Hotjar
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Hotjar products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Hotjar over the 6 months leading up to 10 October 2026, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Hotjar.

6 months to
10 Oct 2026
Same period 2025 Same period 2024
Rank 794 635 735
Rank change year-on-year -159 +100 -18
Permanent jobs citing Hotjar 11 32 17
As % of all permanent jobs in the UK 0.009% 0.065% 0.023%
As % of the Vendors category 0.039% 0.15% 0.070%
Number of salaries quoted 9 13 9
10th Percentile £26,875 £30,800 £39,500
25th Percentile £30,000 £42,500 £42,500
Median annual salary (50th Percentile) £32,000 £60,000 £45,000
Median % change year-on-year -46.67% +33.33% +88.68%
75th Percentile £60,000 £65,000 £57,500
90th Percentile - £70,000 £59,000
UK excluding London median annual salary £32,000 £35,000 £47,500
% change year-on-year -8.57% -26.32% +99.16%

All Vendors
UK

Hotjar falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 28,249 21,380 24,226
As % of all permanent jobs advertised in the UK 23.93% 43.25% 33.34%
Number of salaries quoted 17,891 11,069 12,259
10th Percentile £29,750 £26,500 £31,250
25th Percentile £38,750 £32,656 £41,250
Median annual salary (50th Percentile) £56,500 £50,000 £56,000
Median % change year-on-year +13.00% -10.71% -2.61%
75th Percentile £77,500 £71,250 £76,000
90th Percentile £100,000 £90,000 £95,000
UK excluding London median annual salary £50,000 £42,500 £50,000
% change year-on-year +17.65% -15.00% -

Hotjar
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Hotjar relative to all permanent IT jobs advertised.

Hotjar job vacancy trend in the UK

Hotjar
Salary Trend

Salary distribution trend for jobs in the UK citing Hotjar.

Salary distribution trend for jobs in the UK citing Hotjar

Hotjar
Salary Histogram

Salary distribution for jobs citing Hotjar over the 6 months to 10 October 2026.

Salary histogram for Hotjar in the UK

Hotjar
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Hotjar within the UK over the 6 months to 10 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -138 11 £32,000 -46.67% 27
UK excluding London -135 8 £32,000 -8.57% 12
Midlands -37 5 £32,000 - 2
West Midlands -43 4 £32,000 - 2
London -54 3 £60,000 -7.69% 17
South East -58 3 £60,000 +90.48% 2
Work from Home -66 1 £60,000 - 14
East Midlands - 1 £28,750 -

Hotjar
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (18.18%) CMS
1 2 (18.18%) WordPress
Applications
1 1 (9.09%) Microsoft Excel
1 1 (9.09%) Microsoft Office
1 1 (9.09%) Photoshop
Business Applications
1 3 (27.27%) Shopify
Cloud Services
1 5 (45.45%) Google Data Studio
2 4 (36.36%) Google Ads
2 4 (36.36%) Google Analytics
2 4 (36.36%) Microsoft Advertising
3 3 (27.27%) Figma
4 2 (18.18%) Google Tag Manager
5 1 (9.09%) Google Docs
5 1 (9.09%) Google Sheets
5 1 (9.09%) Meta Ads
5 1 (9.09%) SaaS
General
1 9 (81.82%) Marketing
2 4 (36.36%) Analytical Skills
2 4 (36.36%) Social Skills
3 2 (18.18%) Manufacturing
4 1 (9.09%) Finance
4 1 (9.09%) Law
Job Titles
1 4 (36.36%) PPC Executive
1 4 (36.36%) Senior
2 2 (18.18%) Head of Digital
2 2 (18.18%) Head of Digital Marketing
2 2 (18.18%) Head of Marketing
3 1 (9.09%) Consultant
3 1 (9.09%) Designer
3 1 (9.09%) E-Commerce Consultant
3 1 (9.09%) Support Assistant
3 1 (9.09%) Systems Support
3 1 (9.09%) UI Designer
3 1 (9.09%) UI/UX Designer
3 1 (9.09%) UX Designer
Libraries, Frameworks & Software Standards
1 5 (45.45%) CSS
1 5 (45.45%) HTML
Miscellaneous
1 4 (36.36%) Analytical Mindset
2 1 (9.09%) Data Protection Act
2 1 (9.09%) Product Ownership
Processes & Methodologies
1 11 (100.00%) Analytics
2 6 (54.55%) A/B Testing
2 6 (54.55%) Conversion Rate Optimisation
2 6 (54.55%) User Experience
3 5 (45.45%) Data Visualisation
3 5 (45.45%) E-Commerce
3 5 (45.45%) Pay per click
3 5 (45.45%) Visualisation
4 4 (36.36%) Campaign Management
4 4 (36.36%) Paid Search
4 4 (36.36%) Problem-Solving
5 3 (27.27%) B2B
6 2 (18.18%) Actionable Insight
6 2 (18.18%) AI
6 2 (18.18%) Commercial Awareness
6 2 (18.18%) CRM
6 2 (18.18%) Marketing Management
6 2 (18.18%) SEO
6 2 (18.18%) Web Design
6 2 (18.18%) Web Development
Programming Languages
1 3 (27.27%) JavaScript
Qualifications
1 1 (9.09%) Degree
1 1 (9.09%) Numerate Degree
Quality Assurance & Compliance
1 2 (18.18%) Actionable Recommendations
2 1 (9.09%) GDPR
Vendors
1 8 (72.73%) Google
2 7 (63.64%) Microsoft
3 2 (18.18%) Ahrefs
3 2 (18.18%) HubSpot