Optimizely Job Trends

Optimizely
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Optimizely products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Optimizely over the 6 months leading up to 18 September 2025, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Optimizely.

6 months to
18 Sep 2025
Same period 2024 Same period 2023
Rank 666 771 762
Rank change year-on-year +105 -9 +341
Permanent jobs citing Optimizely 10 25 15
As % of all permanent jobs advertised in the UK 0.020% 0.032% 0.025%
As % of the Vendors category 0.047% 0.098% 0.061%
Number of salaries quoted 6 17 13
10th Percentile £42,625 £45,500 -
25th Percentile £56,563 £58,250 £35,000
Median annual salary (50th Percentile) £75,000 £61,500 £44,000
Median % change year-on-year +21.95% +39.77% -25.11%
75th Percentile £77,500 £77,500 £71,250
90th Percentile £85,625 £80,900 £89,250
UK excluding London median annual salary £43,250 £61,500 £36,500
% change year-on-year -29.67% +68.49% -27.00%

All Vendors
UK

Optimizely falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 21,083 25,519 24,757
As % of all permanent jobs advertised in the UK 42.63% 32.67% 41.08%
Number of salaries quoted 11,312 13,638 18,747
10th Percentile £26,968 £31,000 £30,000
25th Percentile £32,851 £40,000 £40,770
Median annual salary (50th Percentile) £51,000 £55,000 £57,500
Median % change year-on-year -7.27% -4.35% +4.55%
75th Percentile £71,250 £75,000 £75,000
90th Percentile £90,000 £92,500 £90,000
UK excluding London median annual salary £42,500 £50,000 £50,000
% change year-on-year -15.00% - +2.04%

Optimizely
Job Vacancy Trend

Job postings citing Optimizely as a proportion of all IT jobs advertised.

Job vacancy trend for Optimizely in the UK

Optimizely
Salary Trend

Salary distribution trend for jobs in the UK citing Optimizely.

Salary distribution trend for jobs in the UK citing Optimizely

Optimizely
Salary Histogram

Salary distribution for jobs citing Optimizely over the 6 months to 18 September 2025.

Salary histogram for Optimizely in the UK

Optimizely
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Optimizely within the UK over the 6 months to 18 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +94 7 £75,000 +21.95% 43
London +68 4 £75,000 +30.43% 31
Work from Home +67 4 £75,000 +21.95% 13
UK excluding London +96 3 £43,250 -29.67% 23
South East +36 1 £34,000 -44.72% 16
East of England -11 1 £52,500 +5.00% 2
West Midlands - 1 - -
Midlands - 1 - - 1

Optimizely
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (50.00%) CMS
2 2 (20.00%) EPiServer
2 2 (20.00%) Headless CMS
3 1 (10.00%) Umbraco
Business Applications
1 2 (20.00%) Adobe Campaign
Cloud Services
1 3 (30.00%) Google Analytics
1 3 (30.00%) Power Platform
2 2 (20.00%) Contentful
3 1 (10.00%) AWS
3 1 (10.00%) Azure
3 1 (10.00%) Google Ads
3 1 (10.00%) Google Data Studio
3 1 (10.00%) Google Tag Manager
Database & Business Intelligence
1 3 (30.00%) Power BI
2 2 (20.00%) Looker
3 1 (10.00%) NoSQL
3 1 (10.00%) Tableau
Development Applications
1 2 (20.00%) Visual Website Optimizer
2 1 (10.00%) Git
2 1 (10.00%) Grunt
2 1 (10.00%) gulp
2 1 (10.00%) Subversion
General
1 4 (40.00%) Inclusion and Diversity
1 4 (40.00%) Marketing
2 2 (20.00%) Finance
2 2 (20.00%) Influencing Skills
2 2 (20.00%) Retail
2 2 (20.00%) Social Skills
3 1 (10.00%) Advertising
3 1 (10.00%) Public Sector
3 1 (10.00%) Publishing
Job Titles
1 2 (20.00%) Analyst
1 2 (20.00%) Digital Analyst
1 2 (20.00%) Lead
2 1 (10.00%) Developer
2 1 (10.00%) Digital Executive
2 1 (10.00%) Head of Delivery
2 1 (10.00%) Operations Manager
2 1 (10.00%) Product Lead
2 1 (10.00%) Programmer
2 1 (10.00%) Senior
2 1 (10.00%) Senior Developer
2 1 (10.00%) Senior Software Developer
2 1 (10.00%) Software Developer
2 1 (10.00%) Web Manager
2 1 (10.00%) WebOps Manager
2 1 (10.00%) Website Manager
Libraries, Frameworks & Software Standards
1 4 (40.00%) CSS
2 3 (30.00%) HTML
3 2 (20.00%) .NET
3 2 (20.00%) ASP.NET
3 2 (20.00%) React
4 1 (10.00%) .NET Core
4 1 (10.00%) .NET Framework
4 1 (10.00%) AngularJS
4 1 (10.00%) ASP.NET Core
4 1 (10.00%) ASP.NET MVC
4 1 (10.00%) ASP.NET Web API
4 1 (10.00%) OAuth
4 1 (10.00%) OAuth2
4 1 (10.00%) Sass
4 1 (10.00%) Vue
4 1 (10.00%) Web Services
Miscellaneous
1 2 (20.00%) Marketing Technology
1 2 (20.00%) Product Ownership
1 2 (20.00%) Social Media
2 1 (10.00%) W3C
Processes & Methodologies
1 5 (50.00%) Agile
1 5 (50.00%) User Experience
2 4 (40.00%) Analytics
3 3 (30.00%) A/B Testing
3 3 (30.00%) Conversion Rate Optimisation
3 3 (30.00%) Digital Marketing
3 3 (30.00%) Line Management
3 3 (30.00%) Mentoring
3 3 (30.00%) Roadmaps
3 3 (30.00%) SEO
3 3 (30.00%) Stakeholder Management
3 3 (30.00%) Strategic Thinking
3 3 (30.00%) UX Design
4 2 (20.00%) Continuous Improvement
4 2 (20.00%) Data Analysis
4 2 (20.00%) Data Protection
4 2 (20.00%) Data Visualisation
4 2 (20.00%) Scrum
4 2 (20.00%) Security Architecture
4 2 (20.00%) Visualisation
Programming Languages
1 2 (20.00%) JavaScript
2 1 (10.00%) C#
2 1 (10.00%) SQL
2 1 (10.00%) T-SQL
2 1 (10.00%) TypeScript
Quality Assurance & Compliance
1 2 (20.00%) Accessibility
1 2 (20.00%) WCAG
2 1 (10.00%) GDPR
Vendors
1 4 (40.00%) Google
2 2 (20.00%) Adobe
3 1 (10.00%) Facebook
3 1 (10.00%) Hotjar
3 1 (10.00%) Instagram