Period
to 15 January 2019

The median annual salary for a Digital Analyst was £41,500 in advertised job vacancies during the 6 months to 15 January 2019.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Analyst
UK
6 months to
15 Jan 2019
Same period 2018 Same period 2017
Rank 721 703 675
Rank change year-on-year -18 -28 +193
Permanent jobs requiring a Digital Analyst 403 510 579
As % of all permanent IT jobs advertised in the UK 0.27% 0.30% 0.33%
As % of the Job Titles category 0.28% 0.31% 0.34%
Number of salaries quoted 296 413 498
UK median annual salary £41,500 £52,500 £49,000
Median salary % change year-on-year -20.95% +7.14% +8.89%
10th Percentile £29,763 £34,050 £32,675
90th Percentile £65,000 £72,500 £62,875
UK excluding London median annual salary £40,000 £43,750 £45,000
% change year-on-year -8.57% -2.78% +5.88%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 144,966 165,748 169,118
% of permanent IT jobs with a recognized job title 95.92% 96.17% 96.55%
Number of salaries quoted 115,942 134,477 140,788
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +4.40%
10th Percentile £28,000 £27,500 £27,000
90th Percentile £83,750 £79,500 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +2.41%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

The salary distribution of IT jobs citing Digital Analyst over the 6 months to 15 January 2019.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 15 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -18 394 £42,500 -19.05% 77
London -62 219 £45,000 -15.09% 39
UK excluding London +63 184 £40,000 -8.57% 40
North of England +76 75 £37,500 -16.67% 10
Yorkshire +74 57 £36,467 -14.19% 7
South East +30 54 £46,250 -4.49% 14
Midlands +29 33 £37,500 -14.29% 3
West Midlands +42 27 £29,000 -35.56% 2
North West +22 13 £45,000 -10.00% 1
South West -4 10 £47,500 +18.75% 6
Scotland -7 7 £38,500 -5.52% 1
East Midlands -7 6 £45,000 +12.50% 1
North East - 5 £28,750 - 2
East of England +24 4 £43,750 -2.78% 5
Wales 0 1 £37,500 -

Digital Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 15 January 2019, Digital Analyst job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 201 (49.88%) Agile Software Development
2 112 (27.79%) Analytics
3 96 (23.82%) User Stories
4 92 (22.83%) Finance
5 88 (21.84%) Stakeholder Management
6 79 (19.60%) Analytical Skills
7 77 (19.11%) Degree
8 75 (18.61%) Google
8 75 (18.61%) Scrum
9 72 (17.87%) Google Analytics
10 62 (15.38%) Marketing
10 62 (15.38%) User Experience
11 59 (14.64%) E-Commerce
12 55 (13.65%) Adobe
13 53 (13.15%) JIRA
14 51 (12.66%) Mobile App
15 47 (11.66%) SQL
16 45 (11.17%) Microsoft
17 44 (10.92%) Business Analysis
17 44 (10.92%) Problem-Solving
18 43 (10.67%) Acceptance Criteria
19 41 (10.17%) Confluence
20 39 (9.68%) Retail
21 38 (9.43%) Banking
22 35 (8.68%) SEO
23 34 (8.44%) Digital Marketing
24 32 (7.94%) Microsoft Excel
24 32 (7.94%) Adobe Analytics
25 31 (7.69%) Visualisation
25 31 (7.69%) Digital Transformation Programme

Digital Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 41 (10.17%) Confluence
2 17 (4.22%) CMS
3 10 (2.48%) SharePoint
4 8 (1.99%) SAS
5 5 (1.24%) Sitecore CMS
6 4 (0.99%) EPiServer
6 4 (0.99%) Mule
7 2 (0.50%) Adobe Experience Manager
7 2 (0.50%) Apache
7 2 (0.50%) Mule ESB
7 2 (0.50%) WebSphere
8 1 (0.25%) Drupal
8 1 (0.25%) JBoss
8 1 (0.25%) OpenStack
8 1 (0.25%) SharePoint 2010
8 1 (0.25%) SharePoint 2013
8 1 (0.25%) SharePoint Server
8 1 (0.25%) Umbraco
8 1 (0.25%) WebSphere Application Server
8 1 (0.25%) WordPress
Applications
1 32 (7.94%) Microsoft Excel
2 26 (6.45%) MS Visio
3 14 (3.47%) Photoshop
4 13 (3.23%) Microsoft PowerPoint
5 11 (2.73%) Microsoft Project
6 8 (1.99%) Microsoft Office
7 5 (1.24%) SPSS
Business Applications
1 13 (3.23%) WebTrends
2 10 (2.48%) SAP Hybris
3 3 (0.74%) Dynamics CRM
4 2 (0.50%) SAP CRM
4 2 (0.50%) SAP IS-U
5 1 (0.25%) Eloqua
5 1 (0.25%) Magento
5 1 (0.25%) Oracle EBS
5 1 (0.25%) Oracle EBS R12
5 1 (0.25%) Oracle Financials
5 1 (0.25%) SessionCam
5 1 (0.25%) Sprinklr
Cloud Services
1 72 (17.87%) Google Analytics
2 32 (7.94%) Adobe Analytics
3 28 (6.95%) Google Tag Manager
4 13 (3.23%) Microsoft Azure
5 12 (2.98%) Office 365
6 10 (2.48%) AdWords
7 7 (1.74%) Salesforce Sales Cloud
8 5 (1.24%) SaaS
9 4 (0.99%) Amazon AWS
10 3 (0.74%) Google Cloud Platform
11 1 (0.25%) Akamai
11 1 (0.25%) Cloud Computing
11 1 (0.25%) Dynamics 365
11 1 (0.25%) IaaS
11 1 (0.25%) MailChimp
11 1 (0.25%) OpenShift
11 1 (0.25%) PaaS
11 1 (0.25%) Yammer
Communications & Networking
1 9 (2.23%) Internet
2 3 (0.74%) Intranet
3 1 (0.25%) SMS
3 1 (0.25%) Wireshark
Database & Business Intelligence
1 23 (5.71%) Big Data
2 17 (4.22%) Power BI
3 7 (1.74%) BusinessObjects
3 7 (1.74%) SQL Server
4 3 (0.74%) SQL Server Integration Services
5 2 (0.50%) Data Mining
5 2 (0.50%) Qlik Sense
6 1 (0.25%) Amazon Redshift
6 1 (0.25%) BigQuery
6 1 (0.25%) Data Warehouse
6 1 (0.25%) Looker
6 1 (0.25%) Oracle Database
6 1 (0.25%) Relational Database
Development Applications
1 53 (13.15%) JIRA
2 14 (3.47%) Axure RP
2 14 (3.47%) Balsamiq Mockups
3 8 (1.99%) Selenium
4 6 (1.49%) Jenkins
5 3 (0.74%) Appium
5 3 (0.74%) Git (software)
5 3 (0.74%) Hudson
6 2 (0.50%) Team Foundation Server
7 1 (0.25%) CA Release Automation
7 1 (0.25%) Cucumber
7 1 (0.25%) Gradle
7 1 (0.25%) Maven
7 1 (0.25%) TestRail
7 1 (0.25%) Visual Website Optimizer
7 1 (0.25%) WebDriver
General
1 92 (22.83%) Finance
2 62 (15.38%) Marketing
3 39 (9.68%) Retail
4 38 (9.43%) Banking
5 11 (2.73%) Retail Banking
6 9 (2.23%) Automotive
6 9 (2.23%) Publishing
6 9 (2.23%) Telecoms
7 7 (1.74%) Advertising
8 6 (1.49%) Manufacturing
9 4 (0.99%) Back Office
9 4 (0.99%) Electronics
10 2 (0.50%) Brand Awareness
10 2 (0.50%) Games
10 2 (0.50%) Law
10 2 (0.50%) Legal
11 1 (0.25%) Financial Institution
