Paid Search
England > London
The table below provides summary statistics and contractor rates for jobs advertised in London requiring Paid Search skills. It covers contract job vacancies from the 6 months leading up to 30 October 2025, with comparisons to the same periods in the previous two years.
| 6 months to 30 Oct 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 365 | 380 | 420 |
| Rank change year-on-year | +15 | +40 | +152 |
| Contract jobs citing Paid Search | 5 | 3 | 2 |
| As % of all contract jobs in London | 0.037% | 0.019% | 0.010% |
| As % of the Processes & Methodologies category | 0.040% | 0.021% | 0.011% |
| Number of daily rates quoted | 3 | 1 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | £325 | £463 | £356 |
| Median daily rate (50th Percentile) | £350 | £475 | £363 |
| Median % change year-on-year | -26.32% | +31.03% | +130.16% |
| 75th Percentile | £456 | £488 | £369 |
| 90th Percentile | £505 | - | - |
| England median daily rate | £350 | £475 | £363 |
| % change year-on-year | -26.32% | +31.03% | -9.38% |
| Number of hourly rates quoted | 0 | 1 | 0 |
| Median hourly rate | - | £31.00 | - |
| England median hourly rate | - | £31.00 | £14.03 |
| % change year-on-year | - | +120.96% | -62.59% |
All Process and Methodology Skills
London
Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.
| Contract vacancies with a requirement for process or methodology skills | 12,625 | 14,032 | 18,285 |
| As % of all contract IT jobs advertised in London | 92.41% | 89.25% | 89.76% |
| Number of daily rates quoted | 8,294 | 9,046 | 13,184 |
| 10th Percentile | £326 | £350 | £363 |
| 25th Percentile | £425 | £450 | £463 |
| Median daily rate (50th Percentile) | £538 | £550 | £575 |
| Median % change year-on-year | -2.19% | -4.35% | -2.13% |
| 75th Percentile | £663 | £675 | £688 |
| 90th Percentile | £775 | £798 | £800 |
| England median daily rate | £508 | £525 | £550 |
| % change year-on-year | -3.33% | -4.55% | - |
| Number of hourly rates quoted | 251 | 171 | 232 |
| 10th Percentile | £17.98 | £17.50 | £18.35 |
| 25th Percentile | £25.09 | £24.34 | £21.44 |
| Median hourly rate | £31.49 | £38.07 | £39.92 |
| Median % change year-on-year | -17.28% | -4.62% | +4.03% |
| 75th Percentile | £47.25 | £58.13 | £63.75 |
| 90th Percentile | £64.75 | £80.00 | £77.50 |
| England median hourly rate | £25.15 | £40.00 | £44.50 |
| % change year-on-year | -37.13% | -10.11% | +27.14% |
Paid Search
Job Vacancy Trend in London
Historical trend showing the proportion of contract IT job postings citing Paid Search relative to all contract IT jobs advertised in London.
Paid Search
Daily Rate Trend in London
Contractor daily rate distribution trend for jobs in London citing Paid Search.
Paid Search
Daily Rate Histogram in London
Daily rate distribution for jobs citing Paid Search in London over the 6 months to 30 October 2025.
Paid Search
Hourly Rate Trend in London
Contractor hourly rate distribution trend for jobs in London citing Paid Search.
Paid Search
Co-Occurring Skills & Capabilities in London by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: