Period
to 15 October 2021

The table below looks at the prevalence of the term Digital Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 15 October 2021 with a comparison to the same period over the previous 2 years.

Digital Media
England > London
6 months to
15 Oct 2021
Same period 2020 Same period 2019
Rank 512 456 583
Rank change year-on-year -56 +127 +49
Permanent jobs citing Digital Media 220 21 149
As % of all permanent jobs advertised in London 0.44% 0.11% 0.27%
As % of the Miscellaneous category 0.98% 0.27% 0.71%
Number of salaries quoted 76 14 112
10th Percentile £22,000 £31,475 £27,050
25th Percentile £37,313 £47,500 £37,875
Median annual salary (50th Percentile) £42,500 £62,500 £60,000
Median % change year-on-year -32.00% +4.17% +9.09%
75th Percentile £68,125 £73,438 £78,750
90th Percentile £80,000 £95,000 £88,625
England median annual salary £40,000 £50,000 £50,000
% change year-on-year -20.00% - -

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 22,356 7,770 20,855
As % of all permanent IT jobs advertised in London 44.48% 40.10% 38.06%
Number of salaries quoted 13,143 6,573 16,454
10th Percentile £42,500 £42,500 £36,250
25th Percentile £53,750 £55,000 £47,500
Median annual salary (50th Percentile) £72,500 £72,500 £66,000
Median % change year-on-year - +9.85% +1.54%
75th Percentile £93,750 £95,000 £85,000
90th Percentile £112,500 £120,000 £105,000
England median annual salary £60,000 £57,585 £55,000
% change year-on-year +4.19% +4.70% +4.76%

Digital Media
Job Vacancy Trend in London

Job postings citing Digital Media as a proportion of all IT jobs advertised in London.

Job vacancy trend for Digital Media in London

Digital Media
Salary Trend in London

3-month moving average salary quoted in jobs citing Digital Media in London.

Salary trend for Digital Media in London

Digital Media
Salary Histogram in London

Salary distribution for jobs citing Digital Media in London over the 6 months to 15 October 2021.

Salary histogram for Digital Media in London

Digital Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the London region over the 6 months to 15 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -48 23 £22,000 -66.15% 5
West London - 7 £42,500 - 2
Digital Media
England

For the 6 months to 15 October 2021, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Media.

1 85 (38.64%) Agile Software Development
2 71 (32.27%) Analytical Skills
3 69 (31.36%) Problem-Solving
4 59 (26.82%) Marketing
5 55 (25.00%) Advertising
5 55 (25.00%) AWS
6 51 (23.18%) Microservices
7 46 (20.91%) Analytics
7 46 (20.91%) Docker
8 42 (19.09%) Kubernetes
9 41 (18.64%) PostgreSQL
10 39 (17.73%) Social Skills
11 38 (17.27%) Pair Programming
12 37 (16.82%) BT
13 35 (15.91%) Visualisation
13 35 (15.91%) DevOps
14 34 (15.45%) Mentoring
14 34 (15.45%) Acceptance Criteria
15 32 (14.55%) TDD
16 31 (14.09%) Java
16 31 (14.09%) SQL
16 31 (14.09%) Node.js
17 30 (13.64%) Redis
17 30 (13.64%) JavaScript
17 30 (13.64%) Microsoft PowerPoint
17 30 (13.64%) TypeScript
18 29 (13.18%) Spring
18 29 (13.18%) Tableau
19 27 (12.27%) Project Management
19 27 (12.27%) Web Services

Digital Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (5.45%) nginx
2 5 (2.27%) CMS
3 4 (1.82%) WordPress
4 3 (1.36%) Confluence
4 3 (1.36%) Moodle
4 3 (1.36%) Totara
5 1 (0.45%) Adobe Experience Manager
5 1 (0.45%) Apache Airflow
5 1 (0.45%) Apache Spark
Applications
1 30 (13.64%) Microsoft PowerPoint
2 27 (12.27%) Microsoft Excel
3 6 (2.73%) Photoshop
4 5 (2.27%) Acrobat
4 5 (2.27%) Adobe Illustrator
4 5 (2.27%) Sketch
5 4 (1.82%) Adobe Creative Suite
5 4 (1.82%) Adobe XD
5 4 (1.82%) InDesign
5 4 (1.82%) iWork
5 4 (1.82%) Microsoft Office
6 1 (0.45%) Adobe Captivate
6 1 (0.45%) Adobe Premiere
6 1 (0.45%) Final Cut Pro
6 1 (0.45%) InVision
Business Applications
1 6 (2.73%) Eloqua
2 2 (0.91%) Academy Revenues and Benefits
Cloud Services
1 55 (25.00%) AWS
2 26 (11.82%) Power Platform
3 15 (6.82%) Google Analytics
4 14 (6.36%) GitHub
5 10 (4.55%) Adobe Analytics
5 10 (4.55%) Datadog
6 7 (3.18%) SaaS
7 6 (2.73%) Amazon EKS
8 5 (2.27%) GCP
9 4 (1.82%) Azure
10 3 (1.36%) Amazon S3
10 3 (1.36%) AppsFlyer
10 3 (1.36%) Firebase
11 2 (0.91%) Google Tag Manager
12 1 (0.45%) Adobe Creative Cloud
12 1 (0.45%) Facebook Ads
12 1 (0.45%) Google Drive
12 1 (0.45%) MailChimp
12 1 (0.45%) Microsoft Advertising
12 1 (0.45%) Snowflake
Communications & Networking
1 15 (6.82%) HTTP
2 5 (2.27%) Broadband
3 1 (0.45%) Internet
Database & Business Intelligence
1 41 (18.64%) PostgreSQL
2 30 (13.64%) Redis
3 29 (13.18%) Tableau
4 27 (12.27%) Relational Database
5 26 (11.82%) Power BI
6 16 (7.27%) Apache Cassandra
7 11 (5.00%) Hazelcast
7 11 (5.00%) MongoDB
8 5 (2.27%) Big Data
9 4 (1.82%) Amazon Redshift
9 4 (1.82%) Apache Hive
9 4 (1.82%) MySQL
10 3 (1.36%) Amazon Athena
10 3 (1.36%) Data Mining
11 1 (0.45%) BigQuery
11 1 (0.45%) Data Warehouse
11 1 (0.45%) Looker
Development Applications
1 18 (8.18%) Jenkins
2 14 (6.36%) GitLab
2 14 (6.36%) JUnit
2 14 (6.36%) Mockito
3 12 (5.45%) webpack
4 10 (4.55%) JIRA
5 5 (2.27%) Git (software)
6 4 (1.82%) Bitbucket
6 4 (1.82%) Bitbucket Server
6 4 (1.82%) Bugzilla
6 4 (1.82%) Dreamweaver
7 3 (1.36%) Octopus Deploy
7 3 (1.36%) TeamCity
8 1 (0.45%) Cypress.io
8 1 (0.45%) Mocha
General
1 71 (32.27%) Analytical Skills
2 59 (26.82%) Marketing
3 55 (25.00%) Advertising
4 39 (17.73%) Social Skills
5 17 (7.73%) Finance
6 13 (5.91%) Games
7 8 (3.64%) Influencing Skills
8 7 (3.18%) Law
9 6 (2.73%) Retail
10 4 (1.82%) Legal
10 4 (1.82%) Multimedia
10 4 (1.82%) Public Sector
10 4 (1.82%) Publishing
11 3 (1.36%) Electronics
11 3 (1.36%) Manufacturing
11 3 (1.36%) Telecoms
12 2 (0.91%) Back Office
13 1 (0.45%) Billing
Job Titles
1 49 (22.27%) Developer
2 28 (12.73%) Analyst
3 20 (9.09%) Software Engineer
4 19 (8.64%) Senior Software Engineer
5 16 (7.27%) Head of Digital
6 14 (6.36%) Head of Analytics
6 14 (6.36%) Head of Digital Analytics
6 14 (6.36%) Java Engineer
6 14 (6.36%) Java Software Engineer
6 14 (6.36%) Senior Java Engineer
6 14 (6.36%) Senior Java Software Engineer
7 13 (5.91%) Digital Executive
8 12 (5.45%) JavaScript Developer
9 11 (5.00%) Data Analyst
9 11 (5.00%) Java Developer
