Google Ads (formerly AdWords)
England > London
The table below provides summary statistics for contract job vacancies advertised in London requiring Google Ads skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Ads over the 6 months leading up to 23 June 2025, comparing them to the same period in the previous two years.
| 6 months to 23 Jun 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 348 | - | 471 |
| Rank change year-on-year | - | - | +126 |
| Contract jobs citing Google Ads | 6 | 0 | 3 |
| As % of all contract jobs advertised in London | 0.048% | - | 0.012% |
| As % of the Cloud Services category | 0.11% | - | 0.030% |
| Number of daily rates quoted | 2 | 0 | 3 |
| 10th Percentile | £223 | - | £385 |
| 25th Percentile | £238 | - | £400 |
| Median daily rate (50th Percentile) | £275 | - | £450 |
| Median % change year-on-year | - | - | +38.46% |
| 75th Percentile | £313 | - | £481 |
| 90th Percentile | £328 | - | £485 |
| England median daily rate | £278 | £500 | £425 |
| % change year-on-year | -44.50% | +17.65% | +70.00% |
| Number of hourly rates quoted | 1 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £28.00 | - | - |
| Median hourly rate | £29.00 | - | - |
| 75th Percentile | £30.00 | - | - |
| 90th Percentile | - | - | - |
| England median hourly rate | £29.00 | - | - |
All Cloud Skills
London
Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in London.
| Contract vacancies with a requirement for cloud computing skills | 5,371 | 6,944 | 9,910 |
| As % of all contract IT jobs advertised in London | 42.81% | 39.45% | 39.49% |
| Number of daily rates quoted | 3,645 | 5,103 | 7,299 |
| 10th Percentile | £350 | £350 | £373 |
| 25th Percentile | £425 | £450 | £474 |
| Median daily rate (50th Percentile) | £538 | £550 | £575 |
| Median % change year-on-year | -2.27% | -4.35% | - |
| 75th Percentile | £663 | £675 | £694 |
| 90th Percentile | £788 | £788 | £788 |
| England median daily rate | £513 | £525 | £550 |
| % change year-on-year | -2.38% | -4.55% | - |
| Number of hourly rates quoted | 69 | 67 | 75 |
| 10th Percentile | £22.90 | £17.16 | £19.36 |
| 25th Percentile | £24.66 | £22.00 | £22.69 |
| Median hourly rate | £32.00 | £26.00 | £52.50 |
| Median % change year-on-year | +23.08% | -50.48% | +19.86% |
| 75th Percentile | £48.75 | £38.13 | £77.50 |
| 90th Percentile | £68.75 | £56.00 | £89.32 |
| England median hourly rate | £25.15 | £21.50 | £32.40 |
| % change year-on-year | +16.98% | -33.64% | +54.10% |
Google Ads
Job Vacancy Trend in London
Job postings citing Google Ads as a proportion of all IT jobs advertised in London.
Google Ads
Contractor Daily Rate Trend in London
3-month moving average daily rate quoted in jobs citing Google Ads in London.
Google Ads
Contractor Hourly Rate Trend in London
3-month moving average hourly rates quoted in jobs citing Google Ads in London.
Google Ads
Contract Job Locations in London
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Ads within the London region over the 6 months to 23 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Central London | - | 2 | - | - | 42 |
| Google Ads England |
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Google Ads
Co-occurring Skills and Capabilities in London by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: