Period
to 15 August 2018

The median annual salary for a Digital Analyst was £50,000 in advertised job vacancies during the 6 months to 15 August 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Analyst
UK
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 718 691 812
Rank change year-on-year -27 +121 +59
Permanent jobs requiring a Digital Analyst 491 541 482
As % of all permanent IT jobs advertised in the UK 0.29% 0.31% 0.24%
As % of the Job Titles category 0.30% 0.32% 0.25%
Number of salaries quoted 350 425 414
UK median annual salary £50,000 £52,500 £49,750
Median salary % change year-on-year -4.76% +5.53% +10.56%
10th Percentile £29,763 £35,000 £32,500
90th Percentile £76,250 £71,250 £71,250
UK excluding London median annual salary £42,500 £45,000 £47,500
% change year-on-year -5.56% -5.26% +11.76%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 163,095 170,091 191,719
% of permanent IT jobs with a recognized job title 96.17% 96.09% 96.61%
Number of salaries quoted 131,470 137,314 161,223
UK median annual salary £50,000 £47,500 £47,500
Median salary % change year-on-year +5.26% - +5.56%
10th Percentile £27,500 £27,500 £26,750
90th Percentile £81,250 £77,500 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

The salary distribution of IT jobs citing Digital Analyst over the 6 months to 15 August 2018.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 476 £50,000 -4.76% 66
London -41 270 £52,500 -4.55% 41
UK excluding London +72 213 £42,500 -5.56% 26
North of England +63 78 £40,000 -11.11% 9
South East +30 75 £50,000 +8.11% 7
Yorkshire +59 47 £37,500 - 5
Midlands +18 31 £40,000 -13.51% 6
West Midlands +38 23 £45,000 -6.74% 3
North West +14 17 £43,250 -21.36% 4
North East - 14 £42,500 -
East of England +6 11 £46,250 +32.14% 2
South West -25 10 £51,250 +28.13% 1
East Midlands +5 8 £31,500 -23.64% 3
Scotland -8 8 £37,500 -23.47% 1

Digital Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 15 August 2018, Digital Analyst job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 272 (55.40%) Agile Software Development
2 120 (24.44%) Analytics
3 117 (23.83%) User Stories
4 112 (22.81%) User Experience
5 109 (22.20%) Scrum
6 102 (20.77%) Business Analysis
7 93 (18.94%) Finance
8 81 (16.50%) Google
9 76 (15.48%) Google Analytics
10 75 (15.27%) Stakeholder Management
11 74 (15.07%) Analytical Skills
12 68 (13.85%) Marketing
13 64 (13.03%) E-Commerce
14 60 (12.22%) Adobe
15 55 (11.20%) Retail
15 55 (11.20%) Acceptance Criteria
16 53 (10.79%) Digital Transformation Programme
17 52 (10.59%) SDLC
18 50 (10.18%) JIRA
19 49 (9.98%) Degree
20 48 (9.78%) Digital Analytics
20 48 (9.78%) Problem-Solving
21 46 (9.37%) Microsoft
21 46 (9.37%) JavaScript
22 44 (8.96%) SQL
23 43 (8.76%) Adobe Analytics
24 39 (7.94%) Banking
25 36 (7.33%) Mobile App
25 36 (7.33%) Waterfall
26 34 (6.92%) Confluence

Digital Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (6.92%) Confluence