9 11 (5.00%) Scala Developer
10 10 (4.55%) Senior Manager
11 9 (4.09%) Digital Director
12 6 (2.73%) Data Engineer
12 6 (2.73%) Marketing Campaign Analyst
Libraries, Frameworks & Software Standards
1 31 (14.09%) Node.js
2 29 (13.18%) Spring
3 27 (12.27%) Web Services
4 21 (9.55%) React
5 18 (8.18%) RESTful
6 17 (7.73%) HTML
6 17 (7.73%) Kafka
6 17 (7.73%) REST
7 16 (7.27%) AngularJS
8 15 (6.82%) Spring Boot
9 14 (6.36%) PowerMock
9 14 (6.36%) RabbitMQ
10 13 (5.91%) Unity (Game Engine)
11 12 (5.45%) Apollo GraphQL
11 12 (5.45%) Babylonjs
11 12 (5.45%) GraphQL
11 12 (5.45%) RxJS
12 11 (5.00%) Akka
12 11 (5.00%) Redux
13 10 (4.55%) CSS
Miscellaneous
1 21 (9.55%) Social Media
2 18 (8.18%) Greenfield Project
3 17 (7.73%) Blog
3 17 (7.73%) Marketing Technology
4 12 (5.45%) Video\Live Streaming
5 11 (5.00%) Cloud Native
6 10 (4.55%) Self-Motivation
7 4 (1.82%) Motion Graphics
8 3 (1.36%) Client/Server
8 3 (1.36%) Over-the-Top Content
8 3 (1.36%) User Experience
9 2 (0.91%) e-Learning
9 2 (0.91%) Learning Management System
9 2 (0.91%) Video on Demand
10 1 (0.45%) Enterprise Software
10 1 (0.45%) Graphic Design
10 1 (0.45%) Mobile App
10 1 (0.45%) Photography
10 1 (0.45%) Podcast
10 1 (0.45%) Video Editing
Operating Systems
1 19 (8.64%) Linux
2 4 (1.82%) Unix
3 1 (0.45%) Android
3 1 (0.45%) Apple iOS
Processes & Methodologies
1 85 (38.64%) Agile Software Development
2 69 (31.36%) Problem-Solving
3 51 (23.18%) Microservices
4 46 (20.91%) Analytics
5 38 (17.27%) Pair Programming
6 35 (15.91%) DevOps
6 35 (15.91%) Visualisation
7 34 (15.45%) Acceptance Criteria
7 34 (15.45%) Mentoring
8 32 (14.55%) TDD
9 27 (12.27%) Project Management
10 25 (11.36%) Low Latency
11 23 (10.45%) Software Engineering
12 21 (9.55%) High Availability
12 21 (9.55%) Test Automation
13 20 (9.09%) Business Intelligence
14 18 (8.18%) Front End Development
15 17 (7.73%) Continuous Improvement
15 17 (7.73%) Software Architecture
16 16 (7.27%) Event-Driven Architecture
Programming Languages
1 31 (14.09%) Java
1 31 (14.09%) SQL
2 30 (13.64%) JavaScript
2 30 (13.64%) TypeScript
3 25 (11.36%) Scala
4 18 (8.18%) Python
5 14 (6.36%) Java 11
5 14 (6.36%) Shell Script
6 7 (3.18%) PHP
7 4 (1.82%) C++
7 4 (1.82%) Kotlin
7 4 (1.82%) R
8 3 (1.36%) Bash Shell
8 3 (1.36%) PowerShell
9 2 (0.91%) Ruby
10 1 (0.45%) ActionScript
10 1 (0.45%) ActionScript 3.0
10 1 (0.45%) C
10 1 (0.45%) ES6
10 1 (0.45%) VBA
Qualifications
1 14 (6.36%) Degree
2 1 (0.45%) MBA
2 1 (0.45%) PhD
Quality Assurance & Compliance
1 27 (12.27%) QA
2 3 (1.36%) GDPR
3 1 (0.45%) Accessibility
System Software
1 46 (20.91%) Docker
Systems Management
1 42 (19.09%) Kubernetes
2 21 (9.55%) Terraform
3 1 (0.45%) Hadoop YARN
Vendors
1 37 (16.82%) BT
2 21 (9.55%) Google
3 18 (8.18%) Adobe
4 10 (4.55%) PagerDuty
5 7 (3.18%) Instagram
5 7 (3.18%) Microsoft
6 6 (2.73%) Marketo
6 6 (2.73%) Oracle
7 5 (2.27%) Apple
8 4 (1.82%) Facebook
8 4 (1.82%) Twitter
8 4 (1.82%) YouTube
9 3 (1.36%) SAP
10 2 (0.91%) Atlassian
11 1 (0.45%) Hootsuite
11 1 (0.45%) Salesforce.com
11 1 (0.45%) Samsung
11 1 (0.45%) Sony