Google Analytics Job Trends in the North West

Google Analytics (GA)
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 6 June 2026, with comparisons to the same periods in the previous two years.

6 months to
6 Jun 2026
Same period 2025 Same period 2024
Rank 214 207 227
Rank change year-on-year -7 +20 +10
Permanent jobs citing Google Analytics 26 37 64
As % of all permanent jobs in the North West 0.24% 0.79% 0.61%
As % of the Cloud Services category 0.95% 2.57% 1.89%
Number of salaries quoted 23 18 61
10th Percentile £26,250 £23,500 £28,000
25th Percentile £28,500 £26,438 £36,250
Median annual salary (50th Percentile) £30,000 £36,250 £42,500
Median % change year-on-year -17.24% -14.71% -32.00%
75th Percentile £32,250 £46,875 £56,250
90th Percentile £37,150 £48,250 £62,500
England median annual salary £39,000 £43,500 £41,750
% change year-on-year -10.34% +4.19% -11.17%

All Cloud Computing Skills
North West

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the North West.

Permanent vacancies with a requirement for cloud computing skills 2,726 1,439 3,384
As % of all permanent jobs advertised in the North West 25.39% 30.91% 32.23%
Number of salaries quoted 1,847 833 2,725
10th Percentile £30,000 £29,500 £29,000
25th Percentile £41,250 £40,000 £40,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% -
75th Percentile £80,000 £76,840 £70,000
90th Percentile £96,750 £93,778 £85,000
England median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -11.54%

Google Analytics
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in the North West.

Google Analytics job vacancy trend in the North West

Google Analytics
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Google Analytics.

Salary distribution trend for jobs in the North West citing Google Analytics

Google Analytics
Salary Histogram in the North West

Salary distribution for jobs citing Google Analytics in the North West over the 6 months to 6 June 2026.

Salary histogram for Google Analytics in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 6 months to 6 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester -37 13 £30,000 -9.09% 8
Cheshire - 7 £27,500 -
Lancashire +23 4 £31,500 - 3
Merseyside -17 2 £30,000 -25.00% 3
Google Analytics
England

Google Analytics
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 9 (34.62%) WordPress
2 8 (30.77%) CMS
3 2 (7.69%) Confluence
4 1 (3.85%) Umbraco
Applications
1 7 (26.92%) Spreadsheet
2 3 (11.54%) Microsoft Excel
Business Applications
1 7 (26.92%) Magento
2 1 (3.85%) Shopify
Cloud Services
1 3 (11.54%) Bloomreach
2 2 (7.69%) Figma
2 2 (7.69%) Google Tag Manager
3 1 (3.85%) AWS
3 1 (3.85%) AWS Data Pipeline
3 1 (3.85%) Azure
3 1 (3.85%) GCP
3 1 (3.85%) Google Ads
3 1 (3.85%) SaaS
Communications & Networking
1 3 (11.54%) SMS
Database & Business Intelligence
1 8 (30.77%) Looker
2 2 (7.69%) Mixpanel
3 1 (3.85%) BigQuery
Development Applications
1 2 (7.69%) JIRA
General
1 18 (69.23%) Marketing
2 8 (30.77%) Analytical Skills
2 8 (30.77%) Organisational Skills
3 4 (15.38%) Finance
3 4 (15.38%) Manufacturing
4 2 (7.69%) Banking
4 2 (7.69%) Retail Banking
4 2 (7.69%) Social Skills
5 1 (3.85%) Inclusion and Diversity
5 1 (3.85%) Local Government
5 1 (3.85%) Public Sector
Job Titles
1 10 (38.46%) Coordinator
2 7 (26.92%) E-Commerce Specialist
3 3 (11.54%) CRM Coordinator
4 2 (7.69%) Content Coordinator
4 2 (7.69%) Product Manager
4 2 (7.69%) SEO Specialist
5 1 (3.85%) Analyst
5 1 (3.85%) Data Engineer
5 1 (3.85%) Digital Analyst
5 1 (3.85%) E-Commerce Executive
5 1 (3.85%) Lead
5 1 (3.85%) Lead Data Engineer
5 1 (3.85%) Marketing Manager
5 1 (3.85%) Performance Manager
Libraries, Frameworks & Software Standards
1 7 (26.92%) CSS
1 7 (26.92%) HTML
Miscellaneous
1 7 (26.92%) Onboarding
2 3 (11.54%) Analytical Mindset
2 3 (11.54%) Driving Licence
3 1 (3.85%) Freedom of Information
3 1 (3.85%) Marketing Technology
3 1 (3.85%) Web Conferencing
Processes & Methodologies
1 26 (100.00%) Analytics
2 17 (65.38%) SEO
2 17 (65.38%) User Experience
3 15 (57.69%) Digital Marketing
4 10 (38.46%) B2B
4 10 (38.46%) CRM
5 8 (30.77%) E-Commerce
6 7 (26.92%) B2C
6 7 (26.92%) Content Management
6 7 (26.92%) Digital Content Management
6 7 (26.92%) Responsive Web Design
7 6 (23.08%) AI
8 5 (19.23%) Actionable Insight
8 5 (19.23%) Customer Experience
8 5 (19.23%) Email Marketing
8 5 (19.23%) Generative AI
8 5 (19.23%) Problem-Solving
9 4 (15.38%) Budget Management
9 4 (15.38%) Customer Acquisition
9 4 (15.38%) Performance Analysis
Programming Languages
1 1 (3.85%) SQL
Qualifications
1 7 (26.92%) Degree
2 3 (11.54%) DBS Check
3 1 (3.85%) BPSS Clearance
3 1 (3.85%) DV Cleared
3 1 (3.85%) SC Cleared
3 1 (3.85%) Security Cleared
Quality Assurance & Compliance
1 7 (26.92%) QA
2 1 (3.85%) Accessibility
2 1 (3.85%) Data Quality
2 1 (3.85%) GDPR
Vendors
1 26 (100.00%) Google
2 7 (26.92%) Microsoft
3 4 (15.38%) Adobe
4 2 (7.69%) Amplitude
4 2 (7.69%) Hotjar
5 1 (3.85%) HubSpot
5 1 (3.85%) TikTok