Hybrid/Remote Personalization Contract Job Trends

Personalization
UK > Work from Home

The table below provides summary statistics and contractor rates for remote or hybrid contract work requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 19 December 2025, with comparisons to the same periods in the previous two years.

6 months to
19 Dec 2025
Same period 2024 Same period 2023
Rank 283 295 346
Rank change year-on-year +12 +51 +121
Contract jobs citing Personalization 31 19 28
As % of all contract jobs with remote/hybrid work options 0.30% 0.16% 0.16%
As % of the Processes & Methodologies category 0.33% 0.18% 0.18%
Number of daily rates quoted 16 13 21
10th Percentile £406 £389 £513
25th Percentile £518 £400 £625
Median daily rate (50th Percentile) £600 £525 £684
Median % change year-on-year +14.29% -23.25% +3.25%
75th Percentile £625 £638 £688
90th Percentile £638 £668 £713
UK median daily rate £425 £488 £688
% change year-on-year -12.82% -29.09% +17.02%

All Process and Methodology Skills
Work from Home

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,289 10,391 15,174
As % of all contract jobs with a WFH option 90.88% 89.11% 88.72%
Number of daily rates quoted 6,123 6,538 10,363
10th Percentile £331 £325 £340
25th Percentile £413 £413 £425
Median daily rate (50th Percentile) £513 £525 £525
Median % change year-on-year -2.38% - -4.55%
75th Percentile £619 £638 £638
90th Percentile £720 £750 £738
UK median daily rate £500 £525 £530
% change year-on-year -4.76% -0.94% -3.64%
Number of hourly rates quoted 330 211 367
10th Percentile £15.30 £18.10 £19.69
25th Percentile £20.50 £22.00 £27.50
Median hourly rate £42.50 £36.00 £54.00
Median % change year-on-year +18.06% -33.33% -2.35%
75th Percentile £65.00 £64.30 £70.98
90th Percentile £70.00 £75.00 £86.90
UK median hourly rate £25.15 £32.50 £43.33
% change year-on-year -22.62% -24.99% +23.80%

Personalization
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of contract IT job postings citing Personalization and offering remote or hybrid work options relative to all contract IT jobs advertised.

Personalization job vacancy trend for remote/hybrid jobs

Personalization
Daily Rate Trend for Remote/Hybrid Jobs

Contractor daily rate distribution trend for jobs with remote/hybrid work options citing Personalization.

Contractor daily rate distribution trend for jobs with remote/hybrid work options citing Personalization

Personalization
Daily Rate Histogram for Remote/Hybrid Jobs

Daily rate distribution for jobs with remote/hybrid work options citing Personalization over the 6 months to 19 December 2025.

Personalization daily rate histogram for jobs with remote/hybrid work options

Personalization
Hourly Rate Trend for Remote/Hybrid Jobs

Contractor hourly rate distribution trend for jobs with remote/hybrid work options citing Personalization.

Contractor hourly rate distribution trend for jobs with remote/hybrid work options citing Personalization

