Digital Economy (Web Economy, New Economy)
England > London
The table below looks at the prevalence of the term Digital Economy in permanent job vacancies in London. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Economy over the 6 months leading up to 23 July 2025, comparing them to the same period in the previous two years.
| 6 months to 23 Jul 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 395 | 453 | 541 |
| Rank change year-on-year | +58 | +88 | +304 |
| Permanent jobs citing Digital Economy | 8 | 28 | 15 |
| As % of all permanent jobs advertised in London | 0.061% | 0.13% | 0.054% |
| As % of the General category | 0.081% | 0.19% | 0.079% |
| Number of salaries quoted | 3 | 26 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £50,000 | £35,000 | - |
| Median annual salary (50th Percentile) | £55,000 | £38,000 | - |
| Median % change year-on-year | +44.74% | - | - |
| 75th Percentile | £60,000 | £41,000 | - |
| 90th Percentile | - | £48,625 | - |
| England median annual salary | £55,000 | £38,000 | £67,500 |
| % change year-on-year | +44.74% | -43.70% | +21.05% |
All General Skills
London
Digital Economy falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in London.
| Permanent vacancies with a requirement for common skills | 9,915 | 14,869 | 18,925 |
| As % of all permanent jobs advertised in London | 75.88% | 68.70% | 67.76% |
| Number of salaries quoted | 5,601 | 9,977 | 14,277 |
| 10th Percentile | £40,000 | £36,250 | £41,250 |
| 25th Percentile | £53,800 | £51,250 | £53,750 |
| Median annual salary (50th Percentile) | £75,000 | £72,500 | £75,000 |
| Median % change year-on-year | +3.45% | -3.33% | +7.14% |
| 75th Percentile | £100,000 | £95,000 | £95,000 |
| 90th Percentile | £125,000 | £122,500 | £120,000 |
| England median annual salary | £55,000 | £54,590 | £60,000 |
| % change year-on-year | +0.75% | -9.02% | - |
Digital Economy
Job Vacancy Trend in London
Job postings citing Digital Economy as a proportion of all IT jobs advertised in London.
Digital Economy
Salary Trend in London
3-month moving average salary quoted in jobs citing Digital Economy in London.
Digital Economy
Co-occurring Skills and Capabilities in London by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: