Period
to 29 October 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 29 October 2020 with a comparison to the same period in the previous 2 years.

Digital Analytics
UK
6 months to
29 Oct 2020
Same period 2019 Same period 2018
Rank 633 948 1036
Rank change year-on-year +315 +88 -59
Permanent jobs citing Digital Analytics 55 121 133
As % of all permanent jobs advertised in the UK 0.11% 0.088% 0.081%
As % of the Processes & Methodologies category 0.12% 0.095% 0.088%
Number of salaries quoted 56 77 97
Median annual salary £57,500 £40,000 £50,000
Median salary % change year-on-year +43.75% -20.00% +5.26%
10th Percentile £37,500 £21,550 £32,500
90th Percentile £70,000 £66,000 £98,000
UK excluding London median annual salary £41,135 £37,500 £42,500
% change year-on-year +9.69% -11.76% +6.25%

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 45,953 127,010 151,486
As % of all permanent IT jobs advertised in the UK 92.38% 92.21% 91.93%
Number of salaries quoted 37,887 100,305 120,420
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £32,737 £30,000 £29,000
90th Percentile £90,000 £86,250 £83,750
UK excluding London median annual salary £49,000 £45,000 £45,000
% change year-on-year +8.89% - +5.88%

Digital Analytics
Job Vacancy Trend

Job postings citing Digital Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analytics in the UK

Digital Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analytics.

Salary trend for Digital Analytics in the UK

Digital Analytics
Salary Histogram

Salary distribution for jobs citing Digital Analytics over the 6 months to 29 October 2020.

Salary histogram for Digital Analytics in the UK

Digital Analytics
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the UK over the 6 months to 29 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +301 55 £57,500 +43.75% 10
London +246 31 £62,500 +25.00% 6
UK excluding London +276 24 £41,135 +9.69% 7
Work from Home - 10 £57,500 - 3
North of England +169 9 £37,500 -37.50% 2
South East +187 8 £40,000 +14.29% 1
South West +120 6 £56,250 +21.62% 1
North West +138 5 £40,000 -27.27% 1
Yorkshire - 4 £32,000 - 1
East of England +140 1 £55,000 +15.79%

For the 6 months to 29 October 2020, IT jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Analytics.

1 55 (100.00%) Analytics
2 39 (70.91%) Google
3 32 (58.18%) Analytical Skills
4 31 (56.36%) Marketing
5 28 (50.91%) Google Analytics
6 25 (45.45%) Business Intelligence
7 24 (43.64%) SQL
8 22 (40.00%) Tableau
9 16 (29.09%) SEO
10 14 (25.45%) Finance
10 14 (25.45%) Relational Database
11 13 (23.64%) Agile Software Development
11 13 (23.64%) Data Analysis
11 13 (23.64%) Adobe
11 13 (23.64%) Adobe Analytics
11 13 (23.64%) Digital Marketing
12 12 (21.82%) Degree
13 11 (20.00%) Microsoft Excel
13 11 (20.00%) CRM
14 10 (18.18%) Pay per click
14 10 (18.18%) Business Analysis
14 10 (18.18%) Mathematics
15 9 (16.36%) Tag Management
15 9 (16.36%) Google Tag Manager
15 9 (16.36%) Looker
15 9 (16.36%) Problem-Solving
16 8 (14.55%) Actionable Insight
16 8 (14.55%) Microsoft PowerPoint
16 8 (14.55%) Visualisation
16 8 (14.55%) Market Research

