Hybrid/Remote Marketing Strategy Job Trends

Marketing Strategy
UK > Work from Home

The table below provides summary statistics and salary benchmarking for remote or hybrid work requiring Marketing Strategy skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 321 366 435
Rank change year-on-year +45 +69 +233
Permanent jobs citing Marketing Strategy 53 74 51
As % of all permanent jobs with remote/hybrid work options 0.35% 0.45% 0.23%
As % of the Processes & Methodologies category 0.40% 0.48% 0.25%
Number of salaries quoted 39 20 38
10th Percentile £36,275 £38,375 £32,125
25th Percentile £45,000 £38,750 £41,250
Median annual salary (50th Percentile) £54,000 £42,500 £50,000
Median % change year-on-year +27.06% -15.00% -20.00%
75th Percentile £62,500 £70,313 £62,500
90th Percentile £88,000 £99,250 £81,875
UK median annual salary £50,000 £43,750 £50,000
% change year-on-year +14.29% -12.50% -20.00%

All Process & Methodology Skills
Work from Home

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 13,144 15,339 20,307
As % of all permanent jobs with a WFH option 87.43% 93.72% 93.52%
Number of salaries quoted 8,355 9,020 16,451
10th Percentile £30,000 £36,250 £36,250
25th Percentile £41,500 £47,000 £45,000
Median annual salary (50th Percentile) £60,000 £62,500 £60,000
Median % change year-on-year -4.00% +4.17% -4.00%
75th Percentile £80,000 £82,100 £78,750
90th Percentile £100,000 £100,000 £97,500
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Marketing Strategy
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of permanent IT job postings citing Marketing Strategy and offering remote or hybrid work options relative to all permanent IT jobs advertised.

Marketing Strategy job vacancy trend for remote/hybrid jobs

Marketing Strategy
Salary Trend for Remote/Hybrid Jobs

Salary distribution trend for jobs with remote/hybrid work options citing Marketing Strategy.

Salary distribution trend for jobs with remote/hybrid work options citing Marketing Strategy

Marketing Strategy
Salary Histogram for Remote/Hybrid Jobs

Salary distribution for jobs with remote/hybrid work options citing Marketing Strategy over the 6 months to 13 January 2026.