11 1 (0.25%) Investment Banking
11 1 (0.25%) Music Industry
11 1 (0.25%) Private Banking
Libraries, Frameworks & Software Standards
1 20 (4.96%) .NET
2 14 (3.47%) CSS
2 14 (3.47%) HTML
3 10 (2.48%) RESTful
4 8 (1.99%) jQuery
5 5 (1.24%) Swagger
6 3 (0.74%) Web Services
7 2 (0.50%) Regular Expression
7 2 (0.50%) XML
8 1 (0.25%) .NET Framework
8 1 (0.25%) Gherkin
8 1 (0.25%) Java EE
8 1 (0.25%) Spring Boot
8 1 (0.25%) Velocity
Miscellaneous
1 79 (19.60%) Analytical Skills
2 62 (15.38%) User Experience
3 51 (12.66%) Mobile App
4 17 (4.22%) Social Media
5 13 (3.23%) Driving Licence
6 9 (2.23%) Internet of Things
6 9 (2.23%) Self-Motivation
7 8 (1.99%) Fintech
8 7 (1.74%) Digital Media
9 6 (1.49%) Greenfield Project
9 6 (1.49%) Online Banking
10 5 (1.24%) Credit Risk
10 5 (1.24%) Industry 4.0
11 4 (0.99%) EPoS
11 4 (0.99%) Management Information System
12 3 (0.74%) Virtual Team
13 2 (0.50%) W3C
14 1 (0.25%) FMCG
14 1 (0.25%) NHS
14 1 (0.25%) Smartphone
Operating Systems
1 6 (1.49%) Linux
2 4 (0.99%) Android
2 4 (0.99%) Apple iOS
2 4 (0.99%) Windows
3 3 (0.74%) Unix
Processes & Methodologies
1 201 (49.88%) Agile Software Development
2 112 (27.79%) Analytics
3 96 (23.82%) User Stories
4 88 (21.84%) Stakeholder Management
5 75 (18.61%) Scrum
6 59 (14.64%) E-Commerce
7 44 (10.92%) Business Analysis
7 44 (10.92%) Problem-Solving
8 43 (10.67%) Acceptance Criteria
9 35 (8.68%) SEO
10 34 (8.44%) Digital Marketing
11 31 (7.69%) Data Analysis
11 31 (7.69%) Digital Transformation Programme
11 31 (7.69%) Kanban
11 31 (7.69%) Visualisation
12 30 (7.44%) Workshop Facilitation
13 29 (7.20%) SDLC
14 28 (6.95%) Data Visualisation
15 26 (6.45%) CRM
15 26 (6.45%) Project Management
Programming Languages
1 47 (11.66%) SQL
2 30 (7.44%) JavaScript
3 18 (4.47%) Python
4 16 (3.97%) Java
5 15 (3.72%) C#
6 10 (2.48%) R
7 9 (2.23%) C
8 4 (0.99%) Ruby
9 3 (0.74%) Bash Shell
9 3 (0.74%) Perl
10 2 (0.50%) VBA
11 1 (0.25%) C++
11 1 (0.25%) Groovy
11 1 (0.25%) PHP
11 1 (0.25%) Scala
Qualifications
1 77 (19.11%) Degree
2 12 (2.98%) Security Cleared
3 5 (1.24%) Computer Science Degree
3 5 (1.24%) ISTQB
4 3 (0.74%) ISEB
5 2 (0.50%) ISTQB Advanced Certification
6 1 (0.25%) IIBA
6 1 (0.25%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 20 (4.96%) QA
2 12 (2.98%) PMO
3 7 (1.74%) Data Quality
4 3 (0.74%) SLA
5 2 (0.50%) GDPR
System Software
1 3 (0.74%) Docker
Systems Management
1 7 (1.74%) SCOrch
2 1 (0.25%) BladeLogic
2 1 (0.25%) EnCase
2 1 (0.25%) FTK
2 1 (0.25%) Pingdom
Vendors
1 75 (18.61%) Google
2 55 (13.65%) Adobe
3 45 (11.17%) Microsoft
4 18 (4.47%) hybris
5 12 (2.98%) SAP
6 11 (2.73%) Salesforce.com
7 10 (2.48%) Tealium
8 7 (1.74%) Hotjar
8 7 (1.74%) Pardot
8 7 (1.74%) Tableau
9 6 (1.49%) Oracle
10 5 (1.24%) ATG
10 5 (1.24%) Sitecore
11 4 (0.99%) New Relic
11 4 (0.99%) Optimizely
12 3 (0.74%) DoubleClick
12 3 (0.74%) Dynatrace
12 3 (0.74%) Splunk
13 2 (0.50%) BEA
13 2 (0.50%) Maxymiser