Digital Analytics Specialist Job Trends

Digital Analytics Specialist
UK

As of 15 December 2025, there is not enough information available from job vacancies posted within the last 6 months to determine the median Digital Analytics Specialist salary in the UK.

6 months to
15 Dec 2025
Same period 2024 Same period 2023
Rank 632 721 -
Rank change year-on-year +89 - -
Permanent jobs requiring a Digital Analytics Specialist 2 3 0
As % of all permanent jobs in the UK 0.003% 0.005% -
As % of the Job Titles category 0.004% 0.006% -
Number of salaries quoted 0 1 0
Median annual salary (50th Percentile) - £24,000 -
UK excluding London median annual salary - - -

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 52,478 54,256 46,871
% of permanent jobs with a recognized job title 90.12% 93.86% 95.25%
Number of salaries quoted 32,237 29,445 36,332
10th Percentile £28,500 £32,750 £31,250
25th Percentile £36,250 £43,750 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -
75th Percentile £75,000 £77,500 £80,000
90th Percentile £92,500 £96,878 £97,500
UK excluding London median annual salary £48,500 £52,500 £52,500
% change year-on-year -7.62% - -

Digital Analytics Specialist
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'Digital Analytics Specialist' in the job title relative to all permanent IT jobs advertised.

Digital Analytics Specialist job vacancy trend in the UK

Digital Analytics Specialist
Salary Trend

Salary distribution trend for Digital Analytics Specialist job vacancies in the UK.

Salary distribution trend for Digital Analytics Specialist job vacancies in the UK

Digital Analytics Specialist
Top 1 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics Specialist within the UK over the 6 months to 15 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Work from Home +84 1 - -

Digital Analytics Specialist Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 15 December 2025, Digital Analytics Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring Digital Analytics Specialist in the job title.

1 2 (100.00%) Actionable Insight
1 2 (100.00%) Analytics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Conversion Rate Optimisation
1 2 (100.00%) Data Analytics
1 2 (100.00%) Data Privacy
1 2 (100.00%) Data Visualisation
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Digital Strategy
1 2 (100.00%) Google
1 2 (100.00%) Google Ads
1 2 (100.00%) Google Tag Manager
1 2 (100.00%) Looker
1 2 (100.00%) Marketing Analytics
1 2 (100.00%) Power BI
1 2 (100.00%) Power Platform
1 2 (100.00%) SEO
1 2 (100.00%) Sprout Social
1 2 (100.00%) Visualisation
2 1 (50.00%) Collaborative Working
2 1 (50.00%) Continuous Improvement
2 1 (50.00%) CSS
2 1 (50.00%) Dashboard Development
2 1 (50.00%) Data Analysis
2 1 (50.00%) Google Analytics
2 1 (50.00%) Google Data Studio
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) Microsoft Excel

Digital Analytics Specialist Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (50.00%) Microsoft Excel
Cloud Services
1 2 (100.00%) Google Ads
1 2 (100.00%) Google Tag Manager
1 2 (100.00%) Power Platform
1 2 (100.00%) Sprout Social
2 1 (50.00%) Google Analytics
2 1 (50.00%) Google Data Studio
Database & Business Intelligence
1 2 (100.00%) Looker
1 2 (100.00%) Power BI
General
1 2 (100.00%) Inclusion and Diversity
1 2 (100.00%) Marketing
1 2 (100.00%) Social Skills
2 1 (50.00%) Finance
Libraries, Frameworks & Software Standards
1 1 (50.00%) CSS
1 1 (50.00%) HTML
Processes & Methodologies
1 2 (100.00%) Actionable Insight
1 2 (100.00%) Analytics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Conversion Rate Optimisation
1 2 (100.00%) Data Analytics
1 2 (100.00%) Data Privacy
1 2 (100.00%) Data Visualisation
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Digital Strategy
1 2 (100.00%) Marketing Analytics
1 2 (100.00%) SEO
1 2 (100.00%) Visualisation
2 1 (50.00%) Collaborative Working
2 1 (50.00%) Continuous Improvement
2 1 (50.00%) Dashboard Development
2 1 (50.00%) Data Analysis
2 1 (50.00%) Multivariate Testing
2 1 (50.00%) Organisational Learning
2 1 (50.00%) User Experience
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 2 (100.00%) Google