| As % of all permanent jobs advertised in the West Midlands | 82.12% | 91.62% | 87.09% |
| Number of salaries quoted | 2,264 | 1,687 | 2,757 |
| 10th Percentile | £29,000 | £32,500 | £26,500 |
| 25th Percentile | £37,938 | £41,563 | £35,000 |
| Median annual salary (50th Percentile) | £50,000 | £55,000 | £50,000 |
| Median % change year-on-year | -9.09% | +10.00% | -4.76% |
| 75th Percentile | £67,500 | £70,000 | £63,750 |
| 90th Percentile | £82,500 | £82,500 | £77,500 |
| England median annual salary | £55,000 | £60,000 | £60,000 |
| % change year-on-year | -8.33% | - | -4.00% |
B2C
Job Vacancy Trend in the West Midlands
Historical trend showing the proportion of permanent IT job postings citing B2C relative to all permanent IT jobs advertised in the West Midlands.
B2C
Salary Trend in the West Midlands
Salary distribution trend for jobs in the West Midlands citing B2C.
B2C
Salary Histogram in the West Midlands
Salary distribution for jobs citing B2C in the West Midlands over the 6 months to 14 January 2026.
B2C
Job Locations in the West Midlands
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the West Midlands region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Birmingham | +15 | 13 | £50,000 | +11.11% | 3 |
| Coventry | - | 10 | £25,500 | - | 1 |
| Shropshire | -13 | 2 | £43,250 | -8.95% | 3 |
| Worcestershire | -13 | 1 | £52,500 | -56.25% | |
| Solihull | - | 1 | - | - | |
| B2C England |
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B2C
Co-Occurring Skills & Capabilities in the West Midlands by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: