Hotjar
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Hotjar products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Hotjar over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Hotjar.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 687 895 931
Rank change year-on-year +208 +36 +207
Permanent jobs citing Hotjar 22 17 31
As % of all permanent jobs advertised in the UK 0.040% 0.016% 0.032%
As % of the Vendors category 0.100% 0.046% 0.077%
Number of salaries quoted 11 17 18
10th Percentile £29,500 - £40,597
25th Percentile £33,000 £29,750 £44,487
Median annual salary (50th Percentile) £47,512 £43,123 £50,238
Median % change year-on-year +10.18% -14.16% +0.48%
75th Percentile £63,750 £52,500 £53,029
90th Percentile £65,000 £57,500 £54,875
UK excluding London median annual salary £32,000 £40,000 £50,238
% change year-on-year -20.00% -20.38% +1.49%

All Vendors
UK

Hotjar falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 22,055 36,622 40,506
As % of all permanent jobs advertised in the UK 39.80% 35.46% 41.69%
Number of salaries quoted 11,937 24,877 23,438
10th Percentile £25,750 £26,700 £31,250
25th Percentile £36,250 £36,000 £41,250
Median annual salary (50th Percentile) £54,793 £50,000 £57,500
Median % change year-on-year +9.59% -13.04% +4.55%
75th Percentile £70,600 £68,750 £75,000
90th Percentile £88,750 £87,500 £92,500
UK excluding London median annual salary £47,863 £45,673 £50,000
% change year-on-year +4.80% -8.66% +5.26%

Hotjar
Job Vacancy Trend

Job postings citing Hotjar as a proportion of all IT jobs advertised.

Job vacancy trend for Hotjar in the UK

Hotjar
Salary Trend

3-month moving average salary quoted in jobs citing Hotjar.

Salary trend for Hotjar in the UK

Hotjar
Salary Histogram

Salary distribution for jobs citing Hotjar over the 6 months to 30 May 2025.

Salary histogram for Hotjar in the UK

Hotjar
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Hotjar within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +163 21 £47,512 +11.79% 62
Work from Home +122 14 £46,256 +46.84% 29
UK excluding London +192 13 £32,000 -20.00% 51
London +120 7 £62,500 -16.67% 21
North of England +56 6 £45,000 - 18
North West +14 6 £45,000 - 14
East of England - 3 £31,000 - 4
Midlands +83 2 - -
South East +82 2 £35,000 +11.11% 27
West Midlands +58 2 - -

Hotjar
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (22.73%) WordPress
2 4 (18.18%) CMS
2 4 (18.18%) IBM Domino
3 3 (13.64%) Drupal
Applications
1 1 (4.55%) Adobe XD
1 1 (4.55%) Chatbot
1 1 (4.55%) Sketch
Business Applications
1 1 (4.55%) Shopify
Cloud Services
1 16 (72.73%) Google Analytics
2 6 (27.27%) Google Ads
3 2 (9.09%) Figma
3 2 (9.09%) Google Data Studio
3 2 (9.09%) Power Platform
4 1 (4.55%) Contentsquare
4 1 (4.55%) Google Tag Manager
Communications & Networking
1 1 (4.55%) SMS
Database & Business Intelligence
1 4 (18.18%) Mixpanel
2 2 (9.09%) Power BI
2 2 (9.09%) Tableau
Development Applications
1 1 (4.55%) Visual Website Optimizer
General
1 15 (68.18%) Marketing
2 5 (22.73%) Retail
3 3 (13.64%) Analytical Skills
3 3 (13.64%) Finance
4 2 (9.09%) Advertising
4 2 (9.09%) Police
4 2 (9.09%) Presentation Skills
4 2 (9.09%) Public Sector
5 1 (4.55%) Social Skills
Job Titles
1 6 (27.27%) E-Commerce Manager
2 4 (18.18%) Digital Executive
2 4 (18.18%) Digital Marketing Executive
2 4 (18.18%) Marketing Executive
2 4 (18.18%) User Experience Researcher
3 2 (9.09%) Web Manager
4 1 (4.55%) Designer
4 1 (4.55%) E-Commerce Marketing Manager
4 1 (4.55%) Lead
4 1 (4.55%) Marketing Manager
4 1 (4.55%) Product Manager
4 1 (4.55%) Report Manager
4 1 (4.55%) Senior
4 1 (4.55%) Senior Manager
4 1 (4.55%) Senior Product Manager
4 1 (4.55%) UX Designer
Libraries, Frameworks & Software Standards
1 4 (18.18%) CSS
1 4 (18.18%) HTML
2 1 (4.55%) Next.js
Miscellaneous
1 7 (31.82%) Social Media
2 2 (9.09%) Driving Licence
3 1 (4.55%) Analytical Mindset
3 1 (4.55%) Mobile App
3 1 (4.55%) Onboarding
Processes & Methodologies
1 18 (81.82%) Analytics
2 14 (63.64%) SEO
2 14 (63.64%) User Experience
3 13 (59.09%) A/B Testing
4 10 (45.45%) Digital Marketing
4 10 (45.45%) E-Commerce
5 9 (40.91%) Pay per click
6 8 (36.36%) Roadmaps
7 7 (31.82%) Conversion Rate Optimisation
7 7 (31.82%) UX Design
8 5 (22.73%) Affiliate Marketing
8 5 (22.73%) Competitor Analysis
8 5 (22.73%) Customer Insight
8 5 (22.73%) Product Management
8 5 (22.73%) Product Strategy
8 5 (22.73%) Qualitative Research
8 5 (22.73%) Quantitative Research
8 5 (22.73%) Usability Testing
9 4 (18.18%) Multivariate Testing
9 4 (18.18%) UX Research
Programming Languages
1 1 (4.55%) JavaScript
1 1 (4.55%) SQL
Qualifications
1 4 (18.18%) Degree
2 2 (9.09%) DBS Check
Quality Assurance & Compliance
1 2 (9.09%) GDPR
Vendors
1 21 (95.45%) Google
2 5 (22.73%) Ahrefs
3 4 (18.18%) WooCommerce
4 3 (13.64%) Optimizely
4 3 (13.64%) Screaming Frog
5 2 (9.09%) Adobe
5 2 (9.09%) Facebook
5 2 (9.09%) Instagram
6 1 (4.55%) HubSpot
6 1 (4.55%) Qubit