Digital Economy (Web Economy, New Economy)
UK > England
The table below looks at the prevalence of the term Digital Economy in permanent job vacancies in England. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Economy over the 6 months leading up to 20 August 2025, comparing them to the same period in the previous two years.
| 6 months to 20 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 676 | 771 | 768 |
| Rank change year-on-year | +95 | -3 | +192 |
| DemandTrendPermanent jobs citing Digital Economy | 18 | 17 | 23 |
| As % of all permanent jobs advertised in England | 0.034% | 0.023% | 0.036% |
| As % of the General category | 0.051% | 0.040% | 0.054% |
| Number of salaries quoted | 6 | 7 | 5 |
| 10th Percentile | - | - | - |
| 25th Percentile | £35,500 | - | £50,500 |
| Median annual salary (50th Percentile) | £46,500 | £35,092 | £67,500 |
| Median % change year-on-year | +32.51% | -48.01% | +20.39% |
| 75th Percentile | £60,000 | £65,000 | £74,842 |
| 90th Percentile | - | £73,750 | £76,587 |
| UK median annual salary | £46,500 | £35,796 | £51,000 |
| % change year-on-year | +29.90% | -29.81% | -9.04% |
All General Skills
England
Digital Economy falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in England.
| DemandTrendPermanent vacancies with a requirement for common skills | 35,443 | 42,997 | 42,774 |
| As % of all permanent jobs advertised in England | 66.54% | 57.13% | 66.11% |
| Number of salaries quoted | 17,599 | 24,803 | 27,798 |
| 10th Percentile | £27,000 | £30,000 | £32,500 |
| 25th Percentile | £36,250 | £40,000 | £43,750 |
| Median annual salary (50th Percentile) | £55,000 | £55,000 | £60,000 |
| Median % change year-on-year | - | -8.33% | - |
| 75th Percentile | £75,000 | £75,000 | £82,500 |
| 90th Percentile | £96,250 | £97,500 | £105,000 |
| UK median annual salary | £52,500 | £55,000 | £60,000 |
| % change year-on-year | -4.55% | -8.33% | - |
Digital Economy
Job Vacancy Trend in England
Job postings citing Digital Economy as a proportion of all IT jobs advertised in England.
Digital Economy
Salary Trend in England
Salary distribution trend for jobs in England citing Digital Economy.
Digital Economy
Salary Histogram in England
Salary distribution for jobs citing Digital Economy in England over the 6 months to 20 August 2025.
Digital Economy
Job Locations in England
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the England region over the 6 months to 20 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching DemandTrendPermanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| London | +82 | 18 | £46,500 | -25.60% | 50 |
| Digital Economy UK |
|||||
Digital Economy
Co-occurring Skills and Capabilities in England by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: