Digital Analyst
UK

The median Digital Analyst salary in the UK is £52,500 per year according to job vacancies posted during the 6 months to 2 December 2023.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
2 Dec 2023
Same period 2022 Same period 2021
Rank 519 836 847
Rank change year-on-year +317 +11 -158
Permanent jobs requiring a Digital Analyst 218 248 242
As % of all permanent jobs advertised in the UK 0.41% 0.20% 0.19%
As % of the Job Titles category 0.43% 0.21% 0.20%
Number of salaries quoted 89 185 195
10th Percentile £27,000 £36,500 £35,000
25th Percentile £36,000 £45,000 £42,500
Median annual salary (50th Percentile) £52,500 £57,500 £51,500
Median % change year-on-year -8.70% +11.65% +7.29%
75th Percentile £67,500 £63,750 £60,000
90th Percentile £83,750 £73,750 £76,700
UK excluding London median annual salary £40,000 £52,500 £50,000
% change year-on-year -23.81% +5.00% +11.11%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 50,923 119,491 123,020
% of permanent jobs with a recognized job title 95.43% 95.34% 95.11%
Number of salaries quoted 37,248 74,881 84,496
10th Percentile £31,250 £32,750 £32,005
25th Percentile £42,500 £45,000 £42,500
Median annual salary (50th Percentile) £60,000 £60,000 £57,500
Median % change year-on-year - +4.35% +4.55%
75th Percentile £80,000 £81,250 £77,500
90th Percentile £97,500 £98,750 £95,000
UK excluding London median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% +5.26%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

Salary distribution for jobs citing Digital Analyst over the 6 months to 2 December 2023.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 2 December 2023. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +301 207 £51,000 -11.30% 61
Work from Home +267 145 £62,500 +13.64% 28
London +262 108 £57,500 -4.17% 29
UK excluding London +234 97 £40,000 -23.81% 35
South East +184 51 £72,500 +47.21% 13
Midlands +128 23 £29,000 -35.56% 12
West Midlands +125 22 £29,000 -53.23% 8
South West +76 10 £36,500 -40.41% 2
North of England +137 6 £37,500 -21.05% 4
East of England +113 5 £45,000 -25.00% 2
North West +108 3 £40,250 -23.33% 3
Yorkshire +92 3 £37,500 -21.05% 1
Wales +17 2 £37,000 -32.73% 1

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 2 December 2023, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 109 (50.00%) Analytical Skills
2 77 (35.32%) Customer Service
3 75 (34.40%) Local Government
4 73 (33.49%) Artificial Intelligence
5 65 (29.82%) Google
6 61 (27.98%) Social Skills
7 54 (24.77%) Decision-Making
8 41 (18.81%) Google Sheets
9 40 (18.35%) Case Management
10 39 (17.89%) Analytics
11 37 (16.97%) Management Information System
12 34 (15.60%) Capita
12 34 (15.60%) Data Quality
13 33 (15.14%) Manufacturing
14 32 (14.68%) Degree
15 28 (12.84%) Retail
15 28 (12.84%) Agile
15 28 (12.84%) Microsoft
16 27 (12.39%) Business Intelligence
17 24 (11.01%) Google Analytics
18 23 (10.55%) Power Platform
19 22 (10.09%) Digital Analytics
20 21 (9.63%) Looker
21 20 (9.17%) Power BI
21 20 (9.17%) Computer Science
22 19 (8.72%) Marketing
22 19 (8.72%) User Experience
22 19 (8.72%) Microsoft 365
23 18 (8.26%) Visualisation
24 17 (7.80%) Digital Forensics

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (3.21%) CMS
2 5 (2.29%) SharePoint
3 4 (1.83%) Confluence
4 2 (0.92%) Camunda
5 1 (0.46%) Adobe Experience Manager
5 1 (0.46%) EPiServer
Applications
1 11 (5.05%) Microsoft PowerPoint
2 10 (4.59%) SOLIDWORKS
3 8 (3.67%) Microsoft Excel
4 2 (0.92%) Trello
5 1 (0.46%) Microsoft Office
Business Applications
1 2 (0.92%) Dynamics CRM
2 1 (0.46%) SAP Hybris
2 1 (0.46%) Shopify
Cloud Services
1 41 (18.81%) Google Sheets
2 24 (11.01%) Google Analytics
3 23 (10.55%) Power Platform
4 19 (8.72%) Microsoft 365
5 16 (7.34%) GCP
6 8 (3.67%) Google Tag Manager
7 7 (3.21%) Google Data Studio
7 7 (3.21%) SaaS
8 6 (2.75%) Adobe Analytics
8 6 (2.75%) Azure
9 2 (0.92%) Azure Cosmos DB
9 2 (0.92%) Azure DevOps
9 2 (0.92%) Contentsquare
9 2 (0.92%) Firebase
9 2 (0.92%) GitHub
9 2 (0.92%) PaaS
10 1 (0.46%) Datadog
10 1 (0.46%) Entra ID
10 1 (0.46%) Google Ads
10 1 (0.46%) SAP Commerce Cloud
Communications & Networking
1 6 (2.75%) Wi-Fi
2 1 (0.46%) FIX Connectivity
Database & Business Intelligence
1 21 (9.63%) Looker
2 20 (9.17%) Power BI
3 17 (7.80%) Tableau
4 14 (6.42%) BigQuery
5 5 (2.29%) Big Data
6 4 (1.83%) Power Query
6 4 (1.83%) QlikView
7 2 (0.92%) Azure SQL Database
7 2 (0.92%) GIS
8 1 (0.46%) Tableau Desktop
Development Applications
1 9 (4.13%) JIRA
2 5 (2.29%) Visual Website Optimizer
3 4 (1.83%) Git
4 1 (0.46%) Appium
4 1 (0.46%) Selenium
General
1 109 (50.00%) Analytical Skills
2 75 (34.40%) Local Government
3 61 (27.98%) Social Skills
4 33 (15.14%) Manufacturing
5 28 (12.84%) Retail
6 19 (8.72%) Marketing
7 17 (7.80%) Inclusion and Diversity
7 17 (7.80%) Presentation Skills
8 16 (7.34%) Finance
9 8 (3.67%) Public Sector
10 3 (1.38%) Games
10 3 (1.38%) Influencing Skills
10 3 (1.38%) Military
11 2 (0.92%) Back Office
11 2 (0.92%) Banking
11 2 (0.92%) Investment Banking
11 2 (0.92%) Telecoms
12 1 (0.46%) Automotive
12 1 (0.46%) Electronics
12 1 (0.46%) Law
Libraries, Frameworks & Software Standards
1 4 (1.83%) Pandas
2 3 (1.38%) HTML
2 3 (1.38%) JSON
3 2 (0.92%) CSS
4 1 (0.46%) XML
Miscellaneous
1 37 (16.97%) Management Information System
2 13 (5.96%) Product Ownership
3 10 (4.59%) Analytical Mindset
4 4 (1.83%) Algorithms
5 3 (1.38%) Mobile App
5 3 (1.38%) Self-Motivation
5 3 (1.38%) Social Media
6 2 (0.92%) Freedom of Information
6 2 (0.92%) Freedom of Information Act
6 2 (0.92%) Onboarding
7 1 (0.46%) Data Structures
7 1 (0.46%) Linux Command Line
7 1 (0.46%) NHS
Operating Systems
1 13 (5.96%) Windows
2 6 (2.75%) Mac OS
3 5 (2.29%) Linux
4 4 (1.83%) Android
5 2 (0.92%) Windows 10
Processes & Methodologies
1 77 (35.32%) Customer Service
2 73 (33.49%) Artificial Intelligence
3 54 (24.77%) Decision-Making
4 40 (18.35%) Case Management
5 39 (17.89%) Analytics
6 28 (12.84%) Agile
7 27 (12.39%) Business Intelligence
8 22 (10.09%) Digital Analytics
9 20 (9.17%) Computer Science
10 19 (8.72%) User Experience
11 18 (8.26%) Visualisation
12 17 (7.80%) Digital Forensics
12 17 (7.80%) Project Management
13 16 (7.34%) Stakeholder Management
14 15 (6.88%) A/B Testing
14 15 (6.88%) ITIL
15 14 (6.42%) Dashboard Development
15 14 (6.42%) Mathematics
15 14 (6.42%) Problem-Solving
16 13 (5.96%) Cybersecurity
Programming Languages
1 16 (7.34%) SQL
2 11 (5.05%) R
3 10 (4.59%) Python
4 4 (1.83%) C
4 4 (1.83%) C#
4 4 (1.83%) C++
4 4 (1.83%) Java
4 4 (1.83%) MATLAB
5 3 (1.38%) JavaScript
Qualifications
1 32 (14.68%) Degree
2 10 (4.59%) HNC
3 7 (3.21%) EnCE
4 5 (2.29%) Security Cleared
5 4 (1.83%) CFCE
5 4 (1.83%) Computer Science Degree
5 4 (1.83%) Linux+ Certification
5 4 (1.83%) Master's Degree
5 4 (1.83%) MCSE
5 4 (1.83%) Microsoft Certification
6 3 (1.38%) GCFA
6 3 (1.38%) GCFE
7 2 (0.92%) BPSS Clearance
7 2 (0.92%) DV Cleared
8 1 (0.46%) ISEB
8 1 (0.46%) ITIL Certification
Quality Assurance & Compliance
1 34 (15.60%) Data Quality
2 4 (1.83%) ISO/IEC 17025
3 2 (0.92%) QA
3 2 (0.92%) SLA
System Software
1 1 (0.46%) Active Directory
Vendors
1 65 (29.82%) Google
2 34 (15.60%) Capita
3 28 (12.84%) Microsoft
4 13 (5.96%) Adobe
5 10 (4.59%) Apple
6 5 (2.29%) Optimizely
7 4 (1.83%) Splunk
8 3 (1.38%) Salesforce
8 3 (1.38%) Sitecore
9 2 (0.92%) Automation Anywhere
9 2 (0.92%) Blue Prism
9 2 (0.92%) ClickTale
9 2 (0.92%) Hotjar
10 1 (0.46%) MicroStrategy
10 1 (0.46%) Oracle
10 1 (0.46%) SAP
10 1 (0.46%) ServiceNow
10 1 (0.46%) Xero