Optimizely Job Trends

Optimizely
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Optimizely products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Optimizely over the 6 months leading up to 25 October 2025, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Optimizely.

6 months to
25 Oct 2025
Same period 2024 Same period 2023
Rank 654 721 733
Rank change year-on-year +67 +12 +335
Permanent jobs citing Optimizely 7 26 11
As % of all permanent jobs in the UK 0.014% 0.038% 0.020%
As % of the Vendors category 0.033% 0.12% 0.047%
Number of salaries quoted 4 15 9
10th Percentile £44,250 £41,750 £34,750
25th Percentile £48,750 £46,250 £35,000
Median annual salary (50th Percentile) £63,750 £62,500 £36,500
Median % change year-on-year +2.00% +71.23% -39.17%
75th Percentile £81,563 £77,500 £46,250
90th Percentile £88,875 £81,350 £55,000
UK excluding London median annual salary £47,500 £61,500 £36,500
% change year-on-year -22.76% +68.49% -27.00%

All Vendors
UK

Optimizely falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 21,341 22,585 23,258
As % of all permanent jobs advertised in the UK 43.23% 32.90% 41.89%
Number of salaries quoted 11,187 11,701 17,921
10th Percentile £26,500 £31,250 £29,500
25th Percentile £32,500 £41,250 £40,000
Median annual salary (50th Percentile) £50,000 £57,500 £56,000
Median % change year-on-year -13.04% +2.68% -0.88%
75th Percentile £71,250 £76,250 £73,750
90th Percentile £90,000 £95,000 £91,250
UK excluding London median annual salary £42,500 £50,000 £50,000
% change year-on-year -15.00% - -

Optimizely
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Optimizely relative to all permanent IT jobs advertised.

Optimizely job vacancy trend in the UK

Optimizely
Salary Trend

Salary distribution trend for jobs in the UK citing Optimizely.

Salary distribution trend for jobs in the UK citing Optimizely

Optimizely
Salary Histogram

Salary distribution for jobs citing Optimizely over the 6 months to 25 October 2025.

Salary histogram for Optimizely in the UK

Optimizely
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Optimizely within the UK over the 6 months to 25 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +74 6 £63,750 +2.82% 24
Work from Home +55 5 £52,500 -25.00% 13
London +74 3 £83,750 +63.41% 14
UK excluding London +41 3 £47,500 -22.76% 14
South West +45 1 £42,500 -30.89% 3
East of England +6 1 £52,500 +5.00% 5
West Midlands - 1 - -
Midlands - 1 - -

Optimizely
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (71.43%) CMS
2 1 (14.29%) Headless CMS
2 1 (14.29%) Sitecore CMS
2 1 (14.29%) WordPress
Applications
1 1 (14.29%) Acrobat
1 1 (14.29%) Adobe Creative Suite
1 1 (14.29%) Photoshop
Business Applications
1 1 (14.29%) Adobe Campaign
Cloud Services
1 2 (28.57%) Google Analytics
1 2 (28.57%) Google Tag Manager
2 1 (14.29%) Canva
2 1 (14.29%) Contentful
2 1 (14.29%) Google Ads
2 1 (14.29%) Google Data Studio
2 1 (14.29%) Google Workspace
2 1 (14.29%) Power Platform
2 1 (14.29%) Typeform
Database & Business Intelligence
1 1 (14.29%) Power BI
1 1 (14.29%) Tableau
General
1 5 (71.43%) Marketing
2 3 (42.86%) Finance
2 3 (42.86%) Inclusion and Diversity
3 2 (28.57%) Advertising
3 2 (28.57%) Social Skills
4 1 (14.29%) Influencing Skills
4 1 (14.29%) Public Sector
4 1 (14.29%) Retail
Job Titles
1 2 (28.57%) Web Manager
2 1 (14.29%) Content Manager
2 1 (14.29%) Head of Delivery
2 1 (14.29%) Lead
2 1 (14.29%) Operations Manager
2 1 (14.29%) Programmer
2 1 (14.29%) Senior
2 1 (14.29%) Web Content Manager
2 1 (14.29%) WebOps Manager
2 1 (14.29%) Website Manager
Libraries, Frameworks & Software Standards
1 1 (14.29%) .NET
1 1 (14.29%) ASP.NET
1 1 (14.29%) HTML
Miscellaneous
1 2 (28.57%) Social Media
2 1 (14.29%) Marketing Technology
2 1 (14.29%) Onboarding
2 1 (14.29%) W3C
Processes & Methodologies
1 4 (57.14%) Agile
1 4 (57.14%) Digital Marketing
1 4 (57.14%) SEO
1 4 (57.14%) User Experience
2 3 (42.86%) Analytics
3 2 (28.57%) A/B Testing
3 2 (28.57%) E-Commerce
3 2 (28.57%) Line Management
3 2 (28.57%) Mentoring
3 2 (28.57%) Project Management
3 2 (28.57%) Regulatory Compliance
3 2 (28.57%) Roadmaps
3 2 (28.57%) Stakeholder Management
4 1 (14.29%) Business Intelligence
4 1 (14.29%) CRM
4 1 (14.29%) Data Protection
4 1 (14.29%) Migration
4 1 (14.29%) Multivariate Testing
4 1 (14.29%) Security Architecture
4 1 (14.29%) Stakeholder Engagement
Programming Languages
1 1 (14.29%) C#
Quality Assurance & Compliance
1 2 (28.57%) GDPR
2 1 (14.29%) Accessibility
2 1 (14.29%) PERC
2 1 (14.29%) WCAG
Vendors
1 3 (42.86%) Adobe
1 3 (42.86%) Google
2 2 (28.57%) Salesforce
3 1 (14.29%) Facebook
3 1 (14.29%) Hotjar
3 1 (14.29%) HubSpot
3 1 (14.29%) Instagram
3 1 (14.29%) Sitecore