Digital Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.82%) Apache
1 1 (1.82%) Apache Synapse
1 1 (1.82%) Confluence
Applications
1 11 (20.00%) Microsoft Excel
2 8 (14.55%) Microsoft PowerPoint
3 5 (9.09%) Microsoft Office
4 3 (5.45%) Spreadsheet
Business Applications
1 3 (5.45%) SessionCam
1 3 (5.45%) WebTrends
2 1 (1.82%) Dynamics CRM
2 1 (1.82%) Summit
Cloud Services
1 28 (50.91%) Google Analytics
2 13 (23.64%) Adobe Analytics
3 9 (16.36%) Google Tag Manager
4 6 (10.91%) AWS
5 5 (9.09%) Azure
5 5 (9.09%) Trello
6 4 (7.27%) Power Platform
7 1 (1.82%) Azure Data Factory
7 1 (1.82%) Azure Machine Learning
7 1 (1.82%) Cloud Computing
7 1 (1.82%) Firebase
7 1 (1.82%) GCP
7 1 (1.82%) PaaS
7 1 (1.82%) Power Automate
7 1 (1.82%) PowerApps
7 1 (1.82%) SaaS
7 1 (1.82%) Slack
Communications & Networking
1 1 (1.82%) HTTP
Database & Business Intelligence
1 22 (40.00%) Tableau
2 14 (25.45%) Relational Database
3 9 (16.36%) Looker
4 6 (10.91%) Data Warehouse
5 5 (9.09%) MySQL
5 5 (9.09%) Snowflake Schema
5 5 (9.09%) SQL Server
6 4 (7.27%) Power BI
7 2 (3.64%) Data Mining
8 1 (1.82%) Apache Cassandra
8 1 (1.82%) Azure SQL Database
8 1 (1.82%) Data Mart
8 1 (1.82%) Microsoft Analysis Services
8 1 (1.82%) MongoDB
8 1 (1.82%) OLAP
8 1 (1.82%) PostgreSQL
8 1 (1.82%) RDBMS
8 1 (1.82%) SQL Server Analysis Services
8 1 (1.82%) SQL Server Integration Services
8 1 (1.82%) SQL Server Reporting Services
Development Applications
1 7 (12.73%) JIRA
2 2 (3.64%) Git (software)
3 1 (1.82%) Cucumber
3 1 (1.82%) git-flow
3 1 (1.82%) Jasmine
3 1 (1.82%) JUnit
3 1 (1.82%) SQL Server Management Studio (SSMS)
3 1 (1.82%) Visual Studio
General
1 31 (56.36%) Marketing
2 14 (25.45%) Finance
3 6 (10.91%) Financial Institution
4 3 (5.45%) Advertising
5 2 (3.64%) Housing Association
5 2 (3.64%) Publishing
6 1 (1.82%) Back Office
6 1 (1.82%) Police
6 1 (1.82%) Retail
6 1 (1.82%) Telecoms
Job Titles
1 25 (45.45%) Analyst
2 17 (30.91%) Senior Analyst
3 12 (21.82%) Business Intelligence Analyst
3 12 (21.82%) Senior Business Intelligence Analyst
4 11 (20.00%) Digital Analyst
5 9 (16.36%) Consultant
6 8 (14.55%) Analytics Manager
6 8 (14.55%) Digital Analytics Manager
7 6 (10.91%) Data Consultant
7 6 (10.91%) Google Analytics Manager
8 5 (9.09%) Data Warehouse Consultant
8 5 (9.09%) Digital Analytics Analyst
8 5 (9.09%) Google Analytics Analyst
8 5 (9.09%) Performance Analyst
8 5 (9.09%) Senior Performance Analyst
9 4 (7.27%) SQL Analyst
9 4 (7.27%) Tableau Analyst
10 3 (5.45%) Digital Analytics Specialist
10 3 (5.45%) Digital Performance Analyst
11 2 (3.64%) SEO Manager
Libraries, Frameworks & Software Standards
1 2 (3.64%) RESTful
2 1 (1.82%) Node.js
2 1 (1.82%) Regular Expression
2 1 (1.82%) Spring
2 1 (1.82%) Spring Batch
2 1 (1.82%) Spring Boot
2 1 (1.82%) Spring Security
2 1 (1.82%) Swagger
Miscellaneous
1 32 (58.18%) Analytical Skills
2 6 (10.91%) Social Media
3 5 (9.09%) Clustering
3 5 (9.09%) Digital Media
3 5 (9.09%) User Experience
4 2 (3.64%) Self-Motivation
5 1 (1.82%) Data Structures
5 1 (1.82%) Distributed Denial-of-Service
5 1 (1.82%) Management Information System
5 1 (1.82%) Marketing Technology
5 1 (1.82%) Media Streaming
5 1 (1.82%) Mobile App
5 1 (1.82%) Taxonomies
5 1 (1.82%) Virtual Team
Operating Systems
1 1 (1.82%) Android
1 1 (1.82%) Apple iOS
1 1 (1.82%) Linux
1 1 (1.82%) Red Hat Enterprise Linux
Processes & Methodologies
1 55 (100.00%) Analytics
2 25 (45.45%) Business Intelligence
3 16 (29.09%) SEO
4 13 (23.64%) Agile Software Development
4 13 (23.64%) Data Analysis
4 13 (23.64%) Digital Marketing
5 11 (20.00%) CRM
6 10 (18.18%) Business Analysis
6 10 (18.18%) Mathematics
6 10 (18.18%) Pay per click
7 9 (16.36%) Problem-Solving
7 9 (16.36%) Tag Management
8 8 (14.55%) Actionable Insight
8 8 (14.55%) Market Research
8 8 (14.55%) Visualisation
9 7 (12.73%) Conversion Rate Optimisation
9 7 (12.73%) Data Architecture
9 7 (12.73%) Mentoring
9 7 (12.73%) Stakeholder Management
10 6 (10.91%) Data Modelling
Programming Languages
1 24 (43.64%) SQL
2 5 (9.09%) C
2 5 (9.09%) Python
3 1 (1.82%) Bash Shell
3 1 (1.82%) C#
3 1 (1.82%) Java
3 1 (1.82%) JavaScript
3 1 (1.82%) T-SQL
3 1 (1.82%) VBA
Qualifications
1 12 (21.82%) Degree
2 6 (10.91%) Numerate Degree
Quality Assurance & Compliance
1 4 (7.27%) Data Quality
2 3 (5.45%) QA
3 1 (1.82%) GDPR
Vendors
1 39 (70.91%) Google
2 13 (23.64%) Adobe
3 4 (7.27%) Oracle
4 3 (5.45%) DoubleClick
5 2 (3.64%) Facebook
5 2 (3.64%) Hotjar
5 2 (3.64%) Microsoft
5 2 (3.64%) Sitecore
5 2 (3.64%) Snapchat
5 2 (3.64%) Spotify
5 2 (3.64%) Twitter
5 2 (3.64%) YouTube
6 1 (1.82%) Tealium