Optimizely Job Trends

Optimizely
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Optimizely products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Optimizely over the 6 months leading up to 8 November 2025, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Optimizely.

6 months to
8 Nov 2025
Same period 2024 Same period 2023
Rank 659 722 723
Rank change year-on-year +63 +1 +322
Permanent jobs citing Optimizely 6 24 11
As % of all permanent jobs in the UK 0.012% 0.035% 0.021%
As % of the Vendors category 0.028% 0.11% 0.049%
Number of salaries quoted 4 13 9
10th Percentile £45,000 £42,000 £34,750
25th Percentile £50,625 £47,500 £35,000
Median annual salary (50th Percentile) £66,250 £70,000 £36,500
Median % change year-on-year -5.36% +91.78% -41.60%
75th Percentile £81,563 £77,500 £46,250
90th Percentile £88,875 £81,800 £55,000
UK excluding London median annual salary £42,500 £62,000 £36,500
% change year-on-year -31.45% +69.86% -27.00%

All Vendors
UK

Optimizely falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 21,348 22,324 22,429
As % of all permanent jobs advertised in the UK 41.76% 33.00% 41.94%
Number of salaries quoted 11,624 11,537 17,357
10th Percentile £26,750 £31,250 £29,240
25th Percentile £32,500 £41,250 £40,000
Median annual salary (50th Percentile) £50,000 £57,500 £55,000
Median % change year-on-year -13.04% +4.55% -3.51%
75th Percentile £71,250 £76,750 £73,750
90th Percentile £90,000 £95,000 £91,250
UK excluding London median annual salary £42,500 £50,000 £50,000
% change year-on-year -15.00% - -

Optimizely
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Optimizely relative to all permanent IT jobs advertised.

Optimizely job vacancy trend in the UK

Optimizely
Salary Trend

Salary distribution trend for jobs in the UK citing Optimizely.

Salary distribution trend for jobs in the UK citing Optimizely

Optimizely
Salary Histogram

Salary distribution for jobs citing Optimizely over the 6 months to 8 November 2025.

Salary histogram for Optimizely in the UK

Optimizely
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Optimizely within the UK over the 6 months to 8 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +72 5 £66,250 - 41
London +76 4 £75,000 +66.67% 25
Work from Home +60 4 £67,500 -3.57% 20
UK excluding London +64 1 £42,500 -31.45% 26
South West +29 1 £42,500 -30.89% 9

Optimizely
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (83.33%) CMS
2 1 (16.67%) Headless CMS
2 1 (16.67%) Sitecore CMS
2 1 (16.67%) WordPress
Applications
1 1 (16.67%) Acrobat
1 1 (16.67%) Adobe Creative Suite
1 1 (16.67%) Photoshop
Business Applications
1 1 (16.67%) Adobe Campaign
1 1 (16.67%) Dynamics CRM
Cloud Services
1 2 (33.33%) Google Analytics
1 2 (33.33%) Google Tag Manager
2 1 (16.67%) Canva
2 1 (16.67%) Contentful
2 1 (16.67%) Dynamics 365
2 1 (16.67%) Google Workspace
2 1 (16.67%) SaaS
2 1 (16.67%) Stripe
2 1 (16.67%) Typeform
General
1 4 (66.67%) Marketing
2 3 (50.00%) Inclusion and Diversity
2 3 (50.00%) Social Skills
3 2 (33.33%) Finance
4 1 (16.67%) Advertising
4 1 (16.67%) Influencing Skills
4 1 (16.67%) Retail
Job Titles
1 2 (33.33%) Web Manager
2 1 (16.67%) Content Manager
2 1 (16.67%) Head of Delivery
2 1 (16.67%) Lead
2 1 (16.67%) Operations Manager
2 1 (16.67%) Product Owner
2 1 (16.67%) Senior
2 1 (16.67%) Web Content Manager
2 1 (16.67%) WebOps Manager
2 1 (16.67%) Website Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) HTML
Miscellaneous
1 1 (16.67%) Marketing Technology
1 1 (16.67%) Onboarding
1 1 (16.67%) Product Ownership
1 1 (16.67%) Social Media
1 1 (16.67%) W3C
Processes & Methodologies
1 5 (83.33%) Agile
2 3 (50.00%) Analytics
2 3 (50.00%) Digital Marketing
2 3 (50.00%) SEO
2 3 (50.00%) Stakeholder Management
2 3 (50.00%) User Experience
3 2 (33.33%) Collaborative Culture
3 2 (33.33%) CRM
3 2 (33.33%) E-Commerce
3 2 (33.33%) Line Management
3 2 (33.33%) Mentoring
3 2 (33.33%) Project Management
3 2 (33.33%) Regulatory Compliance
3 2 (33.33%) Roadmaps
4 1 (16.67%) A/B Testing
4 1 (16.67%) Budget Management
4 1 (16.67%) Budgeting
4 1 (16.67%) Conversion Rate Optimisation
4 1 (16.67%) Digital Transformation Programme
4 1 (16.67%) Strategic Thinking
Quality Assurance & Compliance
1 2 (33.33%) GDPR
2 1 (16.67%) Accessibility
2 1 (16.67%) PERC
2 1 (16.67%) WCAG
Vendors
1 3 (50.00%) Adobe
2 2 (33.33%) Google
2 2 (33.33%) Salesforce
3 1 (16.67%) HubSpot
3 1 (16.67%) Sitecore