Personalization
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (9.68%) Apache Airflow
Business Applications
1 2 (6.45%) Salesforce CRM
Cloud Services
1 8 (25.81%) AWS
1 8 (25.81%) GCP
2 5 (16.13%) Vertex AI
3 4 (12.90%) Azure
4 3 (9.68%) dbt
5 2 (6.45%) AWS Elastic Beanstalk
5 2 (6.45%) Dialogflow
5 2 (6.45%) GitHub
5 2 (6.45%) Google Tag Manager
6 1 (3.23%) Amazon SageMaker
6 1 (3.23%) Apigee
6 1 (3.23%) Cloud Functions
6 1 (3.23%) Google Analytics
6 1 (3.23%) IBM Watson
6 1 (3.23%) Salesforce Commerce Cloud
Database & Business Intelligence
1 4 (12.90%) Elasticsearch
2 3 (9.68%) BigQuery
2 3 (9.68%) Data Warehouse
3 2 (6.45%) MySQL
Development Applications
1 4 (12.90%) MLflow
General
1 11 (35.48%) Marketing
2 10 (32.26%) Social Skills
3 7 (22.58%) Retail
4 6 (19.35%) Analytical Skills
5 5 (16.13%) Public Sector
6 3 (9.68%) Advertising
7 2 (6.45%) Legal
8 1 (3.23%) Finance
8 1 (3.23%) Inclusion and Diversity
Job Titles
1 9 (29.03%) Product Manager
2 7 (22.58%) Senior
3 6 (19.35%) Developer
3 6 (19.35%) Senior Manager
3 6 (19.35%) Senior Product Manager
4 5 (16.13%) Artificial Intelligence Engineer
5 3 (9.68%) Cloud Developer
5 3 (9.68%) Lead
6 2 (6.45%) Analyst
6 2 (6.45%) Architect
6 2 (6.45%) Artificial Intelligence Developer
6 2 (6.45%) Business Analyst
6 2 (6.45%) Engineering Manager
6 2 (6.45%) Salesforce Developer
6 2 (6.45%) Search Engineer
7 1 (3.23%) Lead Architect
7 1 (3.23%) Project Manager
7 1 (3.23%) Senior Developer
7 1 (3.23%) Solutions Architect
7 1 (3.23%) Technical Leader
Libraries, Frameworks & Software Standards
1 6 (19.35%) HTML
2 5 (16.13%) FastAPI
3 4 (12.90%) CSS
4 2 (6.45%) Elastic Stack
4 2 (6.45%) SQLAlchemy
5 1 (3.23%) HTML5 Canvas
5 1 (3.23%) Hugging Face
5 1 (3.23%) JSON
5 1 (3.23%) Middleware
5 1 (3.23%) Node.js
5 1 (3.23%) PyTorch
5 1 (3.23%) REST
5 1 (3.23%) RESTful
5 1 (3.23%) scikit-learn
5 1 (3.23%) SOAP
5 1 (3.23%) TensorFlow
Miscellaneous
1 7 (22.58%) Marketing Technology
2 4 (12.90%) Cloud Native
2 4 (12.90%) Mobile App
3 3 (9.68%) Analytical Mindset
3 3 (9.68%) Digital Media
4 1 (3.23%) Algorithms
4 1 (3.23%) EMV
4 1 (3.23%) Java Card
4 1 (3.23%) Product Ownership
Operating Systems
1 1 (3.23%) Android
1 1 (3.23%) Apple iOS
Processes & Methodologies
1 14 (45.16%) Data Science
1 14 (45.16%) Machine Learning
2 12 (38.71%) AI
3 10 (32.26%) Agile
4 9 (29.03%) Analytics
4 9 (29.03%) Customer Experience
4 9 (29.03%) Product Management
4 9 (29.03%) Roadmaps
5 8 (25.81%) Stakeholder Management
6 7 (22.58%) CRM
7 6 (19.35%) Generative AI
7 6 (19.35%) Information Retrieval
8 5 (16.13%) Continuous Improvement
8 5 (16.13%) Conversational AI
8 5 (16.13%) Conversational UI
8 5 (16.13%) Mentoring
9 4 (12.90%) Customer Engagement
9 4 (12.90%) Data Ingestion
9 4 (12.90%) Data Privacy
9 4 (12.90%) DevOps
Programming Languages
1 8 (25.81%) Python
2 3 (9.68%) SQL
3 2 (6.45%) JavaScript
4 1 (3.23%) Java
Qualifications
1 5 (16.13%) Security Cleared
2 3 (9.68%) SC Cleared
3 1 (3.23%) BPSS Clearance
3 1 (3.23%) Computer Science Degree
3 1 (3.23%) Degree
3 1 (3.23%) PMI Certification
3 1 (3.23%) PMP
Quality Assurance & Compliance
1 5 (16.13%) GDPR
2 3 (9.68%) California Consumer Privacy Act
3 2 (6.45%) Data Quality
3 2 (6.45%) QA
4 1 (3.23%) Accessibility
4 1 (3.23%) PCI DSS
System Software
1 1 (3.23%) Docker
Systems Management
1 3 (9.68%) Kubeflow
2 1 (3.23%) Kubernetes
Vendors
1 11 (35.48%) Salesforce
2 5 (16.13%) Google
3 4 (12.90%) Salesforce Marketing Cloud
4 3 (9.68%) Tealium
5 2 (6.45%) Adobe
5 2 (6.45%) OneTrust
6 1 (3.23%) IBM
6 1 (3.23%) Microsoft
6 1 (3.23%) mParticle