Digital Analyst Jobs

Digital Analyst
UK

The median Digital Analyst salary in the UK is £45,500 per year, according to job vacancies posted during the 6 months leading to 1 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 569 675 693
Rank change year-on-year +106 +18 +96
Permanent jobs requiring a Digital Analyst 123 221 299
As % of all permanent jobs advertised in the UK 0.24% 0.22% 0.29%
As % of the Job Titles category 0.26% 0.24% 0.31%
Number of salaries quoted 25 207 133
10th Percentile £38,000 £26,500 £37,500
25th Percentile £38,750 £35,000 £41,250
Median annual salary (50th Percentile) £45,500 £45,249 £50,000
Median % change year-on-year +0.56% -9.50% -4.76%
75th Percentile £52,500 £48,406 £61,250
90th Percentile £63,750 £60,000 £69,750
UK excluding London median annual salary £45,500 £45,249 £52,500
% change year-on-year +0.56% -13.81% +5.00%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 46,902 93,183 95,132
% of permanent jobs with a recognized job title 90.12% 94.62% 91.53%
Number of salaries quoted 27,275 66,883 59,840
10th Percentile £30,000 £28,500 £32,500
25th Percentile £42,000 £38,500 £45,000
Median annual salary (50th Percentile) £57,500 £52,777 £60,000
Median % change year-on-year +8.95% -12.04% -
75th Percentile £75,000 £71,250 £81,250
90th Percentile £97,500 £90,000 £100,000
UK excluding London median annual salary £52,000 £50,000 £52,500
% change year-on-year +4.00% -4.76% +5.00%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

Salary distribution for jobs citing Digital Analyst over the 6 months to 1 May 2025.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +83 113 £42,500 -6.07% 62
UK excluding London +130 98 £45,500 +0.56% 35
North of England +80 71 £40,000 -11.60% 6
North West +58 67 £40,000 -11.60% 4
Work from Home +109 25 £44,112 -2.51% 23
London +94 21 £42,500 -14.57% 37
Midlands +41 14 £42,500 +21.43% 8
West Midlands +9 8 £45,612 +30.32% 4
Scotland +137 6 £48,004 +6.67% 1
East Midlands +50 6 £42,500 +77.08% 3
Yorkshire +56 4 - - 1
South West +99 3 £52,500 +5.00% 2
South East +91 2 £57,500 +16.16% 15
East of England +58 2 - - 4

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 1 May 2025, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 78 (63.41%) Business Intelligence
2 77 (62.60%) Degree
3 76 (61.79%) Analytics
4 75 (60.98%) Agile
5 72 (58.54%) Power BI
5 72 (58.54%) Power Platform
6 71 (57.72%) Social Skills
7 65 (52.85%) Inclusion and Diversity
7 65 (52.85%) Artificial Intelligence
8 62 (50.41%) Digital Strategy
9 61 (49.59%) Data Analytics
10 60 (48.78%) Alteryx
10 60 (48.78%) Technology Transformation
10 60 (48.78%) Organisational Skills
10 60 (48.78%) Project Delivery
10 60 (48.78%) Time Management
11 25 (20.33%) Finance
12 21 (17.07%) Problem-Solving
13 18 (14.63%) Customer Experience
14 16 (13.01%) Stakeholder Management
15 15 (12.20%) Banking
16 14 (11.38%) SQL
16 14 (11.38%) Product Ownership
17 13 (10.57%) User Experience
17 13 (10.57%) Data Analysis
18 12 (9.76%) Strategic Thinking
19 11 (8.94%) Decision-Making
19 11 (8.94%) Visualisation
20 10 (8.13%) Financial Institution
20 10 (8.13%) Microsoft Excel

