Optimizely
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Optimizely products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Optimizely over the 6 months leading up to 4 October 2026, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Optimizely.

6 months to
4 Oct 2026
Same period 2025 Same period 2024
Rank 790 661 759
Rank change year-on-year -129 +98 -25
Permanent jobs citing Optimizely 22 9 23
As % of all permanent jobs in the UK 0.019% 0.018% 0.031%
As % of the Vendors category 0.078% 0.042% 0.093%
Number of salaries quoted 14 5 14
10th Percentile £39,000 £40,900 £43,250
25th Percentile £47,500 £51,250 £49,688
Median annual salary (50th Percentile) £51,250 £75,000 £66,250
Median % change year-on-year -31.67% +13.21% +53.18%
75th Percentile £59,375 £77,500 £77,500
90th Percentile £66,250 £87,250 £81,575
UK excluding London median annual salary £51,250 £43,250 £62,500
% change year-on-year +18.50% -30.80% +71.23%

All Vendors
UK

Optimizely falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 28,350 21,656 24,629
As % of all permanent jobs advertised in the UK 23.98% 43.53% 33.20%
Number of salaries quoted 17,936 11,151 12,585
10th Percentile £29,750 £26,625 £31,250
25th Percentile £38,772 £32,750 £40,005
Median annual salary (50th Percentile) £57,500 £50,000 £55,000
Median % change year-on-year +15.00% -9.09% -4.35%
75th Percentile £77,500 £71,250 £75,000
90th Percentile £100,000 £90,000 £94,450
UK excluding London median annual salary £50,000 £42,500 £50,000
% change year-on-year +17.65% -15.00% -

Optimizely
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Optimizely relative to all permanent IT jobs advertised.

Optimizely job vacancy trend in the UK

Optimizely
Salary Trend

Salary distribution trend for jobs in the UK citing Optimizely.

Salary distribution trend for jobs in the UK citing Optimizely

Optimizely
Salary Histogram

Salary distribution for jobs citing Optimizely over the 6 months to 4 October 2026.

Salary histogram for Optimizely in the UK

Optimizely
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Optimizely within the UK over the 6 months to 4 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -120 21 £51,250 -19.61% 63
Work from Home -34 11 £55,000 -26.67% 16
London -58 11 £52,500 -37.31% 45
UK excluding London -126 11 £51,250 +18.50% 16
East of England -32 3 - -
South West - 3 £52,500 - 1
Midlands -43 2 £41,500 - 9
North of England - 2 £52,500 - 2
East Midlands - 2 £41,500 - 8
North East - 1 £45,000 -
North West - 1 £60,000 - 1
Scotland - 1 - -

