Customer Marketing Analytics Manager (FTC)
- Location
- Westminster, West End, United Kingdom
will develop measurement frameworks, define KPIs and establish scalable analytical approaches that enable effective campaign planning, optimisation and performance evaluation. Partnering with Customer Marketing, CRM and Strategy & Insights, you'll establish and evolve the team's testing and measurement capability, ensuring campaigns are designed with meaningful success measures from … outset and that results drive continuous optimisation. Acting as the bridge between Customer Marketing, CRM and Strategy & Insights, you'll translate business objectives into analytical approaches that enable better decision-making, improve campaign effectiveness and support customer and commercial growth. You'll also help build the reporting, tools and analytical ...