2 28 (5.70%) CMS
3 13 (2.65%) SharePoint
4 6 (1.22%) SAS
5 3 (0.61%) IIS
5 3 (0.61%) Sitecore CMS
5 3 (0.61%) WebSphere
6 2 (0.41%) Umbraco
7 1 (0.20%) Apache Spark
7 1 (0.20%) EPiServer
7 1 (0.20%) IBM Notes
7 1 (0.20%) SharePoint 2010
7 1 (0.20%) SharePoint 2013
7 1 (0.20%) SharePoint Server
Applications
1 32 (6.52%) MS Visio
2 30 (6.11%) Microsoft Excel
3 22 (4.48%) Photoshop
4 8 (1.63%) Microsoft Office
5 5 (1.02%) SPSS
6 4 (0.81%) Microsoft PowerPoint
7 3 (0.61%) Microsoft Project
7 3 (0.61%) Spreadsheet
8 1 (0.20%) Acrobat
Business Applications
1 5 (1.02%) SAP CRM
1 5 (1.02%) SAP IS-U
2 4 (0.81%) SAP Hybris
3 3 (0.61%) Sprinklr
4 2 (0.41%) Payment Gateway
5 1 (0.20%) Cognos Business Intelligence
5 1 (0.20%) Dynamics AX
5 1 (0.20%) NetSuite
5 1 (0.20%) Primavera
5 1 (0.20%) WebTrends
Cloud Services
1 76 (15.48%) Google Analytics
2 43 (8.76%) Adobe Analytics
3 29 (5.91%) Microsoft Azure
4 13 (2.65%) Google Tag Manager
5 11 (2.24%) Office 365
6 10 (2.04%) Amazon AWS
7 7 (1.43%) Google Cloud Platform
8 6 (1.22%) AdWords
9 5 (1.02%) Akamai
9 5 (1.02%) Trello
10 3 (0.61%) Yammer
11 2 (0.41%) G Suite
11 2 (0.41%) Lucidchart
11 2 (0.41%) SaaS
12 1 (0.20%) Cloud Computing
12 1 (0.20%) Dynamics 365
12 1 (0.20%) IaaS
12 1 (0.20%) NUVI
12 1 (0.20%) Sumo Logic
Communications & Networking
1 7 (1.43%) Internet
1 7 (1.43%) SMS
2 5 (1.02%) Firewall
3 4 (0.81%) VPN
4 3 (0.61%) ATM
4 3 (0.61%) Intranet
5 1 (0.20%) DNS
5 1 (0.20%) HTTP
Database & Business Intelligence
1 32 (6.52%) Big Data
2 14 (2.85%) Hadoop
3 7 (1.43%) BigQuery
3 7 (1.43%) Power BI
4 5 (1.02%) SQL Server
5 4 (0.81%) Data Warehouse
5 4 (0.81%) Relational Database
6 2 (0.41%) Qlik Sense
7 1 (0.20%) Cognos Query Studio
7 1 (0.20%) Cognos Report Studio
7 1 (0.20%) Looker
Development Applications
1 50 (10.18%) JIRA
2 25 (5.09%) Axure RP
2 25 (5.09%) Balsamiq Mockups
3 3 (0.61%) Rational Software Modeler
3 3 (0.61%) Team Foundation Server
4 2 (0.41%) Selenium
5 1 (0.20%) Git (software)
5 1 (0.20%) Visual Studio
5 1 (0.20%) WebDriver
General
1 93 (18.94%) Finance
2 68 (13.85%) Marketing
3 55 (11.20%) Retail
4 39 (7.94%) Banking
5 19 (3.87%) Advertising
6 11 (2.24%) Retail Banking
7 9 (1.83%) Back Office
8 8 (1.63%) Games
9 3 (0.61%) Automotive
9 3 (0.61%) Telecoms
10 2 (0.41%) Legal
10 2 (0.41%) Manufacturing
11 1 (0.20%) Brand Awareness
11 1 (0.20%) Financial Institution
11 1 (0.20%) French Language
11 1 (0.20%) German Language
11 1 (0.20%) Investment Banking
11 1 (0.20%) Law
11 1 (0.20%) Local Government
11 1 (0.20%) Publishing
Libraries, Frameworks & Software Standards
1 29 (5.91%) .NET
2 18 (3.67%) RESTful
3 17 (3.46%) HTML
3 17 (3.46%) Web Services
4 13 (2.65%) CSS
5 6 (1.22%) jQuery
5 6 (1.22%) Swagger
6 3 (0.61%) .NET Framework
6 3 (0.61%) Java EE
6 3 (0.61%) JSP
7 2 (0.41%) HTML5
7 2 (0.41%) JSON
7 2 (0.41%) REST
8 1 (0.20%) AngularJS
8 1 (0.20%) Dojo
8 1 (0.20%) React
Miscellaneous
1 112 (22.81%) User Experience
