Period
to 22 October 2018

The median annual salary for a Digital Analyst was £45,000 in advertised job vacancies during the 6 months to 22 October 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Analyst
UK
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 725 719 774
Rank change year-on-year -6 +55 +68
Permanent jobs requiring a Digital Analyst 466 539 516
As % of all permanent IT jobs advertised in the UK 0.28% 0.31% 0.27%
As % of the Job Titles category 0.29% 0.32% 0.28%
Number of salaries quoted 340 434 448
UK median annual salary £45,000 £52,500 £48,750
Median salary % change year-on-year -14.29% +7.69% +8.33%
10th Percentile £29,750 £34,475 £33,350
90th Percentile £73,875 £71,250 £67,500
UK excluding London median annual salary £40,000 £45,000 £45,000
% change year-on-year -11.11% - +5.76%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 158,054 167,354 183,138
% of permanent IT jobs with a recognized job title 95.91% 95.94% 96.56%
Number of salaries quoted 127,348 133,989 153,460
UK median annual salary £50,000 £48,000 £47,500
Median salary % change year-on-year +4.17% +1.05% +5.56%
10th Percentile £27,500 £27,500 £27,000
90th Percentile £82,500 £78,750 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

The salary distribution of IT jobs citing Digital Analyst over the 6 months to 22 October 2018.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 22 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 454 £45,000 -14.29% 90
London -45 260 £49,250 -10.45% 41
UK excluding London +55 203 £40,000 -11.11% 52
North of England +46 82 £37,500 -25.00% 18
South East +12 58 £48,500 +2.11% 16
Yorkshire +59 53 £36,250 -19.44% 11
Midlands +19 37 £40,000 +6.67% 4
West Midlands +38 29 £40,000 +6.67% 3
North West -4 15 £45,000 -16.28% 5
North East - 14 £37,500 - 2
East of England +24 10 £30,000 -22.58% 4
Scotland -6 8 £38,500 -14.44% 1
East Midlands -26 8 £31,500 -16.00% 1
South West -8 7 £50,000 +25.00% 7
Wales -10 1 £37,500 - 2

Digital Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 22 October 2018, Digital Analyst job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 259 (55.58%) Agile Software Development
2 120 (25.75%) User Stories
3 109 (23.39%) Analytics
3 109 (23.39%) Finance
4 100 (21.46%) Scrum
5 94 (20.17%) User Experience
6 93 (19.96%) Stakeholder Management
7 80 (17.17%) Google
8 79 (16.95%) Business Analysis
9 76 (16.31%) Google Analytics
10 67 (14.38%) Marketing
11 62 (13.30%) Adobe
12 59 (12.66%) Analytical Skills
13 56 (12.02%) Mobile App
14 54 (11.59%) E-Commerce
15 52 (11.16%) Degree
15 52 (11.16%) JIRA
15 52 (11.16%) Acceptance Criteria
16 50 (10.73%) JavaScript
17 49 (10.52%) Microsoft
17 49 (10.52%) Digital Transformation Programme
18 47 (10.09%) Banking
19 40 (8.58%) SQL
20 39 (8.37%) Digital Analytics
21 38 (8.15%) Confluence
21 38 (8.15%) Adobe Analytics
22 37 (7.94%) MS Visio
22 37 (7.94%) Retail
23 36 (7.73%) Kanban
24 34 (7.30%) SDLC

Digital Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (8.15%) Confluence
2 19 (4.08%) CMS
3 11 (2.36%) SharePoint
4 9 (1.93%) SAS
5 3 (0.64%) WebSphere
6 2 (0.43%) Sitecore CMS
7 1 (0.21%) EPiServer
7 1 (0.21%) SharePoint 2010
7 1 (0.21%) SharePoint 2013
7 1 (0.21%) SharePoint Server
7 1 (0.21%) Umbraco
Applications
1 37 (7.94%) MS Visio
2 29 (6.22%) Microsoft Excel
3 26 (5.58%) Photoshop
4 14 (3.00%) Microsoft PowerPoint
5 12 (2.58%) Microsoft Project
6 8 (1.72%) Microsoft Office
6 8 (1.72%) SPSS
7 3 (0.64%) Spreadsheet
Business Applications
1 7 (1.50%) SAP Hybris
2 3 (0.64%) Dynamics CRM
3 2 (0.43%) SAP CRM
3 2 (0.43%) SAP IS-U
4 1 (0.21%) Oracle EBS
4 1 (0.21%) Oracle EBS R12
4 1 (0.21%) Oracle Financials
4 1 (0.21%) Payment Gateway
4 1 (0.21%) Sprinklr
4 1 (0.21%) WebTrends
Cloud Services
1 76 (16.31%) Google Analytics
2 38 (8.15%) Adobe Analytics
3 23 (4.94%) Google Tag Manager
4 20 (4.29%) Microsoft Azure
5 12 (2.58%) Office 365
6 5 (1.07%) Akamai
7 3 (0.64%) AdWords
7 3 (0.64%) Google Cloud Platform
7 3 (0.64%) Yammer
8 2 (0.43%) Amazon AWS
8 2 (0.43%) Dynamics 365
8 2 (0.43%) G Suite
8 2 (0.43%) SaaS
9 1 (0.21%) Cloud Computing
9 1 (0.21%) IaaS
9 1 (0.21%) Lucidchart
9 1 (0.21%) NUVI
9 1 (0.21%) Sumo Logic
Communications & Networking
1 7 (1.50%) SMS
2 4 (0.86%) Internet
3 3 (0.64%) ATM
3 3 (0.64%) Intranet
4 1 (0.21%) DNS
4 1 (0.21%) Firewall
4 1 (0.21%) HTTP
4 1 (0.21%) Wireshark
Database & Business Intelligence
1 17 (3.65%) Big Data
2 14 (3.00%) Power BI
3 6 (1.29%) SQL Server
4 5 (1.07%) Hadoop
4 5 (1.07%) Relational Database
5 3 (0.64%) BigQuery
6 2 (0.43%) Data Warehouse
6 2 (0.43%) Qlik Sense
7 1 (0.21%) Looker
7 1 (0.21%) Oracle Database
Development Applications
1 52 (11.16%) JIRA
2 29 (6.22%) Axure RP
2 29 (6.22%) Balsamiq Mockups
3 5 (1.07%) Selenium
4 4 (0.86%) Team Foundation Server
5 3 (0.64%) Rational Software Modeler
6 1 (0.21%) Cucumber
6 1 (0.21%) Hudson
6 1 (0.21%) Jenkins
6 1 (0.21%) TestRail
6 1 (0.21%) WebDriver
General
1 109 (23.39%) Finance
2 67 (14.38%) Marketing
3 47 (10.09%) Banking
4 37 (7.94%) Retail
5 14 (3.00%) Retail Banking
6 9 (1.93%) Advertising
7 6 (1.29%) Games
8 4 (0.86%) Publishing
9 3 (0.64%) Back Office
10 2 (0.43%) Automotive
10 2 (0.43%) Brand Awareness
10 2 (0.43%) Legal
10 2 (0.43%) Local Government
10 2 (0.43%) Manufacturing
10 2 (0.43%) Telecoms
11 1 (0.21%) French Language
11 1 (0.21%) German Language
11 1 (0.21%) Investment Banking
11 1 (0.21%) Law
11 1 (0.21%) Private Banking
Libraries, Frameworks & Software Standards
1 32 (6.87%) .NET
2 21 (4.51%) RESTful
3 17 (3.65%) HTML
4 14 (3.00%) CSS
5 9 (1.93%) jQuery
5 9 (1.93%) Swagger
5 9 (1.93%) Web Services
6 3 (0.64%) Java EE
6 3 (0.64%) JSP
7 2 (0.43%) HTML5
7 2 (0.43%) Regular Expression
8 1 (0.21%) .NET Framework
8 1 (0.21%) AngularJS
8 1 (0.21%) Dojo
8 1 (0.21%) Gherkin
8 1 (0.21%) JSON
8 1 (0.21%) React
8 1 (0.21%) Spring Boot
8 1 (0.21%) XML
Miscellaneous
1 94 (20.17%) User Experience
2 59 (12.66%) Analytical Skills
3 56 (12.02%) Mobile App
4 18 (3.86%) Social Media
5 16 (3.43%) Fintech
6 8 (1.72%) Driving Licence
7 7 (1.50%) Credit Risk
7 7 (1.50%) FMCG
7 7 (1.50%) Greenfield Project
7 7 (1.50%) Self-Motivation
8 4 (0.86%) Management Information System
8 4 (0.86%) Online Banking
8 4 (0.86%) Virtual Team
9 3 (0.64%) Computer Science
9 3 (0.64%) Digital Media
9 3 (0.64%) W3C
10 2 (0.43%) Industry 4.0
11 1 (0.21%) Digital Currency
11 1 (0.21%) Marketing Technology
11 1 (0.21%) Minimum Viable Product
Operating Systems
1 8 (1.72%) Linux
2 4 (0.86%) Windows
3 3 (0.64%) Unix
4 1 (0.21%) Android
4 1 (0.21%) Apple iOS
4 1 (0.21%) Windows 10
4 1 (0.21%) Windows 7
Processes & Methodologies
1 259 (55.58%) Agile Software Development
2 120 (25.75%) User Stories
3 109 (23.39%) Analytics
4 100 (21.46%) Scrum
5 93 (19.96%) Stakeholder Management
6 79 (16.95%) Business Analysis
7 54 (11.59%) E-Commerce
8 52 (11.16%) Acceptance Criteria
9 49 (10.52%) Digital Transformation Programme
10 39 (8.37%) Digital Analytics
11 36 (7.73%) Kanban
12 34 (7.30%) SDLC
13 33 (7.08%) Digital Marketing
14 30 (6.44%) Waterfall
15 29 (6.22%) Problem-Solving
16 27 (5.79%) BDD
16 27 (5.79%) Business Intelligence
17 26 (5.58%) SEO
17 26 (5.58%) Use Case
18 25 (5.36%) Data Analysis
Programming Languages
1 50 (10.73%) JavaScript
2 40 (8.58%) SQL
3 25 (5.36%) C#
4 23 (4.94%) Java
5 12 (2.58%) Python
6 9 (1.93%) R
7 4 (0.86%) Bash Shell
8 2 (0.43%) VBA
9 1 (0.21%) C
9 1 (0.21%) C++
9 1 (0.21%) Ruby
Qualifications
1 52 (11.16%) Degree
2 29 (6.22%) Security Cleared
3 11 (2.36%) ISEB
4 5 (1.07%) ISTQB
5 3 (0.64%) Computer Science Degree
5 3 (0.64%) DBS Check
5 3 (0.64%) SC Cleared
6 2 (0.43%) CBAP
6 2 (0.43%) ISTQB Advanced Certification
7 1 (0.21%) BC Cleared
7 1 (0.21%) BPSS Clearance
7 1 (0.21%) DV Cleared
7 1 (0.21%) ISTQB Foundation Certification
7 1 (0.21%) Six Sigma Green Belt
7 1 (0.21%) Six Sigma Yellow Belt
Quality Assurance & Compliance
1 27 (5.79%) QA
2 17 (3.65%) PMO
3 7 (1.50%) SLA
4 5 (1.07%) Data Quality
5 4 (0.86%) Actionable Recommendations
6 2 (0.43%) GDPR
6 2 (0.43%) ISO 9001
6 2 (0.43%) ISO/IEC 17025
6 2 (0.43%) ISO/IEC 27001
7 1 (0.21%) Disclosure Scotland
Systems Management
1 6 (1.29%) SCOrch
2 4 (0.86%) Pingdom
3 2 (0.43%) EnCase
Vendors
1 80 (17.17%) Google
2 62 (13.30%) Adobe
3 49 (10.52%) Microsoft
4 20 (4.29%) Tableau
5 13 (2.79%) Tealium
6 12 (2.58%) SAP
7 7 (1.50%) hybris
8 5 (1.07%) Splunk
9 4 (0.86%) New Relic
9 4 (0.86%) SolarWinds
10 3 (0.64%) DoubleClick
10 3 (0.64%) Optimizely
10 3 (0.64%) Oracle
10 3 (0.64%) Remedy
11 2 (0.43%) Alteryx
11 2 (0.43%) Atlassian
11 2 (0.43%) BEA
11 2 (0.43%) Casewise
11 2 (0.43%) Ensighten
11 2 (0.43%) Sitecore