Marketing Strategy salary histogram for jobs with remote/hybrid work options

Marketing Strategy
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (15.09%) WordPress
2 1 (1.89%) CMS
Applications
1 8 (15.09%) Adobe Creative Suite
2 7 (13.21%) Photoshop
3 4 (7.55%) Adobe Premiere
4 3 (5.66%) Adobe Illustrator
4 3 (5.66%) Elementor
5 1 (1.89%) GIMP
5 1 (1.89%) Microsoft Excel
5 1 (1.89%) Microsoft Office
5 1 (1.89%) Microsoft PowerPoint
Business Applications
1 2 (3.77%) Shopify
2 1 (1.89%) Dynamics CRM
2 1 (1.89%) Dynamics GP
Cloud Services
1 21 (39.62%) SaaS
2 12 (22.64%) Google Ads
3 7 (13.21%) Google Analytics
4 6 (11.32%) Adobe Creative Cloud
5 4 (7.55%) Power Platform
6 3 (5.66%) Google Tag Manager
7 2 (3.77%) Figma
8 1 (1.89%) Canva
8 1 (1.89%) Google Data Studio
Communications & Networking
1 1 (1.89%) Broadband
Database & Business Intelligence
1 4 (7.55%) Power BI
Development Applications
1 1 (1.89%) Pivotal Tracker
General
1 53 (100.00%) Marketing
2 27 (50.94%) Social Skills
3 12 (22.64%) Brand Awareness
4 11 (20.75%) Analytical Skills
5 9 (16.98%) Advertising
6 8 (15.09%) Finance
7 7 (13.21%) Organisational Skills
8 5 (9.43%) Retail
9 3 (5.66%) Inclusion and Diversity
9 3 (5.66%) Local Government
10 2 (3.77%) Legal
10 2 (3.77%) Presentation Skills
11 1 (1.89%) Billing
11 1 (1.89%) Health Technology
11 1 (1.89%) Influencing Skills
11 1 (1.89%) Manufacturing
11 1 (1.89%) Multimedia
11 1 (1.89%) Public Sector
11 1 (1.89%) Publishing
11 1 (1.89%) Telecoms
Job Titles
1 22 (41.51%) Marketing Manager
2 10 (18.87%) Senior
3 9 (16.98%) Digital Marketing Manager
3 9 (16.98%) Senior Manager
3 9 (16.98%) Senior Marketing Manager
4 5 (9.43%) Head of Marketing
4 5 (9.43%) Senior Digital Marketing Manager
5 4 (7.55%) Head of Sales
6 3 (5.66%) Head of Digital
6 3 (5.66%) Head of Operations
6 3 (5.66%) Marketing Executive
7 2 (3.77%) Account Director
7 2 (3.77%) Account Manager
7 2 (3.77%) Coordinator
7 2 (3.77%) Creative Director
7 2 (3.77%) Digital Account Director
7 2 (3.77%) Digital Director
7 2 (3.77%) Paid Search Manager
7 2 (3.77%) PPC Manager
7 2 (3.77%) Search Manager
Miscellaneous
1 19 (35.85%) Social Media
2 7 (13.21%) Educational Technology
3 5 (9.43%) Video Editing
4 4 (7.55%) Digital Media
4 4 (7.55%) Management Information System
4 4 (7.55%) Onboarding
4 4 (7.55%) Photography
5 3 (5.66%) Blog
5 3 (5.66%) Web Conferencing
6 2 (3.77%) Analytical Mindset
6 2 (3.77%) Driving Licence
6 2 (3.77%) Mobile App
6 2 (3.77%) NHS
6 2 (3.77%) Self-Motivation
7 1 (1.89%) Animation
7 1 (1.89%) Marketing Technology
7 1 (1.89%) Multi-touch
7 1 (1.89%) Smart City
Processes & Methodologies
1 27 (50.94%) B2B
1 27 (50.94%) Digital Marketing
1 27 (50.94%) SEO
2 22 (41.51%) Analytics
3 20 (37.74%) Pay per click
4 17 (32.08%) CRM
5 15 (28.30%) Email Marketing
6 13 (24.53%) Problem-Solving
7 12 (22.64%) B2B Marketing
8 11 (20.75%) Thought Leadership
9 10 (18.87%) Customer Acquisition
9 10 (18.87%) Time Management
10 9 (16.98%) Budget Management
10 9 (16.98%) Campaign Management
10 9 (16.98%) Customer Engagement
10 9 (16.98%) Performance Metrics
11 8 (15.09%) Lead Generation
11 8 (15.09%) Marketing Mix
11 8 (15.09%) Strategic Thinking
11 8 (15.09%) User Experience
Programming Languages
1 1 (1.89%) SQL
Qualifications
1 4 (7.55%) Degree
2 3 (5.66%) BPSS Clearance
2 3 (5.66%) Security Cleared
3 1 (1.89%) Master's Degree
Quality Assurance & Compliance
1 3 (5.66%) Accessibility
1 3 (5.66%) Data Quality
2 2 (3.77%) GDPR
3 1 (1.89%) SLA
Vendors
1 19 (35.85%) Google
2 14 (26.42%) Adobe
2 14 (26.42%) Salesforce
3 10 (18.87%) Pardot
4 7 (13.21%) HubSpot
5 6 (11.32%) Facebook
5 6 (11.32%) Instagram
5 6 (11.32%) TikTok
6 5 (9.43%) Microsoft
7 2 (3.77%) Apple
7 2 (3.77%) YouTube
8 1 (1.89%) Hootsuite
8 1 (1.89%) Sage
8 1 (1.89%) ServiceNow