2 74 (15.07%) Analytical Skills
3 36 (7.33%) Mobile App
4 21 (4.28%) Social Media
5 20 (4.07%) Fintech
6 10 (2.04%) Self-Motivation
7 8 (1.63%) FMCG
8 7 (1.43%) Greenfield Project
9 6 (1.22%) Driving Licence
10 5 (1.02%) Management Information System
11 4 (0.81%) Credit Risk
11 4 (0.81%) Virtual Team
12 3 (0.61%) EPoS
12 3 (0.61%) W3C
13 2 (0.41%) Internet of Things
14 1 (0.20%) Blackberry
14 1 (0.20%) Digital Media
14 1 (0.20%) Enterprise Software
14 1 (0.20%) iPhone
14 1 (0.20%) NHS
Operating Systems
1 8 (1.63%) Linux
2 6 (1.22%) Windows
3 3 (0.61%) Unix
4 2 (0.41%) Windows 10
5 1 (0.20%) Windows 7
Processes & Methodologies
1 272 (55.40%) Agile Software Development
2 120 (24.44%) Analytics
3 117 (23.83%) User Stories
4 109 (22.20%) Scrum
5 102 (20.77%) Business Analysis
6 75 (15.27%) Stakeholder Management
7 64 (13.03%) E-Commerce
8 55 (11.20%) Acceptance Criteria
9 53 (10.79%) Digital Transformation Programme
10 52 (10.59%) SDLC
11 48 (9.78%) Digital Analytics
11 48 (9.78%) Problem-Solving
12 36 (7.33%) Waterfall
13 34 (6.92%) Decision-Making
13 34 (6.92%) Digital Marketing
14 33 (6.72%) Business Intelligence
15 31 (6.31%) Kanban
15 31 (6.31%) Web Analytics
16 30 (6.11%) CRM
16 30 (6.11%) Use Case
Programming Languages
1 46 (9.37%) JavaScript
2 44 (8.96%) SQL
3 27 (5.50%) C#
3 27 (5.50%) Java
4 13 (2.65%) Python
5 8 (1.63%) R
6 4 (0.81%) Bash Shell
6 4 (0.81%) C
6 4 (0.81%) C++
7 1 (0.20%) MATLAB
7 1 (0.20%) Perl
7 1 (0.20%) PHP
7 1 (0.20%) PowerShell
7 1 (0.20%) Scala
7 1 (0.20%) VBA
Qualifications
1 49 (9.98%) Degree
2 30 (6.11%) Security Cleared
3 15 (3.05%) ISEB
4 8 (1.63%) ISTQB
5 5 (1.02%) ISTQB Advanced Certification
6 4 (0.81%) SC Cleared
7 3 (0.61%) CBAP
7 3 (0.61%) DBS Check
8 2 (0.41%) ISTQB Foundation Certification
8 2 (0.41%) MCSA
8 2 (0.41%) Microsoft Certification
9 1 (0.20%) BC Cleared
9 1 (0.20%) BPSS Clearance
9 1 (0.20%) Computer Science Degree
9 1 (0.20%) DV Cleared
9 1 (0.20%) MOS
9 1 (0.20%) PMP
9 1 (0.20%) Six Sigma Green Belt
9 1 (0.20%) Six Sigma Yellow Belt
Quality Assurance & Compliance
1 26 (5.30%) QA
2 16 (3.26%) Data Quality
3 10 (2.04%) PMO
4 6 (1.22%) SLA
5 4 (0.81%) Actionable Recommendations
5 4 (0.81%) GDPR
6 2 (0.41%) ISO 9001
6 2 (0.41%) ISO/IEC 17025
6 2 (0.41%) ISO/IEC 27001
7 1 (0.20%) Disclosure Scotland
7 1 (0.20%) MiFID
System Software
1 4 (0.81%) Active Directory
Systems Management
1 5 (1.02%) SCCM
2 4 (0.81%) Pingdom
3 3 (0.61%) SCOrch
4 2 (0.41%) EnCase
5 1 (0.20%) Microsoft Intune
Vendors
1 81 (16.50%) Google
2 60 (12.22%) Adobe
3 46 (9.37%) Microsoft
4 32 (6.52%) Tableau
5 15 (3.05%) SAP
6 13 (2.65%) Capita
7 11 (2.24%) Splunk
8 7 (1.43%) hybris
8 7 (1.43%) Tealium
9 5 (1.02%) Cisco
9 5 (1.02%) Citrix
10 4 (0.81%) McAfee
10 4 (0.81%) New Relic
10 4 (0.81%) Sitecore
10 4 (0.81%) SolarWinds
11 3 (0.61%) Casewise
11 3 (0.61%) Cognizant
11 3 (0.61%) Crimson Hexagon
11 3 (0.61%) Remedy
12 2 (0.41%) Salesforce.com