Digital Analyst Jobs

Digital Analyst
UK

The median Digital Analyst salary in the UK is £42,500 per year, according to job vacancies posted during the 6 months leading to 19 February 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
19 Feb 2025
Same period 2024 Same period 2023
Rank 619 543 705
Rank change year-on-year -76 +162 +105
Permanent jobs requiring a Digital Analyst 115 275 332
As % of all permanent jobs advertised in the UK 0.19% 0.36% 0.30%
As % of the Job Titles category 0.21% 0.38% 0.32%
Number of salaries quoted 32 168 164
10th Percentile £36,375 £27,000 £36,500
25th Percentile £38,750 £41,250 £41,250
Median annual salary (50th Percentile) £42,500 £45,249 £52,500
Median % change year-on-year -6.07% -13.81% -4.55%
75th Percentile £49,008 £51,643 £62,625
90th Percentile £58,675 £83,750 £67,500
UK excluding London median annual salary £42,500 £45,249 £52,000
% change year-on-year -6.07% -12.98% +1.46%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 54,926 73,148 103,699
% of permanent jobs with a recognized job title 91.64% 94.96% 94.42%
Number of salaries quoted 26,346 55,204 65,516
10th Percentile £34,750 £28,500 £32,500
25th Percentile £45,000 £39,250 £45,000
Median annual salary (50th Percentile) £59,430 £55,000 £60,000
Median % change year-on-year +8.05% -8.33% -
75th Percentile £77,500 £73,750 £82,500
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £54,793 £50,000 £52,500
% change year-on-year +9.59% -4.76% +5.00%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

Salary distribution for jobs citing Digital Analyst over the 6 months to 19 February 2025.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 19 February 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -80 112 £42,500 -6.07% 51
UK excluding London +6 93 £42,500 -6.07% 36
North West +30 61 £40,000 -11.60% 7
North of England +29 61 £40,000 -11.60% 12
Work from Home -67 33 £42,500 -6.07% 18
London -42 22 £47,500 -17.39% 23
Midlands -12 20 £42,500 +21.43% 8
East Midlands +35 11 £42,500 +6.25% 2
West Midlands -26 9 £42,500 +21.43% 6
East of England +7 4 - - 4
South West +58 3 £47,500 +2.70% 1
Scotland - 3 £48,507 - 5
South East +4 2 £57,750 +15.50% 7

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 19 February 2025, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 86 (74.78%) Analytics
2 75 (65.22%) Degree
3 73 (63.48%) Social Skills
4 71 (61.74%) Power BI
4 71 (61.74%) Power Platform
4 71 (61.74%) Agile
5 70 (60.87%) Business Intelligence
6 64 (55.65%) Inclusion and Diversity
7 63 (54.78%) Artificial Intelligence
8 62 (53.91%) Data Analytics
9 59 (51.30%) Project Delivery
10 58 (50.43%) Technology Transformation
10 58 (50.43%) Digital Strategy
10 58 (50.43%) Organisational Skills
10 58 (50.43%) Alteryx
10 58 (50.43%) Time Management
11 23 (20.00%) Marketing
12 20 (17.39%) Decision-Making
13 18 (15.65%) Digital Marketing
13 18 (15.65%) Finance
14 16 (13.91%) SQL
14 16 (13.91%) Marketing Analytics
15 14 (12.17%) Google
16 13 (11.30%) User Experience
16 13 (11.30%) Google Analytics
16 13 (11.30%) Visualisation
17 12 (10.43%) Analytical Skills
17 12 (10.43%) Tableau
17 12 (10.43%) Looker
18 11 (9.57%) Google Data Studio

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (3.48%) CMS
1 4 (3.48%) Confluence
2 1 (0.87%) Sitecore CMS
Applications
1 9 (7.83%) Microsoft Excel
2 6 (5.22%) Microsoft Office
3 1 (0.87%) Microsoft PowerPoint
3 1 (0.87%) MS Visio
Business Applications
1 1 (0.87%) Dynamics AX
1 1 (0.87%) Payment Gateway
1 1 (0.87%) Shopify
Cloud Services
1 71 (61.74%) Power Platform
2 13 (11.30%) Google Analytics
3 11 (9.57%) GCP
3 11 (9.57%) Google Data Studio
4 6 (5.22%) Google Tag Manager
5 5 (4.35%) Adobe Creative Cloud
6 4 (3.48%) Google Ads
7 2 (1.74%) Adobe Analytics
7 2 (1.74%) Dynamics 365
8 1 (0.87%) AWS
8 1 (0.87%) Azure
8 1 (0.87%) Miro
Communications & Networking
1 5 (4.35%) Internet
2 2 (1.74%) Firewall
3 1 (0.87%) TCP/IP
Database & Business Intelligence
1 71 (61.74%) Power BI
2 12 (10.43%) Looker
2 12 (10.43%) Tableau
3 10 (8.70%) BigQuery
Development Applications
1 4 (3.48%) JIRA
General
1 73 (63.48%) Social Skills
2 64 (55.65%) Inclusion and Diversity
3 58 (50.43%) Organisational Skills
4 23 (20.00%) Marketing
5 18 (15.65%) Finance
6 12 (10.43%) Analytical Skills
7 8 (6.96%) Advertising
8 7 (6.09%) Presentation Skills
9 5 (4.35%) Banking
9 5 (4.35%) Local Government
10 3 (2.61%) Retail
11 1 (0.87%) Automotive
11 1 (0.87%) Manufacturing
11 1 (0.87%) Public Sector
Libraries, Frameworks & Software Standards
1 5 (4.35%) CSS
1 5 (4.35%) HTML
Miscellaneous
1 5 (4.35%) Data Structures
1 5 (4.35%) Onboarding
1 5 (4.35%) Product Ownership
2 4 (3.48%) Self-Motivation
2 4 (3.48%) Social Media
3 2 (1.74%) Analytical Mindset
3 2 (1.74%) Mobile App
4 1 (0.87%) Cyber Threat
4 1 (0.87%) EPoS
4 1 (0.87%) FMCG
4 1 (0.87%) Management Information System
4 1 (0.87%) Marketing Technology
4 1 (0.87%) Multi-touch
4 1 (0.87%) PMI
Operating Systems
1 2 (1.74%) Linux
1 2 (1.74%) Windows
Processes & Methodologies
1 86 (74.78%) Analytics
2 71 (61.74%) Agile
3 70 (60.87%) Business Intelligence
4 63 (54.78%) Artificial Intelligence
5 62 (53.91%) Data Analytics
6 59 (51.30%) Project Delivery
7 58 (50.43%) Digital Strategy
7 58 (50.43%) Technology Transformation
7 58 (50.43%) Time Management
8 20 (17.39%) Decision-Making
9 18 (15.65%) Digital Marketing
10 16 (13.91%) Marketing Analytics
11 13 (11.30%) User Experience
11 13 (11.30%) Visualisation
12 11 (9.57%) Business Strategy
12 11 (9.57%) CRM
12 11 (9.57%) Data Visualisation
13 10 (8.70%) Problem-Solving
14 9 (7.83%) Customer Engagement
14 9 (7.83%) E-Commerce
Programming Languages
1 16 (13.91%) SQL
2 9 (7.83%) JavaScript
3 2 (1.74%) Python
4 1 (0.87%) Perl
4 1 (0.87%) R
4 1 (0.87%) VBA
Qualifications
1 75 (65.22%) Degree
2 7 (6.09%) Numerate Degree
3 1 (0.87%) CBAP
3 1 (0.87%) CEH
3 1 (0.87%) CISM
3 1 (0.87%) CISSP
3 1 (0.87%) CSPO
3 1 (0.87%) GIAC
3 1 (0.87%) PMI Certification
3 1 (0.87%) Six Sigma Green Belt
Quality Assurance & Compliance
1 4 (3.48%) Data Quality
1 4 (3.48%) GDPR
2 3 (2.61%) QA
3 1 (0.87%) PMO
Vendors
1 58 (50.43%) Alteryx
2 14 (12.17%) Google
3 7 (6.09%) Adobe
3 7 (6.09%) Salesforce
4 2 (1.74%) Microsoft
5 1 (0.87%) Optimizely
5 1 (0.87%) Sitecore
5 1 (0.87%) Sun