Optimizely
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (36.36%) CMS
2 5 (22.73%) EPiServer
3 4 (18.18%) Sitecore CMS
3 4 (18.18%) Umbraco
4 3 (13.64%) DNN
4 3 (13.64%) Immediacy CMS
4 3 (13.64%) Kentico
4 3 (13.64%) Sitefinity
5 1 (4.55%) WordPress
Applications
1 1 (4.55%) MS Visio
Business Applications
1 1 (4.55%) Dynamics CRM
1 1 (4.55%) Magento
1 1 (4.55%) Payment Gateway
1 1 (4.55%) Shopify
Cloud Services
1 5 (22.73%) Azure
2 4 (18.18%) Adobe Analytics
2 4 (18.18%) Google Analytics
3 3 (13.64%) Asana
3 3 (13.64%) AWS
4 2 (9.09%) Power Platform
5 1 (4.55%) AppsFlyer
5 1 (4.55%) Azure DevOps
5 1 (4.55%) BigCommerce
5 1 (4.55%) Bloomreach
5 1 (4.55%) Contentsquare
5 1 (4.55%) dbt
5 1 (4.55%) Dynamics 365
5 1 (4.55%) Google Ads
5 1 (4.55%) Snowflake
Communications & Networking
1 1 (4.55%) Broadband
Database & Business Intelligence
1 3 (13.64%) Azure SQL Database
1 3 (13.64%) Elasticsearch
1 3 (13.64%) MongoDB
2 2 (9.09%) Power BI
3 1 (4.55%) Data Mining
3 1 (4.55%) Looker
3 1 (4.55%) Metadata
3 1 (4.55%) Tableau
Development Applications
1 7 (31.82%) Visual Website Optimizer
2 1 (4.55%) JIRA
General
1 12 (54.55%) Marketing
2 6 (27.27%) Analytical Skills
3 4 (18.18%) Social Skills
4 3 (13.64%) Finance
4 3 (13.64%) Publishing
5 2 (9.09%) Inclusion and Diversity
6 1 (4.55%) Advertising
6 1 (4.55%) Organisational Skills
6 1 (4.55%) Public Sector
6 1 (4.55%) Retail
Job Titles
1 6 (27.27%) Developer
2 4 (18.18%) CMS Developer
3 3 (13.64%) .NET Developer
3 3 (13.64%) EPiServer Developer
3 3 (13.64%) Sitecore Developer
4 2 (9.09%) Analyst
5 1 (4.55%) Business Analyst
5 1 (4.55%) Conversion Manager
5 1 (4.55%) Digital Analyst
5 1 (4.55%) Digital Executive
5 1 (4.55%) Digital Marketing Executive
5 1 (4.55%) Insight Manager
5 1 (4.55%) Lead
5 1 (4.55%) Marketing Executive
5 1 (4.55%) Senior
5 1 (4.55%) Senior Manager
5 1 (4.55%) Software Developer
5 1 (4.55%) Technical Manager
Libraries, Frameworks & Software Standards
1 6 (27.27%) .NET
2 4 (18.18%) .NET Framework
2 4 (18.18%) ASP.NET
3 3 (13.64%) .NET Core
3 3 (13.64%) AngularJS
3 3 (13.64%) ASP.NET Core
3 3 (13.64%) ASP.NET Web API
3 3 (13.64%) CSS
3 3 (13.64%) Entity Framework
3 3 (13.64%) HTML
3 3 (13.64%) Node.js
3 3 (13.64%) React
3 3 (13.64%) Vue
4 1 (4.55%) ASP.NET MVC
4 1 (4.55%) CSS3
4 1 (4.55%) DOM
4 1 (4.55%) HTML5
4 1 (4.55%) JSON
4 1 (4.55%) Razor View Engine
4 1 (4.55%) RESTful
Miscellaneous
1 4 (18.18%) Greenfield Project
2 3 (13.64%) Analytical Mindset
2 3 (13.64%) Mobile App
2 3 (13.64%) Tandem
3 1 (4.55%) Low-Code
3 1 (4.55%) Onboarding
3 1 (4.55%) Product Ownership
3 1 (4.55%) Social Media
Processes & Methodologies
1 14 (63.64%) Analytics
2 10 (45.45%) Roadmaps
3 9 (40.91%) Stakeholder Management
3 9 (40.91%) User Experience
4 8 (36.36%) Agile
4 8 (36.36%) Conversion Rate Optimisation
5 6 (27.27%) Content Management
5 6 (27.27%) Continuous Improvement
5 6 (27.27%) Decision-Making
5 6 (27.27%) E-Commerce
6 4 (18.18%) A/B Testing
6 4 (18.18%) Collaborative Culture
6 4 (18.18%) CRM
6 4 (18.18%) Customer Experience
6 4 (18.18%) Digital Analytics
6 4 (18.18%) Mentoring
6 4 (18.18%) Personalization
6 4 (18.18%) Scrum
7 3 (13.64%) Digital Strategy
7 3 (13.64%) Full-Stack Development
Programming Languages
1 6 (27.27%) JavaScript
2 5 (22.73%) SQL
3 4 (18.18%) C#
4 3 (13.64%) TypeScript
Qualifications
1 1 (4.55%) DBS Check
1 1 (4.55%) Degree
Quality Assurance & Compliance
1 1 (4.55%) Accessibility
1 1 (4.55%) GDPR
Vendors
1 7 (31.82%) Adobe
2 4 (18.18%) Google
2 4 (18.18%) Microsoft
2 4 (18.18%) Sitecore
3 3 (13.64%) Alterian
3 3 (13.64%) Oracle
4 2 (9.09%) Salesforce
4 2 (9.09%) Salesforce Marketing Cloud
5 1 (4.55%) Braze
5 1 (4.55%) Marketo