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (3.25%) Confluence
Applications
1 10 (8.13%) Microsoft Excel
2 6 (4.88%) Microsoft Office
3 1 (0.81%) Microsoft PowerPoint
3 1 (0.81%) MS Visio
Cloud Services
1 72 (58.54%) Power Platform
2 8 (6.50%) Google Analytics
3 5 (4.07%) Adobe Creative Cloud
3 5 (4.07%) AWS
3 5 (4.07%) Microsoft 365
4 2 (1.63%) Adobe Analytics
4 2 (1.63%) Google Tag Manager
5 1 (0.81%) Azure
5 1 (0.81%) Cloud Computing
5 1 (0.81%) Dynamics 365
5 1 (0.81%) GCP
5 1 (0.81%) Miro
Communications & Networking
1 6 (4.88%) Internet
2 2 (1.63%) Firewall
3 1 (0.81%) TCP/IP
Database & Business Intelligence
1 72 (58.54%) Power BI
2 6 (4.88%) Tableau
3 4 (3.25%) Looker
3 4 (3.25%) MySQL
3 4 (3.25%) RDBMS
3 4 (3.25%) Relational Database
4 1 (0.81%) Electronic Patient Records
Development Applications
1 5 (4.07%) JIRA
2 2 (1.63%) Visual Website Optimizer
3 1 (0.81%) Burp Suite
3 1 (0.81%) Metasploit
General
1 71 (57.72%) Social Skills
2 65 (52.85%) Inclusion and Diversity
3 60 (48.78%) Organisational Skills
4 25 (20.33%) Finance
5 15 (12.20%) Banking
6 10 (8.13%) Financial Institution
6 10 (8.13%) Influencing Skills
6 10 (8.13%) Marketing
7 7 (5.69%) Analytical Skills
7 7 (5.69%) Retail
8 6 (4.88%) Local Government
9 5 (4.07%) Presentation Skills
10 4 (3.25%) Digital Healthcare
10 4 (3.25%) Pharmaceutical
11 3 (2.44%) Public Sector
12 1 (0.81%) Automotive
12 1 (0.81%) Games
12 1 (0.81%) Law
12 1 (0.81%) Legal
12 1 (0.81%) Police
Libraries, Frameworks & Software Standards
1 4 (3.25%) CSS
1 4 (3.25%) FHIR
1 4 (3.25%) HTML
1 4 (3.25%) JSON
Miscellaneous
1 14 (11.38%) Product Ownership
2 4 (3.25%) LIMS
2 4 (3.25%) Onboarding
3 2 (1.63%) Management Information System
3 2 (1.63%) Mobile App
4 1 (0.81%) Cyber Defence
4 1 (0.81%) Cyber Threat
4 1 (0.81%) Cybercrime
4 1 (0.81%) Data Structures
4 1 (0.81%) EPoS
4 1 (0.81%) FMCG
4 1 (0.81%) IoT
4 1 (0.81%) Multi-touch
4 1 (0.81%) NHS
4 1 (0.81%) PMI
4 1 (0.81%) Security Posture
4 1 (0.81%) Smart City
Operating Systems
1 3 (2.44%) Linux
1 3 (2.44%) Windows
2 1 (0.81%) Mac OS
Processes & Methodologies
1 78 (63.41%) Business Intelligence
2 76 (61.79%) Analytics
3 75 (60.98%) Agile
4 65 (52.85%) Artificial Intelligence
5 62 (50.41%) Digital Strategy
6 61 (49.59%) Data Analytics
7 60 (48.78%) Project Delivery
7 60 (48.78%) Technology Transformation
7 60 (48.78%) Time Management
8 21 (17.07%) Problem-Solving
9 18 (14.63%) Customer Experience
10 16 (13.01%) Stakeholder Management
11 13 (10.57%) Data Analysis
11 13 (10.57%) User Experience
12 12 (9.76%) Strategic Thinking
13 11 (8.94%) Decision-Making
13 11 (8.94%) Visualisation
14 10 (8.13%) Journey Map
14 10 (8.13%) Product Management
15 9 (7.32%) Actionable Insight
Programming Languages
1 14 (11.38%) SQL
2 6 (4.88%) JavaScript
3 4 (3.25%) PowerShell
4 2 (1.63%) Python
5 1 (0.81%) Perl
5 1 (0.81%) R
5 1 (0.81%) VBA
Qualifications
1 77 (62.60%) Degree
2 5 (4.07%) Numerate Degree
3 1 (0.81%) CBAP
3 1 (0.81%) CEH
3 1 (0.81%) CFCE
3 1 (0.81%) CISM
3 1 (0.81%) CISSP
3 1 (0.81%) CSPO
3 1 (0.81%) DBS Check
3 1 (0.81%) EnCE
3 1 (0.81%) GIAC
3 1 (0.81%) OSCP
3 1 (0.81%) PMI Certification
3 1 (0.81%) Six Sigma Green Belt
Quality Assurance & Compliance
1 4 (3.25%) HL7
2 2 (1.63%) QA
3 1 (0.81%) Data Quality
3 1 (0.81%) PMO
Systems Management
1 1 (0.81%) EnCase
1 1 (0.81%) FTK
1 1 (0.81%) Nessus
Vendors
1 60 (48.78%) Alteryx
2 8 (6.50%) Google
3 7 (5.69%) Adobe
4 5 (4.07%) Salesforce
5 3 (2.44%) Microsoft
6 2 (1.63%) Optimizely
7 1 (0.81%) Instagram
7 1 (0.81%) Maxymiser
7 1 (0.81%) Medallia
7 1 (0.81%) Sun